Selling During COVID
There appear to be two camps when it comes to selling during COVID right now. One camp says, "Don't sell, that's tone deaf, how dare you?" another says, "Don't sell, that's tone deaf, how dare you?" People are in a difficult situation. People are looking for toilet paper and shelter, and the other camp says that you owe it to your business to keep selling. So we decided to prompt ourselves and bring this follow-up to life. In a moment, we'll head into the breakout rooms. If the goal is to keep the business running and survive, or even grow as a company, we can't afford to be tone deaf.
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