Brand Strategy Learning Path 01: Introduction What is Brand Strategy?

"There is so much media clutter today and most brands have a sameness in the customer offer. This is why we want to build a brand. Brand equity is build on awerness, image and loyalty. But how do you do it? In this first call I will give you an introduction to my framework to get you an overview of my process for Brand strategy. I will also clarify how it’s different from business strategy and marketing. We will also set goals for your brand."