Practical SEO with Stephanie Owens

Get ready to roll up your sleeves and learn some practical SEO strategies for spreading that sweet Google glitter all over your website so you're more easily discoverable in search.You'll need a free 30-day trial of Moz before we start. This call will involve active participation. Come ready to work!

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Actionable Summary of an SEO Talk

Context and Speaker Intro
The speaker is Stephanie Owens, Educational Director at The Futur™, who owns a lettering design studio called Gold Sheep Design. The talk is meant to share practical SEO strategies that have helped the studio attract new clients through organic search.

Choosing Keywords
To write SEO-optimized content, first identify the purpose or goal of each piece of content. For a blog post promoting a retro lettering course, the speaker chose the starting keyword "retro hand lettering".

Keywords are researched using the free Moz Keyword Explorer tool. The 30-day free trial allows collecting many keywords to use over time without recurring costs. Action: Sign up for Moz free trial to gather relevant keywords for planned blog topics.

Optimizing Content for Keywords
The Yoast SEO plugin helps optimize WordPress content for chosen keywords. It analyzes titles, content, and metadata, flagging issues. While Yoast is paid, its fundamentals still apply on other platforms.

Fresh, keyword-rich content regularly improves a site's "domain authority", making it rank higher over 6+ months. Content types include blog posts, case studies, videos, social videos on the site. Action: Outline 2-3 pieces of content and planned publishing schedule for the next 6 months.

Keywords should appear naturally in titles, throughout content in headings and paragraphs, and in image alt text. Stuffing is avoided. Action: Write a draft blog post incorporating chosen keyword throughout appropriately.

Growing Through Organic Traffic
The speaker has booked clients through blog posts and case studies ranking for relevant keywords. Regular content gains traction over months from search. Action: Identify top 2 landing pages to optimize for a specific goal (lead gen, sales etc) over 6 months.

Action Steps for Readers
1. Sign up for Moz free trial and identify 10 keywords for planned content
2. Outline 2 blog posts and a publishing schedule for the next 6 months
3. Write a draft blog post incorporating the keyword(s) naturally
4. Identify top 2 pages to optimize over 6 months for a specific goal

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