How to Grow a Creative Business: From Freelancer to Multi-Million Dollar Studio
Fill Your Schedule With Projects You Actually Like - Do you enjoy working with those who want your services? - I never want to be the owner of a studio that I wouldn’t want to work for! -- That goes from the clients to the people and process Raise your Rates Let's say you're busy with projects you love, and instead of saying no to another project, raise your rates and see what happens. example: You normally charge 20k for a project because you're busy charge 40k You'll be shocked at people who say yes to the 40k This is a good problem to have and will get you to the next level See if You Can Fill Your Schedule Again... You've validated the demand for work at this budget Can you fill your schedule with this new rate? Raise Your Rates (AGAIN) When your schedules fill up with work that you like begin to raise your rates again keep repeating the process If you're not sleeping because you are working too hard... Begin to Hire If people are paying 60k for this who should I hire next to free me up? Designer? Account Manager? Marketing? Admin? How can you make this experience better from when you were charging 20k? When you hire your first person you've evolved from being a freelancer to a studio/agency. What are the reasons why clients choose to pay more?