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How to Set Your Someday Goal Pt.2

What does it mean to live with purpose or living with purpose? Gary recommends doing something for things, pick a direction. Start marching. Over time, you'll gain clarity, and if you don't like where you're at.

Important: We’re sorry about this, but this transcript is hard to read. We’ve added the wall of text below to help our search function better. If you’d like to help us format this, please reach out to andres@thefutur.com. In the meantime, simply turn closed captions on (CC) the video above to read along.
Yes, it is. All right. So for the duration of this thing until you're prompted, I would prefer if you guys just keep yourselves muted. So the recording is really clean. But of course, if there's something urgent, please go ahead and let me know. I don't know if Andress is on the call, but I know Annalee is so elderly. If you don't mind, help me scan the comments. And if we see a really good comment or a question, just read it off for me. OK, so here we go. This is called number 0. I can't believe we're at call 190. That means there's almost four, 350 hours. I don't know how many hours there are. There's a lot of hours in their recorded for you. But I recently read this book, the one thing by Gary Keller. I do want to say to you that if you enjoy this conversation, I highly encourage you to buy this book. It's a very good book. It combines many concepts from many different books. In fact, the more books. I read, the more I feel like they're the same. But Gary has a way of spinning different words, and you're going to see his phraseology just the way he combines words together. There's a certain kind of lyrical quality to it when you read it. It's a really, well, well-organized book, and there's a lot of components in it, some actionable things as well. And Gary's a strange person in that he's just not a professional author. He's actually a very successful, one of the most successful realtors in the country, maybe the world part of the Keller Realty Group. Some of you guys might have heard of them is the same Gary Keller. So the parts I want to talk about today are towards the end of the book because we've talked about part one before. If you want to go, look at the one thing from a previous call, I suggest that you do that prior to finishing this call. OK so a couple of things living with purpose live by priority and time blocking, which is a really powerful concept and the things that interfere with you getting your priority taken care of making three commitments and the four thieves. OK so what does it mean to live with purpose or living with purpose? So this call is going to help you believe it or not, make more money. It will help you to increase your profit and profit comes from being more productive. And that would be pretty good if we could focus on that. Those are the results that I think you can get. But if we look underneath the iceberg, there's something here. The priority? And then your purpose to living by purpose drives your priority. And so on and so forth to get to your profit. So he has this phrase here. Our purpose sets our priority and our priority determines the productivity of our. Of our actions. Sorry let me do that again. It was terrible. Our purpose, that's our priority and our priority determines the productivity our actions produce. There's a lot of peas and alliteration there. Notice it doesn't say priorities. Priority means one thing. The foremost, the preeminent the one thing. And that also is the name of the book The one day, so who we are and where we want to go, determine what we do. And what we accomplish. And so it's as in the book he's like, as far as he can tell, sticking with something long enough for success to show up is a fundamental requirement for achieving extraordinary results. And this is a problem that I'm seeing everywhere, from social media marketing to content marketing to sales to design to ux, to brand strategy and everything else, we try things. And before we can actually get good a.k.a. for success to show up, we quit. We might try SEO. We might make seven posts on Instagram and say, oh, this is so frustrating. The algorithm is dead. Instagram is over. Well, maybe or maybe not. So Gary recommends doing something for things, pick a direction. Start marching. Over time, you'll gain clarity, and if you don't like where you're at. The solace for many of you is you could always change your mind. Does this sound familiar to everyone? Type in the comment, if you heard something like this come from my mouth whole. Pick a direction. Notice there's not even a plan here, but we'll get into that. Pick a direction. Just start going. And many of you guys are stuck. You're waiting for a perfect plan to appear, you're waiting for the conditions to be right. You're waiting for someone that cares about you, that you care a lot about to say it's OK to start. But the secret, as far as I can tell, is just a start. I was asked this question on Clubhouse the other night. It's like what all I need to do. How do I help those people who are not ready to start? I'm like, I don't know if I could. I'd put my boot on your backside and I'd push you a little bit gently. But I would push you. So many of you are in this camp, and I want you to think about why you haven't started. Why, why you haven't applied the things that is that, you know, you need to do and the things you've been instructed to do. Over time, it'll become clear, and you just keep adjusting as you go. OK live by priority. So when each day begins every morning, you have a big decision to make. What should you do today? And that decision makes some people panic. Well, we're going to help you with that today. And I want to make you aware that the decisions that you make today are connected to the opportunities exist for you tomorrow. So your present now is connected to an infinite number of future. And it's connected together like a chain link. Every decision leads to another decision, which leads another action. So if you make a different decision today, you have a different future. And it's overwhelming to think about it like this, but it really is this the direction that you take and the action that you take today will determine the future that you're going to live in. Now there's this concept called hyperbolic discounting, and basically the concept is just this, it's very simple that the farther away something is the lesser motivated to do it. So that's why we go for short term reward versus long term gains, as I tried to illustrate this as time increases, the farther away you are from, the thing that you want, you're more motivated by the thing that's in front of you. So how does that, how does that materialize or manifest itself? It looks something like this. Let's just say you're in the same boat as me, you have to get to 5 million this year in revenue. You just have to. But today, looking in front of you is an email you need to respond to, or you feel like your desktop is a little cluttered or whatever number of 1,000 distractions that you have in your life. Those seem more present, more immediate, and then you'll do that instead. Maybe you know that in order for you to get to $5 million this year, you've got to read 17 books and do four lectures, then that's hard to do. But instead of reading the book, you do something else. And we can see this in children when we offer them, like there's an experiment that goes into this, like here's a piece of gum or here's a piece of candy or something like that. But if you wait two hours or three hours or four hours, I will give you twice as many. And most kids can't resist and like, I want the candy now. And that's how we. That's how we kind of live our adult life. OK, so there's this idea that he talks about. It's called goal setting to the now, and it kind of is like those Russian dolls, they're nested inside of each other. So when you look at the big Russian doll, you open it up and then you see the smaller one. And you keep opening up and you find a smaller and smaller one. And that's how you start to do goal setting. So that you have clear direction as to what you need to do right now today. OK, so we're going to begin with this. Now, if you're playing along and you're active on the circle group, there was a prompt, a couple of days or weeks ago it was about asking you about what is your someday goal? What's the one thing I want to do someday? And I want you to give yourself some freedom to dream a little bit. Just some day. What's that goal? And we're going to go through this, OK, so I'm going to give you a minute just to think about this, and I will play some music because before we move forward, I want you to seriously think about this. And then I want you to write it down. So I'll play some music. I'll give you about a minute to think about this. If anybody has some questions, I'll read them in the comments. Marshmallows, correct. Thank you, Carrie. Carrie I can't hear any music, but maybe it's just me. You can't hear the music. Yeah, I can't hear it either. I couldn't hear either. Nobody can hear it. I wonder if there's even in and out for some reason. Something's wrong. Yeah, it's something to do with the rogue pastor, ma'am. OK you've been able to hear this music before or no? We can hear a little bit like that's real light right now. OK, let me try a different track. And you hear this track. No, no. OK, well, whatever, just sit-in silence. Imagine there's some beautiful chill hop going on right now. Well, I can see my microphone is not making any noise, I see. And we should double check my settings here. You can share your computers online. Hold on, I know what the deal is. Son of a gun? Yes you know what happened was it? I had the crisp microphone turned on for some reason. Yes, OK. The crisp audio thing eliminates background noise, so it was canceling out that sound. It's that good. It thought that was background noise. OK, I still see faces down, so I want to keep. I want to give you guys time to think about this. All right. Look, give you guys another 30 seconds or so. There's so many of you. This is wonderful to see. So I have a question now. Did anybody struggle with writing down some goal? Does anybody have any issues with that right now? OK Kerry Coleman. Carrie Coleman Hello. Hello Hi. Tell me what your challenges were. I think it's like I can write down a someday goal for health or relationships. But like what I'm thinking about career. I know what I want my career to allow me to do or whatever. You know, that's something that I don't know what that looks like or even how to frame it. Oh no. OK like, imagine we're on an island. You and I. And it's like 5 to 10 years into the future, let's say it's 10 years into the future and you know, a lot of good things have really happened with you personally and professionally. Can you see yourself there? Look, you have a cold beverage in your hand. He hands on your face, you're so freaking happy right now. Do you know what's happened in your life? freed up a lot more space to travel, and it's like I retained this lifestyle of being able to work from anywhere and I can get a massage every other week. That sounds good. OK, what needs to happen in your life for you to be able to travel and to be able to work anywhere. And to be able to afford life's little luxuries? I think that's like at least three grand of just throwaway money in massages a year. So, you know, massage budget, I have to say that's an excellent thing. So you have a minimum $36,000 of discretionary income. We'll just call this the massage budget. Yeah OK, now we know if you have $36,000 just to throw away in massages because that's important to you. That means you have to make quite a bit of money just to be like, yeah, it's not a thing. Right, right. Do you know how much money you need to make? No, I don't. I don't, but. No, that's just it's just imagination, so we can throw it any number we want. Like, all the numbers are very far away right now, but like first number would be like 60 ks, that was like my starting engineering money that I have not made it back to yet. Second number would be like a nice 100 kid just because 250,000. That's a good goal. So let's just say that you're able to work from anywhere in the world. Let's just even go crazier. Let's just say you're working a 20 hour week. 20 hour week, meaning you're working half of what Americans normally work a 40 hour workweek week and you're able to earn $250,000. Is that ok? Wouldn't it be nice if that happened someday? And you're a muted. So I'm muted. Oh, no, I'm fine with that, Yes. OK 200 feet. OK and you've paid off all your debt. You're living debt free at this point, too. So I'm already there for that. So beautiful. Even better. OK I like the way you live. This is wonderful. I do not live debt free, by the way. So, all right. I don't have kids yet or house. So whatever. OK, OK, all good. And you can be anywhere you want. Like, maybe it's like you live in a different place every three months. Are you like a digital nomad? Is that what you want? I would like to stay based in Chicago, but like I'd like to do a month here or three months there. Yeah, you want have the flexibility. Like, there's a quote in the book somewhere where u is like, wealth is the ability for you to live your purpose without having to make money to live it. Something like that. And I just like the way it was phrased, but I didn't include it in my slides because for some people, when they feel like they don't have their purpose mapped out, it might be triggering. So that's why I didn't include it. Yeah, OK. OK, now in the ballpark of things that you're going to be doing to make this amount of money a quarter million a year, what do you think that might be? Remember, it's just a dream, so it's OK for you to say whatever. So it can be aspirational. I think it would be I think it would still be design. I'm interested in you, x, but like elevating brands and working with exciting brands so like exciting industries like for me, sustainable or sports or food and stuff like that, but doing. Yes are you a consultant, an independent contractor? Do you run a company? Can you envision that? Yes, see, I'm open, I don't I'm open to that part, and I don't know if that's a gang up in. I know that that's probably a hang up because I can't see it, so it's really hard to chase right now. That is literally the whole point of this conversation. If you can't afford to chase, you understand if you can't see it. How do you even take the first step? Yeah, it's where I've been for like a year and a half. I don't. I like the idea of. Running my own company, I do. I like that idea. I don't need it to happen that way. OK, well, let me tell you something, something that will interfere with your ability to travel and get massages whenever you want is to manage people. I mean, yeah, it's better if you stay like this high paid consultant and you go in there like a ninja. You do the work that you need to do and then you chill. Beautiful thank you. So just think about that because it gets in the way like perhaps the reason why you need massages is because you're managing people and they're driving you crazy. Who knows? I'm managing myself and I'm driving myself crazy. That's so can you imagine that like, multiply 4 of you and you're like, I can't handle you anymore. I got to go for my massage. I'm out. Right out. Right? OK. All right. So I want you to think about that. OK, let's somebody else who's having a hard time with their someday goal. Anybody else? I can't see all of you at the same time here. So if you want to raise your hand digitally, I'll be able to see you and we can talk about it before we move on to the next step. This is important for us to talk about because the very next question I'm going to give to you depends on what you wrote down for your someday goal. They're connected. The Russian doll has to be defined. Otherwise, there's nothing inside. OK, Yeah. I just want to say for new people, I just want to say that Andy reactions is raise hands so you know where to raise your hand. Oh my goodness, there's so many hands raised. OK, Dara, I did not mean to pick you because I see Julie was first. Then Dara, then Omri. And then, Yeah. OK, so hang tight. So, Julie, go ahead. Talk to me this morning, Chris. Thank you. I feel like I could pick a revenue goal out of thin air, and what you just shared previously was super helpful to just kind of start with an outcome. I want my company to give great jobs to people. That's one key thing that I hope for it to be. So if I were to start, maybe with like, let's say, 10 good contractor jobs, that is that like a good outcome to aim for? OK there's no bad outcome, by the way. OK, I just want to shape it with you a little bit here, ok? So someday you'd like to be in a position where you can give great jobs to people. Yes and what's driving that? Before covid, I used to think that corporate having to live a very structured corporate life where you had no flexibility and couldn't be home with your kids when they were tiny was ridiculous and I wanted to make it better in a different way for people who wanted that. And so now remote work is far more doable, but that used to be a driving thing is like let mom stay home with their kids if they want to. OK, so does this mean that you're running a company that employs 10 people have extremely flexible hours and work life balance is part of the goal? I love that. Yeah great. OK, so you need to run a company. And in order for you to afford to pay for 10 people, I can tell you sort of already how much money you need to make. Through, right? Yes OK, so the general rule of thumb and this is just general for every one person you employ, you're going to need to build 200,000. Got it, and that's annual, right, that's annual, Yeah. So that means you're going to have to have gross revenue or just sales of two million plus because that doesn't include you. OK OK, so that's OK, that's a pretty good someday goal. Yeah OK, now what kind of company are you going to be running. So that you can actually build to a million dollars? It's a great question. I'm going through both ends right now, and he's got this number that comes up where if your creative agency, you want to aim for like 10 to 12 clients, and I'd rather work with smaller clients. So I think it's like we have to scale. We like smaller. I mean, ideally, we're looking at clients that are around 3,500 monthly budget for. OK are you getting a little ahead of me here? I'm sorry. Let's just do this. OK, someday. Someday I need to build a company that's going to have 2 and 1/2 million in buildings because we've got to put money in for you. Ok? not just the 10 employees. Or I can comfortably employ 10 people that allow them to work remotely from wherever they want. They have extremely flexible work hours, and a good work life balance. It's my utopian company, OK, and this utopian company is going to need to do something in some space. Let's not figure out how to get there just yet, because we will, but we just need to be clear. Yes what general space are you working in to be able to build 2 and 1/2 million dollars? Integrated marketing, the marketing umbrella. OK integrated marketing, can you just expand on what I know, what marketing is, what is integrated marketing? It's where you have anything related to we. We like to say where your marketing department for. So we'll do anything. We'll manage the oversight of the marketing, kind of like a fractional CMO would be, but then we can actually do it as well. So from social to web, it all plays together. It's in an ecosystem that is data driven. And Yeah. Now, in terms of marketing, there's a lot of different kinds of marketing. Do you have an area of focus? Social white kids start social media, yeah, OK. And of the many different social media platforms, are there a couple that you want to focus in on? Wow great question for the perfect client for me, which generally is philanthropy nonprofits, I would say that would look. And with the younger focus, let's say Instagram and LinkedIn, OK, it's beautiful. So we're already getting some clarity here. Yeah, we are. We can see that if you want to live the Blair N's life, you would work with 10 clients, so each client would have to have an annual budget of 250K. Yeah, that's not happening. OK, so what you do is you design your life to the goal that you go to your life. Mm-hmm Do you understand that right? It'll take some time to really deeply process. But yeah, the initial understanding is there. Yeah so you're going to make different decisions today. So that someday you can back into this goal. Amazing, thank you. Hey, let's hold on to that, Julie. OK, very good. Let's move on to the next person, which is Dara. Hello hi, Chris. So Hi. Hello, can you hear me loud and clear? Yes so like, I have my goal that I want to be known for my niche. And I want to be known for like the go to person for my niche. But problem with me is that I am still searching for my niche. I'm sorry, I'm just laughing with you. I'm not laughing at you. Look at what they said, everybody. If you want to go ahead and throw a funny face laughing emoji, you can with just support her in this way. She wants to be known for something she just doesn't know what that something is. How do people know you for what you don't know? OK, so the first thing about this thing is to be known. You have to know yourself. You have to know yourself what is that you want, so someday, let's just try something on for size. OK, what is the thing you want to be known for? Basically, like I believe in perfection, so I want to be known for the work that I do like for perfection, like people should know that if we go to her, she will be doing her work perfectly. But what is that work? You're still avoiding the question. That's what I am confused about. Like, I like this. Anything will work presentations. OK, so if you want perfect presentations? You know, if your name was like Pauline, it would be perfect if you want perfect presentations, call Pauline, but it's Dara. She went dynamite. I can't get in their designs. OK OK, so you want to do presentation design? Yeah OK. Wonderful tell me a little bit more. What are conditions for it to be this wonderful someday goal? Everybody knows you. How do you know that they know you? Like, sorry, I can't understand that. OK, you've written a book. Yes, you've done a Ted Talk. No, actually, I've not written a book. Sorry no, no, I know. We're talking about someday, OK, today I'm thinking I can imagine myself doing a Ted Talk. OK, so let's put that on there. OK, you. I'm just going to put it in a you've written a book? OK does that scare you? Actually, I'm not that I like reading, but I don't know if I can write any day today, but someday you'll be a great writer. You guys are fighting me on this exercise a little bit too much. I have to say everybody. You guys are fighting me. Ok? do we need to like, does anybody here? Do you like chanting or like some kind of weird exercise to free people up? There's something weird we can do. Does anybody here know of an exercise we can do because I feel like we're a little stuck this morning? Anybody just unmute yourself and tell me what we can do. Could stand into a power pose for two minutes. Let's do that. OK I'm an instructor. You all to get up and we're going to stand and you're going to power pose. And I want you to think really positive thoughts at this time when I play the music, it will work. OK, so we're going to do this. All right. So I'm a little afraid to stand because I don't want to show you what I'm wearing underneath here, but let's just do it. All right, everybody get up. Everybody's wearing a jogging suit right now, everybody is wearing a jogging suit. The bigger you make your body, the better. OK does screen capture to get the job, doesn't really go with the like power posing man we need like 1980's? I don't have 1980s music on tap. I do have other songs here of the eye of the Tiger. Push it to the limit. There's only so many songs I got on my little pad here. So we need some time yet. Everyone can just take a deep breath in. And then breathe out, stretch yourself a bit, you know, move just a little bit, you know, whatever feels good. And take a deep breath and breathe out, then kind of shake a bit to like, wake yourself up, just get a little, you know? Just Yeah. All right. Well, just loosen up. Well, you guys are fighting me so hard on this exercise is going on, everybody. I hope some people swing captured this. I tried. But then as soon as I went for it, I think people saw me reaching for my keyboard and stopped. OK all right. We're stuck with this. This is just that one of the guys. I'm only on slide. Am I on here? I'm on slide 18 of 72. We're stuck. We were so stuck right now. This is a 44 part call. Welcome to part 1 of 44. Oh, see you by the end of the year and we'll have our Sunday go workout. Come on, people. Oh, you got me sweating here. It's hot here. But now this resistance is making me sweat. It's not a good look for me. OK, if I'm glistening, it's because of the sweat. All right now, where are we, dara? Yeah, I agree. Homegirl, we got to just be able to stretch out here. It's some day, some day, not today. And so we will acquire the skills necessary. We will learn what we need to learn will be mentored by whoever we need to be mentored by. We're here to support you. Ok? yeah, Thanks. OK, now someday DA is going to be known for creating perfect presentation designs and the way that the world knows this is because she's given a Ted Talk that's got 400,000 views. Thanks are you breathing heavy or what's going on there? You see ok? Yeah, I'm breathing heavy. OK, I want you to tell me what your goals are. I don't going to have a heart attack. Somebody near her is going to have to resuscitate her here. Look, it's just some day, not today. So I'm dying. What number do you want to put against that? Maybe like after five, seven years. No, no, but how many views, how many views? Yeah, I'm fine with 400 $1,100,000 people. OK, you've written a book. How many copies of the book have you sold? Maybe one million, Oh my God. If we want to do something that's stretching did wonders for you. Go big or go home. I know I thought, you're going to say 30,000 copies, which is a lot of copies that gets you on the best times. What is it? Best seller list a million copies. Ok? I want to help you out here. Some goals are a little too low. Some goals a little too high. A million copies is some ridiculous amount of books. Too high? Yeah let's bring it back down a little bit. OK, 20,000. Let's say 40,000. That's realistic. I think you can do that someday. If you're Michael bungay Steiner, you sell 800,000 books. But that's Michael. OK is there anything else? No OK, now here's the cool thing. I'm probably not going to spend as much time working on this with everybody, but if Dara is able to do this Talk in, it's seen by 400,000 people, there's a good chance that some percentage of those people will buy the book. So I'm just doing the math here, so the number I put out there is just 10% If one in 10 people are so inspired, so moved by this incredibly powerful presentation that she gives. They might buy the book. So now DA has to align her life around, like what are the first steps of writing the book? What do I need to do to be prepared to create the opportunity so that Ted would reach out to me? What do I need to learn, what do I need to know? OK, so it's pretty clear here this is a wild ride. I thought this was going to be super smooth and it's anything but smooth right now. All right. We need to take some thousand grit, sandpaper and just Polish this thing down. All right. So omri, and then we're going to go to edyta or Aditya. Yeah so omri, you're up. Where are you? What's up, chris? Hello how come I can't see you? Where are you? I don't have a camera on. OK OK. That's why. Yes, so by default, I turn off your video if you don't have a camera on. So that's why I can't see you. OK, so all right. Yeah, what's some niggle? My Sunday goal would be to build an apparel brand. That has a community of, I would say, thriving video producers, cinematographers and editorial photographers to have them as the people that I would mostly target and have my niche towards. OK, so you're going to have you're going to build an apparel brand for people in production and post-production. You can see, so, yeah, I don't want to say so. I'm just trying to find clarity in what you say. Yes yes, that would be the sum goal. OK and you could do this today. You can go ahead and print a bunch of shirts, caps and sweatshirts and you're done. How do we know that this is a someday goal? This would be a Sunday goal, because right now I am working on building my own personal brand, which is to have my name in the community where I am today in Jerusalem and to have myself, as, you know, a reputable person in the video field and the photography field in my city. Let me rephrase your someday goal lacks specificity. Because you could achieve your someday goal tomorrow, you could literally go out and spend $1,000 and do this, and you're done. So that means it needs to be like I need to generate $400,000 in sales or. This celebrity would wear this thing or whatever it is, I needed it to be clear. Right so give me some parameters here that makes your thing clear. Yes so I would say I want it to be, first of all, more of a community. And then I would have a transition to an apparel brand to help people. I would say, yeah, to help people put out some advice, put out the tips and all those things that would help, you know, videographers in my field first. And from there, to have it as to help my community. And to support me, I would put out more those T shirts, those apparel, if that made sense. It does. But you're not actually answering the question. It's not any clearer than I had initially asked what I'm thinking here is you need to make this goal specific and measurable. How will you've achieved this? Tomorrow, you can create a Facebook page and have four people in it, the communities built. You spend $1,000 you printed a bunch of things. Your goal is done tomorrow. How do I know this is a go? I need it to be specific and measurable? Yes OK, so I'm going to give you one more shot. Right? so the way I can see this is the way I can see that I have achieved this is to have at least 20 to 30 people in those fields of video, production, cinematography and such actually going out to persevere and to pursue, I mean, this field and make a full time job out of it to start video producing. And the reason I'm saying this is I already have people that follow me on Instagram and such that are, I would say, hobbyist, I'm going to cut you off. Your answer is not much clear than it was before. So I want you to go back and I want you to watch the video on setting SMART goals and you'll know exactly what I mean. OK OK, I'm going to help you now. And so, Kerry, can you see how abstract this is, Kerry, can you see how abstract, I guess, from the outside? Yeah, it's very clear from the outside. We need a number or yeah, engineering. Yeah no. Yeah, it's got to be clear. Darren, you see how clear this is like Omri Scoles dara? Yeah yeah, I can. I can see that. You can see it. I was being sarcastic. I can't see it. OK Marie, we're going to set a financial goal. Knows what he wants. I see. So from your perspective, he's already 1,000 miles ahead. OK, that's fine. It's all relative, I suppose. So Omri is going to create an apparel brand catered towards the people and video or production and post-production. He's going to have a community. Or let's just say a, is this a local business or is this going to be international? I can say it can be international, and that's where I want international. Yes OK, let's just pick something that it might be. So let's say yes, he has an international apparel brand. Purpose built for people in production and post and with what annual revenue, how many sales, what are we talking about here? Well, with it starting out, I'll have it. Yeah Holy cow, guys. Someday OK. You know, the name of the call, right, right? It's called the someday goal someday, someday. One, it has to make about a million in revenue. OK that is a lot. So Yes. OK that's a big goal. All right. Let's just hold onto that right now. So someday Omri is going to have an apparel brand that's internationally recognized with global sales and distribution with over a million in revenue for the production and post-production industry. Now, I have to wonder. The average price of one of your things like, what do you think the average price of one of your items is? Between 30 to 50 dollars, just pick one number. 35 $35 if you do the math. Do you know how many units you have to sell? Let's do it right now. I'm looking for my calculator, so I'm going to take one million. Divided by 35. You're going to have to have 28,000 purchases. 28,570 20,571. Let's just write that down. 28,571 people. Now, I want you to do a little research while we're on this call, not the second. I want you to type in how large is the post-production industry globally? So if it's a huge number, that means that's good, if it's a small number, it means each person needs to buy like four items. So every person that alive that does this need to buy four items from you? That would seem like something is wrong. And so this is how you quickly check how feasible your someday goal is. The market that you're creating for them might not be big enough, or it could be plenty. Who knows? All right, omri, I want you to look that up. Say, just type in how many videographers are in jerusalem? How many videographers in North america? And see. OK and that'll tell you something. OK, so we're going to move on. I'm just going to talk to one more person because I can see that this is going to take us all day to do so, he said to. Hey, Chris. Yeah, so my perspective, you know, my goals are to come from an education point of view because I think in some day I want to be able to say to like a career strong foundation in the field of digital marketing and strategy because I've been in agencies for like three years. Hold on, hold on. You guys know me from clubhouse. You know how we do this? We get right to the point friend. Just say might someday go is, yep, that's the thing. I need to have a strong foundation in digital marketing and strategy. That's the thing. Someday you need a strong foundation like I would be able to say that I have a strong foundation because I think there's a gap and I kind of can fall into that all the time. Ok? a strong foundation is how you get there. I just need to know what there is. What's the destination of all this? Probably a master's degree for say, like something I would want to do. Also how you get there? But is there what do you do with all this foundation and master's degree? So I want to be able to in my space where I'm in India right now, I think there's a big gap in terms of the people who are in digital marketing field, I think. I'm sorry. I mean critique. But the only thing is I just feel that a lot of people are there in the field, but they don't really get the basics. You know, they lack the basics in digital marketing that I think comes from education, which is from the side. So maybe I think I need to go a couple of steps back to, you know, get the right feel and the right education from the right institution. And then, you know, be at that spot where I can actually say that if I'm saying something, maybe I know what I'm saying because I've kind of studied it, or maybe I've read case studies about it or, you know, the whole experience in terms of time is taking about time out. OK, well, I'm starting to realize something pro-family pro people. We have to be clear about where we want to be, and then we'll engineer the steps to get there. What you're all doing is you're looking at what's in front of you and then you're saying from this work, can I go right? So I'll show you the difference. Maybe this will work. I'm just making this up on the fly. Someday I'd like to travel to that distant island over there. And then you say to yourself, well, I don't know how to build a boat. I don't know anything about sailing. There's not enough trees around here to build the boat. And OK, so I need to go and learn how to build a boat. I need to go buy lumber or plant trees so that one day I could harvest those trees and then I know where to go. There's a big difference between saying there's an island over there I'd like to get to someday versus like I want to learn how to plant things and maybe I want to learn how to do woodworking because that's not in pursuit of a purpose. You see, because then it allows us to make different and better decisions, so when you wake up in the morning, what do I want to do with myself today? Then you know what you need to do, because it's driven by that purpose. So with all this education that you're going to get with all the degrees and the foundation, what are you going to do? So the example would be, I want to start a school in India with 500 actively enrolled students in a brick and mortar school to teach them digital marketing. So that we can elevate the local standards of what digital marketing are with gross revenue of 600,000. Now I have to go and acquire the skills and take the steps necessary so that I can get there. You see the difference there. OK, now I'm going to give you one last try here. What is your someday goal? So I would say maybe if I would want to end up in an agency coming forward, some of it, you know, a bigger agency, a large sized agency, maybe if I'm stepping in there, I would want to be in a position where, you know, if I'm given tasks and projects to handle, probably in that space, I would want to say that, you know, like I should be like standing out of the box to say that probably, you know, if I studied certain elements like CEO, oh, we're going right back where we started. Yeah, OK, we're going right back to where we started. OK, I'm going to have to help you on the side here. I could feel some resistance here, Connors giving me the Smiley face. You were stuck in process in the house, ok? Ben burns shared this with me. He went to one of these, these business seminars with Tony Robbins. He said, don't get caught in the tyranny of the how we're getting caught up in the details of how we're going to do something. So we don't allow ourselves to dream. So I'm a dreamer and like my name, I'm also a doer. But first, we start with the dream. OK, and then we'll get there. I don't know, I have I don't have much clarity on what your dream is right now. So I know we had about a minute or two minutes to sit down and write it. So everybody. Have you written this out if you looked at it in front of you, in Black and white or red and blue or whatever colors you're writing with? So, Dara, have you written it out? And Kerry, have you written it out? I want you to write it down. I want you to write it down, I want you to look at it right in front of your face. So that you can see it. It's starting to become real, and it's scary. See, Kenny. Yes, Yes. Lee Miranda, see, you guys need to write it down because it's going to scare you, because when it lives up here and in here, it changes all the time. And it's scary it might make you hyperventilate. So, Lara, she asked the question here I got to go find the question alerts to bring yourself online. Just what was your question again? So the question that I have is. this may someday have to be tied to what I do. No, no, no, no. Yeah, it's what you want to do because what happens? We get stuck in a vicious cycle of doing what it is that we do. So our goals tend to be right around what we do today, not what we want to do. OK, Alison, has saved me right now. She's going to save me because I'm going to ask her in two minutes what her someday goal is. She's going to just blow you away with a clarity and then ambition that she has. It is not premeditated, so this could go horribly wrong. And what is your Sunday goal? To be asked to be a keynote speaker at Adobe MAX. And that's it, that's a good girl. I don't care. You know, that's a clear goal. But it's a clear goal scoring gold in that a big girl. I want a more complex, layered goal. OK, OK. I want to be the world's best known brand strategist. OK, is that big enough for you? No, no. Here we go. Let's do it. Lee is going to be a keynote speaker for Adobe. And she's going to be a Premier keynote speaker for Adobe on brand strategy. Yeah, because. She has a global following of 100,000 people on Instagram. Mm-hmm And she's released 10 videos on YouTube that have over 100,000 views each. And she's regularly featured an interview on podcast from notable people. You can figure out who those people are. Globally and I wrote two books. And you wrote two books. Yeah on brand strategy. Yeah, that's your someday goal. OK because the reason why I was chuckling is because Adobe MAX one I could help you achieve next year. It's not that hard. They have hundreds of keynote speakers. OK, I thought they had a few. OK no, I was at Adobe. 154 speakers of like, Holy cow, OK. Not that hard. You could achieve that goal next year if you want it. And it's not a high enough benchmark. Mm-hmm OK it's a good benchmark. It's very clear, but we're talking about some day like, you know what? When you look back on your life, you're like, dang it, I can't believe we got here some days today. Yeah, Yeah. But I mean, that goal is great. OK, so I want you to write it need you to be super specific, and I want it to be layered and complex. If necessary. Not always. Mm-hmm OK you guys get it. See how specific these goals are. Every time Emily crosses the goal, she can take a big red marker and it's like, check it off. OK, Ben, when you decide about that goal because I thought I was so clear that I just had a clear thing. But is it best to just have one thing first. And then you kind of backtrack. Is that what you're saying? Yes, OK. The bigger the thing, the better. And then you can add the things around it. Like when Dara said she wanted to be really well known for a presentation designed to make perfect presentation designs? Mm-hmm Well, what does that even mean? It's so hard to match her. Well, being invited to speak at Ted is not an easy thing to do. So that's one thing to have written a book on the same thing that's not easy to do to have sales of a million books. That's crazy, hard to do, you know? So we reduced that down to. So we're going to be quite clear. There's more that she could add to that. So then that it becomes clear we have to be able to visualize our goal and then to visualize our process on how to get to that goal, then we can actually take steps towards it. A lot of us are feeling super overwhelmed. We don't know what to do. We don't know what steps to take. And so we're freaking out. And then a day, a week, a month goes by and you're like, I'm no, we're closer to my goal. Guess what? Anxiety level is going up? Year after year, you're like, what have I done with my life? I'm doing really well with this thing, but I hate doing this thing, and that's why, olara, you don't want to set your goal around what you're doing currently. What you really want to do. It is scary, actually. It's supposed to be ultra. I want to scare you a little bit if you're not sweating, if you don't have a little bit of sweat on the back of your neck. Right between your shoulder blades, we're not doing this right. So I hope you're all wearing deodorant because it should make you sweat a little bit. It's supposed to feel like, Oh my god, can I do this? There's no point of having a someday goal that you can do tomorrow. There's no point. OK can a gold be too big, I mean, you can't be. Yes, it can't be too big. For example, your goal could be like, I want to cure malaria. I want to eradicate malaria from the world. Now, Bill Gaetz has all the resources. He hasn't been able to do that yet. So this isn't like fantasy, like, oh, it would be nice if I can end poverty or child abuse or something. I don't know who can do that. But you can create a shelter for battered children or women or whatever. You can create a shelter for people who are suffering from transphobia or whatever it is, you can do that and then you can say I can house or accommodate 15 people. 25 people. Those things you can do. So that's what I would have to pull you back. Right now, I don't feel like you're reaching far enough, so I had to push everyone to reach farther. OK and I want to ask my friend, Diane Gibbs, Dan Gibbs. Help me, please. Help me, obi-wan. I have I know what mine is, I think, and it is sweaty giving. Show me your pits. OK I did put deodorant on. So I'm good. You're such a good sport, nobody else, but you would just do that. Thank you very much. That's what I hate in class when people raise their hand like this and like, could you please raise your hand like you put deodorant on this morning, please? Because I think, hello, I am short. I need to see your hands. OK, so I'll jump on that global following with annalee, and I said, I want to help people all over the world doing this full time so that they can connect with people and not feel alone in their business. And so some of that how I can measure it is that I don't know exactly how much money I'd have to make. But the other thing is that I'm constantly making courses or and working with people to co do courses and I'm making workbooks that go along with them. So there's this course system and I will have a cabin. How are you getting caught up in the how? I have a cabin in Colorado, right? Ali, a cabin in Colorado, where I'm going to spend a month each summer for the whole summer, and then I'm going to have a beach house where I'm going to spend time in the fall and when those are my times to. Uh, take in and then I spend the rest of the year giving back, so there's that time for reflection, refresh reflect. Yes, Yes. Is that a good enough? And what would you say to that? It's a little bit iffy, it's a little bit confusing or diffuse confusing. I think I heard defused, but no. All right. Here we go. Diane wants to help people. Can they get a. That's too broad. Yeah, I like the solopreneurs. So creative solopreneurs who are in the creative space to get confidence, to have more time, to do the work they love, to make an impact in their community. OK and how do you set up? How am I going to help them by giving, teaching them and working with them, connecting them to virtually or in real be both? Probably most is going to be virtual. OK but I could travel around and do talks and stuff. OK in order to own a beach home and to be able to live in Colorado for a month during the summer, how much money do you need to make and discretionary income? It can be a small cabin in Colorado. Well, I don't. I don't know. I am really bad with numbers. You know that? There we go again, everybody. I don't know. I need a million. Of discretionary income. Well, no, just to buy it out out, right? Cash, you just want to buy cash like a drug dealer, you like poof. Here it is. It's mine. Give me the keys. Yeah, I'm a hope dealer. I like that. OK million dollars, OK. OK, this is it is getting clear now, OK, so some day, I mean, I would love for somebody to write someday, and nobody's even said that someday I'd like to be able to have. Some kind of school. Maybe it's virtual to help create a solopreneurs, achieve their goals because ideal and hope such that I have impacted their lives to a degree in which I have over a million in discretionary income. And then all the other details you can do, whatever you want. OK, sounds good. Yeah so in order for you to have a million in discretionary income profit called profit. How much gross sales do you think you need to do annually? I guess I need to hire an accountant because I'm not good with numbers. I don't a million. So over a period of time, if you can make 20% net profit. What you can do, you probably make more than that in five years of running a business for $1 million in revenue. You will have your discretionary income. OK, so far so good. I think so. OK, so you already know some things now you need to have a business, and you can just change the numbers. If you want to do it in 10 years, you can reduce the gross revenue down to 500,000 instead of a million. He's had his work. And if you are able to run your company more profitably, you can achieve this goal faster. So it's a variable of three things how much money you want to have in profit, how many years you want to take to get there, what the profit margin is and what the gross revenue is. This is super basic math. Everybody follow along and I'm saying this because you can apply this to your business right now or you're some day goal. How much discretionary income you want. Equals, you know, how many years you want to take to get there. What the profit margin is, percentage and profit and what the gross sales are. That's it, if you want to get there in a year, you would have to do $5 million. With 20% profit. If you want to take 20 years to get there. So, Dan, I'm not saying this in any kind of judging way. I'm 48. How'd you know I was going to go there because I know you? OK, it's OK. All right. Yeah well, I don't want to take 20 years. Yeah, OK, when would you like to have this beach house? seven years, seven years, beautiful. Let's do it, seven years write that part down. So seven years, I do believe you can run your company, at least at a 20% margin. OK so let's work that backwards then. And what is the gross revenue then it'll tell you right now? So work backwards. I really suck at math, so I'm somebody to help us out here. What is the gross revenue that she has to do annually with a 20% profit margin, whereas over seven years she'll have accumulated million in profit? So you take one million, you divide that by 7. That equals 142,000. Right and then u times that by five, I believe so each year, 5 because 20% Oh, OK. Yeah, yeah, I think so. Somebody help me out here. 700 and let's just say 720,007 and $25,000 is what you need to do. OK, OK. Now I believe you can run your company, an education company that's virtual, that's scalable. You can probably run it between 30% to 40% net profit, which would drastically reduce down the number of revenue that you need to generate sales. It wasn't that hard, was it? No, not that hard. We're talking about grade school math here. Yep, Yep. Even creatives can do this. Yep, and Jill, Kim's helping me with my SEO this fall. Beautiful, I'm on track. All right. I see a lot of hands. I realize I'm stuck on a slide here and I have other things I have to do. So you guys just keep your hands up. It'll be all right. I'll try and get to you. Ok? are we ok? You guys are understanding this. Does anybody feel like they have their someday go really clear? OK Lee yeah, I want to hear it. A lot of myself in the firing line now have not. Someday I will own a successful product design agency that generates over 1 million pounds in profit per year with an average job value of 285,714 out. The business will push its employees to become top achievers in their fields and well-rounded individuals. Wonderful I think that's over a 10 year timeline. OK, Lee, when you say product design, are you talking about physical product or web? I'm talking about ux, UI, product design, that kind of product. OK wonderful. That was very clear. OK, we're getting somewhere. Go ahead. I got a question in the chatter, and I think that was good for to clarify. The question is like, is it? Is this the same thing that some day goal for you as a person, as the vision statement is for a company? I don't if only you would know the answer better than me. I think it could be it's just that now it can get very specific, but the vision is something that you really reach out to that you might not even know if you can achieve, you want to push yourself. And I think this is the same thing, but we're getting kind of specific here. Yes and I don't want to get into semantics because I'm not that clear myself on all the different words, but let me try. think it's yeah, you have your purpose. The thing that motivates you, that drives you beyond money, why you exist. So we start with the purpose. And then you have your mission. So my purpose is to disrupt education. My mission is to teach a billion people. How to make a living, doing what they love. My vision is creating a hybrid school, a brick and mortar and a virtual school on multiple continents to be able to achieve that. I think what's happening is everybody starting with the how? They're not asking themselves, what is it I want from my life before I'm put back in the earth, before I'm turned into ash? What is it I want to do? You start with your purpose that determines your priority. And when you can do that, it'll make you more productive by being more productive, you'll be more profitable. And that's the way you do it. So all of us young and old. We've got to start thinking about what we want to do before we're done. And what drives us? What compels you, so if you're younger or you're I mean, not chronologically in age, but if you're younger in terms of your career, your life experience, you're still sorting out like just trying to make money and pay bills. But if we can take a moment, really think about what it is that we want to get from our life. Maybe what we pay the Bills will change. So that we're more aligned and oriented towards our someday goal. Or what happens is we start switching careers over and over and over again. Today, we're doing content marketing, tomorrow we're doing identity design. The next day we're doing brand strategy, it's all over the place. Because we're not clear yet. Is this a tough question to answer? Heck, Yes. But if we don't spend time thinking about it, we might get lucky. But, you know, good fortune is not a good plan. OK all right, here we go, we're going to get back into it. I have a sneaky suspicion I'm not going to build a finish today, but we'll see. I already know we're not going to finish so. Let's play. So someday, what's the one thing I want to do someday? And you would write down the one thing I want to do someday is. And I need everyone to write this thing down. And you can have multiple drafts of this thing, you can cross it out, you could do it over and over again until it starts to feel like, yes, this feels right for me. OK, so the next steps here are dependent. On you being clear on your someday goal, because watch what happens. We're going to do the five year goal. So based on my Sunday goal, what's the one thing I can do in the next five years to be on track to achieve it? So Dan's goal is 7 years, so she now is not that far away from having clarity on what she needs to do. So again, here, everyone take a moment to sit down and write what you think your five year goal needs to be. So based on my day goal, what's the one thing I can do in the next five years to be on track to achieve it? So finally, having said her goal is to speak at Adobe MAX to publish two books. So in the next five years, she has to have finished her first book. I know that. And in writing her book, I don't want get ahead of myself. Let's just hold it there. And we said that she produced 10 videos that have over 100,000 views each. So she's probably going to need to make five of those videos. In order to get to 5 videos that have 100,000 views each, she's going to have to produce 50 videos that five of them have a chance. Well, I don't want to get ahead of ourselves. OK, so five years based on my someday goal, what's the one thing I could do in the next five years to be on track to achieve it? So your seven day goal could be ten, fifteen, 2025 years from now, but we'll break it down to five years. The next prompt is what's your one year goal? So based on that five year goal, what's the one thing I could do this year to be on track to achieve my five year goal? It's getting easier now. I can see what the next 12 months look like. Maybe it's not super crystal clear, but. I have a sense of what I need to do. So in order for Emily to write and have her book published in five years, she would have to have written probably a 20% Literally, because I'm dividing by five, 20% of her book. So if it has five chapters, she needs to finish the intro of the summary and probably the first chapter at this point. Then what's your monthly goal? So based on my one year goal, what's the one thing I could do this month, so I'm on track to achieve my one year goal? Should be a lot clearer now. You see where it is going, everybody weekly go based on my one monthly goal, what's the one thing I can do this week, so I'm on track to achieve my monthly goal. So we're just chunking down a big, a big goal, and we're just breaking down into smaller and smaller pieces until the plan materializes. Now we go to the daily goal. And based on my one week old, what's the one thing I can do today, so I'm on track to achieve my weekly goal? We're finally here At the conclusion. Right now, based on my one daily goal, what's the one thing I could do right now? So I'm on track to achieve my goal today. At this point, my hope is some of your anxiety has gone. Now, have a plan. That's built towards my purpose. And now I know what I need to do, I should be more productive. And when we get into time blocking. It is essential that the first half of your day is spent on your right now goal. Before you do anything else, you must work on your right now goal, because if you don't, you will never get there. OK, so here's a little trivia for you, and I want you to write down the answer in the comments, and then we'll circle back to see what you wrote down. So according to a study. The scientists had measured this, which group of students performed better across the board, one set of students were asked to visualize their goals to really vividly visualize their goals. The other set of students were asked to visualize the process of how to get to their goal. What steps do you need to take? Which group outperformed the other group by a wide margin? The ones who visualized process are the one who visualized goals. Little trick question here. Go ahead and type in your answer in the comments. You could just write the word process or goals. So, Emily. What are people writing down right now, because I can't see it? Yeah, I can see a mix of things. I think it's difficult to see if goals or process are in the lead right now because I think it's 50-50. Yeah OK. It is kind of tricky on this one. And based on what I said, most of you would probably write down. Visualize goals. It is true if you visualize your goals, you will have a higher percentage of achieving them, but those that had to visualize their goal first and then visualize the process of getting their. They outperform the people by like 37% or something like that. OK, so we know that we've don't visualize our goals, we have a much lower chance of hitting them. So the first part is to visualize your goal and then to visualize the process, quite literally what we just did some day goal, five year goal, one year goal, et cetera. Just breaking it down. So if you followed along, if you had clarity on what it is, you're someday goal was and you're able to break it down. Step by step. All of a sudden, a lot of the fog should be removed from your mind. I don't know what I need to do. Or I know now what I'm not doing, right, because it's very clear to me now that everything I'm doing is actually not moving me towards my goal. And just do it a little self audit. I know you didn't do this exercise before, but having done it now, ask yourself, did the thing that you did? Sorry, let me rephrase that what you did yesterday was it aligned around you achieving your someday goal? And there's a good chance to answer is no. Not even close. And this is why we need to have the plan. So what you do now determines what some day goal is, and they don't all lead to the someday goal that you want. So if you pick path one, what you do now. I'm going to answer some emails, I'm going to run a staff meeting. I'm going to do xyz. Does that get you to your someday goal? It doesn't you're on the wrong path. So here's some data. So in 2008 Dr. Gail Matthews discovered that 39.5% of participants were more likely to accomplish the goals just by writing them down. This has been cited in many books that I've read. From from the power of self-confidence by Brian Tracey to goals by Zig Ziglar. Just the mere act of writing down your goals. Helps you to achieve it. It's crazy. Because then you start to attract into your life. The people, the process, the systems that are going to help you get there. But if you keep it abstract, if you just keep it in your mind. Other people won't be able to help you because you haven't been able to articulate it. And you yourself have not seen it, that's why it's important to right to step down. OK, I'm going to go into time blocking now. This is really important. OK, so we have our someday goal. We know, know what our daily goal is. Some ideas from the book. So if disproportionate results come from one activity. Then you must give the one activity disproportionate time. So he maps it out on a calendar here. His suggestion is you spend five days a week. Working on your Sunday goal by beginning with your one thing. And you must spend at minimum, four hours every day. At the beginning of your day to work on this. Because towards the end of the day, you get distracted. He suggests mapping out something like this and even planning for your vacations. So at the end of each week on Sunday, you're going to spend an hour to plan your next week to make adjustments as needed. And it's also very important for you to rest. That's why oops. That's why there's time here to do nothing but rest on Saturday and Sunday. And to plan for time to recharge, that recharging is as critical as working. So the suggestion is you must work at minimum four hours every day in an eight hour day. On making. And then you leave the rest of your time on managing. That's all the admin stuff, the meetings, the client calls, that's managing, that's not making. So you have to spend the beginning of your day manifesting, he says, give yourself no more than 30 minutes each morning. To do whatever your morning routine, a ritual is. Whether it's having breakfast, coffee going for a walk, whatever it is, you have to get started on your one thing. Four hours and you're going to block it and you're going to schedule it. And so many distractions don't come at you. Are you going to say to that person or to yourself? Until my one thing is done? Everything else is a distraction. And the way you protect against that is you need to build a bunker. This is like telling everyone do not disturb me right now. And he says that if you need certain supplies. Food, snacks, water, paper, paper clips, whatever it is, he says, build up your provisions. If need be, buy a refrigerator, put right next to you because he doesn't want you to go somewhere else and get distracted and get pulled into all the other things that can distract you. He calls a mine, so sweep for minds. Those are alerts and notifications on your phone and your emails. That's the conversation by the water cooler. These are traps. I've noticed something since we've been living in this pandemic post-pandemic world. I'm way more productive and also consequently way more tired. This last year and a half, because all I do is work. I didn't fully realize the impact of being in an office all this time for lunch. Everybody, let's go to lunch an hour. Let's go back, oh, let's have some tea or coffee, let's have some side idle conversation. He hardly ever got my work done. Last one is, he says, enlist people. Let them know what you're doing so that they are respectful of this time that you walled off, that they don't schedule you for meetings or ask you to do things in those first very critical four hours of your day. He makes a very clear point in the book to say it's not about working more. So he's like, do not work more, just get more work done in the hours you work. This isn't about workaholism. OK oh, I might be able to finish this thing. The three commitments. The UN like this, you're going to make three commitments in order to get to your someday goal. So you need to follow the path of mastery. You need to move from e to p, which I'll explain and live the accountability cycle. This is a critical one. There's a lot of overlap in this book with the compound effect by Darren Hardy. So if you liked the compound effect, you will really like this book the one thing. So let's talk about the path of mastery. Is the mindset, ok? Uh, so the idea of the 10,000 hours to be a master, and expert actually came from a psychologist, k Anders Ericsson, he published this paper or this book on the role of deliberate practice in the acquisition of expert performance. That's a lot of words. Sounds like an academic to me, but he says that you can get to your 10,000 hours of practice towards mastery or expertise. It takes exactly 10 years. If you put in 3 hours a day every single day for 365 days a year. Now, what Gary has done is he doesn't want you to work three hours every day of practice. So that's why he chose five days and had to increase it to four hours a day and not three hours. So if you practice whatever it is that you need to do for four hours a day for 10 years, you will be a master. And remember that line that I read to you earlier about high performing people stick to something until success shows up. They don't switch gears. They don't switch tracks. OK, so expertise, as far as everybody can tell, tracks with hours invested, I don't think a lot of people are going to argue with this. The longer you, the longer you spend on your time honing your craft or you're learning on one specific thing, the more likely it is that you're going to become an expert. So time on task over time, eventually beats talents every time. So these are the little phrases from the book that I just love. Time on task over time, eventually beats talent every time. Why that is because knowledge begets knowledge, skill builds on skills. So the second commitment. Is going for me to pay. So he asked this question, do you want to do the best you can or do the best it can be done. And hopefully you're saying, yes, I want to do the best it can be done. So it's this path of continuous improvement, always trying to do something better, looking for ways to improve. It starts by taking that first critical step. Reflecting what you've done and trying to find a better way to do it. That's what we do with their videos on YouTube. Our carousels on Instagram, our calls on Clubhouse. Constant improvement. So when he talks about the e to the p, this is the entrepreneurial path. That's what the e! Stands for, and the P stands for the purposeful path. So it looks something like this. There's this thing. It's the natural ceiling of achievement. So when you work on something at the beginning, it's really fun. It's awesome. And then you hit your first barrier, your first challenge and then you're met with disappointment and then you feel this sense of resignation. And you get bored, you think to yourself, this is hard, you're in the Valley right now. Seth Godin talks about it. You're in the Valley of the dip and you're spending more time, but you're not getting results. So you're going to start to look for greener pastures. You're going to look for something else. And I think many people in this group have gone through this cycle more than one time. So when you look for something else, you have that fun, you have that progress again and then it begins again, it just keeps repeating and you never spent enough time working on that one thing to be really good to break through. If you don't mind if you've gone through this process before, just type, yes, in the comments. Start something didn't work out. Tried something else. Start something, didn't work out, try something else. Just type the word. Yes there's no shaming here. It's my one way to interact with you, why I can't see you right now. OK there are so many people writing yes, right? But I imagine there would be. Yeah, because when I'm reading the book, I'm like, I need to share the ideas from this book with my people, my pro people, because I feel your pain. So the e to the p, which is to not have the entrepreneurial path, but to have the purposeful path, the way we do it is to focus. And we invent models to improve what it is that we do. We develop systems around those models. And then we can have the breakthrough. So if you live in this space, constant or continuous improvement. You're going to get there now, some of our friends in this group are very good at designing and building systems. There's a good chance. That they have this mindset already. And I can get into personal stories, I don't want to do that just yet, but in case somebody wants to ask me how if I done this, what have we done to get from e to p? I'm more than happy to tell you. So, OK, so hang on that. And I will tell you. OK, so let me get through this. And I'm making good progress on my slides here. We're almost halfway through. So there's this thing called the OK plateau, where we hit acceptable levels of performance. We switch off the learning and we go into autopilot mode. So the example that's shared in the book is we learn how to type, touch type. And you might be able to hit 45 words per minute, and that's acceptable. I'm not going to spend any more time learning how to type faster, but we can see that some people can type 50, 60, 70, 80 words per minute because that's what is important to them and they're not OK with OK plateau. Um, part three of the commitments, the three commitments is the accountability cycle, this one's tough for some of you to hear. So there's a connection between what you do and what you get. We have to accept that. And so your actions determine your outcomes and your outcomes inform your actions. The only way we get there is to take complete ownership over everything doesn't matter whose fault it is, we just take ownership. Somebody hits you in your car. It's not your fault. You were parked, but now you have to take ownership of sorting out your life and getting through that. So bad things happen to all of us. The only way forward and many authors talk about this same idea. 100% Accountability 100% ownership. And the way we do that is we become results oriented. We don't care how we got here. We just cared to get the job done. So what we don't do is we don't defend our actions, our skills, levels, models, systems or relationships, we do not. All we care about is getting the job done. So if my actions do not get the job done, I let go of the action. I've told this story on YouTube videos before where my dad were driving on the freeway. And there's a merged lane, and he's in the proper lane and the other person's merging into us, but he's not making space for the other person. He is right. The other person has to accommodate him. But in defending his action, in his right to be right, we can get into bad car accident. The result that we want is to get home safely in one piece and not be in an accident. That's where you focus on the result. So going back to this thing, remember that quiz. So we already have established this 39.5% of you are more likely to succeed if you write down your goals. However, 76.7 of you are more likely to succeed once you set, I'm sorry, once you define your goals and you send them to someone else. So this gets into accountability. Why we have peak performance partners here in the group. When you let your friends know this is my goal. You're adding to a level of accountability, because, you know what? We're more likely to disappoint ourselves than we are to disappoint people we care about. This is where Moe would say big facts. So this is why you have a peak performance partner. If you're courageous enough? You would probably go on social media and tell people that you care about. Someday I'd like to be a keynote speaker, a Premier keynote speaker at Adobe MAX. Having published two books on brand strategy. Having a cumulative number of followers, 100,000 or whatever it is. Having produced several videos that have over 100,000 views each. You could just put that into the universe. And I know what's going to happen. You're going to get invited to speak. A publisher might reach out. It might not be invited to speak at Adobe max, but you'll be invited to speak. And then each time you speak, you chip away at that problem, you're getting a little bit closer to that someday goal. That's about accountability. OK the four thieves were almost there, we're rounding the corner here, I think the four thieves, OK, that things will keep you from. Achieving your goal, these things are going to steal your goals. Ok? number one is your inability to say no. Number two is the fear of chaos. Number three, poor health habits, which impact your ability to work and work towards your goal. And number four, you have an unsupportive environment. Some of you may suffer from one or all four of the thieves, and that's why you're having a difficult time achieving your goals. The point of the conversation today is just for you to recognize what these are. And slowly work towards eliminating the thieves that are stealing from you. OK the first part is saying, no, you've heard this before from Michael bungay, Michael bungay star in your book. When you say Yes to something. What are you saying no to? Remember, there's a cost of saying Yes. Use it like currency every time you say yes, you're spending energy that you are taking away from something else that you should be doing. So if it's not contributing to your one thing, it's a distraction. Steve jobs, when he returned to Apple in 1997 he reduced Apple's product offerings from 350 things down to 10. So basically, he learned how to say no 340 times. It was not a popular decision. He was not well liked. So remember, he was focused on the outcome, the result, and not about everything else. And that's how he turned around the fortunes of Apple in 1997. He killed a lot of products. So when people make a request of you, you've got to remind yourself and them, if this is not connected to you, one thing you're not going to do it, you don't even consider it until you finish your one thing for that day. Those four hours that you're going to work on it. OK, I don't love the person who said this, but I do love the quote, and the quote is I don't know the key to success, but the key to failure is trying to please everybody. I had to include this because I know many of you are stuck in this place where you're trying to make a lot of people happy. And the only person you're not making happy is yourself. So we have to learn to say no. We can say politely, we can say with kindness, we can even be generous in the way we say, no, no, this isn't right for me, but let me help you find someone who will say Yes. I do this all the time. I need to do it more. Fear of chaos. OK, so when we're doing what it is that we're doing, we're ignoring other things. That's just the way to time and focus works, right? So if I'm busy reading, I'm not doing a lot of other things. So the chaos is my workspace is untidy. There's a state of disarray or disorder, and yes, there sacrifice that needs to be made because when I say Yes to reading, I'm saying no to cleaning things up and organizing and doing whatever else I need to do. So when you strive for greatness, chaos is guaranteed. Do not trade greatness, your goals. Because you let the chaos, the fear of chaos overwhelm you. So, William James, the art of being wise is the art of knowing what to overlook. That's another way of saying that. We have to ignore certain things, and we're actively choosing to do so. And we need to let people who are in our lives know this. So they're not confused by this. And so that they can support us. Poor health habits. This is just talking about things like personal energy, so personal energy, mismanagement. Is the thief of productivity? So high achievement requires big energy. How do you get big energy? OK, so I'm going to hit on things that many of you guys are now going to say, Oh my god, I got to change my life, ok? It begins with being aware of your thoughts through meditation or whatever form you practice. You have to eat right. You have to exercise. You have to get rest. Hug more, kiss more, laugh more. Set your goals, set a plan and do the work. And time, block your one thing. That's how you manage your big energy. And really, briefly, your unsupportive environment, many of you guys are in such an environment and the environment consists of people and physical space. So he goes on to say that no one is strong enough to avoid the influence of negativity forever. You could ignore it for a little while, but eventually catches up to you. Jim Ron Wright says that you are the average of the five people you spend the most time with. So attitude thieves will Rob you of energy, effort and your resolve. And hanging out with people who seek success will also strengthen your motivation and and positively push your performance. Hello, pro group. That's what we're here for. To be around like minded individuals who are motivated to get their act together and to work towards their goal and to have a positive and optimistic look towards that. That's why we're here. That's why I created this group. So every day do what matters most. And remember, you are the first domino in the chain of dominoes to get your someday goal. If you enjoyed this book. I would highly recommend that you buy it. I do not want to steal purchases from Gary. I don't think he needs the money, but it's an excellent book. If you're intrigued, if you want to learn more or if you don't trust my interpretation of this and you want to get your own interpretation, I highly recommend the book. It's going to make my list of the 10 books you must read, so I have to knock off another book now. Thank you very much, everybody. I'm going to open it up to questions. All right now, I heard a voice. I don't know who it was. If you have a question about any of this or all of it, feel free to ask now I see a lot of hands. Are these pregnant hands like these are hands that are old? Yeah, they raised their hands a long time ago, but they also want to hear your stories. So I don't know if you want to tell a story first or start answering questions. Yes, I will tell a really quick story. I know that. OK, some of you may have just discovered us like, wow, this is great. Look at that. Of course, everything's working for you, right? You had 600,000 followers on Instagram, a million and a half on YouTube, but that was not the case at the beginning and is the commitment and the persistence to just show up and do the work every single day and to make tiny little tweaks that nobody can see that nobody cares about that you eventually get here. The pro group started out as a free, open group for zero dollars. And we slowly increase value and change the group such that now people presumably are happy to give us 150 bucks a month to the tune of 550 people right now on our way to 1,000. So it doesn't start there. We're just on this journey, so each and every single person and I just want you to be very mindful of this, that you don't get caught in this comparison trap. Like I can't start making an Instagram post because I get 45 likes. I'm not going to do this reels because it's getting 5,000 views, and there's this other person to get 300,000 views. What you do is you say to yourself, this is an alignment with my someday goal, which for some of you, it is, and for some of you, it has no relevancy here. And you say, I'm going to show up, I'm going to keep asking myself, what's one thing I could do to improve this? What are systems that can develop to make this better? Do I need to hire a coach, an instructor, a mentor, someone to help me give me valuable feedback so that I can get better at this? So Moe and I were in conversation when I say in conversation, we're in the chat. He's like, Yo bro, check this out. I look at it and he's like, why is this woman getting so many views? I said, she's attractive. She has a great voice. She's clear. She delivers a lot of value, and she's not offensive in any which way. So then Mo goes, I see, so I'm ugly. People don't like my voice. He just does the opposite. I'm like, well, I'm not saying any of that. I didn't realize you're comparing yourself to this other person. But that does highlight a gap between where he's at and how he's coming across and where she's at. And a lot of it is her tonality. She has a beautiful tone of voice. And it's not going to send you running the other way. So then he can start to work on that. OK, and you can get this kind of feedback from your peak performance partner. Now I want to highlight really quickly the difference between my approach and my approach works for me. Obviously, I might not work for you and say Matthews approach to video production. Matthew holds the utmost the highest standard as the quality of the video, so he trades frequency. Iteration for quality, because he's like, we make promises to people that want to deliver quality video. And if we don't, I feel like we're breaking a promise. So you can see on his channel. And it's working his philosophies, working for him. He he creates highly polished produce videos. There's not a single mistake in it. There's not a flub. None of it is improvised, none of it's left to chance, and he'll drop a video every couple of weeks. We dropped a video a day. And that's what I'm talking about is every day in order for me to achieve my someday goal of hitting two million subscribers on YouTube. I got to drop a veto every single day. And you know what? YouTube says, congratulations, your overperforming. It's because you released 27 videos this month. Instead of four. OK, I want to turn over to some questions or hands that are raised. Thanks for hanging out with me. We got through this, everybody. So let's just quickly jump over to Muhammad. Muhammad, do you have a relevant question for us? Yes, Chris, you mentioned that this has to be something that when you mention that, you know, you have to decide on this based on the dust being thought of, you like that before you die, you want to accomplish this thing. So does it have to be specifically related to what you're are doing right now as a career? It could be something else altogether. You mentioned curing malaria, you mentioned. Yeah, Yeah. So I think it was that. I already asked this question. I thought I answered, which is your someday goal doesn't need to be connected to what you're doing today, because if you haven't done things with great intentionality or clarity, you don't get trapped and just doing more of what it is that you don't want to do. There's a big set for some of us. I mean, what I'm doing now is something that I want to do for the rest of my life, and I've decided that, but something that I want to accomplish through that is like earning money and that's it. Like you mentioned, you want to buy the land and have a space for creatives to come together. And that's an amazing goal that I looked at. So something like that where like right now you're doing something in terms of teaching people. But the goal is, let's say, you know, you want to make by the land and have that space. Mine is like right now I'm doing branding and I want to be a leader in the branding industry. At some point was written books and so on. But and at the end goal is to have a community centric cities where the rich and the poor live together and grow together. So that's something that I have. How do I connect it to? OK, that's a lot for me to process there. I want to be clear about something, and hopefully by being clear about this, I hope to help some of you kind of figure this answer out for yourself. I have no interest in buying land. I have no interest in building a building. I don't I have interest in teaching people and helping them so that they are empowered to achieve their goals. I want to provide the most relevant and impactful education that I can and make it accessible to as many people as I can. How I have to do that eventually is I have to find a space to be able to do that. But I'm starting with the goal or the purpose, which is to help people, because over time I might not want to buy that land or build that building because that's not in alignment with the purpose. So if your thing is actually to teach people or to build community around branding, why do you want to achieve that? And you keep digging deeper and deeper. Remember that iceberg? Figure out your purpose. And then all of a sudden, everything else stacks on top of that. A lot of times we mistake with the thing that we're doing, how we're going to get there with actually the motivation, the purpose. And the purpose is usually higher and bigger than what it is that we're thinking about. But does I help you a little bit? It sort of does. I mean, when I mentioned city, I didn't mean, I mean community of brand branding experts more like. It's completely different from branding, it's not connected to branding in any way. Yes where the rich and poor live together. Yep, and why do you want that? Well, I really like that. Communities grow, and what history has done to us has made us who we are. And I want to be the history that made people in the future who they are. So that's something that I like. I see that community cities or spaces can lead to that. OK I think we can get into a larger philosophical debate, which I don't want to get into right now, but I'm going to just share some points of view and then I want you to just process that I'm not looking for you to respond per say, OK, do rich people want to live with poor people and do poor people want to live with rich people? I think where you're coming from is a really great place, which is poor people don't have access. Two things that rich people have. So it's not that we want rich people and poor people to live together, we just want to give poor people access to the things that rich people have the best in education, clean water, great infrastructure, those kinds of things. So that they can lift themselves up from poverty. So if you want to empower people to lift themselves up from poverty, that could be your goal. Now you can get there a lot of different ways. Then I'll leave it to you to figure out how to get there. OK all right, thank you. All right, let's move on here. So that's Muhammad, now we're going to sit him. Molly, help me say your name. Hi, Molly. Hi, Hi. So I'm really clear on what my Sunday goal is. I want to be a Ted speaker, but I want to do it on anti-aging, for ageism, basically for not mainly for women, but men. Also, because when you hear people think that the older women get the value drops. So that's the one main topic I want to talk about. So I know my steps. The problem is I now live in Sri lanka, so every social media algorithm limits me to grow to the rate I want, whether it's Instagram, whether it's tok, anything because it's only first shown to your country organically. So I do know where my goal is. I do know the steps I want to take, but the geography kind of limits me, which is why one of the main reasons I joined this group? OK, fantastic. So how do you know that the algorithm limits you based on geography? How do you know that? It definitely does. Because I'm in this Miami at school group with someone from Instagram, and they said it does initially that it shows it to your group first. OK, is that for people in Sri Lanka or for everyone on instagram? Well, it's your community, right? So it shows it pushes it out and the community interacts. But the problem is my community right now is here. OK, OK, hold on. Hold on. So what if you did? What is that called? Where you master your domain name and you pretend like you're somewhere else. I tried that VPN, tried, it doesn't work. Tried it. OK, hold on, though. There's a couple of things. Here are a lot of times we have conclusions based on not enough data. And so we start to design a reality around what we see and not because of reality. And I would be shocked. I'm not calling this person from Instagram a liar. I'm not calling you a liar. But we very rarely have I met anyone officially from any major social media platform that will tell you in a direct way how the algorithm works. No apologies. What he said is it's community, so you have to grow your community. And so the community has nothing to do with you, and Sri Lanka just has to do with your reach and how big your community is to it. And India got banned. So yes, those things are real. Those things are real. But again, we can do VPN and we can be like, we're in Sweden. We can be like, we're in America. So there's a couple of things that are going on. If you want to reach an international audience, you have to have international friends. You have to post at a time that's friendly for international audience to respond to you. And you have to learn to write in the international language, which I believe is English and all that. So if you do that, you'll be able to grow your community, and that's the whole point. If you can get more people interacting with you from a different place, then I'll start to say, look, well, this must be relevant to people over here. The algorithm, as far as I know, only wants to do one thing to connect great content with an audience. Its main purpose is that because if it fails at that, people don't spend time on those platforms. It only wants that. OK, so you want to be a Ted speaker? OK, let's just accept that what you're saying is true. I don't accept what you're saying is true to a degree, but you're in Sri lanka, so you're someday. Goal might have to be that you have to move and live somewhere else. Been there. Done that again. OK true, it probably is. I mean, if you literally are telling Lanka is like my prison cell, you get out of your prison cell. I'm a British resident also. So that's part of my exit strategy. So, yes, thought about it? And we will have. Did you did you attend ls social media office? Our the other day I joined the group date. Oh, and if you could make it beautiful. So first of all, welcome, you're definitely going to want to spend some time with. Ok? she runs an office hour on Instagram. She's the person that I call when I'm stuck, and there's a lot of things I don't know about Instagram. There's also another person in the group. His name is David thewlis. He he teaches a course on. He calls it Instagram role and helping people. He's grown multiple accounts over 100,000 followers, and he's done it in relatively short time. OK, I want you to reach out to him. Thanks you're very welcome. Male, you're up next. Hi, Chris. Yes so I feel like there is a big gap to where I am now, to my one thing and I see the way the process, everything they explain tonight, today, like your environment and the no. And I know and I know that right? But it's so hard to implement there. And to walk that path. And I feel stuck. I can't move forward. And I've been giving myself opportunities. But I feel stuck. It's just so I don't know what it is. What makes you stuck? Not going, not I don't know, I think maybe I'm overwhelmed, I don't go forward. I don't see. Maybe I don't see results. And that's the point, but I don't know. Sorry OK, this sounds like a one on one conversation. You're stuck now. You need help. OK why don't you follow up with me in the DMS, OK, let me figure out what we have to do. I could feel it in your voice. I feel your energy for sure. I feel like you're in a highly emotional state right now because it can feel overwhelming to feel like whatever you do, you just stuck and you don't know how to take that first step. And it's crippling. I feel that. OK, Yeah. All right. So what we need to do is we need to start a thread on circle and say, OK, are you feeling stuck? Do you feel like no matter what, everything's conspire to make you stop and you don't even know what? And let's start conversations around that, and people are going to then jump in and have a conversation with you. And when I see that there's a lot of heat around this, I'm going to pull all of you together and we don't have a conversation. OK, OK, sounds good. OK, thank you. Hang in there, Mel. OK OK. All right. Lee Lee, did you already share? No, I did have a question about the four hours of focus, so I'm currently in the middle of pivoting away from a full time role within a software company to my own thing. That means the four hours in the morning. I've already given that to someone else, and they've been battling with this for a few weeks now. I only started back in December. How do when it's time to pull the trigger and just say, I'm going to focus on this, even though currently it does not generate enough money for me to support myself? How do you balance that? What is your risk tolerance? Medium, say pretty, pretty high. Pretty high, pretty high. So are you willing to jump out of the airplane without a parachute? I mean, risk, not idiocy. Well, you might call me an idiot then, because I fly the plane without wheels, so I don't even know how I'm going to land the plane. So there's two kinds of people, right, the people who burn the bridge behind them and say, I'm no longer connected to the world, I will have to learn how to survive on my own and build that shelter. And they figure it out. And there are people who take measured steps. So that they reduce the amount of risk that they take. I'm going to suggest that you don't jump out of the plane without a parachute. Because I have things to fall back on and I have resources that you probably don't have. So I would recommend that you start to make a plan so you can have a small someday goal. Then you're going to have to reset and do a big someday goal. So, Leigh, your first someday goal is to figure out how to create a financial runway such that you can earn x number of dollars. So that you're now working for yourself and then you go in and start doing that someday. Goal thing. OK so for you, it'll be like, I need to save up a certain amount of money. And what we're talking about is runway. So what everybody needs to know is their burn rate. OK, if you're interested in this kind of conversation, just write down the word burn rate. It's how much money you spend every single month without doing anything. Insurance, food, your rent, car payments, whatever it is. If you just sit-in bed for a month, this is the money you have to generate in order to pay for it. So that you don't get evicted and you don't starve. You need to know what your burn rate is. And generally speaking, you need at least three months. Of runway. That you can survive without bringing any income in. Before you make a drastic decision, like I'm going to quit my job. So here's what you would do normally is what I would tell you, ok? Whether your 14 or 44 or 80 four, the plan is exactly the same. Reduce all of your expenses down to as little as possible. Be extremely frugal and just be very conservative. Don't buy any new clothes. Don't buy any new cars. Don't do anything that isn't necessary. So you're going to score away every last cent that you can reduce your living expenses down to 0. For some of you, it might mean getting a roommate moving back in with your parents. Do whatever you got to do because this is the sacrifice you need to make to day so that you can get to your someday goal. This is critical. Don't buy any books, don't buy any courses. Cancel everything, cancel Netflix. Cancel all of it. If you have to cancel the program, cancel us as well. OK reduce it down to the essential and then you have to be super disciplined. Now most people say after work, you work on your side business. Would you know that you don't have a lot of energy after work? You've given your best hours to your employer. This is the difficult part. If you get up at 8:00 a.m., get up at 6:00 AM give yourself two hours to work on your thing. Give yourself one hour. It doesn't matter. But prioritize yourself above the job. Jim Rohn talks about this, he says successful people work harder on their personal development than on their job. That's it. So now you're getting your overhead down, you're spending at least an hour a day. And this is where this is the tough part. Nobody wants to do this part. Nobody wants to do his part. Saturdays and Sundays, what the heck are you doing? Mom, dad, I'm not going to visit you for a while, I got to work on my goal. A brother, cousin, sister. I'm not going to be corresponding with you on Facebook, we're not going to. Whatever it is, you've got to do. You just cut that part out of your life. Video games, goodbye. All these things, you get rid of it, all the things you can't get rid of are you need to take care of your diet. You do need to exercise. You do need to sleep. So if you have to catch up on your sleep on the weekends, which sometimes I do, that's where you spend it, ok? You can get there in a relatively short period of time. Things you haven't done. You haven't figured out your two word brand. You haven't figured out the three words for Asako so that people can find you. You haven't stood up your website yet. You haven't claimed a space in which somebody can get somebody can find you and reach out to you and get you at work. You haven't decided on a focus, so all your posts on social media are all over the place. You haven't created that template, which will allow you to create posts more efficiently. Those are the things that you need to do. Maybe you haven't figured out your business name yet and you haven't registered and you have those are things you got to get done. Now you can see those are things nobody likes to do. They're not fun. But that's why we have your one thing. What's the one thing? I can do today such that everything else becomes easier or unnecessary. That's straight up from the book. Go back to that video if you guys want to watch that because I phrased it already, I probably butchered that. What's the one thing I can do such that everything else becomes easier or unnecessary? All right, Lee. That's your plan. Amazing thank you. You're very welcome. OK there's a clubhouse call, I believe for many of you. There's a practice session happening right now. Is that right? There is. OK, I want to out of respect for that, I'm going to wrap this up in 5 minutes here. OK, so I'm going to lower your hand here. No, no more new hands. Please pick and then Maggie. And then we want to wrap the call. So pick, go ahead. Hey, have. Hi, everybody. So my question is on the commitment, you said no one is path to mastery, but like my goal is to run a design firm like pentagram, so their mastery for me is really to do the best design they can do. But I also realized in order to get to there, I am now trying to McMaster a lot of other skills like marketing skills, public speaking, other marketing skills. So what is that one thing I should focus on or in different time, I should focus on different things. Yeah, well, you're some day goal is to be the pentagram. Your picks pentagram, right? Yeah, Yeah. And do you think they're the best designers in the world? One of the best. You think so? Yes, I think so. You know, there's this odd coincidence that the people who are best known also sometimes are attributed as being the best. There's a correlation there. True, true. Yes OK. And I'll tell you how I know it, because every once in a while, somebody will ask the internet like, who's the best designer that you know, every once in a while, my name comes up. I am not the best designer. But that's the name they can remember. So it's a fallacy that the better you are at what your craft is. The more people will know you, it's not connected. You have to be good, you have to have a level of competency and what it is you do, you have to put in your hours of work. The rest of it is actually building up the awareness around what it is that you do because look at this, ok? I'm not the world's best designer. I don't even need to be. I don't I don't even aspire to be. But if I am so well known that people give me work opportunities. I could just hire the best designers. And then they see this work and like, you're so good, I'm like, yeah, Oh. And then more opportunities come. OK And then I hire even better designers. Let's try this the other way. I'm the world's best designer and nobody knows about me. Which of these two do you think is more likely to lead you to pentagram? Cause the first one, the first one. So what you have to work on is getting known. Yes OK, that's great. Thank you. Yeah, you're welcome. OK, I see Ali nodding. She's she. She knows what I'm saying. Yes, very much. And not just that. I just want to say not everyone have met pick for so long, but Kristie, can you see her energy like she's on fire? I love seeing pic. She's like, I want to build something like pentagram. It's so amazing to see you pick your own clubhouse and you're on fire. I love it. Thank you for acknowledging that, Emily, because if you guys go back and watch some of the archives where pic is there, she's quiet as a mouse, as a church mouse, as they say. She really is, and the transformation I'm seeing and I see in so many of you, I don't want to put anybody on the spot right now, but I do see it. Those of you that are either dumb enough or courageous enough to try some of the stupid things I tell you to do. You will see results. That's all it is. If you want to say I'm courageous, great, if you're saying I'm too stupid to know the difference, I'm just going to try. And I think one of my keys to success is I'm too stupid to think I can fail. I really do think that I'm like, why wouldn't this work? Of course it's going to work, of course. You know, when I told my brother it's like, what do you want? I'm like, I want a million. He goes, how are you going to get that? I'm like, I don't know. And what do you give people for that? 1% of my company based on what. Based on my feelings, I don't care. So if you'd want to give me a million for 1% of my company, I don't care. I'm going to keep moving on. So it's just that audacious, bold Harry. Just I want to achieve this, and I'm going to figure it out. We said recently that we need to have $5 million. I had a clubhouse call in as I just told everybody I need to hit $5 million. That is an additional $1.4 million of revenue. I do not. I don't even know where it's going to come from. I don't. But I voiced it for the first time on Clubhouse. Then I told Ben Ben fined me $1.4 million. So he's like, dude, come on. How are we going to get there? I said, sketch it out. Just tell me how we going to get there. And then I will do it. Let's figure it out. So now I have on a piece of paper, at least three products. I have to launch one a personal branding, one on Instagram and one on launching a six figure course. Now I know what I need to do, and I got some work to do. See how this works. You start with some stupid, crazy goal and you align your life and you break it down into little steps. I now know what I need to do. And it can be done. I just want to say, I think, is it Oliver isn't on a train wearing a mask. I think that's pretty cool. He's got internet connection. It's looks pretty stable. This is technology in the future, everybody. Awesome hello, Oliver. OK last, but not least, is Maggie. Maggie, what do you got for me? Hi, Chris, my question is on the one thing. What is that one thing I can do so that I'm on track with my Sunday goal? So usually I found this multiple things that need to happen for my goal to happen. I just want you to explain more on your thought process of how to narrow that down to one thing, because I have problem doing that, I very much believe in the same that I need to find the one thing that makes other things either unnecessary or what that's saying it then? Yeah but my problem is how to find that one thing does this mean it's necessary, it's sufficient, or it's the most impactful. I'll help you right now. What's the what's your someday goal? Just give me one, though I want. I want to own my own design agency that is known for using visuals, maybe to communicate ideas or insights, preferably related to quantitative data. And I do have a monetary value, but maybe we can skip that. I want to know what that is. OK I would like to achieve accumulate like $3 million income in the next 10 years. In income and profit, in savings and revenue, what do you mean in income? Of income means like my profit, right? No, it means whatever you want it to be, I just want to be clear. Um, yeah, it means it means my income, so that roughly translate to maybe k per year for my own income. 30K from three million. So this is unclear, so are you talking about running a design agency that has $3 million in annual Billings, $3 million in gross profit and net profit in personal income in savings? I need to know. If it's a the agency of one, then I think my profit means my own income. Am I right? No, you're not right there, so we'll have to have a little business discussion there. So you want to have an agency of one. I could hire more, but I don't know yet. I'm just saying for the skill. So Maggie, we started with the premise that you were clear, but then we needed to figure out your daily goal, right? Yeah but I thought agency of one roughly equals freelancers, that kind of. Yeah, it is. Well, you see, one is you're an independent contractor or independent business owner. You're not a freelancer. I want everybody to kill that word freelancer. We're not going to use that word. OK A freelancer sells their time for money. So you want to sell results. So if you want to have an agency of one, I want you to be clear about what it is. There's is some day goal is because you can have your agency of one tomorrow, if you wish. Doesn't take a lot. The only challenge that you have is the size of your agency of one. So for one person to be able to build $3 million annually, that is a tough order to fill. Not annually. It's would for the next 10 years accumulated. OK, so. What does that mean, then 10? So 300 decided to make on average 300k per year, OK, so it's better if you just say it like that. OK OK. Yeah, because I thought it may not be a linear capsule. Yes yes, that's fine. And that's OK. So you want to be able to run your agency and have $300,000 in sales a year? Uh, Yeah. Net profit oh, nine. Net profit. What profit margin are you running at? I don't know, I'm not an agency owner, I'm not even owning my own business, I don't try to be one. OK, so in design agencies, there's potentially a lot of profit because there's not a lot of making right. There's not a lot of expenses, especially if you run it out of your studio or your apartment or whatever it is. So let's just put a target profit. We're going to do the same thing that we did with and 20% Mm-hmm so you need to do a $1.5 million in Billings annually with the 20% net profit margin to be able to have a net profit of 300K. OK that's on top of your salary, too, by the way, so. So that gives you some sense. OK OK. Yeah when I say net profit, this is so we need to have a business conversation, net profit is, after all, expenses, cost of goods sold overhead, taxes, insurance, everything. It's what's left over after everything's been paid, including your salary. Yeah, that is the same as my understanding. Yes so that means that what are you going to pay yourself? What's your salary? I'm probably going to pay myself half of that and the rest. I've got used to, I'm going to use it to grow my business. OK that makes sense. OK, yeah, I don't yeah, that's not necessary to tell me that part. You're going to pay yourself 150 k, how much net profit do you want to have left over? Um, if I'm earning 300k, then that's the same amount in the 150 case, what's left? It's 150 right. OK OK, so then we just go backwards again. So you take 5 times 100 and fifty, and that would be 750,000. Where you pay yourself 150 k, leaving yourself around 600,000. I'm sorry, not 600,450 $1,000 to operate. Including freelancers, contractors, subscriptions, licenses, equipment, et cetera. Leaving yourself $150,000 of net profit, so it'd be something like that. That OK, I'm a little confused because with a 20% profit margin, my net profit is 300K and now what you are saying, add up to 600 k. What am I missing? No, no, we. I adjusted it OK because adjusted based on. Let's just do it real quick because we're going to check some math space here. That's just probably people are dying here. If you have $750.07 $150,000 in sales annually and you pay yourself $150,000. Amasses, you have 600 k left right, OK, got it, and you said you wanted to have a total take home income of 300K. Correct yeah, for me and my business, so I'm going to pay my salary of half of that. The answer is Yes or no? Mm-hmm Yes so Yes. So you're going to carve out another $150,000 pure profit that leaves you $450,000 to be able to do the work, you're going to pay yourself $150,000 after expenses. You can have an additional 150,000 in total net profit for your combined income of 300K. Mm-hmm Does that make sense? Yeah, that makes sense. So it's not 600,000 and you can change it to 600. It just means you have to Bill even more. Yeah, OK. OK so I think on 750,000 of revenue, having $450,000 to spend to make that work happen. On top of your salary is plenty of money to make that happen. Mm-hmm OK, I'll pay for taxes, insurance, rent, subscriptions, independent contractors, all that stuff. OK is that clear? Yeah, that's clear. OK, so you need to be able to find something that you can do that somebody or many people will be happy to pay you. In total sales of 750 k, let's go do the bland thing. Let's divide 7 and 50K by 10. You need to find 10 clients who are going to spend 75,000 with you annually. What do you need to be doing that people would spend 75,000 with you on an annual basis, once you have that answer, your blueprint is going to become very clear. He does that make sense? Yeah, that makes sense. Do you think that's going to be the answer for that, but that makes sense. OK, so now we begin on the path of discovery. So we set our someday goal. We stay out of the tyranny of how we start to look for projects that we can do that somebody would be happy to pay $75,000 to do. Now, if you actually smithers, that's like a presentation design. If you're like Peter deltondo, that's a website. So he needs to find 10 clients where he can design a website for, they'll pay him North of 75 k, which in the world of web design at a certain level is pretty. That's very doable. We yeah, that makes sense. So far. OK, so you just got to figure out what it is that people are willing, willing to pay for a problem that they feel like it's worth 75 k or more. It could be in terms of for some of your social media marketing people. 75 k annually, if you divide that by 12. Let me do that. 75,000 Shoot sorry. Divided by 12 equals, $6,250 a month, if you can sign up clients that you do social media marketing for $6,250 that will be one of your 10 clients that'll get you to 750 k annually. Now, 60 $6,200 is a little bit high for social media marketing on a monthly basis. But it's not impossible. I know people who do it for $4,5050,000 so it's really close. So, yeah, this all makes sense. But what if I on my way to achieve that, I would have multiple things happen. Maybe I need to sharpen my skill set. I need to learned something new. I need to built my social media presence. I need to connect all part of your audience. Correct? OK. Yeah one thing actually encompasses all of these things. Well, you would take down your goal to five years to one year to one month to one week, and they all build on each other. But then how do I prioritize, like if I have five tasks in front of me that all belongs to this one big thing? Yeah, and how do I prioritize them? I would just do it based on impact and effort. Mm-hmm OK I know that. Yeah, that matrix, yes, I know what you're talking about, yeah, but I bet you each and every single person is still here. If you spent four hours every day at the beginning of your day to work on the things that you need to do. You can do more than one thing. Because I don't know what you're doing that's taking up four hours of concentrated work. I could probably finish writing 10 pages for my book. I could probably put out two tweets and probably write one Instagram carousel post. Let's say those are things that contribute to my goals. I know it could do that. Yeah, I think a lot of people, if they're like me, they need to take care of a young child, usually our time is very fragmented. That's what I find very hard. It eats a lot of my time switching tasks. Yeah so This is where you have to protect your time. You have to like, enroll and enlist people, maybe your parents, your in-laws, someone else to help you with the kids during your four hours. Because then you can spend the rest of your day after you finish your four hours working on those things. Reading stories. Do you think it's absolutely necessary for me to do whatever I can to have like concentrated long blocks of time that I can do my work? Or is it OK to like, make slower progress in my own situation? If you're asking me, you already know the answer and the is nodding your head up and down. And the answer is, of course, Yes. Mm-hmm You have to be OK with the chaos. And you have to be able to have the largest chunk, consolidated chunk of discretionary time. You have to have those four hours to do your work. Yeah, or you just take your goal and you stretch it out over 50 years. Right and if you want to do that, then you could do that. So here's the really cool part. OK, I have two boys, 17 and 15. I've put myself in a position in my life now where if we ever wanted to, we can just go on a cruise. I don't even have to work for months, even years if I don't want to, because I paid the time up front. The intensity of the work, the depth and focus I paid that time up front. So I have the freedom of the luxury to do whatever it is I want to do now. Mm-hmm Or, like many people like my friend John, who squandered his opportunities. He's still trying to sort out make ends meet today, and he's 50 something. And you could live that life to. But if you're part of this group, I'm hoping you don't want to live that life. No, I certainly don't. I think, deep down, I always believe what you're telling me now, but I guess I just wanted to hear it from someone to validate it. Yes, I'm trying to motivate a little more. Yeah, look. Motivation whatever it is, you just need to take action on this. It takes sacrifice. It takes hard work. It takes on alignment, a team of people in your life to help you, and you can achieve this. Um, if you're married, if you have a partner, sometimes what we do is we say, well, we're going to live this hybrid thing and nothing gets done. And there's a lot of compromises to be made and none of it's high quality. So if my wife were my were the primary breadwinner, I would say, honey, you work. You do what you need to do. I would take everything else. I'm going to I'm going to run the household. And if you're that person. Whoever is in your life has to say, look of the two of us, you have the highest earning potential. So there's no point for you to do x, y and z while someone else can do it for much less. Maybe me and I'll volunteer to do it. That's it. You've got to consolidate your resources and focus like an animal. And if it's not, you support your partner, that's OK, too. You do that, and when you get there, we switch. And that's OK, too. OK I think that's it. Hit stop, thank you very much, everybody. Thank you so much, Chris.
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