Side project gone wrong
with Benjamin Shapiro
From side project to bonafide business
Chris Do
Founder, The Futur™ · June 1, 2023
Benjamin Shapiro is a brand development and marketing strategy consultant turned podcaster. He runs the MarTech Podcast, which is short for marketing technology.
He initially started the podcast as a side project, to help onboard new clients. But it has since blossomed into a bonafide business leading him to start his own podcasting network.
Benjamin and Chris discuss the inner workings of podcasting, how to make sense of marketing analytics and how to build meaningful sponsored content that aligns with your brand.
Enjoyed this? There’s more where it came from.
Get insights on creativity, business, and design from The Futur.
You can unsubscribe anytime. By submitting, you agree to receive communications and to our Privacy Policy.