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Brand Naming: How find and secure great names for companies and products w/ Rob Meyerson

Naming is a beast. It's not just coming up with cool ideas—it also requires finding a name that's available and getting everyone to agree on the right name. I'll show you how to tame the beast with a rigorous process, some pitfalls to avoid, and a handful of psychological hacks. Then I'll stick around to answer any questions you have about brand naming.

Important: We’re sorry about this, but this transcript is hard to read. We’ve added the wall of text below to help our search function better. If you’d like to help us format this, please reach out to andres@thefutur.com. In the meantime, simply turn closed captions on (CC) the video above to read along.
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