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Brand Naming: How find and secure great names for companies and products w/ Rob Meyerson

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TheFutur
Published
June 30, 2022

Naming is a beast. It's not just coming up with cool ideas—it also requires finding a name that's available and getting everyone to agree on the right name. I'll show you how to tame the beast with a rigorous process, some pitfalls to avoid, and a handful of psychological hacks. Then I'll stick around to answer any questions you have about brand naming.

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