Brand Naming: How find and secure great names for companies and products w/ Rob Meyerson
Naming is a beast. It's not just coming up with cool ideas—it also requires finding a name that's available and getting everyone to agree on the right name. I'll show you how to tame the beast with a rigorous process, some pitfalls to avoid, and a handful of psychological hacks. Then I'll stick around to answer any questions you have about brand naming.