Chris Do cut straight to the chase: It's not about flaunting your shiniest work; it's about mirroring back the client's needs in your service deck. Make it resonate, make it relevant.
Chris zeroed in on a game-changer: lean into agency gigs for that steady rhythm. And when it comes to upping your earnings game by half. Ditch the self-doubt, anchor in the facts, and sell your story with conviction. Shake up the status quo with a subscription model—keep clients hooked on the value you're serving up, show them progress they can't ignore.
Action Steps:
Lead Generation and Client Conversion Protocol:
1. Personalize your service and capabilities deck to reflect the client's specific needs.
2. Engage with clients by allowing them to ask questions and expect them to act on the advice given.
3. Shift focus from general teaching to providing specific advice, critique, feedback, and actionable plans.
4. Structure meetings more effectively, increase their frequency, and provide more access to mentorship.
Freelance Design Challenges and Agency Work:
1. Consider focusing on securing agency work to stabilize income.
2. Educate yourself on payment terms and the creative process to prevent misunderstandings.
3. Read "Exactly What to Say" by Phil Jones for effective client communication.
Instagram Growth and Lead Generation Strategy:
1. Apply the problem framework to identify and address issues with Instagram growth and DM requests.
2. Develop a consistent lead generation process to overcome growth plateaus.
Ambition, Mentorship, and Client Communication:
1. Set clear income goals and work towards them with a positive mindset.
2. Communicate transparently and honestly with clients, focusing on facts.
3. Aim to acquire new clients willing to commit to higher retainer fees.
Transitioning to Subscription Model:
1. Set a goal for the number of qualified leads needed based on your conversion rate.
2. Maintain a consistent, narrow positioning to attract the right clients.
3. Establish criteria for accepting work and refer smaller projects to the Jobs Board.
Project Budgeting and Subscription Models:
1. Understand the variables involved in project budgeting and commit to them.
2. Explore offering a subscription-based model to clients for regular updates and maintenance.
In-House Agency Financial Discussion:
1. Calculate the overhead costs of hiring an in-house agency and set appropriate retainer fees.
2. Cycle through clients and consider rate increases as your agency grows.
Sustainable Branding for Small Businesses:
1. Consider the role of a fractional Chief Brand Officer (CBO) to apply your skills strategically.
2. Focus on identifying and improving the client's highest priority needs.
Enhancing Conversations and Website Optimization:
1. Audit your website for visual presentation and copywriting.
2. Utilize tools like "Ok, orange" for website optimization.
3. Generate social media growth through video content and topical discussions.
4. Create lead magnets and establish thought leadership on platforms like LinkedIn.
Creative Agency Challenges and Improvement Ideas:
1. Explore AI tools like Dobot or Chat-GPT to understand and improve creative agency processes.
2. Share successful strategies, such as outbound lead generation plans, through webinars or other formats.
Resources:
Dirtybandits.com
Exactly What to Say on Amazon
Phil M Jones
"Exactly What to Say"
PDF Link
"Time’s Up! Subscription Business" by Ronald J Baker
Amazon Link
Ron Baker’s Content
Ron Baker’s Content
