Teaching the Business of Design
with Abby Guido
If you could learn something new, what would it be?
Chris Do
Founder, The Futur™ · June 1, 2023
If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today?
In the business world, designers now have a seat at table. They do more than just make things pretty. Their decisions and actions have a direct impact on the bottom line.
Which means they have a responsibility to the business. Something that isn’t taught in art school.
Our guest in this episode, Abby Guido, is an assistant professor of graphic and interactive design at Tyler School of Art and Architecture, Temple University.
She’s got an MBA, her own design practice, and one piece of advice for her students: focus.
Abby and Chris discuss teaching philosophies, the role teachers play in the creative process, and try to answer the question: what should we teach people?
The two don’t agree on every little thing, but they do agree on this portfolio advice: if they can’t figure out who you are and what you do in less than 60 seconds, they’re moving on to someone else.
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