Business Essentials

You may have heard the saying: "Walk-the-Walk". It usually means that a leader is setting a positive example for their employees or clients. In this Pro Group office hours, we will explore what it means to "Talk-the-Talk": how leaders effectively communicate with their peers, employees, and clients while setting a positive example. If you want to learn strategies to hold difficult conversations while not losing control of your emotions, then this office hours is for you! WHAT YOU WILL LEARN: A four-part technique called nonviolent communication that teaches you how to express your needs and feelings in a professional setting. HOW YOU WILL LEARN: We will use the nonviolent communication framework in role-playing scenarios with live interactions from Pro Group members.

Bring your work from the last three calls along with your questions for this focused AMA call.We'll be recapping your work from: User Personas Customer Journey Mapping Tiered Packaging

Now that you have a user persona built, it's time to go out there and build your project pipeline and keep clients coming back for more. In this call you'll focus on: Building awareness so leads know you exist Generating interest so you don't go ignored Increasing leads desire to work with you Converting prospects into clients Creating advocacy so your clients do your marketing for you

Let's get to know your ideal client. Like really get to know your ideal client so you can: Understand their business challenges and pain points Know their desired future state Understand where they're hanging out (so you can go find them) Know exactly what to say on your website and in your marketing materials so they feel like you're talking directly to themWe're going deep with this one. If you already have your user persona draft from the 0 to 30K call, bring it and get ready to revise as needed! Additional Resources: https://www.archetypesinbranding.com/ https://iconicfox.com.au/brand-archetypes/

"This final call is all about ways to work smarter, not harder within your business. The Goal for Pt.3: Lead Generation Building Authority Scaling Feedback"

"Turn your uncertainty into success. It doesn't matter where you're starting from, how much money you don't have, or where you live. You can create a successful business doing work you love using the step-by-step process Chris is sharing in this training series. The Goals: Getting to your $5K offer Sales Objections Customer Journey Mapping Prioritization Sales page"

"A step-by-step process for scaling your business from zero. Forget figuring it out on your own. All you need to do is follow Chris’s framework. In this live series you’ll learn how to: Improve you core offer Land your first client Grow from one client to many Make more money through better pricing"

Top takeaways: You need to be able to validate your price, especially by others in the marketplace. Where do you fit in the marketplace? Is there something unique about this service? So you need to at the very beginning, have some comparables. When the value exceeds the price, people buy. Price will seem lopsided relative to the perceived value, and you can work on these on both ends of the spectrum meaning, make sure of your value. The proposition is clear. The way that you do that is, you speak the benefits to the client. Instead of becoming a problem solver, you need to become a problem-seeker.

Some things to think about ahead of our call (pre-work): Design 3 price tiers for your business. What is the DIY, low cost option? This could be a template, e-book, low cost resource, diagnostic, audit, etc… What is the DWY, done with you option? This is what you'd really like clients to buy. What is the DFY, done for you option (white glove)? If money were no object, what could the ultimate experience be like when working with you? Design your offerings so that people are most likely to pick the middle option. For reference, scroll down the The Futur Pro Group pricing options to see how we've done it. https://thefutur.com/pro-group

Value proposition design is quite simply the benefits others can expect from your products and services, now the mistake that we make oftentimes is we talk about what we do. And the audience or the customer is left wondering well what's in it for me man. In this Pro Call, we'll show you how to overcome this.

The Greatest Predictor of Results - Just Do the Work

We'll show you how to generate $100K. To get there, you must first train your mind. You'll also need to know how to achieve it using a strategy. We'll break this all down into actionable steps.

Anneli digs deep into the difference between business strategy brand strategy and marketing strategy.

Topics that will be covered: Entity Choice (LLC vs. Corp vs. S-corp) How to pay yourself (Payroll vs. draws) Tricky Tax Deductions: Auto, Home Office, Travel General Accounting/Bookkeeping organization strategies (introduction to QuickBooks Online)