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Graham Cochrane

Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses. In this episode, Graham shares how spending his time and effort serving others has served him well. He and Chris talk about non-traditional ways to earn a living being creative, how to build a community, and why you don’t need to be an expert to teach.

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You don’t need to be an expert

Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses.

You might be thinking, “Great. Another online business guru telling me to sign up for their seminar while they pose in front of a rented Lamborghini.”

But you would be wrong.

In 2009, right after the financial collapse, Graham was laid off. He and his wife had recently purchased a house and just had their first baby. Not a great place to be.

After struggling to find work and being unable to make enough through freelance work, Graham saw an opportunity, and a side project was born.

Graham had unintentionally founded The Recording Revolution, the world’s largest online audio recording and music production resource.

Years later, that little side project evolved into a seven-figure business with over twenty-thousand customers.

The magic formula? Serve others.

In this episode, Graham shares how spending his time and effort serving others has served him well. He and Chris talk about non-traditional ways to earn a living being creative, how to build a community, and why you don’t need to be an expert to teach.

Graham was also generous enough to share the nuts and bolts of his business model and its financials. His first year in business, he earned $5,000, but by the end of his second, he was at $65,000, all from selling courses based on his experience.

Apr 20

You don’t need to be an expert

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All you need to do is help people.

All you need to do is help people.

No items found.

Graham Cochrane is an entrepreneur, YouTuber, and business coach whose mission is to help other people start their own businesses.

You might be thinking, “Great. Another online business guru telling me to sign up for their seminar while they pose in front of a rented Lamborghini.”

But you would be wrong.

In 2009, right after the financial collapse, Graham was laid off. He and his wife had recently purchased a house and just had their first baby. Not a great place to be.

After struggling to find work and being unable to make enough through freelance work, Graham saw an opportunity, and a side project was born.

Graham had unintentionally founded The Recording Revolution, the world’s largest online audio recording and music production resource.

Years later, that little side project evolved into a seven-figure business with over twenty-thousand customers.

The magic formula? Serve others.

In this episode, Graham shares how spending his time and effort serving others has served him well. He and Chris talk about non-traditional ways to earn a living being creative, how to build a community, and why you don’t need to be an expert to teach.

Graham was also generous enough to share the nuts and bolts of his business model and its financials. His first year in business, he earned $5,000, but by the end of his second, he was at $65,000, all from selling courses based on his experience.

About
Greg Gunn

Greg Gunn is an illustrator, animator and creative director in Los Angeles, CA. He loves helping passionate people communicate their big ideas in fun and exciting ways.

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All you need to do is help people.

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