How to handle Multiple Brands: Services & Products

So this is kind of likea two part question.OK, just give meone part at a time.Can you have your businessfocus on two separate?Services, so one part of theagency servicing clients.And the other part just sellingproducts, pretty much similarto what you do under thesame business or do Ihave to split those?Yeah, I would split them fora number of different reasons.I would split thembecause one hasa certain liabilitythat you don't wantto transfer it to the other.So if your service businessis doing really welland that's where all themoney is and then youhave a product businessthat for whatever reason,somebody wants to sueyou because now youget into all different kindsof things with customer serviceand liability that,generally speaking,you wall off things, right?That's how most smart businesspeople do do their businesses.They have a holding company thathas a ton of little businesses.So that they're shieldedfrom one bad incidentfrom taking it all down.And I'm just speaking nowinform my own decisions.When we had when we have blindas a service design agency,we do a lot ofclient facing stuffand I want to go offand say stupid thingsand get people upset at me.I don't want to necessarilysay that as blind because wehave clients to worry about.So we created another companyof the future or before thatthe school, and we're ableto dabble and experiment.And if that brand becomestainted because of some,some really angry person who'sdissatisfied with what we do,hopefully it doesn'tbleed over to being blind.And it's kind ofcool that peopleare able to referencethe future and blindas to different things.The service company andthe education company,it allows me to positionmyself very differently.So that's something that youmight want to think aboutfrom a legal entity.I would suggest lookingat your liabilityand seeing if it makessense to separate them.Also, for ownership andfor selling it one day,you might want to sellthe project companyand you don't want to tie itto the service company or viceversa.That's another reason why,from a positioning at a namingthing, it's a lot easierto create something.And it could be a name thatsounds similar, but isn't.You can do it anynumber of ways.Sure OK.OK OK.Not the answer you want.I think I still needto think it througha little more because wehave a bunch of different.We have a bunch ofideas for productsthat we want to create tosell, but they are not.All within the samevein of each other.OK, so I'm not sureif that furthercomplicates things likeif I do decide to sell.Products know whatever whitelabel products or something.Yeah, do they all need to besimilar within the same typeof like, oh, these productsall serve these types of peopleor these types ofclients industry?Mm-hmm Or can Idiversify and still?Be OK.I'm not sure how far like ifwe have all these random ideasthat we just saw them all.If if that's a bad idea.Yeah don't know what to find us,for example, in the book here.I don't know if it'sProcter Gamble or oneof those companies, but.That ivory soap.And they did really well.And then when they wantedto create a detergent,they didn't callit ivory detergent.They created tide.And then when theycreated something else,they created another.So let's say it'sProcter gamble,I don't know the parent company.They have ideas fordifferent products.They create their own brand.Their own positioning,and that'show they're ableto do really well.So if you have differentproducts like let's justsay you have you wantto manufacture umbrellasand and freezedried banana chips.They have nothing todo with each other,so by putting them underthe same umbrella, sorry.You don't have a problem there.OK, OK.OK, thank you.You're welcome.OK I think I want to wrap upany kind of final thoughts here,some questions.Anything you guys want toopenly discuss, argue, debate.