Yes, it is.
All right.
So for the duration of this
thing until you're prompted,
I would prefer if you guys
just keep yourselves muted.
So the recording
is really clean.
But of course, if
there's something urgent,
please go ahead and let me know.
I don't know if
Andress is on the call,
but I know Annalee
is so elderly.
If you don't mind, help
me scan the comments.
And if we see a really
good comment or a question,
just read it off for me.
OK, so here we go.
This is called number 0.
I can't believe
we're at call 190.
That means there's
almost four, 350 hours.
I don't know how
many hours there are.
There's a lot of hours in
their recorded for you.
But I recently read this book,
the one thing by Gary Keller.
I do want to say to you that
if you enjoy this conversation,
I highly encourage
you to buy this book.
It's a very good book.
It combines many concepts
from many different books.
In fact, the more books.
I read, the more I feel
like they're the same.
But Gary has a way of
spinning different words,
and you're going to see his
phraseology just the way he
combines words together.
There's a certain kind
of lyrical quality to it
when you read it.
It's a really, well,
well-organized book,
and there's a lot
of components in it,
some actionable things as well.
And Gary's a strange
person in that he's just
not a professional author.
He's actually a
very successful, one
of the most successful
realtors in the country,
maybe the world part of
the Keller Realty Group.
Some of you guys might
have heard of them
is the same Gary Keller.
So the parts I want
to talk about today
are towards the end of
the book because we've
talked about part one before.
If you want to go, look at the
one thing from a previous call,
I suggest that you do that
prior to finishing this call.
OK so a couple of things
living with purpose
live by priority and
time blocking, which
is a really powerful concept
and the things that interfere
with you getting
your priority taken
care of making three commitments
and the four thieves.
OK so what does it mean to
live with purpose or living
with purpose?
So this call is going to
help you believe it or not,
make more money.
It will help you to
increase your profit
and profit comes from
being more productive.
And that would be pretty good
if we could focus on that.
Those are the results
that I think you can get.
But if we look
underneath the iceberg,
there's something here.
The priority?
And then your purpose
to living by purpose
drives your priority.
And so on and so forth
to get to your profit.
So he has this phrase here.
Our purpose sets our priority
and our priority determines
the productivity of our.
Of our actions.
Sorry let me do that again.
It was terrible.
Our purpose, that's our
priority and our priority
determines the productivity
our actions produce.
There's a lot of peas
and alliteration there.
Notice it doesn't
say priorities.
Priority means one thing.
The foremost, the
preeminent the one thing.
And that also is the name of the
book The one day, so who we are
and where we want to go,
determine what we do.
And what we accomplish.
And so it's as in
the book he's like,
as far as he can tell, sticking
with something long enough
for success to show up is
a fundamental requirement
for achieving
extraordinary results.
And this is a problem that
I'm seeing everywhere,
from social media marketing
to content marketing
to sales to design to
ux, to brand strategy
and everything
else, we try things.
And before we can
actually get good a.k.a.
for success to show up, we quit.
We might try SEO.
We might make seven
posts on Instagram
and say, oh, this
is so frustrating.
The algorithm is dead.
Instagram is over.
Well, maybe or maybe not.
So Gary recommends doing
something for things,
pick a direction.
Start marching.
Over time, you'll gain
clarity, and if you
don't like where you're at.
The solace for many of
you is you could always
change your mind.
Does this sound
familiar to everyone?
Type in the comment,
if you heard something
like this come from
my mouth whole.
Pick a direction.
Notice there's not even a plan
here, but we'll get into that.
Pick a direction.
Just start going.
And many of you guys are stuck.
You're waiting for a
perfect plan to appear,
you're waiting for the
conditions to be right.
You're waiting for
someone that cares
about you, that you care a lot
about to say it's OK to start.
But the secret, as far as I
can tell, is just a start.
I was asked this question on
Clubhouse the other night.
It's like what all I need to do.
How do I help those people
who are not ready to start?
I'm like, I don't
know if I could.
I'd put my boot on
your backside and I'd
push you a little bit gently.
But I would push you.
So many of you are
in this camp, and I
want you to think about
why you haven't started.
Why, why you haven't applied the
things that is that, you know,
you need to do and the things
you've been instructed to do.
Over time, it'll become
clear, and you just
keep adjusting as you go.
OK live by priority.
So when each day
begins every morning,
you have a big decision to make.
What should you do today?
And that decision makes
some people panic.
Well, we're going to
help you with that today.
And I want to make you aware
that the decisions that you
make today are connected to
the opportunities exist for you
tomorrow.
So your present now is
connected to an infinite number
of future.
And it's connected
together like a chain link.
Every decision leads
to another decision,
which leads another action.
So if you make a
different decision today,
you have a different future.
And it's overwhelming to
think about it like this,
but it really is this the
direction that you take
and the action that you take
today will determine the future
that you're going to live in.
Now there's this concept
called hyperbolic discounting,
and basically the
concept is just this,
it's very simple that the
farther away something is
the lesser motivated to do it.
So that's why we go for short
term reward versus long term
gains, as I tried to illustrate
this as time increases,
the farther away you are
from, the thing that you want,
you're more motivated by the
thing that's in front of you.
So how does that, how does that
materialize or manifest itself?
It looks something like this.
Let's just say you're
in the same boat as me,
you have to get to 5 million
this year in revenue.
You just have to.
But today, looking
in front of you
is an email you
need to respond to,
or you feel like your desktop is
a little cluttered or whatever
number of 1,000 distractions
that you have in your life.
Those seem more
present, more immediate,
and then you'll do that instead.
Maybe you know that in order
for you to get to $5 million
this year, you've got to read
17 books and do four lectures,
then that's hard to do.
But instead of reading the
book, you do something else.
And we can see this in
children when we offer them,
like there's an experiment that
goes into this, like here's
a piece of gum or here's a
piece of candy or something
like that.
But if you wait two hours or
three hours or four hours,
I will give you twice as many.
And most kids can't resist and
like, I want the candy now.
And that's how we.
That's how we kind of
live our adult life.
OK, so there's this idea
that he talks about.
It's called goal
setting to the now,
and it kind of is like
those Russian dolls,
they're nested
inside of each other.
So when you look at the big
Russian doll, you open it up
and then you see
the smaller one.
And you keep opening up and you
find a smaller and smaller one.
And that's how you start
to do goal setting.
So that you have clear
direction as to what
you need to do right now today.
OK, so we're going
to begin with this.
Now, if you're playing
along and you're
active on the
circle group, there
was a prompt, a couple
of days or weeks
ago it was about
asking you about what
is your someday goal?
What's the one thing
I want to do someday?
And I want you to give
yourself some freedom
to dream a little bit.
Just some day.
What's that goal?
And we're going to
go through this, OK,
so I'm going to
give you a minute
just to think about this,
and I will play some music
because before we move forward,
I want you to seriously think
about this.
And then I want you
to write it down.
So I'll play some music.
I'll give you about a
minute to think about this.
If anybody has some questions,
I'll read them in the comments.
Marshmallows, correct.
Thank you, Carrie.
Carrie I can't hear any
music, but maybe it's just me.
You can't hear the music.
Yeah, I can't hear it either.
I couldn't hear either.
Nobody can hear it.
I wonder if there's even
in and out for some reason.
Something's wrong.
Yeah, it's something to do
with the rogue pastor, ma'am.
OK you've been able to hear
this music before or no?
We can hear a little bit like
that's real light right now.
OK, let me try a
different track.
And you hear this track.
No, no.
OK, well, whatever,
just sit-in silence.
Imagine there's some beautiful
chill hop going on right now.
Well, I can see my microphone
is not making any noise, I see.
And we should double
check my settings here.
You can share your
computers online.
Hold on, I know
what the deal is.
Son of a gun?
Yes you know what
happened was it?
I had the crisp microphone
turned on for some reason.
Yes, OK.
The crisp audio thing
eliminates background noise,
so it was canceling
out that sound.
It's that good.
It thought that was
background noise.
OK, I still see faces
down, so I want to keep.
I want to give you guys
time to think about this.
All right.
Look, give you guys
another 30 seconds or so.
There's so many of you.
This is wonderful to see.
So I have a question now.
Did anybody struggle with
writing down some goal?
Does anybody have any
issues with that right now?
OK Kerry Coleman.
Carrie Coleman Hello.
Hello Hi.
Tell me what your
challenges were.
I think it's like I can write
down a someday goal for health
or relationships.
But like what I'm
thinking about career.
I know what I want my career
to allow me to do or whatever.
You know, that's
something that I
don't know what that looks
like or even how to frame it.
Oh no.
OK like, imagine
we're on an island.
You and I. And it's like 5
to 10 years into the future,
let's say it's 10 years into
the future and you know,
a lot of good things have
really happened with you
personally and professionally.
Can you see yourself there?
Look, you have a cold
beverage in your hand.
He hands on your face, you're
so freaking happy right now.
Do you know what's
happened in your life?
freed up a lot more
space to travel,
and it's like I retained
this lifestyle of being
able to work from
anywhere and I can
get a massage every other week.
That sounds good.
OK, what needs to happen
in your life for you
to be able to travel and to
be able to work anywhere.
And to be able to afford
life's little luxuries?
I think that's like
at least three grand
of just throwaway money
in massages a year.
So, you know, massage
budget, I have
to say that's an
excellent thing.
So you have a minimum $36,000
of discretionary income.
We'll just call this
the massage budget.
Yeah OK, now we know if
you have $36,000 just
to throw away in
massages because that's
important to you.
That means you have to make
quite a bit of money just
to be like, yeah,
it's not a thing.
Right, right.
Do you know how much
money you need to make?
No, I don't.
I don't, but.
No, that's just it's
just imagination,
so we can throw it
any number we want.
Like, all the numbers are
very far away right now,
but like first number
would be like 60 ks, that
was like my starting
engineering money
that I have not
made it back to yet.
Second number would
be like a nice 100 kid
just because 250,000.
That's a good goal.
So let's just say that
you're able to work
from anywhere in the world.
Let's just even go crazier.
Let's just say you're
working a 20 hour week.
20 hour week, meaning
you're working
half of what Americans normally
work a 40 hour workweek week
and you're able
to earn $250,000.
Is that ok?
Wouldn't it be nice if
that happened someday?
And you're a muted.
So I'm muted.
Oh, no, I'm fine with that, Yes.
OK 200 feet.
OK and you've paid
off all your debt.
You're living debt free
at this point, too.
So I'm already there for that.
So beautiful.
Even better.
OK I like the way you live.
This is wonderful.
I do not live debt
free, by the way.
So, all right.
I don't have kids yet or house.
So whatever.
OK, OK, all good.
And you can be
anywhere you want.
Like, maybe it's like you
live in a different place
every three months.
Are you like a digital nomad?
Is that what you want?
I would like to stay
based in Chicago,
but like I'd like to do a month
here or three months there.
Yeah, you want have
the flexibility.
Like, there's a
quote in the book
somewhere where
u is like, wealth
is the ability for you to live
your purpose without having
to make money to live it.
Something like that.
And I just like the
way it was phrased,
but I didn't include
it in my slides
because for some
people, when they
feel like they don't have
their purpose mapped out,
it might be triggering.
So that's why I
didn't include it.
Yeah, OK.
OK, now in the
ballpark of things
that you're going to be doing
to make this amount of money
a quarter million a year, what
do you think that might be?
Remember, it's just a
dream, so it's OK for you
to say whatever.
So it can be aspirational.
I think it would be I think
it would still be design.
I'm interested in you, x,
but like elevating brands
and working with
exciting brands so
like exciting industries
like for me, sustainable
or sports or food and
stuff like that, but doing.
Yes are you a consultant,
an independent contractor?
Do you run a company?
Can you envision that?
Yes, see, I'm open, I don't
I'm open to that part,
and I don't know if
that's a gang up in.
I know that that's probably a
hang up because I can't see it,
so it's really hard
to chase right now.
That is literally the whole
point of this conversation.
If you can't afford
to chase, you
understand if you can't see it.
How do you even
take the first step?
Yeah, it's where I've been
for like a year and a half.
I don't.
I like the idea of.
Running my own company, I do.
I like that idea.
I don't need it to
happen that way.
OK, well, let me
tell you something,
something that will
interfere with your ability
to travel and get
massages whenever you want
is to manage people.
I mean, yeah, it's
better if you stay
like this high paid
consultant and you go in there
like a ninja.
You do the work that you need
to do and then you chill.
Beautiful thank you.
So just think about
that because it
gets in the way like perhaps
the reason why you need massages
is because you're
managing people
and they're driving you crazy.
Who knows?
I'm managing myself and
I'm driving myself crazy.
That's so can you imagine
that like, multiply 4 of you
and you're like, I can't
handle you anymore.
I got to go for my massage.
I'm out.
Right out.
Right?
OK.
All right.
So I want you to
think about that.
OK, let's somebody else
who's having a hard time
with their someday goal.
Anybody else?
I can't see all of you
at the same time here.
So if you want to raise
your hand digitally,
I'll be able to see you and
we can talk about it before we
move on to the next step.
This is important
for us to talk about
because the very next question
I'm going to give to you
depends on what you wrote
down for your someday goal.
They're connected.
The Russian doll
has to be defined.
Otherwise, there's
nothing inside.
OK, Yeah.
I just want to say
for new people,
I just want to say that Andy
reactions is raise hands so you
know where to raise your hand.
Oh my goodness, there's
so many hands raised.
OK, Dara, I did not
mean to pick you
because I see Julie was first.
Then Dara, then Omri.
And then, Yeah.
OK, so hang tight.
So, Julie, go ahead.
Talk to me this morning, Chris.
Thank you.
I feel like I could pick a
revenue goal out of thin air,
and what you just
shared previously
was super helpful to just
kind of start with an outcome.
I want my company to give
great jobs to people.
That's one key thing
that I hope for it to be.
So if I were to start,
maybe with like, let's say,
10 good contractor jobs, that
is that like a good outcome
to aim for?
OK there's no bad
outcome, by the way.
OK, I just want to shape it
with you a little bit here, ok?
So someday you'd like
to be in a position
where you can give
great jobs to people.
Yes and what's driving that?
Before covid, I used to
think that corporate having
to live a very structured
corporate life where you
had no flexibility and
couldn't be home with your kids
when they were
tiny was ridiculous
and I wanted to make it better
in a different way for people
who wanted that.
And so now remote work
is far more doable,
but that used to
be a driving thing
is like let mom stay home with
their kids if they want to.
OK, so does this mean that
you're running a company that
employs 10 people have
extremely flexible hours
and work life balance
is part of the goal?
I love that.
Yeah great.
OK, so you need
to run a company.
And in order for you to
afford to pay for 10 people,
I can tell you sort of
already how much money
you need to make.
Through, right?
Yes OK, so the general
rule of thumb and this
is just general for every
one person you employ,
you're going to need
to build 200,000.
Got it, and that's annual,
right, that's annual, Yeah.
So that means
you're going to have
to have gross revenue or just
sales of two million plus
because that
doesn't include you.
OK OK, so that's OK, that's
a pretty good someday goal.
Yeah OK, now what
kind of company
are you going to be running.
So that you can actually
build to a million dollars?
It's a great question.
I'm going through
both ends right now,
and he's got this
number that comes up
where if your
creative agency, you
want to aim for like
10 to 12 clients,
and I'd rather work
with smaller clients.
So I think it's like
we have to scale.
We like smaller.
I mean, ideally, we're
looking at clients
that are around 3,500
monthly budget for.
OK are you getting a
little ahead of me here?
I'm sorry.
Let's just do this.
OK, someday.
Someday I need to
build a company that's
going to have 2 and 1/2
million in buildings
because we've got to
put money in for you.
Ok? not just the 10 employees.
Or I can comfortably
employ 10 people
that allow them to work remotely
from wherever they want.
They have extremely flexible
work hours, and a good work
life balance.
It's my utopian company,
OK, and this utopian company
is going to need to do
something in some space.
Let's not figure out how
to get there just yet,
because we will, but we
just need to be clear.
Yes what general space
are you working in
to be able to build 2
and 1/2 million dollars?
Integrated marketing,
the marketing umbrella.
OK integrated marketing, can
you just expand on what I know,
what marketing is, what
is integrated marketing?
It's where you have
anything related to we.
We like to say where your
marketing department for.
So we'll do anything.
We'll manage the oversight
of the marketing,
kind of like a
fractional CMO would be,
but then we can
actually do it as well.
So from social to web,
it all plays together.
It's in an ecosystem
that is data driven.
And Yeah.
Now, in terms of
marketing, there's
a lot of different
kinds of marketing.
Do you have an area of focus?
Social white kids start
social media, yeah, OK.
And of the many different
social media platforms,
are there a couple that
you want to focus in on?
Wow great question for
the perfect client for me,
which generally is
philanthropy nonprofits,
I would say that would look.
And with the younger
focus, let's say
Instagram and LinkedIn,
OK, it's beautiful.
So we're already getting
some clarity here.
Yeah, we are.
We can see that if you want
to live the Blair N's life,
you would work with 10
clients, so each client
would have to have an
annual budget of 250K.
Yeah, that's not happening.
OK, so what you do is you
design your life to the goal
that you go to your life.
Mm-hmm Do you
understand that right?
It'll take some time to
really deeply process.
But yeah, the initial
understanding is there.
Yeah so you're going to make
different decisions today.
So that someday you can
back into this goal.
Amazing, thank you.
Hey, let's hold
on to that, Julie.
OK, very good.
Let's move on to the next
person, which is Dara.
Hello hi, Chris.
So Hi.
Hello, can you hear
me loud and clear?
Yes so like, I
have my goal that I
want to be known for my niche.
And I want to be known for like
the go to person for my niche.
But problem with me is that I
am still searching for my niche.
I'm sorry, I'm just
laughing with you.
I'm not laughing at you.
Look at what they
said, everybody.
If you want to go ahead and
throw a funny face laughing
emoji, you can with just
support her in this way.
She wants to be known for
something she just doesn't
know what that something is.
How do people know you
for what you don't know?
OK, so the first thing about
this thing is to be known.
You have to know yourself.
You have to know yourself
what is that you want,
so someday, let's just
try something on for size.
OK, what is the thing
you want to be known for?
Basically, like I
believe in perfection,
so I want to be
known for the work
that I do like for
perfection, like people
should know that
if we go to her,
she will be doing
her work perfectly.
But what is that work?
You're still avoiding
the question.
That's what I am confused about.
Like, I like this.
Anything will work
presentations.
OK, so if you want
perfect presentations?
You know, if your
name was like Pauline,
it would be perfect if you
want perfect presentations,
call Pauline, but it's Dara.
She went dynamite.
I can't get in their designs.
OK OK, so you want to
do presentation design?
Yeah OK.
Wonderful tell me
a little bit more.
What are conditions for it to
be this wonderful someday goal?
Everybody knows you.
How do you know
that they know you?
Like, sorry, I can't
understand that.
OK, you've written a book.
Yes, you've done a Ted Talk.
No, actually, I've
not written a book.
Sorry no, no, I know.
We're talking about
someday, OK, today I'm
thinking I can imagine
myself doing a Ted Talk.
OK, so let's put that on there.
OK, you.
I'm just going to put it
in a you've written a book?
OK does that scare you?
Actually, I'm not
that I like reading,
but I don't know if I
can write any day today,
but someday you'll
be a great writer.
You guys are fighting me on this
exercise a little bit too much.
I have to say everybody.
You guys are fighting me.
Ok?
do we need to like,
does anybody here?
Do you like chanting or like
some kind of weird exercise
to free people up?
There's something
weird we can do.
Does anybody here
know of an exercise
we can do because
I feel like we're
a little stuck this morning?
Anybody just unmute yourself
and tell me what we can do.
Could stand into a power
pose for two minutes.
Let's do that.
OK I'm an instructor.
You all to get up and
we're going to stand
and you're going to power pose.
And I want you to think
really positive thoughts
at this time when I play
the music, it will work.
OK, so we're going to do this.
All right.
So I'm a little afraid to
stand because I don't want
to show you what I'm
wearing underneath here,
but let's just do it.
All right, everybody get up.
Everybody's wearing a
jogging suit right now,
everybody is wearing
a jogging suit.
The bigger you make
your body, the better.
OK does screen capture
to get the job,
doesn't really go with the like
power posing man we need like
1980's?
I don't have 1980s music on tap.
I do have other songs here
of the eye of the Tiger.
Push it to the limit.
There's only so many songs
I got on my little pad here.
So we need some time yet.
Everyone can just
take a deep breath in.
And then breathe out,
stretch yourself a bit,
you know, move just a
little bit, you know,
whatever feels good.
And take a deep breath
and breathe out,
then kind of shake
a bit to like,
wake yourself up, just
get a little, you know?
Just Yeah.
All right.
Well, just loosen up.
Well, you guys
are fighting me so
hard on this exercise
is going on, everybody.
I hope some people
swing captured this.
I tried.
But then as soon
as I went for it,
I think people saw me reaching
for my keyboard and stopped.
OK all right.
We're stuck with this.
This is just that
one of the guys.
I'm only on slide.
Am I on here?
I'm on slide 18 of 72.
We're stuck.
We were so stuck right now.
This is a 44 part call.
Welcome to part 1 of 44.
Oh, see you by the end
of the year and we'll
have our Sunday go workout.
Come on, people.
Oh, you got me sweating here.
It's hot here.
But now this resistance
is making me sweat.
It's not a good look for me.
OK, if I'm glistening,
it's because of the sweat.
All right now,
where are we, dara?
Yeah, I agree.
Homegirl, we got to just be
able to stretch out here.
It's some day, some
day, not today.
And so we will acquire
the skills necessary.
We will learn what
we need to learn
will be mentored by whoever
we need to be mentored by.
We're here to support you.
Ok?
yeah, Thanks.
OK, now someday
DA is going to be
known for creating
perfect presentation
designs and the way
that the world knows
this is because she's
given a Ted Talk that's
got 400,000 views.
Thanks are you breathing heavy
or what's going on there?
You see ok?
Yeah, I'm breathing heavy.
OK, I want you to tell
me what your goals are.
I don't going to
have a heart attack.
Somebody near her is going to
have to resuscitate her here.
Look, it's just
some day, not today.
So I'm dying.
What number do you want
to put against that?
Maybe like after
five, seven years.
No, no, but how many
views, how many views?
Yeah, I'm fine with
400 $1,100,000 people.
OK, you've written a book.
How many copies of the
book have you sold?
Maybe one million, Oh my God.
If we want to do something
that's stretching
did wonders for you.
Go big or go home.
I know I thought, you're going
to say 30,000 copies, which
is a lot of copies that
gets you on the best times.
What is it?
Best seller list
a million copies.
Ok?
I want to help you out here.
Some goals are a little too low.
Some goals a little too high.
A million copies is some
ridiculous amount of books.
Too high?
Yeah let's bring it
back down a little bit.
OK, 20,000.
Let's say 40,000.
That's realistic.
I think you can do that someday.
If you're Michael
bungay Steiner,
you sell 800,000 books.
But that's Michael.
OK is there anything else?
No OK, now here's
the cool thing.
I'm probably not going to
spend as much time working
on this with
everybody, but if Dara
is able to do this Talk in,
it's seen by 400,000 people,
there's a good chance that
some percentage of those people
will buy the book.
So I'm just doing the math
here, so the number I put out
there is just 10% If one in
10 people are so inspired, so
moved by this incredibly
powerful presentation
that she gives.
They might buy the book.
So now DA has to
align her life around,
like what are the first
steps of writing the book?
What do I need to
do to be prepared
to create the opportunity so
that Ted would reach out to me?
What do I need to learn,
what do I need to know?
OK, so it's pretty clear
here this is a wild ride.
I thought this was
going to be super smooth
and it's anything
but smooth right now.
All right.
We need to take some thousand
grit, sandpaper and just Polish
this thing down.
All right.
So omri, and then we're going
to go to edyta or Aditya.
Yeah so omri, you're up.
Where are you?
What's up, chris?
Hello how come I can't see you?
Where are you?
I don't have a camera on.
OK OK.
That's why.
Yes, so by default,
I turn off your video
if you don't have a camera on.
So that's why I can't see you.
OK, so all right.
Yeah, what's some niggle?
My Sunday goal would be
to build an apparel brand.
That has a community
of, I would say,
thriving video producers,
cinematographers and editorial
photographers to have
them as the people
that I would mostly target
and have my niche towards.
OK, so you're going
to have you're
going to build an apparel
brand for people in production
and post-production.
You can see, so, yeah,
I don't want to say so.
I'm just trying to find
clarity in what you say.
Yes yes, that would
be the sum goal.
OK and you could do this today.
You can go ahead and print
a bunch of shirts, caps
and sweatshirts and you're done.
How do we know that
this is a someday goal?
This would be a Sunday
goal, because right now I
am working on building my
own personal brand, which
is to have my name
in the community
where I am today in
Jerusalem and to have myself,
as, you know, a reputable
person in the video field
and the photography
field in my city.
Let me rephrase your someday
goal lacks specificity.
Because you could achieve
your someday goal tomorrow,
you could literally go out
and spend $1,000 and do this,
and you're done.
So that means it needs to
be like I need to generate
$400,000 in sales or.
This celebrity would wear
this thing or whatever it is,
I needed it to be clear.
Right so give me
some parameters here
that makes your thing clear.
Yes so I would say
I want it to be,
first of all, more
of a community.
And then I would have a
transition to an apparel brand
to help people.
I would say, yeah, to help
people put out some advice,
put out the tips and
all those things that
would help, you know,
videographers in my field
first.
And from there, to have it
as to help my community.
And to support me,
I would put out more
those T shirts, those
apparel, if that made sense.
It does.
But you're not actually
answering the question.
It's not any clearer
than I had initially
asked what I'm
thinking here is you
need to make this goal
specific and measurable.
How will you've achieved this?
Tomorrow, you can
create a Facebook page
and have four people in
it, the communities built.
You spend $1,000 you
printed a bunch of things.
Your goal is done tomorrow.
How do I know this is a go?
I need it to be
specific and measurable?
Yes OK, so I'm going to
give you one more shot.
Right?
so the way I can
see this is the way
I can see that I have achieved
this is to have at least 20
to 30 people in those
fields of video, production,
cinematography and
such actually going out
to persevere and to
pursue, I mean, this field
and make a full time job out
of it to start video producing.
And the reason I'm saying this
is I already have people that
follow me on Instagram and
such that are, I would say,
hobbyist, I'm going
to cut you off.
Your answer is not much
clear than it was before.
So I want you to
go back and I want
you to watch the video
on setting SMART goals
and you'll know
exactly what I mean.
OK OK, I'm going
to help you now.
And so, Kerry, can you see
how abstract this is, Kerry,
can you see how abstract,
I guess, from the outside?
Yeah, it's very clear
from the outside.
We need a number or
yeah, engineering.
Yeah no.
Yeah, it's got to be clear.
Darren, you see how clear
this is like Omri Scoles dara?
Yeah yeah, I can.
I can see that.
You can see it.
I was being sarcastic.
I can't see it.
OK Marie, we're going
to set a financial goal.
Knows what he wants.
I see.
So from your perspective, he's
already 1,000 miles ahead.
OK, that's fine.
It's all relative, I suppose.
So Omri is going to create
an apparel brand catered
towards the people and video or
production and post-production.
He's going to have a community.
Or let's just say a, is
this a local business
or is this going to
be international?
I can say it can
be international,
and that's where I
want international.
Yes OK, let's just pick
something that it might be.
So let's say yes, he has an
international apparel brand.
Purpose built for people
in production and post
and with what annual
revenue, how many sales,
what are we talking about here?
Well, with it starting
out, I'll have it.
Yeah Holy cow, guys.
Someday OK.
You know, the name of
the call, right, right?
It's called the someday
goal someday, someday.
One, it has to make about
a million in revenue.
OK that is a lot.
So Yes.
OK that's a big goal.
All right.
Let's just hold
onto that right now.
So someday Omri is going to
have an apparel brand that's
internationally recognized with
global sales and distribution
with over a million in
revenue for the production
and post-production industry.
Now, I have to wonder.
The average price of
one of your things
like, what do you think
the average price of one
of your items is?
Between 30 to 50 dollars,
just pick one number.
35 $35 if you do the math.
Do you know how many
units you have to sell?
Let's do it right now.
I'm looking for my
calculator, so I'm
going to take one million.
Divided by 35.
You're going to have to
have 28,000 purchases.
28,570 20,571.
Let's just write that down.
28,571 people.
Now, I want you to do a
little research while we're
on this call, not the second.
I want you to type in how large
is the post-production industry
globally?
So if it's a huge number,
that means that's good,
if it's a small number,
it means each person
needs to buy like four items.
So every person that
alive that does this need
to buy four items from you?
That would seem like
something is wrong.
And so this is how you
quickly check how feasible
your someday goal is.
The market that you're
creating for them
might not be big enough,
or it could be plenty.
Who knows?
All right, omri, I want
you to look that up.
Say, just type in how many
videographers are in jerusalem?
How many videographers
in North america?
And see.
OK and that'll
tell you something.
OK, so we're going to move on.
I'm just going to talk to
one more person because I
can see that this is going
to take us all day to do so,
he said to.
Hey, Chris.
Yeah, so my
perspective, you know,
my goals are to come from
an education point of view
because I think
in some day I want
to be able to say to like
a career strong foundation
in the field of digital
marketing and strategy
because I've been in agencies
for like three years.
Hold on, hold on.
You guys know me from clubhouse.
You know how we do this?
We get right to
the point friend.
Just say might someday go
is, yep, that's the thing.
I need to have a strong
foundation in digital marketing
and strategy.
That's the thing.
Someday you need a
strong foundation
like I would be able to say
that I have a strong foundation
because I think there's
a gap and I kind of
can fall into that all the time.
Ok?
a strong foundation
is how you get there.
I just need to
know what there is.
What's the destination
of all this?
Probably a master's
degree for say,
like something I
would want to do.
Also how you get there?
But is there what do you
do with all this foundation
and master's degree?
So I want to be
able to in my space
where I'm in India
right now, I think
there's a big gap in
terms of the people
who are in digital
marketing field, I think.
I'm sorry.
I mean critique.
But the only thing is I just
feel that a lot of people
are there in the field, but they
don't really get the basics.
You know, they lack the
basics in digital marketing
that I think comes
from education,
which is from the side.
So maybe I think I need
to go a couple of steps
back to, you know, get the right
feel and the right education
from the right institution.
And then, you know,
be at that spot
where I can actually say
that if I'm saying something,
maybe I know what I'm saying
because I've kind of studied
it, or maybe I've read
case studies about it
or, you know, the whole
experience in terms of time
is taking about time out.
OK, well, I'm starting to
realize something pro-family
pro people.
We have to be clear about
where we want to be,
and then we'll engineer
the steps to get there.
What you're all doing is
you're looking at what's
in front of you and then
you're saying from this work,
can I go right?
So I'll show you the difference.
Maybe this will work.
I'm just making
this up on the fly.
Someday I'd like to travel to
that distant island over there.
And then you say to
yourself, well, I
don't know how to build a boat.
I don't know anything
about sailing.
There's not enough trees
around here to build the boat.
And OK, so I need to go and
learn how to build a boat.
I need to go buy
lumber or plant trees
so that one day I could
harvest those trees
and then I know where to go.
There's a big difference
between saying
there's an island
over there I'd like
to get to someday versus like
I want to learn how to plant
things and maybe I
want to learn how
to do woodworking because that's
not in pursuit of a purpose.
You see, because
then it allows us
to make different
and better decisions,
so when you wake up in
the morning, what do
I want to do with myself today?
Then you know what
you need to do,
because it's driven
by that purpose.
So with all this
education that you're
going to get with all the
degrees and the foundation,
what are you going to do?
So the example would be, I
want to start a school in India
with 500 actively enrolled
students in a brick and mortar
school to teach them
digital marketing.
So that we can elevate
the local standards
of what digital marketing are
with gross revenue of 600,000.
Now I have to go and
acquire the skills
and take the steps necessary
so that I can get there.
You see the difference there.
OK, now I'm going to give
you one last try here.
What is your someday goal?
So I would say maybe
if I would want
to end up in an agency
coming forward, some of it,
you know, a bigger agency,
a large sized agency,
maybe if I'm
stepping in there, I
would want to be in a
position where, you know,
if I'm given tasks and
projects to handle, probably
in that space, I would
want to say that, you know,
like I should be like
standing out of the box
to say that probably,
you know, if I studied
certain elements like
CEO, oh, we're going
right back where we started.
Yeah, OK, we're going right
back to where we started.
OK, I'm going to have to
help you on the side here.
I could feel some resistance
here, Connors giving me
the Smiley face.
You were stuck in
process in the house, ok?
Ben burns shared this with me.
He went to one of these,
these business seminars
with Tony Robbins.
He said, don't get caught
in the tyranny of the
how we're getting caught
up in the details of how
we're going to do something.
So we don't allow
ourselves to dream.
So I'm a dreamer and like
my name, I'm also a doer.
But first, we start
with the dream.
OK, and then we'll get there.
I don't know, I have I don't
have much clarity on what
your dream is right now.
So I know we had about
a minute or two minutes
to sit down and write it.
So everybody.
Have you written this out if you
looked at it in front of you,
in Black and white
or red and blue
or whatever colors
you're writing with?
So, Dara, have you
written it out?
And Kerry, have
you written it out?
I want you to write it down.
I want you to write
it down, I want
you to look at it right
in front of your face.
So that you can see it.
It's starting to become
real, and it's scary.
See, Kenny.
Yes, Yes.
Lee Miranda, see, you
guys need to write it down
because it's going to
scare you, because when
it lives up here and in here,
it changes all the time.
And it's scary it might
make you hyperventilate.
So, Lara, she asked
the question here
I got to go find the question
alerts to bring yourself
online.
Just what was your
question again?
So the question that I have is.
this may someday have
to be tied to what I do.
No, no, no, no.
Yeah, it's what you want
to do because what happens?
We get stuck in a vicious cycle
of doing what it is that we do.
So our goals tend to be right
around what we do today,
not what we want to do.
OK, Alison, has
saved me right now.
She's going to
save me because I'm
going to ask her in two minutes
what her someday goal is.
She's going to just blow you
away with a clarity and then
ambition that she has.
It is not premeditated, so
this could go horribly wrong.
And what is your Sunday goal?
To be asked to be a keynote
speaker at Adobe MAX.
And that's it,
that's a good girl.
I don't care.
You know, that's a clear goal.
But it's a clear goal scoring
gold in that a big girl.
I want a more
complex, layered goal.
OK, OK.
I want to be the world's
best known brand strategist.
OK, is that big enough for you?
No, no.
Here we go.
Let's do it.
Lee is going to be a
keynote speaker for Adobe.
And she's going to be a Premier
keynote speaker for Adobe
on brand strategy.
Yeah, because.
She has a global following of
100,000 people on Instagram.
Mm-hmm And she's released
10 videos on YouTube that
have over 100,000 views each.
And she's regularly featured
an interview on podcast
from notable people.
You can figure out
who those people are.
Globally and I wrote two books.
And you wrote two books.
Yeah on brand strategy.
Yeah, that's your someday goal.
OK because the reason why I was
chuckling is because Adobe MAX
one I could help you
achieve next year.
It's not that hard.
They have hundreds
of keynote speakers.
OK, I thought they had a few.
OK no, I was at Adobe.
154 speakers of
like, Holy cow, OK.
Not that hard.
You could achieve that goal
next year if you want it.
And it's not a high
enough benchmark.
Mm-hmm OK it's a good benchmark.
It's very clear, but we're
talking about some day
like, you know what?
When you look back on your
life, you're like, dang it,
I can't believe we got
here some days today.
Yeah, Yeah.
But I mean, that goal is great.
OK, so I want you to write it
need you to be super specific,
and I want it to be
layered and complex.
If necessary.
Not always.
Mm-hmm OK you guys get it.
See how specific
these goals are.
Every time Emily
crosses the goal,
she can take a big red marker
and it's like, check it off.
OK, Ben, when you decide about
that goal because I thought I
was so clear that I
just had a clear thing.
But is it best to just
have one thing first.
And then you kind of backtrack.
Is that what you're saying?
Yes, OK.
The bigger the
thing, the better.
And then you can add
the things around it.
Like when Dara said she
wanted to be really well known
for a presentation designed
to make perfect presentation
designs?
Mm-hmm Well, what
does that even mean?
It's so hard to match her.
Well, being invited to speak at
Ted is not an easy thing to do.
So that's one thing
to have written
a book on the same
thing that's not
easy to do to have sales
of a million books.
That's crazy, hard
to do, you know?
So we reduced that down to.
So we're going to
be quite clear.
There's more that she
could add to that.
So then that it
becomes clear we have
to be able to visualize
our goal and then
to visualize our process
on how to get to that goal,
then we can actually
take steps towards it.
A lot of us are feeling
super overwhelmed.
We don't know what to do.
We don't know what
steps to take.
And so we're freaking out.
And then a day, a week, a
month goes by and you're like,
I'm no, we're closer to my goal.
Guess what?
Anxiety level is going up?
Year after year, you're like,
what have I done with my life?
I'm doing really
well with this thing,
but I hate doing this
thing, and that's
why, olara, you don't want
to set your goal around what
you're doing currently.
What you really want to do.
It is scary, actually.
It's supposed to be ultra.
I want to scare you a little
bit if you're not sweating,
if you don't have a
little bit of sweat
on the back of your neck.
Right between your
shoulder blades,
we're not doing this right.
So I hope you're all
wearing deodorant
because it should make
you sweat a little bit.
It's supposed to feel like,
Oh my god, can I do this?
There's no point of
having a someday goal
that you can do tomorrow.
There's no point.
OK can a gold be too big,
I mean, you can't be.
Yes, it can't be too big.
For example, your goal could be
like, I want to cure malaria.
I want to eradicate
malaria from the world.
Now, Bill Gaetz has
all the resources.
He hasn't been able
to do that yet.
So this isn't like
fantasy, like, oh, it
would be nice if I can
end poverty or child
abuse or something.
I don't know who can do that.
But you can create a shelter
for battered children or women
or whatever.
You can create a
shelter for people
who are suffering
from transphobia
or whatever it is,
you can do that
and then you can say I can
house or accommodate 15 people.
25 people.
Those things you can do.
So that's what I would
have to pull you back.
Right now, I don't
feel like you're
reaching far enough, so I had to
push everyone to reach farther.
OK and I want to ask my
friend, Diane Gibbs, Dan Gibbs.
Help me, please.
Help me, obi-wan.
I have I know what mine is, I
think, and it is sweaty giving.
Show me your pits.
OK I did put deodorant on.
So I'm good.
You're such a good
sport, nobody else,
but you would just do that.
Thank you very much.
That's what I hate
in class when people
raise their hand
like this and like,
could you please raise your
hand like you put deodorant
on this morning, please?
Because I think,
hello, I am short.
I need to see your hands.
OK, so I'll jump on that
global following with annalee,
and I said, I want
to help people
all over the world doing
this full time so that they
can connect with people and not
feel alone in their business.
And so some of that
how I can measure it
is that I don't know exactly
how much money I'd have to make.
But the other thing is that
I'm constantly making courses
or and working with
people to co do courses
and I'm making workbooks
that go along with them.
So there's this course system
and I will have a cabin.
How are you getting
caught up in the how?
I have a cabin in
Colorado, right?
Ali, a cabin in
Colorado, where I'm
going to spend a month each
summer for the whole summer,
and then I'm going to
have a beach house where
I'm going to spend
time in the fall
and when those are my times to.
Uh, take in and then I spend the
rest of the year giving back,
so there's that time for
reflection, refresh reflect.
Yes, Yes.
Is that a good enough?
And what would you say to that?
It's a little bit iffy,
it's a little bit confusing
or diffuse confusing.
I think I heard defused, but no.
All right.
Here we go.
Diane wants to help people.
Can they get a.
That's too broad.
Yeah, I like the solopreneurs.
So creative solopreneurs who
are in the creative space
to get confidence, to have
more time, to do the work they
love, to make an impact
in their community.
OK and how do you set up?
How am I going to help
them by giving, teaching
them and working with them,
connecting them to virtually
or in real be both?
Probably most is
going to be virtual.
OK but I could travel around
and do talks and stuff.
OK in order to own a
beach home and to be
able to live in
Colorado for a month
during the summer, how much
money do you need to make
and discretionary income?
It can be a small
cabin in Colorado.
Well, I don't.
I don't know.
I am really bad with numbers.
You know that?
There we go again, everybody.
I don't know.
I need a million.
Of discretionary income.
Well, no, just to buy
it out out, right?
Cash, you just want to buy
cash like a drug dealer,
you like poof.
Here it is.
It's mine.
Give me the keys.
Yeah, I'm a hope dealer.
I like that.
OK million dollars, OK.
OK, this is it is
getting clear now, OK,
so some day, I mean, I
would love for somebody
to write someday,
and nobody's even
said that someday I'd
like to be able to have.
Some kind of school.
Maybe it's virtual to help
create a solopreneurs,
achieve their
goals because ideal
and hope such that
I have impacted
their lives to a degree in
which I have over a million
in discretionary income.
And then all the other details
you can do, whatever you want.
OK, sounds good.
Yeah so in order for
you to have a million
in discretionary income
profit called profit.
How much gross sales do you
think you need to do annually?
I guess I need to hire an
accountant because I'm not
good with numbers.
I don't a million.
So over a period of time, if
you can make 20% net profit.
What you can do, you
probably make more than that
in five years of running
a business for $1 million
in revenue.
You will have your
discretionary income.
OK, so far so good.
I think so.
OK, so you already
know some things now
you need to have a
business, and you can just
change the numbers.
If you want to do
it in 10 years,
you can reduce the
gross revenue down
to 500,000 instead of a million.
He's had his work.
And if you are able to run
your company more profitably,
you can achieve
this goal faster.
So it's a variable of three
things how much money you
want to have in
profit, how many years
you want to take to get there,
what the profit margin is
and what the gross revenue is.
This is super basic math.
Everybody follow along
and I'm saying this
because you can apply this
to your business right now
or you're some day goal.
How much discretionary
income you want.
Equals, you know, how many years
you want to take to get there.
What the profit margin
is, percentage and profit
and what the gross sales are.
That's it, if you want
to get there in a year,
you would have to do $5 million.
With 20% profit.
If you want to take
20 years to get there.
So, Dan, I'm not saying this
in any kind of judging way.
I'm 48.
How'd you know I was going to
go there because I know you?
OK, it's OK.
All right.
Yeah well, I don't
want to take 20 years.
Yeah, OK, when would you like
to have this beach house?
seven years, seven
years, beautiful.
Let's do it, seven years
write that part down.
So seven years, I do believe
you can run your company,
at least at a 20% margin.
OK so let's work
that backwards then.
And what is the gross revenue
then it'll tell you right now?
So work backwards.
I really suck at math, so I'm
somebody to help us out here.
What is the gross
revenue that she
has to do annually with
a 20% profit margin,
whereas over seven years
she'll have accumulated million
in profit?
So you take one million,
you divide that by 7.
That equals 142,000.
Right and then u times
that by five, I believe so
each year, 5 because 20% Oh, OK.
Yeah, yeah, I think so.
Somebody help me out here.
700 and let's just say
720,007 and $25,000
is what you need to do.
OK, OK.
Now I believe you can run
your company, an education
company that's virtual,
that's scalable.
You can probably run it between
30% to 40% net profit, which
would drastically reduce
down the number of revenue
that you need to generate sales.
It wasn't that hard, was it?
No, not that hard.
We're talking about
grade school math here.
Yep, Yep.
Even creatives can do this.
Yep, and Jill, Kim's helping
me with my SEO this fall.
Beautiful, I'm on track.
All right.
I see a lot of hands.
I realize I'm stuck
on a slide here
and I have other
things I have to do.
So you guys just
keep your hands up.
It'll be all right.
I'll try and get to you.
Ok?
are we ok?
You guys are understanding this.
Does anybody feel like they have
their someday go really clear?
OK Lee yeah, I want to hear it.
A lot of myself in the
firing line now have not.
Someday I will own a
successful product design
agency that generates over
1 million pounds in profit
per year with an average
job value of 285,714 out.
The business will
push its employees
to become top achievers
in their fields
and well-rounded individuals.
Wonderful I think that's
over a 10 year timeline.
OK, Lee, when you
say product design,
are you talking about
physical product or web?
I'm talking about ux,
UI, product design,
that kind of product.
OK wonderful.
That was very clear.
OK, we're getting somewhere.
Go ahead.
I got a question in the
chatter, and I think
that was good for to clarify.
The question is like, is it?
Is this the same thing that some
day goal for you as a person,
as the vision statement
is for a company?
I don't if only you would know
the answer better than me.
I think it could be
it's just that now it
can get very specific, but
the vision is something
that you really reach out
to that you might not even
know if you can achieve,
you want to push yourself.
And I think this
is the same thing,
but we're getting
kind of specific here.
Yes and I don't want to get
into semantics because I'm not
that clear myself on all
the different words, but let
me try. think it's yeah,
you have your purpose.
The thing that motivates
you, that drives you
beyond money, why you exist.
So we start with the purpose.
And then you have your mission.
So my purpose is to
disrupt education.
My mission is to teach
a billion people.
How to make a living,
doing what they love.
My vision is creating a hybrid
school, a brick and mortar
and a virtual school
on multiple continents
to be able to achieve that.
I think what's happening is
everybody starting with the
how?
They're not asking themselves,
what is it I want from my life
before I'm put
back in the earth,
before I'm turned into ash?
What is it I want to do?
You start with your purpose
that determines your priority.
And when you can do that,
it'll make you more productive
by being more productive,
you'll be more profitable.
And that's the way you do it.
So all of us young and old.
We've got to start
thinking about what we
want to do before we're done.
And what drives us?
What compels you, so if you're
younger or you're I mean,
not chronologically
in age, but if you're
younger in terms of your
career, your life experience,
you're still sorting
out like just trying
to make money and pay bills.
But if we can take
a moment, really
think about what it is that
we want to get from our life.
Maybe what we pay the
Bills will change.
So that we're more
aligned and oriented
towards our someday goal.
Or what happens is we
start switching careers
over and over and over again.
Today, we're doing content
marketing, tomorrow
we're doing identity design.
The next day we're
doing brand strategy,
it's all over the place.
Because we're not clear yet.
Is this a tough
question to answer?
Heck, Yes.
But if we don't spend
time thinking about it,
we might get lucky.
But, you know, good
fortune is not a good plan.
OK all right, here we go, we're
going to get back into it.
I have a sneaky
suspicion I'm not
going to build a finish
today, but we'll see.
I already know we're
not going to finish so.
Let's play.
So someday, what's the one
thing I want to do someday?
And you would write down the one
thing I want to do someday is.
And I need everyone to
write this thing down.
And you can have multiple
drafts of this thing,
you can cross it out,
you could do it over
and over again until it
starts to feel like, yes,
this feels right for me.
OK, so the next steps
here are dependent.
On you being clear on your
someday goal, because watch
what happens.
We're going to do
the five year goal.
So based on my
Sunday goal, what's
the one thing I can do
in the next five years
to be on track to achieve it?
So Dan's goal is 7
years, so she now
is not that far away
from having clarity
on what she needs to do.
So again, here,
everyone take a moment
to sit down and write what
you think your five year
goal needs to be.
So based on my day goal,
what's the one thing
I can do in the next five years
to be on track to achieve it?
So finally, having said her
goal is to speak at Adobe MAX
to publish two books.
So in the next
five years, she has
to have finished her first book.
I know that.
And in writing her book, I
don't want get ahead of myself.
Let's just hold it there.
And we said that she
produced 10 videos that
have over 100,000 views each.
So she's probably going to need
to make five of those videos.
In order to get to 5 videos
that have 100,000 views each,
she's going to have to produce
50 videos that five of them
have a chance.
Well, I don't want to
get ahead of ourselves.
OK, so five years based
on my someday goal, what's
the one thing I could do
in the next five years
to be on track to achieve it?
So your seven day goal
could be ten, fifteen, 2025
years from now, but we'll
break it down to five years.
The next prompt is what's
your one year goal?
So based on that five
year goal, what's
the one thing I
could do this year
to be on track to achieve
my five year goal?
It's getting easier now.
I can see what the next
12 months look like.
Maybe it's not super
crystal clear, but.
I have a sense of
what I need to do.
So in order for Emily to write
and have her book published
in five years, she would
have to have written probably
a 20% Literally,
because I'm dividing
by five, 20% of her book.
So if it has five
chapters, she needs
to finish the intro of
the summary and probably
the first chapter at this point.
Then what's your monthly goal?
So based on my one
year goal, what's
the one thing I
could do this month,
so I'm on track to
achieve my one year goal?
Should be a lot clearer now.
You see where it is
going, everybody weekly
go based on my one
monthly goal, what's
the one thing I
can do this week,
so I'm on track to
achieve my monthly goal.
So we're just chunking
down a big, a big goal,
and we're just breaking down
into smaller and smaller pieces
until the plan materializes.
Now we go to the daily goal.
And based on my one week
old, what's the one thing
I can do today, so I'm on track
to achieve my weekly goal?
We're finally here
At the conclusion.
Right now, based on
my one daily goal,
what's the one thing
I could do right now?
So I'm on track to
achieve my goal today.
At this point, my hope is
some of your anxiety has gone.
Now, have a plan.
That's built towards my purpose.
And now I know
what I need to do,
I should be more productive.
And when we get
into time blocking.
It is essential that the
first half of your day
is spent on your right now goal.
Before you do anything
else, you must
work on your right now goal,
because if you don't, you
will never get there.
OK, so here's a
little trivia for you,
and I want you to write down
the answer in the comments,
and then we'll circle back
to see what you wrote down.
So according to a study.
The scientists had measured
this, which group of students
performed better across the
board, one set of students
were asked to visualize
their goals to really
vividly visualize their goals.
The other set of
students were asked
to visualize the process of
how to get to their goal.
What steps do you need to take?
Which group outperformed the
other group by a wide margin?
The ones who
visualized process are
the one who visualized goals.
Little trick question here.
Go ahead and type in your
answer in the comments.
You could just write the
word process or goals.
So, Emily.
What are people
writing down right now,
because I can't see it?
Yeah, I can see a mix of things.
I think it's difficult to
see if goals or process are
in the lead right now
because I think it's 50-50.
Yeah OK.
It is kind of
tricky on this one.
And based on what
I said, most of you
would probably write down.
Visualize goals.
It is true if you
visualize your goals,
you will have a higher
percentage of achieving them,
but those that had to visualize
their goal first and then
visualize the process
of getting their.
They outperform the
people by like 37%
or something like that.
OK, so we know that we've
don't visualize our goals,
we have a much lower
chance of hitting them.
So the first part is
to visualize your goal
and then to visualize the
process, quite literally what
we just did some day goal,
five year goal, one year
goal, et cetera.
Just breaking it down.
So if you followed along, if
you had clarity on what it is,
you're someday goal was and
you're able to break it down.
Step by step.
All of a sudden,
a lot of the fog
should be removed
from your mind.
I don't know what I need to do.
Or I know now what
I'm not doing, right,
because it's very clear to me
now that everything I'm doing
is actually not moving
me towards my goal.
And just do it a
little self audit.
I know you didn't do
this exercise before,
but having done it
now, ask yourself,
did the thing that you did?
Sorry, let me rephrase
that what you did yesterday
was it aligned around you
achieving your someday goal?
And there's a good
chance to answer is no.
Not even close.
And this is why we
need to have the plan.
So what you do now determines
what some day goal is,
and they don't all lead to the
someday goal that you want.
So if you pick path
one, what you do now.
I'm going to answer
some emails, I'm
going to run a staff meeting.
I'm going to do xyz.
Does that get you to
your someday goal?
It doesn't you're
on the wrong path.
So here's some data.
So in 2008 Dr. Gail
Matthews discovered
that 39.5% of
participants were more
likely to accomplish the goals
just by writing them down.
This has been cited in
many books that I've read.
From from the power
of self-confidence
by Brian Tracey to
goals by Zig Ziglar.
Just the mere act of
writing down your goals.
Helps you to achieve it.
It's crazy.
Because then you start to
attract into your life.
The people, the
process, the systems
that are going to
help you get there.
But if you keep it abstract, if
you just keep it in your mind.
Other people won't be able to
help you because you haven't
been able to articulate it.
And you yourself
have not seen it,
that's why it's important
to right to step down.
OK, I'm going to go
into time blocking now.
This is really important.
OK, so we have our someday goal.
We know, know what
our daily goal is.
Some ideas from the book.
So if disproportionate results
come from one activity.
Then you must give the one
activity disproportionate time.
So he maps it out
on a calendar here.
His suggestion is you
spend five days a week.
Working on your Sunday goal by
beginning with your one thing.
And you must spend at
minimum, four hours every day.
At the beginning of your
day to work on this.
Because towards the end of
the day, you get distracted.
He suggests mapping
out something like this
and even planning
for your vacations.
So at the end of
each week on Sunday,
you're going to spend an hour
to plan your next week to make
adjustments as needed.
And it's also very
important for you to rest.
That's why oops.
That's why there's time
here to do nothing but rest
on Saturday and Sunday.
And to plan for
time to recharge,
that recharging is as
critical as working.
So the suggestion is you must
work at minimum four hours
every day in an eight hour day.
On making.
And then you leave the rest
of your time on managing.
That's all the admin
stuff, the meetings,
the client calls, that's
managing, that's not making.
So you have to spend the
beginning of your day
manifesting, he
says, give yourself
no more than 30
minutes each morning.
To do whatever your morning
routine, a ritual is.
Whether it's having
breakfast, coffee
going for a walk, whatever
it is, you have to get
started on your one thing.
Four hours and you're
going to block it
and you're going to schedule it.
And so many distractions
don't come at you.
Are you going to say to
that person or to yourself?
Until my one thing is done?
Everything else
is a distraction.
And the way you protect
against that is you
need to build a bunker.
This is like telling everyone
do not disturb me right now.
And he says that if you
need certain supplies.
Food, snacks, water,
paper, paper clips,
whatever it is, he says,
build up your provisions.
If need be, buy a refrigerator,
put right next to you
because he doesn't want
you to go somewhere else
and get distracted
and get pulled
into all the other things
that can distract you.
He calls a mine,
so sweep for minds.
Those are alerts
and notifications
on your phone and your emails.
That's the conversation
by the water cooler.
These are traps.
I've noticed
something since we've
been living in this pandemic
post-pandemic world.
I'm way more productive and also
consequently way more tired.
This last year and a half,
because all I do is work.
I didn't fully
realize the impact
of being in an office
all this time for lunch.
Everybody, let's go
to lunch an hour.
Let's go back, oh, let's
have some tea or coffee,
let's have some side
idle conversation.
He hardly ever got my work done.
Last one is, he
says, enlist people.
Let them know what
you're doing so that they
are respectful of this time that
you walled off, that they don't
schedule you for meetings
or ask you to do things
in those first very critical
four hours of your day.
He makes a very clear
point in the book
to say it's not
about working more.
So he's like, do
not work more, just
get more work done in
the hours you work.
This isn't about workaholism.
OK oh, I might be able
to finish this thing.
The three commitments.
The UN like this, you're going
to make three commitments
in order to get to
your someday goal.
So you need to follow
the path of mastery.
You need to move from e to p,
which I'll explain and live
the accountability cycle.
This is a critical one.
There's a lot of overlap in this
book with the compound effect
by Darren Hardy.
So if you liked the
compound effect,
you will really like
this book the one thing.
So let's talk about
the path of mastery.
Is the mindset, ok?
Uh, so the idea of the
10,000 hours to be a master,
and expert actually came
from a psychologist, k Anders
Ericsson, he published
this paper or this book
on the role of
deliberate practice
in the acquisition of
expert performance.
That's a lot of words.
Sounds like an
academic to me, but he
says that you can get to
your 10,000 hours of practice
towards mastery or expertise.
It takes exactly 10 years.
If you put in 3 hours
a day every single day
for 365 days a year.
Now, what Gary has
done is he doesn't
want you to work three
hours every day of practice.
So that's why he chose
five days and had
to increase it to four hours
a day and not three hours.
So if you practice
whatever it is
that you need to do for four
hours a day for 10 years,
you will be a master.
And remember that line
that I read to you earlier
about high performing
people stick to something
until success shows up.
They don't switch gears.
They don't switch tracks.
OK, so expertise, as far
as everybody can tell,
tracks with hours invested,
I don't think a lot of people
are going to argue with this.
The longer you, the
longer you spend
on your time honing
your craft or you're
learning on one specific
thing, the more likely
it is that you're going
to become an expert.
So time on task over
time, eventually
beats talents every time.
So these are the little phrases
from the book that I just love.
Time on task over
time, eventually
beats talent every time.
Why that is because
knowledge begets knowledge,
skill builds on skills.
So the second commitment.
Is going for me to pay.
So he asked this question, do
you want to do the best you can
or do the best it can be done.
And hopefully you're
saying, yes, I
want to do the best
it can be done.
So it's this path of
continuous improvement,
always trying to do
something better,
looking for ways to improve.
It starts by taking that
first critical step.
Reflecting what
you've done and trying
to find a better way to do it.
That's what we do with
their videos on YouTube.
Our carousels on Instagram,
our calls on Clubhouse.
Constant improvement.
So when he talks
about the e to the p,
this is the
entrepreneurial path.
That's what the e!
Stands for, and the P stands
for the purposeful path.
So it looks something like this.
There's this thing.
It's the natural
ceiling of achievement.
So when you work on something at
the beginning, it's really fun.
It's awesome.
And then you hit
your first barrier,
your first challenge and then
you're met with disappointment
and then you feel this
sense of resignation.
And you get bored, you think
to yourself, this is hard,
you're in the Valley right now.
Seth Godin talks about it.
You're in the Valley of the dip
and you're spending more time,
but you're not getting results.
So you're going to start to
look for greener pastures.
You're going to look
for something else.
And I think many
people in this group
have gone through this
cycle more than one time.
So when you look for something
else, you have that fun,
you have that progress again
and then it begins again,
it just keeps
repeating and you never
spent enough time
working on that one thing
to be really good
to break through.
If you don't mind if you've gone
through this process before,
just type, yes, in the comments.
Start something didn't work out.
Tried something else.
Start something, didn't work
out, try something else.
Just type the word.
Yes there's no shaming here.
It's my one way to
interact with you,
why I can't see you right now.
OK there are so many
people writing yes, right?
But I imagine there would be.
Yeah, because when I'm
reading the book, I'm like,
I need to share the
ideas from this book
with my people, my pro people,
because I feel your pain.
So the e to the p,
which is to not have
the entrepreneurial path, but
to have the purposeful path,
the way we do it is to focus.
And we invent models to
improve what it is that we do.
We develop systems
around those models.
And then we can have
the breakthrough.
So if you live in this
space, constant or continuous
improvement.
You're going to
get there now, some
of our friends in
this group are very
good at designing
and building systems.
There's a good chance.
That they have this
mindset already.
And I can get into
personal stories,
I don't want to
do that just yet,
but in case somebody wants
to ask me how if I done this,
what have we done
to get from e to p?
I'm more than happy to tell you.
So, OK, so hang on that.
And I will tell you.
OK, so let me get through this.
And I'm making good
progress on my slides here.
We're almost halfway through.
So there's this thing
called the OK plateau,
where we hit acceptable
levels of performance.
We switch off the learning
and we go into autopilot mode.
So the example that's
shared in the book
is we learn how to
type, touch type.
And you might be able to
hit 45 words per minute,
and that's acceptable.
I'm not going to spend
any more time learning how
to type faster, but we can
see that some people can
type 50, 60, 70,
80 words per minute
because that's what
is important to them
and they're not OK
with OK plateau.
Um, part three of
the commitments,
the three commitments is
the accountability cycle,
this one's tough for
some of you to hear.
So there's a connection between
what you do and what you get.
We have to accept that.
And so your actions determine
your outcomes and your outcomes
inform your actions.
The only way we get there is
to take complete ownership
over everything doesn't
matter whose fault
it is, we just take ownership.
Somebody hits you in your car.
It's not your fault.
You were parked,
but now you have
to take ownership
of sorting out your life
and getting through that.
So bad things
happen to all of us.
The only way forward
and many authors
talk about this same idea.
100% Accountability
100% ownership.
And the way we do that is
we become results oriented.
We don't care how we got here.
We just cared to
get the job done.
So what we don't do is we don't
defend our actions, our skills,
levels, models, systems or
relationships, we do not.
All we care about is
getting the job done.
So if my actions do
not get the job done,
I let go of the action.
I've told this story
on YouTube videos
before where my dad were
driving on the freeway.
And there's a merged lane,
and he's in the proper lane
and the other person's
merging into us,
but he's not making space
for the other person.
He is right.
The other person has
to accommodate him.
But in defending his action,
in his right to be right,
we can get into
bad car accident.
The result that we want is to
get home safely in one piece
and not be in an accident.
That's where you
focus on the result.
So going back to this
thing, remember that quiz.
So we already have
established this 39.5% of you
are more likely to succeed
if you write down your goals.
However, 76.7 of you are
more likely to succeed
once you set, I'm sorry,
once you define your goals
and you send them
to someone else.
So this gets into
accountability.
Why we have peak performance
partners here in the group.
When you let your friends
know this is my goal.
You're adding to a
level of accountability,
because, you know what?
We're more likely to
disappoint ourselves
than we are to disappoint
people we care about.
This is where Moe
would say big facts.
So this is why you have a
peak performance partner.
If you're courageous enough?
You would probably
go on social media
and tell people
that you care about.
Someday I'd like to be a keynote
speaker, a Premier keynote
speaker at Adobe MAX.
Having published two
books on brand strategy.
Having a cumulative number of
followers, 100,000 or whatever
it is.
Having produced
several videos that
have over 100,000 views each.
You could just put
that into the universe.
And I know what's
going to happen.
You're going to get
invited to speak.
A publisher might reach out.
It might not be invited
to speak at Adobe max,
but you'll be invited to speak.
And then each time you speak,
you chip away at that problem,
you're getting a little bit
closer to that someday goal.
That's about accountability.
OK the four thieves
were almost there,
we're rounding the corner here,
I think the four thieves, OK,
that things will keep you from.
Achieving your
goal, these things
are going to steal your goals.
Ok?
number one is your
inability to say no.
Number two is the fear of chaos.
Number three, poor
health habits,
which impact your
ability to work and work
towards your goal.
And number four, you have
an unsupportive environment.
Some of you may suffer from
one or all four of the thieves,
and that's why you're
having a difficult time
achieving your goals.
The point of the
conversation today
is just for you to
recognize what these are.
And slowly work towards
eliminating the thieves that
are stealing from you.
OK the first part is
saying, no, you've
heard this before
from Michael bungay,
Michael bungay
star in your book.
When you say Yes to something.
What are you saying no to?
Remember, there's a
cost of saying Yes.
Use it like currency
every time you
say yes, you're
spending energy that you
are taking away from something
else that you should be doing.
So if it's not contributing
to your one thing,
it's a distraction.
Steve jobs, when he
returned to Apple in 1997
he reduced Apple's product
offerings from 350 things down
to 10.
So basically, he learned
how to say no 340 times.
It was not a popular decision.
He was not well liked.
So remember, he was focused
on the outcome, the result,
and not about everything else.
And that's how he turned around
the fortunes of Apple in 1997.
He killed a lot of products.
So when people make
a request of you,
you've got to remind
yourself and them,
if this is not connected to
you, one thing you're not
going to do it, you
don't even consider it
until you finish your
one thing for that day.
Those four hours that
you're going to work on it.
OK, I don't love the
person who said this,
but I do love the
quote, and the quote
is I don't know the key to
success, but the key to failure
is trying to please everybody.
I had to include this
because I know many of you
are stuck in this place
where you're trying
to make a lot of people happy.
And the only person you're
not making happy is yourself.
So we have to learn to say no.
We can say politely, we
can say with kindness,
we can even be generous
in the way we say,
no, no, this isn't right
for me, but let me help you
find someone who will say Yes.
I do this all the time.
I need to do it more.
Fear of chaos.
OK, so when we're doing
what it is that we're doing,
we're ignoring other things.
That's just the way to time
and focus works, right?
So if I'm busy reading, I'm not
doing a lot of other things.
So the chaos is my
workspace is untidy.
There's a state of
disarray or disorder,
and yes, there
sacrifice that needs
to be made because when
I say Yes to reading,
I'm saying no to cleaning things
up and organizing and doing
whatever else I need to do.
So when you strive for
greatness, chaos is guaranteed.
Do not trade
greatness, your goals.
Because you let the chaos, the
fear of chaos overwhelm you.
So, William James,
the art of being wise
is the art of knowing
what to overlook.
That's another way
of saying that.
We have to ignore
certain things,
and we're actively
choosing to do so.
And we need to let people who
are in our lives know this.
So they're not confused by this.
And so that they can support us.
Poor health habits.
This is just talking about
things like personal energy, so
personal energy, mismanagement.
Is the thief of productivity?
So high achievement
requires big energy.
How do you get big energy?
OK, so I'm going to hit
on things that many of you
guys are now going
to say, Oh my god,
I got to change my life, ok?
It begins with being
aware of your thoughts
through meditation or
whatever form you practice.
You have to eat right.
You have to exercise.
You have to get rest.
Hug more, kiss more, laugh more.
Set your goals, set a
plan and do the work.
And time, block your one thing.
That's how you manage
your big energy.
And really, briefly, your
unsupportive environment,
many of you guys are
in such an environment
and the environment consists
of people and physical space.
So he goes on to say that
no one is strong enough
to avoid the influence
of negativity forever.
You could ignore it
for a little while,
but eventually
catches up to you.
Jim Ron Wright says that you are
the average of the five people
you spend the most time with.
So attitude thieves will
Rob you of energy, effort
and your resolve.
And hanging out with
people who seek success
will also strengthen
your motivation
and and positively
push your performance.
Hello, pro group.
That's what we're here for.
To be around like
minded individuals who
are motivated to get
their act together
and to work towards
their goal and to have
a positive and optimistic
look towards that.
That's why we're here.
That's why I created this group.
So every day do
what matters most.
And remember, you
are the first domino
in the chain of dominoes
to get your someday goal.
If you enjoyed this book.
I would highly recommend
that you buy it.
I do not want to steal
purchases from Gary.
I don't think he
needs the money,
but it's an excellent book.
If you're intrigued, if
you want to learn more
or if you don't trust my
interpretation of this
and you want to get
your own interpretation,
I highly recommend the book.
It's going to make my list of
the 10 books you must read,
so I have to knock
off another book now.
Thank you very much, everybody.
I'm going to open
it up to questions.
All right now, I heard a voice.
I don't know who it was.
If you have a question about
any of this or all of it,
feel free to ask now
I see a lot of hands.
Are these pregnant hands like
these are hands that are old?
Yeah, they raised their
hands a long time ago,
but they also want
to hear your stories.
So I don't know if you want
to tell a story first or start
answering questions.
Yes, I will tell a
really quick story.
I know that.
OK, some of you may have
just discovered us like, wow,
this is great.
Look at that.
Of course, everything's
working for you, right?
You had 600,000 followers on
Instagram, a million and a half
on YouTube, but that was not
the case at the beginning
and is the commitment
and the persistence
to just show up and do
the work every single day
and to make tiny little
tweaks that nobody
can see that nobody cares about
that you eventually get here.
The pro group started
out as a free, open group
for zero dollars.
And we slowly increase value
and change the group such
that now people presumably
are happy to give us
150 bucks a month to the tune of
550 people right now on our way
to 1,000.
So it doesn't start there.
We're just on this journey, so
each and every single person
and I just want you to
be very mindful of this,
that you don't get caught
in this comparison trap.
Like I can't start
making an Instagram post
because I get 45 likes.
I'm not going to do
this reels because it's
getting 5,000 views, and
there's this other person
to get 300,000 views.
What you do is you
say to yourself,
this is an alignment with
my someday goal, which
for some of you, it is,
and for some of you,
it has no relevancy here.
And you say, I'm
going to show up,
I'm going to keep asking
myself, what's one thing I
could do to improve this?
What are systems that can
develop to make this better?
Do I need to hire a coach, an
instructor, a mentor, someone
to help me give me
valuable feedback
so that I can get
better at this?
So Moe and I were
in conversation
when I say in conversation,
we're in the chat.
He's like, Yo bro,
check this out.
I look at it and he's like,
why is this woman getting
so many views?
I said, she's attractive.
She has a great voice.
She's clear.
She delivers a lot of
value, and she's not
offensive in any which way.
So then Mo goes, I
see, so I'm ugly.
People don't like my voice.
He just does the opposite.
I'm like, well, I'm
not saying any of that.
I didn't realize you're
comparing yourself
to this other person.
But that does highlight
a gap between where
he's at and how he's coming
across and where she's at.
And a lot of it is her tonality.
She has a beautiful
tone of voice.
And it's not going to send
you running the other way.
So then he can start
to work on that.
OK, and you can get
this kind of feedback
from your peak
performance partner.
Now I want to highlight
really quickly
the difference
between my approach
and my approach works for me.
Obviously, I might
not work for you
and say Matthews approach
to video production.
Matthew holds the
utmost the highest
standard as the quality of the
video, so he trades frequency.
Iteration for quality,
because he's like, we make
promises to people that want
to deliver quality video.
And if we don't, I feel like
we're breaking a promise.
So you can see on his channel.
And it's working his
philosophies, working for him.
He he creates highly
polished produce videos.
There's not a single
mistake in it.
There's not a flub.
None of it is improvised,
none of it's left to chance,
and he'll drop a video
every couple of weeks.
We dropped a video a day.
And that's what I'm talking
about is every day in order
for me to achieve my
someday goal of hitting two
million subscribers on YouTube.
I got to drop a veto
every single day.
And you know what?
YouTube says, congratulations,
your overperforming.
It's because you released
27 videos this month.
Instead of four.
OK, I want to turn over to
some questions or hands that
are raised.
Thanks for hanging out with me.
We got through this, everybody.
So let's just quickly
jump over to Muhammad.
Muhammad, do you have a
relevant question for us?
Yes, Chris, you
mentioned that this
has to be something that when
you mention that, you know,
you have to decide on this based
on the dust being thought of,
you like that
before you die, you
want to accomplish this thing.
So does it have to be
specifically related
to what you're are doing
right now as a career?
It could be something
else altogether.
You mentioned curing
malaria, you mentioned.
Yeah, Yeah.
So I think it was that.
I already asked this question.
I thought I answered, which is
your someday goal doesn't need
to be connected to what
you're doing today,
because if you
haven't done things
with great intentionality or
clarity, you don't get trapped
and just doing more of what it
is that you don't want to do.
There's a big set
for some of us.
I mean, what I'm
doing now is something
that I want to do for
the rest of my life,
and I've decided
that, but something
that I want to accomplish
through that is like earning
money and that's it.
Like you mentioned, you
want to buy the land
and have a space for
creatives to come together.
And that's an amazing
goal that I looked at.
So something like that
where like right now
you're doing something in
terms of teaching people.
But the goal is, let's
say, you know, you
want to make by the land
and have that space.
Mine is like right
now I'm doing branding
and I want to be a leader
in the branding industry.
At some point was
written books and so on.
But and at the end goal is to
have a community centric cities
where the rich and the poor
live together and grow together.
So that's something that I have.
How do I connect it to?
OK, that's a lot for
me to process there.
I want to be clear
about something,
and hopefully by being
clear about this,
I hope to help some
of you kind of figure
this answer out for yourself.
I have no interest
in buying land.
I have no interest in
building a building.
I don't I have interest in
teaching people and helping
them so that they are empowered
to achieve their goals.
I want to provide the most
relevant and impactful
education that I can and make
it accessible to as many people
as I can.
How I have to do
that eventually is I
have to find a space
to be able to do that.
But I'm starting with the
goal or the purpose, which
is to help people, because
over time I might not
want to buy that land or build
that building because that's
not in alignment
with the purpose.
So if your thing is
actually to teach people
or to build community
around branding,
why do you want to achieve that?
And you keep digging
deeper and deeper.
Remember that iceberg?
Figure out your purpose.
And then all of a
sudden, everything else
stacks on top of that.
A lot of times we
mistake with the thing
that we're doing,
how we're going
to get there with actually
the motivation, the purpose.
And the purpose is
usually higher and bigger
than what it is that
we're thinking about.
But does I help
you a little bit?
It sort of does.
I mean, when I mentioned
city, I didn't mean,
I mean community of brand
branding experts more like.
It's completely
different from branding,
it's not connected to
branding in any way.
Yes where the rich and
poor live together.
Yep, and why do you want that?
Well, I really like that.
Communities grow, and what
history has done to us
has made us who we are.
And I want to be the
history that made people
in the future who they are.
So that's something that I like.
I see that community cities
or spaces can lead to that.
OK I think we can get into a
larger philosophical debate,
which I don't want to
get into right now,
but I'm going to just
share some points of view
and then I want
you to just process
that I'm not looking for
you to respond per say, OK,
do rich people want to
live with poor people
and do poor people want
to live with rich people?
I think where you're coming from
is a really great place, which
is poor people
don't have access.
Two things that
rich people have.
So it's not that we want
rich people and poor people
to live together, we just want
to give poor people access
to the things that
rich people have
the best in education, clean
water, great infrastructure,
those kinds of things.
So that they can lift
themselves up from poverty.
So if you want to empower
people to lift themselves up
from poverty, that
could be your goal.
Now you can get there a
lot of different ways.
Then I'll leave it to you to
figure out how to get there.
OK all right, thank you.
All right, let's move on here.
So that's Muhammad, now
we're going to sit him.
Molly, help me say your name.
Hi, Molly.
Hi, Hi.
So I'm really clear on
what my Sunday goal is.
I want to be a
Ted speaker, but I
want to do it on anti-aging,
for ageism, basically
for not mainly for
women, but men.
Also, because when you hear
people think that the older
women get the value drops.
So that's the one main
topic I want to talk about.
So I know my steps.
The problem is I now
live in Sri lanka,
so every social media
algorithm limits
me to grow to the rate I
want, whether it's Instagram,
whether it's tok, anything
because it's only first shown
to your country organically.
So I do know where my goal is.
I do know the steps
I want to take,
but the geography
kind of limits me,
which is why one of the main
reasons I joined this group?
OK, fantastic.
So how do you know that
the algorithm limits you
based on geography?
How do you know that?
It definitely does.
Because I'm in this Miami
at school group with someone
from Instagram, and they
said it does initially
that it shows it to
your group first.
OK, is that for
people in Sri Lanka
or for everyone on instagram?
Well, it's your
community, right?
So it shows it pushes it out
and the community interacts.
But the problem is my
community right now is here.
OK, OK, hold on.
Hold on.
So what if you did?
What is that called?
Where you master your
domain name and you
pretend like you're
somewhere else.
I tried that VPN,
tried, it doesn't work.
Tried it.
OK, hold on, though.
There's a couple of things.
Here are a lot of times
we have conclusions
based on not enough data.
And so we start to design a
reality around what we see
and not because of reality.
And I would be shocked.
I'm not calling this person
from Instagram a liar.
I'm not calling you a liar.
But we very rarely have
I met anyone officially
from any major social
media platform that
will tell you in a direct
way how the algorithm works.
No apologies.
What he said is it's
community, so you
have to grow your community.
And so the community has
nothing to do with you,
and Sri Lanka just has
to do with your reach
and how big your
community is to it.
And India got banned.
So yes, those things are real.
Those things are real.
But again, we can do VPN and we
can be like, we're in Sweden.
We can be like,
we're in America.
So there's a couple of
things that are going on.
If you want to reach an
international audience,
you have to have
international friends.
You have to post
at a time that's
friendly for international
audience to respond to you.
And you have to learn to write
in the international language,
which I believe is
English and all that.
So if you do that, you'll be
able to grow your community,
and that's the whole point.
If you can get more people
interacting with you
from a different place, then
I'll start to say, look, well,
this must be relevant
to people over here.
The algorithm, as
far as I know, only
wants to do one thing to connect
great content with an audience.
Its main purpose is that
because if it fails at that,
people don't spend time
on those platforms.
It only wants that.
OK, so you want to
be a Ted speaker?
OK, let's just accept that
what you're saying is true.
I don't accept what you're
saying is true to a degree,
but you're in Sri lanka,
so you're someday.
Goal might have to be that
you have to move and live
somewhere else.
Been there.
Done that again.
OK true, it probably is.
I mean, if you
literally are telling
Lanka is like my
prison cell, you
get out of your prison cell.
I'm a British resident also.
So that's part of
my exit strategy.
So, yes, thought about it?
And we will have.
Did you did you attend
ls social media office?
Our the other day I
joined the group date.
Oh, and if you could
make it beautiful.
So first of all, welcome,
you're definitely
going to want to
spend some time with.
Ok?
she runs an office
hour on Instagram.
She's the person that
I call when I'm stuck,
and there's a lot of things
I don't know about Instagram.
There's also another
person in the group.
His name is David thewlis.
He he teaches a course on.
He calls it Instagram
role and helping people.
He's grown multiple accounts
over 100,000 followers,
and he's done it in
relatively short time.
OK, I want you to
reach out to him.
Thanks you're very welcome.
Male, you're up next.
Hi, Chris.
Yes so I feel like there is
a big gap to where I am now,
to my one thing and I
see the way the process,
everything they
explain tonight, today,
like your environment
and the no.
And I know and I
know that right?
But it's so hard
to implement there.
And to walk that path.
And I feel stuck.
I can't move forward.
And I've been giving
myself opportunities.
But I feel stuck.
It's just so I don't
know what it is.
What makes you stuck?
Not going, not I don't know,
I think maybe I'm overwhelmed,
I don't go forward.
I don't see.
Maybe I don't see results.
And that's the point,
but I don't know.
Sorry OK, this sounds like
a one on one conversation.
You're stuck now.
You need help.
OK why don't you follow
up with me in the DMS,
OK, let me figure out
what we have to do.
I could feel it in your voice.
I feel your energy for sure.
I feel like you're in a
highly emotional state right
now because it can feel
overwhelming to feel
like whatever you
do, you just stuck
and you don't know how
to take that first step.
And it's crippling.
I feel that.
OK, Yeah.
All right.
So what we need to do
is we need to start
a thread on circle and say,
OK, are you feeling stuck?
Do you feel like no
matter what, everything's
conspire to make you stop
and you don't even know what?
And let's start
conversations around that,
and people are going to
then jump in and have
a conversation with you.
And when I see that there's
a lot of heat around this,
I'm going to pull
all of you together
and we don't have
a conversation.
OK, OK, sounds good.
OK, thank you.
Hang in there, Mel.
OK OK.
All right.
Lee Lee, did you already share?
No, I did have a question
about the four hours of focus,
so I'm currently in the
middle of pivoting away
from a full time role
within a software company
to my own thing.
That means the four
hours in the morning.
I've already given
that to someone else,
and they've been battling
with this for a few weeks now.
I only started back in December.
How do when it's time to pull
the trigger and just say,
I'm going to focus on this,
even though currently it
does not generate enough money
for me to support myself?
How do you balance that?
What is your risk tolerance?
Medium, say pretty, pretty high.
Pretty high, pretty high.
So are you willing to
jump out of the airplane
without a parachute?
I mean, risk, not idiocy.
Well, you might call
me an idiot then,
because I fly the
plane without wheels,
so I don't even know how
I'm going to land the plane.
So there's two kinds of
people, right, the people who
burn the bridge
behind them and say,
I'm no longer
connected to the world,
I will have to learn
how to survive on my own
and build that shelter.
And they figure it out.
And there are people
who take measured steps.
So that they reduce the
amount of risk that they take.
I'm going to suggest that you
don't jump out of the plane
without a parachute.
Because I have things
to fall back on and
I have resources that
you probably don't have.
So I would recommend
that you start
to make a plan so you can
have a small someday goal.
Then you're going to
have to reset and do
a big someday goal.
So, Leigh, your
first someday goal
is to figure out how to create
a financial runway such that you
can earn x number of dollars.
So that you're now working
for yourself and then
you go in and start
doing that someday.
Goal thing.
OK so for you, it'll be
like, I need to save up
a certain amount of money.
And what we're talking
about is runway.
So what everybody needs to
know is their burn rate.
OK, if you're interested in
this kind of conversation,
just write down
the word burn rate.
It's how much money you
spend every single month
without doing anything.
Insurance, food, your rent,
car payments, whatever it is.
If you just sit-in
bed for a month,
this is the money you
have to generate in order
to pay for it.
So that you don't get
evicted and you don't starve.
You need to know what
your burn rate is.
And generally speaking, you
need at least three months.
Of runway.
That you can survive without
bringing any income in.
Before you make a
drastic decision,
like I'm going to quit my job.
So here's what you
would do normally
is what I would tell you, ok?
Whether your 14
or 44 or 80 four,
the plan is exactly the same.
Reduce all of your expenses
down to as little as possible.
Be extremely frugal and
just be very conservative.
Don't buy any new clothes.
Don't buy any new cars.
Don't do anything
that isn't necessary.
So you're going to score
away every last cent
that you can reduce your
living expenses down to 0.
For some of you, it might mean
getting a roommate moving back
in with your parents.
Do whatever you got
to do because this
is the sacrifice you need
to make to day so that you
can get to your someday goal.
This is critical.
Don't buy any books,
don't buy any courses.
Cancel everything,
cancel Netflix.
Cancel all of it.
If you have to cancel the
program, cancel us as well.
OK reduce it down to the
essential and then you
have to be super disciplined.
Now most people say after work,
you work on your side business.
Would you know that you
don't have a lot of energy
after work?
You've given your best
hours to your employer.
This is the difficult part.
If you get up at 8:00
a.m., get up at 6:00
AM give yourself two hours
to work on your thing.
Give yourself one hour.
It doesn't matter.
But prioritize
yourself above the job.
Jim Rohn talks
about this, he says
successful people work harder
on their personal development
than on their job.
That's it.
So now you're getting
your overhead down,
you're spending at
least an hour a day.
And this is where this
is the tough part.
Nobody wants to do this part.
Nobody wants to do his part.
Saturdays and Sundays, what
the heck are you doing?
Mom, dad, I'm not going
to visit you for a while,
I got to work on my goal.
A brother, cousin, sister.
I'm not going to
be corresponding
with you on Facebook,
we're not going to.
Whatever it is,
you've got to do.
You just cut that
part out of your life.
Video games, goodbye.
All these things,
you get rid of it,
all the things you
can't get rid of
are you need to take
care of your diet.
You do need to exercise.
You do need to sleep.
So if you have to
catch up on your sleep
on the weekends,
which sometimes I do,
that's where you spend it, ok?
You can get there in a
relatively short period
of time.
Things you haven't done.
You haven't figured out
your two word brand.
You haven't figured out
the three words for Asako
so that people can find you.
You haven't stood
up your website yet.
You haven't claimed a
space in which somebody
can get somebody can find
you and reach out to you
and get you at work.
You haven't decided on a
focus, so all your posts
on social media are
all over the place.
You haven't created
that template,
which will allow you to
create posts more efficiently.
Those are the things
that you need to do.
Maybe you haven't figured
out your business name yet
and you haven't registered
and you have those
are things you got to get done.
Now you can see those are
things nobody likes to do.
They're not fun.
But that's why we
have your one thing.
What's the one thing?
I can do today such
that everything else
becomes easier or unnecessary.
That's straight
up from the book.
Go back to that
video if you guys
want to watch that because
I phrased it already,
I probably butchered that.
What's the one
thing I can do such
that everything else becomes
easier or unnecessary?
All right, Lee.
That's your plan.
Amazing thank you.
You're very welcome.
OK there's a clubhouse call,
I believe for many of you.
There's a practice session
happening right now.
Is that right?
There is.
OK, I want to out
of respect for that,
I'm going to wrap this
up in 5 minutes here.
OK, so I'm going to
lower your hand here.
No, no more new hands.
Please pick and then Maggie.
And then we want
to wrap the call.
So pick, go ahead.
Hey, have.
Hi, everybody.
So my question is
on the commitment,
you said no one is
path to mastery,
but like my goal is to run a
design firm like pentagram,
so their mastery
for me is really
to do the best
design they can do.
But I also realized in
order to get to there,
I am now trying to McMaster
a lot of other skills
like marketing skills, public
speaking, other marketing
skills.
So what is that
one thing I should
focus on or in
different time, I should
focus on different things.
Yeah, well, you're some day
goal is to be the pentagram.
Your picks pentagram, right?
Yeah, Yeah.
And do you think they're the
best designers in the world?
One of the best.
You think so?
Yes, I think so.
You know, there's
this odd coincidence
that the people who are
best known also sometimes
are attributed as
being the best.
There's a correlation there.
True, true.
Yes OK.
And I'll tell you how I know it,
because every once in a while,
somebody will ask the
internet like, who's
the best designer that you
know, every once in a while,
my name comes up.
I am not the best designer.
But that's the name
they can remember.
So it's a fallacy
that the better
you are at what your craft is.
The more people will know
you, it's not connected.
You have to be good, you have
to have a level of competency
and what it is you do, you have
to put in your hours of work.
The rest of it is actually
building up the awareness
around what it is that you
do because look at this, ok?
I'm not the world's
best designer.
I don't even need to be.
I don't I don't
even aspire to be.
But if I am so well
known that people give me
work opportunities.
I could just hire
the best designers.
And then they see this work
and like, you're so good,
I'm like, yeah, Oh.
And then more
opportunities come.
OK And then I hire
even better designers.
Let's try this the other way.
I'm the world's best designer
and nobody knows about me.
Which of these two do you
think is more likely to lead
you to pentagram?
Cause the first
one, the first one.
So what you have to work
on is getting known.
Yes OK, that's great.
Thank you.
Yeah, you're welcome.
OK, I see Ali nodding.
She's she.
She knows what I'm saying.
Yes, very much.
And not just that.
I just want to say not everyone
have met pick for so long,
but Kristie, can you see her
energy like she's on fire?
I love seeing pic.
She's like, I want to build
something like pentagram.
It's so amazing to see you
pick your own clubhouse
and you're on fire.
I love it.
Thank you for
acknowledging that, Emily,
because if you guys go back
and watch some of the archives
where pic is there, she's quiet
as a mouse, as a church mouse,
as they say.
She really is, and the
transformation I'm seeing
and I see in so
many of you, I don't
want to put anybody on the spot
right now, but I do see it.
Those of you that are
either dumb enough
or courageous enough to try
some of the stupid things
I tell you to do.
You will see results.
That's all it is.
If you want to say
I'm courageous, great,
if you're saying I'm too
stupid to know the difference,
I'm just going to try.
And I think one of
my keys to success
is I'm too stupid
to think I can fail.
I really do think that I'm
like, why wouldn't this work?
Of course it's going
to work, of course.
You know, when I told my brother
it's like, what do you want?
I'm like, I want a million.
He goes, how are you
going to get that?
I'm like, I don't know.
And what do you give
people for that?
1% of my company based on what.
Based on my feelings,
I don't care.
So if you'd want to give me a
million for 1% of my company,
I don't care.
I'm going to keep moving on.
So it's just that
audacious, bold Harry.
Just I want to achieve this,
and I'm going to figure it out.
We said recently that we
need to have $5 million.
I had a clubhouse call in
as I just told everybody
I need to hit $5 million.
That is an additional
$1.4 million of revenue.
I do not.
I don't even know where
it's going to come from.
I don't.
But I voiced it for the
first time on Clubhouse.
Then I told Ben Ben
fined me $1.4 million.
So he's like, dude, come on.
How are we going to get there?
I said, sketch it out.
Just tell me how we
going to get there.
And then I will do it.
Let's figure it out.
So now I have on a piece of
paper, at least three products.
I have to launch one a personal
branding, one on Instagram
and one on launching
a six figure course.
Now I know what I need to do,
and I got some work to do.
See how this works.
You start with some
stupid, crazy goal
and you align your life
and you break it down
into little steps.
I now know what I need to do.
And it can be done.
I just want to say, I
think, is it Oliver isn't
on a train wearing a mask.
I think that's pretty cool.
He's got internet connection.
It's looks pretty stable.
This is technology in
the future, everybody.
Awesome hello, Oliver.
OK last, but not
least, is Maggie.
Maggie, what do you got for me?
Hi, Chris, my question
is on the one thing.
What is that one thing
I can do so that I'm
on track with my Sunday goal?
So usually I found
this multiple things
that need to happen
for my goal to happen.
I just want you to explain more
on your thought process of how
to narrow that
down to one thing,
because I have problem doing
that, I very much believe
in the same that I need
to find the one thing that
makes other things
either unnecessary
or what that's saying it then?
Yeah but my problem is how
to find that one thing does
this mean it's necessary,
it's sufficient,
or it's the most impactful.
I'll help you right now.
What's the what's
your someday goal?
Just give me one, though I want.
I want to own my own
design agency that
is known for using
visuals, maybe
to communicate ideas
or insights, preferably
related to quantitative data.
And I do have a monetary value,
but maybe we can skip that.
I want to know what that is.
OK I would like to achieve
accumulate like $3 million
income in the next 10 years.
In income and profit,
in savings and revenue,
what do you mean in income?
Of income means like
my profit, right?
No, it means
whatever you want it
to be, I just want to be clear.
Um, yeah, it means
it means my income,
so that roughly
translate to maybe k
per year for my own income.
30K from three million.
So this is unclear,
so are you talking
about running a design
agency that has $3 million
in annual Billings, $3
million in gross profit
and net profit in personal
income in savings?
I need to know.
If it's a the agency
of one, then I
think my profit
means my own income.
Am I right?
No, you're not right
there, so we'll
have to have a little
business discussion there.
So you want to have
an agency of one.
I could hire more,
but I don't know yet.
I'm just saying for the skill.
So Maggie, we started with the
premise that you were clear,
but then we needed to figure
out your daily goal, right?
Yeah but I thought
agency of one roughly
equals freelancers,
that kind of.
Yeah, it is.
Well, you see, one is you're
an independent contractor
or independent business owner.
You're not a freelancer.
I want everybody to kill
that word freelancer.
We're not going
to use that word.
OK A freelancer sells
their time for money.
So you want to sell results.
So if you want to
have an agency of one,
I want you to be clear
about what it is.
There's is some day
goal is because you
can have your agency of
one tomorrow, if you wish.
Doesn't take a lot.
The only challenge
that you have is
the size of your agency of one.
So for one person to be able
to build $3 million annually,
that is a tough order to fill.
Not annually.
It's would for the next
10 years accumulated.
OK, so.
What does that mean, then 10?
So 300 decided to make
on average 300k per year,
OK, so it's better if you
just say it like that.
OK OK.
Yeah, because I thought it
may not be a linear capsule.
Yes yes, that's fine.
And that's OK.
So you want to be able
to run your agency
and have $300,000
in sales a year?
Uh, Yeah.
Net profit oh, nine.
Net profit.
What profit margin
are you running at?
I don't know, I'm
not an agency owner,
I'm not even owning
my own business,
I don't try to be one.
OK, so in design
agencies, there's
potentially a lot of
profit because there's not
a lot of making right.
There's not a lot of
expenses, especially
if you run it out of your
studio or your apartment
or whatever it is.
So let's just put
a target profit.
We're going to do the same
thing that we did with and 20%
Mm-hmm so you need to do
a $1.5 million in Billings
annually with the
20% net profit margin
to be able to have a
net profit of 300K.
OK that's on top of your
salary, too, by the way, so.
So that gives you some sense.
OK OK.
Yeah when I say
net profit, this is
so we need to have a
business conversation,
net profit is,
after all, expenses,
cost of goods sold overhead,
taxes, insurance, everything.
It's what's left over
after everything's been
paid, including your salary.
Yeah, that is the same
as my understanding.
Yes so that means that what
are you going to pay yourself?
What's your salary?
I'm probably going to pay myself
half of that and the rest.
I've got used to, I'm going
to use it to grow my business.
OK that makes sense.
OK, yeah, I don't
yeah, that's not
necessary to tell me that part.
You're going to pay yourself
150 k, how much net profit do
you want to have left over?
Um, if I'm earning
300k, then that's
the same amount in the
150 case, what's left?
It's 150 right.
OK OK, so then we just
go backwards again.
So you take 5 times
100 and fifty,
and that would be 750,000.
Where you pay yourself
150 k, leaving yourself
around 600,000.
I'm sorry, not 600,450
$1,000 to operate.
Including freelancers,
contractors, subscriptions,
licenses, equipment, et cetera.
Leaving yourself
$150,000 of net profit,
so it'd be something like that.
That OK, I'm a little confused
because with a 20% profit
margin, my net profit
is 300K and now what you
are saying, add up to 600 k.
What am I missing?
No, no, we.
I adjusted it OK because
adjusted based on.
Let's just do it real
quick because we're going
to check some math space here.
That's just probably
people are dying here.
If you have $750.07 $150,000
in sales annually and you
pay yourself $150,000.
Amasses, you have 600 k
left right, OK, got it,
and you said you wanted
to have a total take
home income of 300K.
Correct yeah, for
me and my business,
so I'm going to pay my
salary of half of that.
The answer is Yes or no?
Mm-hmm Yes so Yes.
So you're going to carve out
another $150,000 pure profit
that leaves you $450,000
to be able to do the work,
you're going to pay yourself
$150,000 after expenses.
You can have an
additional 150,000
in total net profit for your
combined income of 300K.
Mm-hmm Does that make sense?
Yeah, that makes sense.
So it's not 600,000 and
you can change it to 600.
It just means you have
to Bill even more.
Yeah, OK.
OK so I think on
750,000 of revenue,
having $450,000 to spend
to make that work happen.
On top of your salary is plenty
of money to make that happen.
Mm-hmm OK, I'll pay for taxes,
insurance, rent, subscriptions,
independent contractors,
all that stuff.
OK is that clear?
Yeah, that's clear.
OK, so you need to be
able to find something
that you can do that
somebody or many people
will be happy to pay you.
In total sales of 750 k,
let's go do the bland thing.
Let's divide 7 and 50K by 10.
You need to find 10 clients
who are going to spend 75,000
with you annually.
What do you need to be doing
that people would spend 75,000
with you on an annual basis,
once you have that answer,
your blueprint is going
to become very clear.
He does that make sense?
Yeah, that makes sense.
Do you think that's going
to be the answer for that,
but that makes sense.
OK, so now we begin on
the path of discovery.
So we set our someday goal.
We stay out of
the tyranny of how
we start to look
for projects that we
can do that somebody would be
happy to pay $75,000 to do.
Now, if you actually
smithers, that's
like a presentation design.
If you're like Peter
deltondo, that's a website.
So he needs to find
10 clients where
he can design a website
for, they'll pay him
North of 75 k, which in
the world of web design
at a certain level is pretty.
That's very doable.
We yeah, that makes sense.
So far.
OK, so you just
got to figure out
what it is that
people are willing,
willing to pay for a
problem that they feel
like it's worth 75 k or more.
It could be in terms of for some
of your social media marketing
people.
75 k annually, if you
divide that by 12.
Let me do that.
75,000 Shoot sorry.
Divided by 12 equals,
$6,250 a month,
if you can sign up clients that
you do social media marketing
for $6,250 that will be
one of your 10 clients
that'll get you
to 750 k annually.
Now, 60 $6,200 is a little
bit high for social media
marketing on a monthly basis.
But it's not impossible.
I know people who do
it for $4,5050,000
so it's really close.
So, yeah, this all makes sense.
But what if I on my
way to achieve that,
I would have multiple
things happen.
Maybe I need to
sharpen my skill set.
I need to learned something new.
I need to built my
social media presence.
I need to connect all
part of your audience.
Correct?
OK.
Yeah one thing
actually encompasses
all of these things.
Well, you would take down your
goal to five years to one year
to one month to one week, and
they all build on each other.
But then how do I
prioritize, like if I
have five tasks in
front of me that all
belongs to this one big thing?
Yeah, and how do
I prioritize them?
I would just do it based
on impact and effort.
Mm-hmm OK I know that.
Yeah, that matrix,
yes, I know what
you're talking about,
yeah, but I bet you each
and every single
person is still here.
If you spent four
hours every day
at the beginning of your
day to work on the things
that you need to do.
You can do more than one thing.
Because I don't know
what you're doing that's
taking up four hours
of concentrated work.
I could probably finish
writing 10 pages for my book.
I could probably
put out two tweets
and probably write one
Instagram carousel post.
Let's say those are things
that contribute to my goals.
I know it could do that.
Yeah, I think a lot of
people, if they're like me,
they need to take
care of a young child,
usually our time
is very fragmented.
That's what I find very hard.
It eats a lot of my
time switching tasks.
Yeah so This is where you
have to protect your time.
You have to like,
enroll and enlist
people, maybe your parents,
your in-laws, someone else
to help you with the kids
during your four hours.
Because then you can
spend the rest of your day
after you finish your four
hours working on those things.
Reading stories.
Do you think it's
absolutely necessary for me
to do whatever I can to have
like concentrated long blocks
of time that I can do my work?
Or is it OK to like, make slower
progress in my own situation?
If you're asking
me, you already know
the answer and the is nodding
your head up and down.
And the answer is,
of course, Yes.
Mm-hmm You have to
be OK with the chaos.
And you have to be able
to have the largest
chunk, consolidated chunk
of discretionary time.
You have to have those
four hours to do your work.
Yeah, or you just take your
goal and you stretch it out
over 50 years.
Right and if you want to do
that, then you could do that.
So here's the really cool part.
OK, I have two boys, 17 and 15.
I've put myself in a
position in my life
now where if we ever wanted
to, we can just go on a cruise.
I don't even have to work
for months, even years
if I don't want to, because
I paid the time up front.
The intensity of the work,
the depth and focus I
paid that time up front.
So I have the
freedom of the luxury
to do whatever it
is I want to do now.
Mm-hmm Or, like many people
like my friend John, who
squandered his opportunities.
He's still trying to sort
out make ends meet today,
and he's 50 something.
And you could live that life to.
But if you're part
of this group,
I'm hoping you don't
want to live that life.
No, I certainly don't.
I think, deep down, I always
believe what you're telling me
now, but I guess I
just wanted to hear it
from someone to validate it.
Yes, I'm trying to
motivate a little more.
Yeah, look.
Motivation whatever
it is, you just
need to take action on this.
It takes sacrifice.
It takes hard work.
It takes on alignment, a team
of people in your life to help
you, and you can achieve this.
Um, if you're married, if you
have a partner, sometimes what
we do is we say,
well, we're going
to live this hybrid thing
and nothing gets done.
And there's a lot of
compromises to be made
and none of it's high quality.
So if my wife were my were
the primary breadwinner,
I would say, honey, you work.
You do what you need to do.
I would take everything else.
I'm going to I'm going
to run the household.
And if you're that person.
Whoever is in your life has
to say, look of the two of us,
you have the highest
earning potential.
So there's no point for you
to do x, y and z while someone
else can do it for much less.
Maybe me and I'll
volunteer to do it.
That's it.
You've got to consolidate
your resources
and focus like an animal.
And if it's not, you support
your partner, that's OK, too.
You do that, and when
you get there, we switch.
And that's OK, too.
OK I think that's it.
Hit stop, thank you
very much, everybody.
Thank you so much, Chris.