Love-Letter Websites

Grab your user personas, Pro Members! In this call you'll learn the Love-Letter website strategy, where you'll create sub-pages on your website that speak directly to the pains, aspirations, and needs of specific avatars so they feel like you're speaking directly to them- because you will be! To best prepare for this call, make sure you have you have completed the User Persona exercise, which you can find in this Pro Call.

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Summary of Love Letter Sales Page Process

Background and Purpose

The discussion centered around creating highly targeted "love letters" to attract ideal clients through custom landing pages focused on a particular company or individual. These clients would require large budgets and substantial trust, so differentiation and personalization are key.

The process aims to maximize the chances of gaining meaningful consideration from decision-makers by showing an intimate understanding of their business and personalizing every element of the outreach. Doing quality work upfront sets the stage for fruitful relationships going forward, even without an immediate response.

Step 1) Identify Dream Clients

- Brainstorm ideal companies or brands you'd love to work with
- Go beyond surface level to find specific titles and people within those organizations best aligned with your services

Step 2) Research Your Contact

- Search LinkedIn and company websites to learn about your contact's role and interests
- Use tools like Hunter.io to uncover email formatting conventions
- Spend time truly understanding their worldview and objectives

Step 3) Create a Subdomain Landing Page

- Register a custom URL mirroring your site but focused on that company, e.g. nike.yourwebsite.com  
- Design meshes with their branding aesthetics to show affinity without copying directly

Step 4) Compose the Love Letter

Header
- Greets your contact by name with an engaging, personalized salutation  

Subheader
- Describes your relevant expertise and how it directly serves their needs and goals
- Links your skills explicitly to the company and leaves no doubt about fit

Portfolio
- Select only 3 strongest examples maximally aligned with the company's image and needs  
- Showcases your understanding of their business and customers

Call to Action
- Invites your contact on a "date" by suggesting next steps, e.g. "Let's schedule a call to discuss more"

Style
- Incorporate some of their language, colors and imagery tastefully without replication
- Make it pleasing to read with brevity, clarity and personal touches wherever possible

Step 5) Repeat for Other Targets

- Customize all elements for several other ideal prospects leveraging the same proven framework
- Ensure each love letter is highly unique for that particular reader

Action Steps

1. Identify 3 dream clients and key contacts to research over the next week
2. Audit your portfolio to have 3 pieces ready for each customized love letter  
3. Schedule time on your calendar to design one complete landing page per week
4. Track all communications and connections generated from these targeted outreaches
5. Refine process based on feedback and keep nurturing new relationships over time

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