Lead Generation Support

Main Insights from the Pro Call #241

Business Evolution and Adaption

- Cyrus shared about focusing his creative agency more on consumer finance, sparking discussion on maintaining creativity while expanding into new areas.

- Maintaining the creative aspect of a business while expanding into new industries like consumer finance requires resources and planning.

- Industries and costs fluctuate over time - healthcare costs are rising while consumer finance costs are falling, requiring adaptation.

- As competition increases, unique styles that initially secured jobs may lose their advantage, necessitating new approaches.

- Being open to changing methods and industries allows scaling skills to emerging opportunities while avoiding becoming stuck in old ways.

Operational Effectiveness

- Hiring the right people, delegating tasks, and investing in training/automation frees the founder for higher-level work and maximizes productivity.

- Developing diverse skillsets within a team allows more flexibility in tackling new initiatives.

- Outlining blueprints for others to assist the founder is important for diligent delegation of responsibilities.

- Tracking and adapting acquisition costs (CPA) across industries helps optimize lead generation budgets over time.

Relationship Management  

- Maintaining proximity to and understanding of clients increases chances of retaining their business.

- Building good relationships with financial institutions is important but also difficult, prompting considering of alternative industries like healthcare and entertainment.

- Implementing ethical practices in subcontracting work prevents poaching of clients and protects partnerships.

Communication Strategies

- Investing in good audio equipment allows conveying emotions and impressions effectively over communication channels.  

- Content marketing by providing valuable resources is more effective than unsolicited cold pitches for attracting potential clients.

- Pursuing a subscription-based model is worth testing for consistent lead generation and client retention.

Action Steps:

1. Assess your business model and industries for need to adapt to trends

2. Evaluate team skillsets and roles for optimization opportunities  

3. Develop blueprints and processes for task delegation

4. Track key metrics like CPA and compare across sectors

5. Build closer relationships with clients through proximity & understanding

6. Implement ethical contracts protecting partnerships  

7. Invest in high-quality audio equipment for presentations

8. Provide valuable content to prospects instead of sales pitches

9. Consider subscription offerings for recurring revenue streams

10. Remain open-minded and willing to change approach over time

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GPT Prompt

I am a ____. I generally ___ _____.

For the kinds of things that I do help me to design a business model that's a subscription-based model, as described by Ronald Baker in his book Times Up.

Help me figure out my target audience, the offer, and suggest anything that is currently trending in terms of what people need and how you see that moving into the future.

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(Fill in the blank with your relevant details about your service/product and goals.)
Example:

"I am a copywriter. I generally write copy for email marketing funnels and websites. For the kinds of things that I do help me to design a business model that's a subscription base model, as described by Ronald Baker in his book Times Up.

Help me figure out my target audience, the offer, and suggest anything that is currently trending in terms of what people need and how you see that moving into the future."

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