Want to know the trick behind growing a solid Instagram following? It's building a page where people know what to expect from you. They need to know who you are, what your content is about, and why they should care. Otherwise why would they hit that follow button? I'm sure you've heard of niching down - but it's about more than just specializing. This is where content pillars come in. Never heard of them before? Or not sure how to implement them successfully? Then don't miss this call. I'll be showing you why content pillars are vital, how to generate them for your own page, and how they'll keep your content ideas flowing. If you're struggling to create content that resonates with your target audience, then this call is for you. It will be a presentation followed by an open Q&A so be sure to join live! In the meantime, check out my IG for tips on making Instagram easy.
Content Pillars: Maximizing Your Instagram Content
Overview
- Content pillars are 3-5 topics that you consistently post about on Instagram to help you become known for one thing.
- They help your audience know what to expect from you and work towards your goals.
- Content pillars also assist in generating content ideas and filtering out irrelevant topics.
Why Do We Need Content Pillars?
- Posting without a clear focus can confuse your audience and make it difficult for them to engage with your content.
- Content pillars help you stay on track and work towards your goals, whether it's lead generation, audience growth, or brand recognition.
- Having a defined set of topics to post about makes it easier to generate content ideas and ensures that your posts have a purpose and function.
How to Create Content Pillars
1. Identify your niche or expertise.
2. Brainstorm 3-5 topics that align with your niche and that you are passionate about.
3. Consider your audience and what they want to see from you.
4. Refine your topics to ensure they are relevant, interesting, and unique.
5. Use these topics as your content pillars and consistently post about them.
Example:
- Elle Money, a social media expert, has 3 content pillars: social media management, marketing, and Instagram.
- These topics align with her niche and passion, and they are also relevant and interesting to her audience.
Adding Purpose and Function to Your Posts
- Once you have your content pillars, you can add purpose and function to your posts.
- Purpose: How the post will serve you and help you work towards your goals.
- Function: How the post will serve your audience and provide them with value.
Example:
- Elle Money's post about content pillars serves the purpose of educating her audience and promoting her Instagram accelerator program.
- Its function is to provide her audience with valuable information and help them improve their Instagram strategy.
Action Steps:
1. Determine your niche or expertise.
2. Brainstorm 3-5 topics that align with your niche and passion.
3. Refine your topics to ensure they are relevant and unique.
4. Use these topics as your content pillars and consistently post about them.
5. Add purpose and function to your posts by considering how they will serve you and your audience.
There are a few more things to consider when it comes to maximizing your Instagram content using content pillars. These include consistency, variety, and understanding your audience.
Consistency is key when it comes to content pillars. Make sure to stick to your chosen topics and post about them regularly. This will help your audience know what to expect from you and build trust.
However, it's also important to have variety within your content pillars. This will keep your audience engaged and interested in your content. You can achieve this by using different formats such as photos, videos, and stories, and by approaching your topics from different angles.
Understanding your audience is crucial in order to effectively use content pillars. Take the time to research your target audience and see what type of content they engage with the most. This will help you tailor your content to their interests and needs.
Overall, content pillars are a powerful tool for maximizing your Instagram content and achieving your goals on the platform. By identifying your niche, creating relevant and interesting topics, and adding purpose and function to your posts, you can create a strong and effective Instagram strategy.
