What's a fair rate to charge based on a big ambitious goal? How much money should you spend to accomplish the results? If clients ask, how can you guarantee results? This episode, we revisit our most popular video where Chris discusses how to price projects with guarantees.
Clients don't hire the best option, they hire the least risky option. When they pay more for a logo, what are they really paying for? What's the difference between hiring someone like Chris and a designer from Instagram? What questions can you ask for your clients to tell you what they value?