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Love-Letter Websites
Chris Do
Nov 29, 2022
Love-Letter Websites
2022-11-29
Chris Do

Grab your user personas, Pro Members! In this call you'll learn the Love-Letter website strategy, where you'll create sub-pages on your website that speak directly to the pains, aspirations, and needs of specific avatars so they feel like you're speaking directly to them- because you will be! To best prepare for this call, make sure you have you have completed the User Persona exercise, which you can find in this Pro Call.

Office Hours: Business Breakthrough Workshop
Matt Essam
Nov 24, 2022
Office Hours: Business Breakthrough Workshop
2022-11-24
Matt Essam

This will be a workshop style: A bit of teaching, A bit of coaching, and a bit of doing. (No sign-up required, everyone is free to join) Bring business, mindset, sales or pricing questions to ask Matt Essam!

Business Breakthrough Workshop
Matt Essam
Oct 27, 2022
Business Breakthrough Workshop
2022-10-27
Matt Essam

Connect with people on a human level. Nobody cares how much you know until they know how much you care. Instead of talking services, talk symptoms. Attracting the most reliable person/group to my ideal clients / the 4 Ones. When you have the conversation about Known and the Unspoken things - you lift yourself above the others.

Business Management
Errol Gerson
Oct 18, 2022
Business Management
2022-10-18
Errol Gerson

Everything Finance, Accounting, Income Tax, Marketing, and Sales Strategies Come prepared with questions that you feel directly impact you and your business

Business Breakthrough Hot Seat w/ Matt Essasm
Matt Essam
Sep 22, 2022
Business Breakthrough Hot Seat w/ Matt Essasm
2022-09-22
Matt Essam

Top Takeaways: Change your way of being. Stop saying “I don’t have money.” It all starts with changing yourself. Mindset towards money, how I invest - how I price. High value mindset. If your price scares people away, that's a good thing. Clarifying my problem - "what's the problem you want to get world class at solving.” What can I provide my clients with a bigger budget? What am I robbing from them by not charging more.

Business Breakthrough Workshop
Matt Essam
Sep 8, 2022
Business Breakthrough Workshop
2022-09-08
Matt Essam

Top Takeaways: You can't target an organization. You can target a person at an organization. When we talk about prospecting we are actually talking about building relationships. You can't have a relationship with a brand only with people. People buy people. No one cares about what you have to say until they know how much you care. You're going to have to get a ton of no's or I don't understand it, or why would anyone pay for that from a bunch of people to figure out what this offer is going to be. The niche sweet spot is getting specific on an outcome and or an industry. If we spend less time in our heads and learn to bring the energy and attention down into our body and into our intuition, we'll have more breakthroughs. For example, the current prospect didn't pass the vibe check so I shouldn't pursue the project. If a prospect asks how you came up with your pricing ask: I'm curious, why do you want to know how I came up with that price? Listen to what they are really asking.

Business Breakthrough Workshop
Matt Essam
Aug 11, 2022
Business Breakthrough Workshop
2022-08-11
Matt Essam

"Top Takeaways: Create symptom-based content Step into the real feelings of the customer, not the value you want to add How can you meet the client at the stage they're at The decision-making process A daily habit of connecting with people"

Business Breakthrough Hot Seat
Matt Essam
Jul 28, 2022
Business Breakthrough Hot Seat
2022-07-28
Matt Essam

Top Takeaways from this call: The market determines the price You can't say the wrong thing to the right person. You cannot suffer and help someone at the same time. Turning down money to make more money A 10x return for a customer turns their decision into a no-brainer Focus on who will get the most value from what you do

Leaving Corporate: A Brief Survival Guide
TheFutur
Jul 19, 2022
Leaving Corporate: A Brief Survival Guide
2022-07-19
TheFutur

Thinking of ditching your job and following your dream but not sure where to start? Get insights from a serial quitter who started from scratch 4 times in 8 years, went from a guaranteed $25k/year to 0 income, and bounced back so now he can do what he loves on his own terms. Leaving corporate is not a walk in the park. I've hit speedbumps along the way and had high expectations from the start that were not met. This is why I'm doing this Office Hours call so you can learn from my wins, but most importantly from my mistakes. This call is for you if: You're tired of working for the Man. Yuck! You think there's more out there for you. PS: There is. You don't feel appreciated at work or the culture there sucks. Sorry! You want to finally follow your dream because life is short. Yay!

Business Breakthrough Workshop
Matt Essam
Jul 14, 2022
Business Breakthrough Workshop
2022-07-14
Matt Essam

Top Takeaways: The greater the focus, the clearer the impact You don't learn from the books you read, you learn from the book you write Beware of robbing people when you give too much We're not niching the whole business, we're niching the marketing I didn’t know my client and what I was solving for them Ask better questions for yourself Q: What was your top takeaway from the call?

After Dark: Videographer/Production Pros Coaching Call
Chris Do
Jul 13, 2022
After Dark: Videographer/Production Pros Coaching Call
2022-07-13
Chris Do

If you stay in the video service business it's still viable for many of you. First understand your numbers, so that you can more accurately start to move towards fixed base fees and then some hybrid of value-based pricing. You want to have your conversations about money on the phone, not an email exchange. You need to feel people out. You should float higher numbers and use price bracketing. If you get pushback, you also have to be hesitant and reluctant to change the price, and you have to ask for concessions. This is a psychological game, people need to feel like they had the upper hand.

How to Grow a Creative Business: From Freelancer to Multi-Million Dollar Studio
TheFutur
Jul 12, 2022
How to Grow a Creative Business: From Freelancer to Multi-Million Dollar Studio
2022-07-12
TheFutur

Fill Your Schedule With Projects You Actually Like - Do you enjoy working with those who want your services? - I never want to be the owner of a studio that I wouldn’t want to work for! -- That goes from the clients to the people and process Raise your Rates Let's say you're busy with projects you love, and instead of saying no to another project, raise your rates and see what happens. example: You normally charge 20k for a project because you're busy charge 40k You'll be shocked at people who say yes to the 40k This is a good problem to have and will get you to the next level See if You Can Fill Your Schedule Again... You've validated the demand for work at this budget Can you fill your schedule with this new rate? Raise Your Rates (AGAIN) When your schedules fill up with work that you like begin to raise your rates again keep repeating the process If you're not sleeping because you are working too hard... Begin to Hire If people are paying 60k for this who should I hire next to free me up? Designer? Account Manager? Marketing? Admin? How can you make this experience better from when you were charging 20k? When you hire your first person you've evolved from being a freelancer to a studio/agency. What are the reasons why clients choose to pay more?

Business Breakthrough Hot Seat
Matt Essam
Jun 23, 2022
Business Breakthrough Hot Seat
2022-06-23
Matt Essam

Summary: There are a lot of ways to grow a business, pick the ways you enjoy that feel easy for you - someone else feels it’s hard and will pay you for it. You can’t take internet advice about pricing and copy/paste it to yourself. What does feel authentic to you with pricing? What price tag can you put on that? Can you co-create the value with your client, a number that feels right for both of us? If you are authentic you can’t say the wrong thing to the right person. Design the life you want, then build your business around it. Selling isn’t telling.

The Business Doctor is in!
Errol Gerson
Jun 17, 2022
The Business Doctor is in!
2022-06-17
Errol Gerson

Errol can cover all aspects of business with specifics in Finance, Accounting, Taxes, Financial Planning - then Marketing, Planning, and Building for growth

Business Breakthrough Workshop
Matt Essam
Jun 9, 2022
Business Breakthrough Workshop
2022-06-09
Matt Essam

What's your ideal client? What is your irresistible offer?

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