Brand Strategy

Brand Strategy AMA with Marc Gutman. We'll cover all things brand strategy from a practitioner's perspective. We can talk about process, get input on specific challenges, how brand strategy fits in the value chain of a business/client, discovery, creating insights, etc. Nothing is off the table!

I'm open to help you with any challenge connected to building brands. Your own brand or for clients. For example: Purpose and mission Market segmentation/niching Customer research Positioning Selling brand strategy / Anneli

I'm open to help you with any challenge connected to building brands. Your own brand or for clients. For example: Purpose and mission Market segmentation/niching Customer research Positioning Selling brand strategy / Anneli

When you know the goals, who you are, who you talk to and how position your brand is time to create the masterplan how you will win the battle. How will you create relevans for your brand with visability and credibility? How do you create traction in the market? In this last step we talk about he Roadmap, the delivery to the client. It’s the summary that gives a long-term customer perspective value on everything you do.

I'm open to help you with any challenge connected to building brands. Your own brand or for clients. For example: Purpose and mission Market segmentation/niching Customer research Positioning Selling brand strategy / Anneli

“People don’t buy what you do, they buy why you do it.” I’m sure you heard these famous words from Simon Sinek. It’s never been more true. People want to buy from, and work for, brands who believe what they believe. It’s also the foundation for storytelling and messaging. Let us dig deeper and find your purpose, mission and vision. What do you want the brand to stand for?

How to find and understand your ideal clients and your market Many struggle with finding a niche. It had so many benefits and we will talk about why. When you found your Minimal Viable Audience (SethGodin) we will identify your ideal clients. Who are they? How can you find them? How can you do research to find out their needs, wants, painpoints and dreams? Who is your competitors? This step is about research and analysis. I will show you how you can do it.

I'm open to help you with any challenge connected to building brands. Your own brand or for clients. For example: Purpose and mission Market segmentation/niching Customer research Positioning Selling brand strategy / Anneli

People connect with people, not with companies. That is why we want to give the brand a soul and a personality. This comes from within the company. The culture sets the tone and I will show you how you can destille the culture and value to a brand personality. How do you want your brand to be percieved?

I'm open to help you with any challenge connected to building brands. Your own brand or for clients.

I'm open to help you with any challenge connected to building brands. Your own brand or for clients. For example: Purpose and mission Market segmentation/niching Customer research Positioning Selling brand strategy / Anneli

"There is so much media clutter today and most brands have a sameness in the customer offer. This is why we want to build a brand. Brand equity is build on awerness, image and loyalty. But how do you do it? In this first call I will give you an introduction to my framework to get you an overview of my process for Brand strategy. I will also clarify how it’s different from business strategy and marketing. We will also set goals for your brand."

"Pro Members have a discussion around any challenge connected to building brands. For example: Purpose and mission Market segmentation/niching Customer research Positioning Selling brand strategy"

When you know the goals, who you are, who you talk to, and how to position your brand is time to create the master plan for how you will win the battle. How will you create relevance for your brand with visibility and credibility? How do you create traction in the market? In this last step, we talk about the Roadmap and the delivery to the client. It’s the summary that gives a long-term customer perspective value on everything you do.

Members of the Pro Community lead the discussion by asking Anneli Hanson questions regarding Brand Strategy. How to clarify a question How to keep a client's awareness How can I improve brand story developmentt How to combine Design Thinking and Brand Strategy When to hire a business coach