100 to 100 Series: Validating Your Business Model PT. 2

Top takeaways: You need to be able to validate your price, especially by others in the marketplace. Where do you fit in the marketplace? Is there something unique about this service? So you need to at the very beginning, have some comparables. When the value exceeds the price, people buy. Price will seem lopsided relative to the perceived value, and you can work on these on both ends of the spectrum meaning, make sure of your value. The proposition is clear. The way that you do that is, you speak the benefits to the client. Instead of becoming a problem solver, you need to become a problem-seeker.