The 4 Stories You Need for Your Personal Brand (2 of 4): Inciting Incident with Marc Gutman

In this call, Marc Gutman reviews the second essential story to tell in your personal brand, the inciting incident. We'll review story structure, then dive deep on the Inciting Incident, and then begin to workshop and discover your Inciting Incident story.

Prework: Bring what they want to be known for in your brand.

About Marc Gutman

Marc Gutman is an award winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories.

Marc has held several positions in the story business.  He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.

In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.

Today, Marc focuses his energy on Wildstory, the brand strategy studio for brands that want to outmaneuver their competition.

Wildstory has worked with brands like Thor Industries, Airstream, El Cap, Planet Granite, Earth Treks, Movement, Inboard, Outward Bound School, and First Descents.

Marc is on a mission to help the world après… one brand at a time.

‍