After Dark: Videographer/Production Pros Coaching Call

If you stay in the video service business it's still viable for many of you. First understand your numbers, so that you can more accurately start to move towards fixed base fees and then some hybrid of value-based pricing. You want to have your conversations about money on the phone, not an email exchange. You need to feel people out. You should float higher numbers and use price bracketing. If you get pushback, you also have to be hesitant and reluctant to change the price, and you have to ask for concessions. This is a psychological game, people need to feel like they had the upper hand.