User Personas

Let's get to know your ideal client. Like really get to know your ideal client so you can: Understand their business challenges and pain points Know their desired future state Understand where they're hanging out (so you can go find them) Know exactly what to say on your website and in your marketing materials so they feel like you're talking directly to themWe're going deep with this one. If you already have your user persona draft from the 0 to 30K call, bring it and get ready to revise as needed! Additional Resources: https://www.archetypesinbranding.com/ https://iconicfox.com.au/brand-archetypes/