$100m Offers Part 2/3

What transformation is your audience really buying? What is their desired future state? Top takeaways: What are the quick wins you can deliver? How can you reduce time delay? Fast beats free The Dream Outcome - 4 components: Perceived likelihood of achievement Time Delay Effort Sacrifice Brand commitment scale (Marty Neumeier) Personal Growth Emotional support Business success Social status Fulfillment The science of happiness (Tony Hsieh) Control Progress Belonging Purpose Frame the benefit in terms of status gained from the viewpoint of others: Perfect lawn → Lawn your neighbours will envy People pay for certainty Case studies Guarantee Referrals (word of mouth) Grand Slam Offer pt.1 Problems and Solutions Identify Dream Outcome What transformation is your audience really buying? What is their desired future state? List Problems List the challenges, struggles and limiting beliefs, before and immediately after somone uses your product or service. Think sequentially and include insane details