Branding

All the video content, course material, and resources you need to understand all things branding.

Branding is more than an identity.

Many people confuse what branding is. It’s not a logo, product, or promise. Branding is a “gut feeling about a product, service, or company.” Let’s take a look at how branding is created and its impact.

Featured Video

Identity Design: Branding

What's the difference between identity design and branding?

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Video Content

What is Branding? A deep dive with Marty Neumeier

What is Branding? A deep dive with Marty Neumeier

F1 Formula 1 Logo Review Critique

What is the Difference Between Branding & Marketing? What’s More Important?

What is the Difference Between Branding & Marketing? What’s More Important?

Visual Trends 2019

Visual Trends 2019

Beer Brewery Makeover — Building a Brand, Ep. 11

Making the Perfect Beer Commercial – Building A Brand, Ep 10

What is Branding? 4 Minute Crash Course

What is Branding? 4 Minute Crash Course

How to Position a Brand

Brand Identity Design Presentations and Critique - Young Guns EP 10

Designing a Beautiful Beer Can – Building A Brand, Ep. 9

Become an Instagram Influencer w/ Expert Bonnie Tsang

Become an Instagram Influencer w/ Expert Bonnie Tsang

Working on a Design Team – Building A Brand, Ep. 3

How to Narrow Down Your Design Ideas – Building A Brand, Ep. 4

The Best Logos Ever Designed Are Simple

The Best Logos Ever Designed Are Simple

Logo Design Process with a Client - Building a Brand, Ep 6

Identity Design: Branding

Identity Design: Branding

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Articles & Posts

Building a Disruptive Brand: Inside Marty Neumeier’s Masterclass

Marty Neumeier pays a visit to The Futur HQ to hold a branding workshop and masterclass. See what went down, and what participants learned.

How CORE can help you charge over $10k for discovery

CORE is a discoveryframework. It has components that help you define the brand and write a positioning statement. If done properly, it can produce actionable insights.

Personal Branding Worksheet

Does your personal brand reflect who you need to be in order to reach your professional goals? If you don't know, use this worksheet to learn about yourself and find out.

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Podcast Episodes

The Promise of Virtual Reality

Designing With Empathy In Mind

Why Branding Matters

Inclusion and Belonging: The Difference

Don’t Call It A Side Hustle - Part 1

Marketing Versus Branding

Branding: Identity Design

Where To Start With Social Media

How To Get Work On Behance