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Personal Branding Pt.2

It's not about trying to build a personal brand; rather, we need to discover ourselves so that others can determine if we're the right fit for them because there's a connection between who you are, your beliefs, your valuable, your values, and your principles.

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OK let's get the screen going. Play on this Mac. They recorded play on this map. I'm going to put this over here. You so, guys, I'm doing this new thing where I can actually see what it is I'm doing. Uh, and I'm panicking here. Show presenter display window. There we go. Perfect OK, can you guys see the personal branding title slide? Yes beautiful. Thank you, Matthew. OK so this is call number six. This is part 2 to the personal branding beta prototype workshop that we're doing. It's trying to merge my love for pop culture, modern mythology and branding together to try to make this fun and and fruitful for you. And as a quick recap from last time we spoke two weeks ago to be found, you must find yourself. So this is an exercise in finding yourself. It's not necessarily about trying to develop a personal brand, but we need to find ourselves so that others can figure out if we're right for them because there's alignment between who you are, your beliefs, your valuable, your values, your principles that other people connect to. And we want to make it easy to remember you because it's a noisy world out there. And so we're delving into modern mythology and the modern gods, if you will, of the 20th century. 21st century, our superheroes and they are the ones that dominate pop culture, the landscape and generating tons and tons of money. And from last time. We we made some observations together about the components that are required to develop a memorable character and hero. And I found it really interesting as soon as we started talking about it, it's this way the ideas started to flow from you. And I'm pretty sure, because I know you're a bunch of really smart people that you can flow from that observation and start to realize where your deficit in your own storytelling ability. And so here are some random observations that I pulled from the Dropbox Paper document from table 11. You know who you are. You talked about characters need to have strengths and weaknesses. It's a funny coincidence because that's what we're going to talk about today. And the vulnerabilities are as important to the storytelling as strengths are, in fact, a character with all strengths and no weaknesses is not one that's interesting, nor one that we can care about too much. We talked about icons and symbols. The great characters have very clear. Visual language that you can recognize even just a fragment, even a color or a Cape or a pattern. That's powerful stuff. And what can we learn from that ourselves, the colors, the rules and the morals? The relationships and friendships that they may be a significant other, a cause, a reason to believe for purpose. And if we tell that story over and over again, according to table 11, we start to build the mythology around the character. Table 17. You know who you are. And of course, some of these are going to overlap. You didn't use the word lexicon, but the words you use, and that could also include things like a catch phrase, which is down there towards the bottom. Your X factor. What makes you different? Your backstory and your secret identity. This is really critical in the memorability. The ability to recall characters because we need to know what their backstory is and we're defined not just by who we are, but who we stand against the nemesis, the great characters have amazing villains, arch rivals. In the city that you live in and work in, that tells something about the character metropolis. Or gotham? Your reason for being why you exist as a hero. What is your cause? We talked about the colors right in the symbols and icons, and last but not least. Table one. Talked about your wardrobe and your accessories, the Black framed glasses from Clark Kent. His fedora, his suit as Clark Kent and the diamond shape symbol, the House of L. All those things really make who you make, who you are. And so all of us were sitting here and we present ourselves to the world visually, what can we do in the way that we accessorize or the way we dress or the way we do our hair? It says something. So the logos and the signs style and the specific words, the tone in which you speak, the defining moment and the new additions to this conversation is the sidekick often overlooked by people integral part. Batman has his Robin. As I mentioned to you before, in many of the storylines. Bruce Banner had Rick Jones. And his archrival is General Ross. OK, so I drew this little diagram, it has four components. We started with story and that was part one. The story requires you to tell the story of the hero. And there's three components the call to adventure, and that's when you're asked to change to leave the ordinary world into the new world. And of course, there's resistance, anxiety to call and then a mentor appears not always, but more often than not, a mentor appears to help you cross the threshold into the new world. I skimmed over a bunch of your stories on LinkedIn. Some of you were not following this formula. You did well. But if you really stick to this formula, you get to the conflict and the story becomes much more interesting and you're going to get even more engagement than you already did. OK, so just visually or just not visually, just from your memory, recall the story that you shared on LinkedIn and so many of you did, and I was just really proud that you did that. Did you have this moment where there was a call to adventure? Did you tell that story clearly and the reasons why you didn't want to do that? This is really important in the setup of the origin story. Like, why didn't you want that thing? So the setup to the call to adventure is the reason why. You're going to refuse the call. There's a story in pulp fiction, Bruce Willis character, and he's running from the criminal elements, right? And he told his girlfriend, his pregnant girlfriend. I need you to get my watch. So it comes back together after the fight. That he refuses to lose, and he says, did you get the watch he goes to watch? Of course I got the watch and he said, where is it? And he's panicking. He's freaking out. And she's like, it's just a watch, he goes, it's not just a watch. And I can't remember the sequence of this, but there's a flashback moment of Bruce as a kid and Christopher walken, a friend of his father, who died in as a prisoner of war. He said that he hid this watch up his butt, quite literally to prevent his captors from taking it. And when he passed, he, he said, give this watch to my son. And so the watch is so much significance. So if Quentin Tarantino doesn't tell that part of the story, we think what an irrational decision to risk your life, to go back, to get a watch. So you see, like he's an expert storyteller, he's a great storyteller. And so Bruce Willis says, OK, I'll meet you here, I got to go get the watch. And he knows he's stepping into danger and of course it's dangerous. Right he's had his whole ordeal. And he's got to go get the watch. In going to get the watch, he meets one of the guys who were out to kill him, and that's another part of the story. So think to yourself, if there is no resistance, if there's no conflict to your call to adventure, then the call to adventure isn't really a cult of adventure. You're just doing what you normally do. So you have to show the resistance, and we can talk about that a little bit. So I asked you to tell your story and to choose one of the stories to tell your origin story, you're defining moment story or the moment in which you have transformed and are the person you were meant to be. Some of you try to tell more than one story that's totally fine. I'm going to suggest if you haven't done this or you want to take another stab at it, pick one of these story templates and go back and do this whole thing. The call to adventure, the anxiety of the call or the refusal, and then the mentor peers. This is really critical because we learn through others and all we don't want to lead ourselves through it again. It's because we don't have the power, the knowledge, the information that we need to be able to cross the threshold. This is really, really important. So in your story, did you include some form of a mentor and your mentor could be your dog? It could be your child. It could be some random thing you saw on the internet. It doesn't matter who the mentor is. And in telling the story, the mentor, you seem actually much wiser than you really are. And you're going to break down the lesson for the audience to understand with you. This is critical. OK, so I'm going to pause really quickly here. I'm going to ask you all to give me a thumbs up if you followed the prompt to tell one of these stories the origin story, the defining moment story having transformed and you use the formula of the call to adventure, the refusal of the call and a mentor appears. Go ahead. Throw up your thumbs. OK they're not all going up as fast as I, right? As when we volunteered. Remember when we all volunteered, all the screen lit up, and it was so awesome to see it was like a Christmas tree for me. So awesome to see the thumbs up. OK, so you can see now it's a low percentage of people who have thrown up the thumbs, right? OK, so this is an opportunity, this is not me trying to give you a hard time, it's just an opportunity to take another stab at it. All is good. There's no penalty for trying. OK so what I wanted to do is to see if anybody could has something they wanted to share, what kind of feedback or engagement did you get regardless if you did it exactly quote unquote right or not? What was kind of feedback that you saw? OK, let me stop the share here. All right, so. Does anybody have anything they want to report back, especially if you're not used to posting stories or sharing on social media? I'm more interested from you, so if you're a prolific content creator and you're doing this all the time, just take a breath. I want to give space for people who normally don't share and to find out what they discovered. OK, George. George, what do you want to share about your experience? All right, so first, I just want to make sure you're hearing me OK because I got my machine right in the background. All right. OK, cool. I didn't need to switch over to my mic or whatever. All right. So I did a blog post called and I called it making of the brand instead of, you know, play on making the band with Diddy. And that was just kind of my journey from me doing my first business, my first studio that crashed and burned to me doing what I'm doing now. And I got a lot of feedback. A lot of people said I could really resonate with that. That was me. I learned from that. And you know, man, you've been through a lot. You know, all of those different things because I was very candid and honest about why, you know, what was my fault about my business failing and so forth. But it was just, you know, people just welcomed it. Were you surprised by any of that? Um, no, because I mean, we're all, you know, we're designers, so we're empaths and everything else. So we know that if we're sharing and, you know, nowadays it's about being vulnerable and, you know, being transparent and honest about yourself, then that's going to resonate with people. So as long as I continue to do that, I was always like, you know, just telling, telling it as it is and just saying, you know, I don't like that or I hate working for people and stuff like that, and people always drew to it. Wonderful so I think everybody has had some kind of struggle in their life, and it's good to hear about someone else making that transition and finding their way out. OK, great. Thanks for sharing, George. And we're just going to have two more people sharing and keep going here. So, Phyllis, what did you want to share about your experience posting your story? Um, it was a really great experience in that I did not expect that type of engagement got over like 15 almost 15,000 views actually ended up one guy. He followed me and tracked me down. He's like, I'm going to talk to you from now on. But in a good way, he's actually he actually now wants to do business with me in some kind of way he has his own. He does all these different flavor, olive oils and so forth. So I actually went and bought some for Neil, and he's like, Thanks for the love. And he's the one that said, I love you on my feet. And then one woman. She actually went bought my memoir book. She's like, I want to read anything that you write and all of this kind of stuff. So it was really self affirming kind of vibe. So it's like, I know I didn't get that much engagement until you probably get your thumbs up on it, but that's OK. But it was a really, really great experience and that people are really checking for me. And it didn't matter that I used cuss words and all of that kind of stuff in on LinkedIn. But it was that people were engaged like, you know what, one dude. Even yesterday, he turned around and said, you need to go follow, fellas. And I got like 10 new followers just on him posting that yesterday that had nothing to do with anything that I wrote. So like I said, it's just a really great experience. Wonderful so I think your experience is not uncommon. A lot of people had some kind of new record levels of engagement, and if you're not used to having people comment or share or do anything. This was a revelation for many of you. And it's an interesting thing how so many of us are reluctant to share a story. We don't think we have anything interesting to say. And the minute you sit there and you hone in on that moment of conflict and you share it and you share it in your true genuine voice. I think it connects with so many people, and I think if you like to cuss like Phyllis does go for it from the very beginning, just let them know this is who you're getting. And if you don't like it, don't like it. You don't have to be for everybody. Gary Vaynerchuk has famously done this since the beginning of his speaking career, and he just does what he does. For some people, it's a total turnoff, but for everyone else, they just love how, how straight it is that he communicates. For a lot of people who grow up with people who swear a lot. It's very comforting for them. It feels like home. And so it's strange for me to say, but keep swearing. OK, Paul, you're up. Next go ahead. Share your experience, please. Yeah, for me, it was the most engaging post that I've ever had. I had always been of the mindset that LinkedIn was really for sharing business, see stuff work. You've done inspirational quotes, you know, you know, original content carousels. And so it was the first time I actually shared something that personal. And mine was titled How being an average artist changed my life and I got the most engagement I've ever had. Not only in views, but also just in actual engagement. And so it really worked and made a big difference. I'm just trying to think of how, how else to be, you know, transparent and personal without turning it into Facebook. So it was really great. Alison and I did, and it made a big difference. Wonderful I did see your title, very catchy title, by the way. Very catchy, you know, because we don't expect to see those two words put together like an average artist. Nobody wants to say that nobody and I think that cut through the clutter. And so when you're reading, I want you to think about that. What's going to get someone to stop? And I know that some of you have this allergic reaction. You think it's called clickbait, and we'll talk about that a little bit. So clickbait is when you have a salacious headline or an image and you never deliver on the promise. The classic example is like when you show two women in bikinis and it's so salacious and sexy, and then you watch the video. It's like, there's nothing here about this at all. Not a thing. And then we feel cheated, and when we feel cheated, we assign that sense and the feeling that emotion to the person who brought it to us. So it's not clickbait if you actually deliver the goods. If you write a headline how I made $10 million in 10 days and you literally did it and you tell people how you did it, that is not clickbait. So you just deliver on the headline, and some of you naturally speak with a much more reserved tone. And I'll let you know right now that's like Dramamine for people. So if you write your headlines and your stories in that reserve tone, no one is going to care. So we have to lean into this a little bit and find clever ways of phrasing things, so I just wanted to point that out. How being average saved or changed my life that would have appealed to even bigger audience, Paul, if you left the word artists out, because as soon as you put artists in there, then people are like, well, now I'm out. Right, so think about that fewer words, choose your words carefully. It can be poetry, it doesn't even have to be a proper English sentence, ok? All right. So let me go back to this now, and I'm glad that so many people did it and people are asking me, Chris, did you read all the stories? No, I can't read all the stories, the kind of time. But I was just so happy to see that you did and you tagged me and I'm happy to engage with you. OK, so I want to ask you this question, and I really do want you to think about it. Those of you that participated, and if you're just seeing this for the first time, go back to that video, watch it participated and then do this part of it, which is, what did you learn from the experience? And what would you do differently and apply what I'm about to talk about to the next time that you post? Ok? that's how we're going to grow, how we're going to learn and how we're going to build an audience. And then that's not even to talk about the opportunities you're creating for yourself. So when we talk about the three stories. The origin story, the defining moment story and the having transformed story. They're all supposed to add up to something. This is the other part that people don't quite fully understand, so it's why I created the slide. Who you are or what you want to be known for. These things need to add up to that. So if you're only. And you're a brand strategist, and your purpose is to help others become the same thing and whatever it is that she wants to be known for today, she has to go back into her history, her timeline and figure out what stories, what moments help create this person. Not all moments develop you. They don't all lead to you being who you are. Some take you the opposite direction. So when you're telling your story, we all have an infinite number of stories. Make sure you find the ones that add up to this thing you want to be known for. OK, I see some puzzled looks right now. what are you going to do? Ivy, what are we going to do, ivy? The your stories add up. She's waving me like, these are not the droids you're looking for. I got you, OK. My stories don't add up at the moment. So no, it's one of the problems. You know that I don't know that I'm just guessing here. How do I struggle with this? I have trouble with this. OK you want to make that, please? Yes who is that kezia? Yeah yeah, OK. So cascio, who you want to be known for today, you have to go back and find the stories that add up to this, and I'll give you an example really quickly, ok? Look, when we talk about Peter Parker and him becoming spider-man. So he's an orphan. His parents die in a plane crash as part of his origin story. He's raised by his Uncle Ben and aunt may, and he learns like real values from them. He's a he's a little nerdy scientist kid, he gets bitten by a radioactive spider. He he doesn't prevent a crime that leads to his uncle being killed, so he learns that his actions have consequences. They're all neatly tied together. So if his parents and he's not alone in the world, that's a different story. And you notice a lot of heroes suffer some kind of tragedy, some kind of loss in the beginning of their life. Bruce Wayne, his parents were killed. So there's a longing for something a hole is created in his life and his life is interrupted. You see the people who make up these characters, they know what is a good hook. And we wouldn't know or talk about these characters if they hadn't done this. And there are many characters in the universe of the comics, in comics and mythology that we don't know who their origin story, their defining moment. And that's why the kind of forgettable. So who you want to be known for? Who do you think you are today? Look for the three stories in your past that really lead up to this point. And I told you guys before my story begins, going from Saigon to Santa Monica. If the circumstances were different, I wouldn't be a first generation immigrant. I wouldn't grow up not having things and misunderstood being misunderstood and not having a place in the world, not finding my own voice. So I'm planting the seed there. It's the immigrant story. It's the outsider story. It's the person from a stranger comes to town story. And that's a lot of people's story, and that's why they can jump on that story. You know, my defining moment is when I meet Dean Walker and I go from data to design. And so he introduces me to something, an idea and that now I see it, I can be it. And that's really important for me, because when I make video content, I tried to normalize ideas like talking about pricing and value, how to negotiate that we should, as creative people learn the business, the language of business as well as the language of design. Because Dean was my beacon, I want to be the beacon for other people who think this is not possible. The moment transformed is when Jesse and and Jose point me to this direction of making content on YouTube. See how those three stories add up to like who I am and what I want to be known for. OK, two questions, one from ivy, one from Angela. Go ahead. So my question is the origin part that that's the one that doesn't piece up for me if for anyone else who has the same problem as me that I don't really remember much from my. Early childhood. How do you tackle that? I would go to the next available memory. Your earliest memory will be your childhood. It doesn't have to start like, for example, I'm three years old when I come to the United States. I have no memory of Vietnam. I have no emotional energy or even a fragment of what it was like to escape as a refugee. My earliest memories are in Kansas City. So I have to borrow from my parents story. And that's how I do it, so you could dig in like, mom, look, why do we live here, dad? Why do we? What are these things? Who? what was? I like a child and they'll tell you. So they can help you. Maybe they can say you are always doing this, ivy, you always had this silly hat that you would wear and you wouldn't go home and this time we're driving for two hours and you want us to turn around and we couldn't bear with it. So we had to turn around and get you this hat. And if it was about, you know, like you're a personal stylist or something like that, that would make a lot of sense. Style matters to me, my friend Yolanda Santos, who's a Brander, she's an excellent brand strategist and brand designer. She said that her mom growing up like a lot of immigrant parents, they don't understand the value of brands. And so when they went to the store, she wanted Lagos and her mom bought her some off brand LEGOs. As you said, I didn't know what branding was, all I knew it was LEGOs or nothing. And she said she had a fit when her mom bought her these other things. I don't want that. And so then later on in life, she helps companies create that emotional connection with their product and service to people. See how that story makes perfect sense, it's like two bookends to a thing. OK, so Emily, your next. Yeah, I just wonder if. If this story needs to be connected to what you offer, like you said, I want to be known for being a brand strategist. I mean, that's part of it, but it's not my purpose, and I wonder if the story can be connected to the real purpose instead of like a title, because I think the title is more difficult to connect it to like brand strategist seems kind of, you know? What can I connect to that, but my real purpose is easier, so how do you think about that when you connect your stories? Yes so the title that slide that had up just a second ago, it says these things need to tie into who you are and who you want to be known for has nothing to do with titles. They add up to who you are and what you want to be known for, so if you want to be known as the person who champions x, y and z, yeah, your story, you're the seeds need to be planted then. So the origin story is spider-man is not an explanation why he calls himself spider-man or the story of spider-man is why he has these values. Why not stepping in the way of a criminal caused him to lose someone he loved? Like one of the two people you love most in the world. Right so it's not an explanation of your title. It's the explanation of your entire being. That makes sense when you do what you do. People are going to question your motivations when you tell your origin story. They don't question anymore, because now we know. So people do this to me all the time, and they say, well, why would you give away all this information for free? There is a catch, isn't there? They always think there is some ulterior motive. They really do. And they let me know in the DMs. And then when they understand if they care to. That I've already received so much from this, this country, this culture. Yeah, my way of paying it back is to help other people. Yeah, it's very easy for me to see that in your story. It always have been. It's a little bit more difficult in my own, but I get that. Is it that way? It's always that way. Shoemaker, whose kids have no shoes, it's like we can help people with their story in their brand. We stuck at our own. Yes so hopefully you'll find it. There's like I said at the very beginning, the very first slide after the title slide was it has we have to learn about who we are. To be known, we must know ourselves. And it's not an easy thing. OK, thanks, Henley. Now let me move over to Nino neno, go ahead. Yeah, cheers, Chris. I was going to ask like, so you're talking about like place and something that actually happened. Can you also talk about maybe like struggles that I guess you face like internally or as your origin story? Or is that making sense? Well, I wouldn't start with an internal struggle as your origin story because it requires too much self-awareness. I'm assuming that the origin story happens between birth and seven years old somewhere around there as your origin story, the early beginnings, a clue as to who you are. And if you start to tell it with too much self-awareness, people are going to question the authenticity of that story. OK, so it's almost like the circumstances you were born into that started to create who you are. Batman's parents, Bruce Wayne's parents are murdered in an alleyway by a petty criminal that sets his direction in life. Right, as this vigilante by night who is a pretty damaged human being, the darkness consumes him, but he still lives by a code. And so, Nina, I know you're into comics and everything, so just think about that the internal conflict is probably somewhere in the middle, you know, where you get into. You're defining moment. Like this, this thing. It's starting to come into focus now, and that's when you're much more aware, so we'll talk like 0 to 7 is your origin story. Your teenage years is probably your defining moment and into adulthood is having transformed, like past tense. Now you step through the threshold you're in the new world and now you're returning to the ordinary world to share the lessons that you've learned. OK those are the tropes of classic story, story structure and the modern myth. Joseph Campbell OK. It's like, you know. Yeah yeah, sure. Be careful. Go ahead. Oh, OK. So like, for example, after just what you said, so I'm like really dyslexic. So drawing for me has become, I guess, my way of communicating. So could that be defined as like, I guess a situation has led me to drawing as part of my? Absolutely Yeah. Did you struggle from 0 to 7 thinking you were? You're not like, you can't learn it's something's wrong with your brain. Those kinds of things. Did you have these moments? That's the story I would tell, and we'll talk about how painful that was for you. OK And then later on, it's like when I draw comics, everyone's like, duh, that makes total sense. OK these are building. OK, we're not trying to tell the whole story. There's three parts of the story, so we're building up to it. All right, Daniel, let's go quick because I want to get back to this because there's exercises we must do. So, Daniel, go ahead. Yeah, thank you. So my question would be that my origin story is like, quite deeply connected with the way I was raised, and I'm not 100% like, comfortable like, you know, blaming my parents, even though they raised the way they did. But I'm not quite comfortable like blaming them publicly. So what would you do in that situation? I wouldn't blame. I wouldn't do it. This story through the lens of blame, because that also doesn't make you look good, either. Ungrateful child talking about his parents in a negative light. It's not a good character building stuff. Yeah you know, again, I hate to keep doing this. But Kyle Clark Kent, a.k.a. superman, his parents tried to warn Krypton kryptonians that the world is going to end, and it's tragic because they only saved one person. They only saved their son. The only built a rocket ship for one. That's all they could have done. And so it's kind of an act of love and a selfish act if you think about it, but it's not told through that lens and it's just a quite literally a vehicle for us to begin our story. You know, the world explodes, Superman is flown away in a rocket ship to Earth. And so I think I tell my parents story, too, I recently just told their story and I was like, how would my parents feel when they see this thing? Are they going to feel like, what are you in? Grateful little rat? Or are they going to say yes? Is our story? So I tell their story. I try to do it objectively, and I try to tell it in a way that helps to shape me. I say we grew up poor. You know, we shopped at secondhand stores to for clothing. I didn't know this, but it created desire. My mom always bought me the wrong gift. She's the worst gift giver in the world. She really is, you know, and I've told you guys this before for high school graduation, I think she bought me a can of almonds. I'm like, wow, yeah, yeah, Yeah. And I'll tell you one more little story, OK, which you probably have not heard before for his birthday, David clay. And the cool kids in the neighborhood invited me to be his birthday party. I'm like, wow, I feel so like I belong. Oh my God. And so I asked Dave, David, what do you want, man? He goes, I just want a Star Wars action figure. That's all I want. And like anyone and he goes, yeah, any kind? Great I tell him my mom. David clay wants the Star Wars action figure. She goes, where do I buy that? I'm like, mom, I don't know. You just go to this song, you buy it like, I'm a kid. Not supposed to know these things. My mom's OK. My mom comes back. She goes, I got his gift. I'm like, great. Which one did you get him? She goes, I got him a race car. I'm like, mom, you are killing me, mom. She goes, he'll like it and it'll be OK. This is my mom. So as you can imagine, this is traumatizing for me as a child. I don't even want to go to his birthday party and I feel sheepish. I'm like, here, David, I know when he opens it, he's going to like, dude, I just ask for Star Wars action figures. This is my frickin' entire life. I don't try to tell this to blame my mom and dad. I just say there's a silver lining to this. One day, actually, my mom actually buys me the right gift in my entire life, the one gift that she bought me. It actually counted. She bought me an airbrush and a compressor. I've got it right. I haven't told the story publicly. I was going to, but my wife's like, well, maybe you should tell this story. I'm like, OK, I'm not ready to tell this story yet, but this stuff is traumatizing all my life. This is what's happened to me. So if I ever felt like an outsider before, I wasn't helped by my mom and dad and have countless stories. It makes my children cry when I tell these stories and my son just told me another and tell me another one, dad. Like, that's all I can tell you right now. So, Daniel, try to tell this story objectively. Make sure that there's a point to it and remove all blaming from that. We're trying to find the things that make us right. So if your story was, you know what? We didn't have a lot of money. My parents were militant, but it gave me a sense of like, you get what you earn in life or to become self-reliant, something like that. OK, cool. Got to find the meeting in there. OK, Daniel. OK, Thanks. Yup don't throw your parents under the bus. Do not do that as the first act of your story. It would be rough on you. It'll be rough on your parents. OK, let's go back to it. Yeah OK, so here we go. So remember, these things need to add up to who you are, who you are, your very essence of your being. OK, now we're going to get into the new stuff. We're going to talk about character today. Last time I kind of screwed this up, the character is you. But let's not talk about right now. The characters I find that are most compelling. Are the ones that are really rich, the ones that are relatable have equal amount of strengths and weaknesses. And they're both internal and external, these weaknesses and strengths, and superman, his external strength is also his internal weakness. He can't be killed, but everyone around him can be killed. And so when we think about this, I want you to try to understand that, like every strength has almost an equal and opposite weakness. So oftentimes he has to decide who he's going to save in Batman versus super rent. Zack Snyder puts him in this position where I think Lex Luthor says, do you save this person or do you save this person? You want to save your mom? If you do, then you must kill that man. He's put in this impossible situation because he cannot be in two places at one time. So let's dive into this, so I'm going to send you off into your breakout group. I want you to think about what are the strengths and weaknesses of spider-man Peter Parker. And we're going to do this, and I'm going to give you just a few minutes. OK, so let me first stop. I'm not going to stop this chair. Let me put it on the chat. And I'm going to share with all of you. This paper doc, the paper doc is going to be a link to a table or room, whatever room you're assigned to if your room 13. Go to table 13, the document. OK, last time, people jumped in the wrong one. So here's this doc. This will be go ahead and click on that for now. So that you have that link. I'm going to stop the share. OK, I'm going to go to the breakout rooms here, breakout rooms. I'm going to create 20 rooms, so there should be roughly five people in each room. And if they're more, don't worry about it, the document is meant for you to work on it and you can work on it simultaneously, you don't have to have a note taker. OK, so this one, I think, is just work in silence, you can chat if you want, but you can just all contribute simultaneously. That's the weigh paper works. OK, so I'm to open up the rooms. Go ahead. Go to your room. And I want one person of mine time. I'm going to give you seven minutes to do this. OK actually want to give you five minutes? I'm going give you five minutes. And if somebody can nominate themselves to be timekeeper, let everybody know. So when the two minute Warning comes up, just announced two minute Warning everybody. Let's let's discuss. OK, so you have three minutes to just work silently and two minutes to discuss and add and edit. OK and so you guys are a little bit. OK, so I wanted to ask you a couple of questions for spider-man, what were some of his weaknesses? I think we know what his strengths are. I'm curious if you have a good weakness, if you don't mind just dropping the chat below or on the side there, like. Name one weakness that you thought was an interesting one that maybe other people might have thought of. Oh, interesting. OK, I think one of his big weaknesses is he's got a giant heart. He's trying to do too much, so he consistently spreads himself too thin and gets him to trouble all the time. He makes a promise to deliver the cake for Mary Jane. And then there's a Mary Jane MJ. Yeah, Mary Jane. And then he's like trying to drop off the film for the daily bugle, and then something happens to the camera. It's always like he's trying to be in more place than he can be. He's got a lot of weaknesses. He's first of all, we see teenagers, so he's not super emotionally mature just yet. And he has a poor sense of his own peril, his own mortality, because he's wisecracking as his life is in jeopardy. He can bench more than his body weight. Are you kidding me? Has a proportional strength of a spider can lift a car, ok? His family great power. OK, he's shy. So some of you guys are more familiar with this story, and some of you are less familiar, but you notice that we can talk about strength all day long. They come natural to us, but the weaknesses are where the magic is, is the more weaknesses that you can define and articulate, the more interesting the character becomes. And I'm not just saying that for comic book characters, I'm saying that for you, a lot of us truly avoid talking about our weaknesses because we don't want to be judged that way. And in doing so, our character, you as a personal brand, becomes really hollow and cardboard like. It's all these conflicts, internal and external, that you have. That make you who you are. Peter just needs to pay rent. He's trying to pass biology classes. He's just trying to make it through high school. He's trying not to get fired by J. Jonah Jameson. He's trying to maintain his relationship. And he's always self-sacrificing, so that's both a strength and a weakness. He is very much human, he has, you know, he has to put on a costume, just think about that. He he literally has to prepare his costume, and they don't have to talk about this in the comic books, but he has to do laundry. How did how do you wash his underoos and not get caught? And he has a secret identity he has to maintain. So he has a lot of vulnerabilities. OK and so if you had a. Hard time figuring this one out, you're going to have a much harder time figuring out the next one, which is going to be Superman. So for superman, I'm going to give you the same prompt. What are his strengths and his weaknesses? Dig deep, and I'm going to give you guys this time permission to dig through the internet, especially if you're not familiar. So you can use. You can use Google to help aid you in this one. OK, so I'm going to go ahead and open you back up to the same room and I'm going to give it a try. I want you to pinpoint the weaknesses and do the best job that you can. That's going to start to develop a pattern for you in a way of thinking someone open up the rooms and give you five minutes. Keep the same timekeeper. You have five minutes, three minutes of just quite thinking research and writing. I want you to fill it up. Don't worry about it being good or bad. Just fill it up and then use the remaining two minutes when I say two minute Warning to use the two minutes to consolidate and think about, like, why'd you write that? And what was interesting? What did you find that kind of thing? OK open it up. Here we go. So let's go ahead and. Put the timer on, so you guys a little bit Superman. Oh, thank you. OK, so now it's your turn to figure out what your strengths and weaknesses are. And so I came up with the no, it's kind of arbitrary to be able to write 20 strengths and 20 weaknesses, and the whole point of this is usually we get stuck around four or five. But those are the easy ones, those are the ones that everyone's going to right. And I want you to push through that. OK, so I'm going to send you off, I want you to write your strengths and weaknesses, I'm going to show you what my strengths and weaknesses are, according to me. I'm sure you have different ones for me, but I want you to go off and do this. This is just working in silence and you feel free to chat with you or your breakout room. Friends do that. But I want you to start writing them. I'm going to give you eight minutes to do this part, OK, because this one is going to be a lot harder. I need you to get to 20. I don't care if they're bad or good. I just need you to hit that number. OK, once you write 20 strengths and 20 weaknesses. And if someone in the group knows you, you can ask them for help. So talk amongst yourself. We're going to do that. So I'm going to stop the share here. I'm going to pause the recording cord here. OK, Chris. Oh, sorry, I didn't know we're raising our hand. OK, Melanie, you get the third one, OK, and we'll stop after Melanie. OK so help me say your name is Sudha pseudocode sheena? Yeah seduction, seduction. OK Yes. Share something with us about your strengths and weaknesses. Anything about this exercise that stuck out? I think I could do the weaknesses pretty fast compared to the strength. My strength stopped at 5 and I couldn't proceed, and then I had to really dig into my talents later on. I'm like, should I include my talents also? So I included that as well. And I've come to tea, but I definitely think this was easier to do. I believe self-criticism is, like, very easy. So I think that one was faster. I see. OK so you were able to get to the 20 on the weaknesses? Yes, I would. But only five, did you say on those strengths? No, I did 20 of the strengths as well, but the weaknesses was easier to do. So all of us are going to lean towards one or the other as being easier to do the strengths or the weaknesses and some actually some strengths. Our weaknesses then are the same. And that's cool to write, like caring. Like you could say, my strength is I care. Turns out, caring a lot is also a weakness, depending on how you look at it, because sometimes you neglect self care. You take care of other people first before taking care of yourself. So if you are struggling with either one of these lists, look through the list that's longer. And whatever the weakness is, try to find the opposite of that. And that's usually your strength. It's almost just like that. OK and when we get into a world building part. The world in which you, as a character, live in your nemesis, you're going to take the strengths and your weaknesses. And you just flip them. That's usually who your nemesis is. Their weakness is your strength, your strength is their weakness, it's like the exact opposite. They usually the mirror opposite. OK, so Thanks for sharing that. OK and I'm glad you got to 20 each. I know it's not easy to do. OK, and it's not meant to be perfect. It's just meant to help you push past the obvious. So nino, what are your observations? Yeah, I was just I found them both, like fairly similar, actually, so I tend I'm pretty slow at writing. So and thinking so, but that's one of my weaknesses. But yeah, what I found hard was like figuring out what the, you know, you said they overlap, right? So so I'm very trusting that can also be a weakness, right? Because maybe I'm too trusting and I can get hurt or something like that, right? But when I was talking with the room I was in, it is like trusting and loving and being open a bad thing. And they were saying, OK, like they're not bad things, but there is an overlap like being like having a lack of boundaries. So maybe like, I don't know if the overlaps are exactly the same. But are they like genuine, slightly different. But I like that. That's that's a really great one, where you're trusting and then or giving. And then there's a lack of boundaries or it's trusting and being open. And then the opposite of that, it's vulnerability and you can actually flip those two because vulnerability can be a strength. And it's I know that we're saying to do this in a very binary way, but they all are you. So it's they're all can be strengths if you look at it and where you get into that a little bit because I think prior to this, I think a lot of people look at the weaknesses as something to avoid, something to hide, something not to examine. And so a lot of times we just talk about what we're strong that some of us, not all of us, obviously. And then we forget about how we're relatable and how we're real and how we're human and how we struggle. And Brene Brown has made an entire career out of being vulnerable and weak. Her weaknesses are her strengths, and then she's now the champion for so many people who feel what she feels. So don't ignore them. We're not to say one is to be exercised or exercised and moved out of us. They're all of us. And that's what makes this complete, that's what makes a complex, interesting, real dimensional person. So hold on to that. OK, thanks, Nina. Good, good contribution there. So where's melanie? Melanie, you're up next. All right, so you kind of set out what I was going to say is that I noticed that yes, it was easier to start with the weaknesses and then just go from there. But what I really loved is I started to notice when I did my strengths, I was like, I'm listing the same crap. So and it's OK. Yeah So it was almost as if it's a continuum like one of them was. I'm very determined. But then there's a point where it becomes stubborn, right? Or I'm very empathic, and that's great. But then it becomes like, I'm carrying too much at, you know? So it was I think it's all about really finding that tipping point. And knowing when you're in your weakness and when you're in your strength. Yes so this is kind of like one of those things where it's an echo on the wall, where you say your was the opposite of stubborn, would you say, determination? OK, so you're really determined and then you're really stubborn. But it also means you're really focused and really focus means you also have a lot of blind spots. You know, you can go back and forth, then you can just take one idea and ping pong them and you'll have 50 things on your list. And just think about that. Because depending on when and how and where you use these things. They can become strengths and weaknesses. Things to be exploited for good and for bad. Spider-man, he's a really caring person. That's why I love him, he's heart. He's a he's a kid. If you guys remember in the Infinity War saga, when? A snaps his finger because they failed to stop the sorry, spoiler alert, everybody when he snaps his finger and he destroys everybody. The moment that I just break down and cry like a baby, it's not when everybody starts disappearing. Like the Black panther, all these people start disappearing, right? It's when Peter is like Mrs. stark, Mr stark, you know, and he's like, oh, something's happening, Mr Stark. And he's like, I don't want to die Mr Stark. I just like, Oh my god, I'm losing it right now. And they got the right person, the right character to deliver that punch. Because everybody else is so stoic, strong this is, you know, nothing was going to affect me, you know, bahala whatever. He's just a kid and he's real. The reason, though, the recent, though, is because he has a spider sense. So we sense that he was happening before it did while the others had disappeared before they really, really knew what was happening. But yeah, it is a great character to liberate also, but it also fits with his powers. Yeah, Thanks for that. So really, it's just like he's a child and he's saying what we're all feeling the loss of half of all of life. And it's perfectly encapsulated in his performance there. And I'm like, Oh man, the kid's going to die. Like, I don't really care about Groot and everybody else disappearing. It's just the kid's going to die. And that just broke me. And so his vulnerability, his humanness, his emotions, his immaturity, his ability to express how he feels about things in that moment was a strength. Because otherwise, it's just a bunch of CG characters disappearing. Right OK, so think about that. We're not here to try to remove something from us. We're trying to here to understand what makes us who we are. All right. So I'm going to share and Thanks for that extra spider sense commentary there. Jennifer, appreciate it. OK back to the screen here, right? OK, so I wrote my list and my list, and as I was writing it myself, I also felt that the conflict like what is the strength and what is a weakness? Or my slides getting cut off here. OK, it's just a reflection. And so when I started to write my strengths, I leaned into like, what my trade, my skill, my craft is, and I started writing that seemed pretty easy. And I just started going down this list. And a lot of this is can see, I just took the one thing and then it just made it the opposite, being critical and being analytical is both a strength and a weakness. I think it's a lot of times y people tune in, because I like to break things down in my mind, but then the weakness is like, can I just leave good enough alone what I have to break everything down? It's annoying to a lot of people. And depending on how you look at it. Me growing up speaking English as my second language, being an immigrant for a long time in my life was my weakness, something that I didn't want to embrace. I had identity crisis issues, you know, like god, I wanted to be an American boy, and I wasn't. There were some issues about gender norms, too, for me, because I'm not like a boys boy, so I struggled through all these things. And sometimes people find that my propensity to speak about things and how emphatically I say things makes me really loud and obnoxious now. And the confidence in which I carry myself in people interpret as arrogance, so confidence and arrogant. There's just two sides of the same coin. Now that you have your list? What we want to do is we're going to try and find the marriage between these two to make it a little easier for people to figure out who we are. So this is Harvey dent, a.k.a. to face a pretty good villain firm from Batman. He flips the coin and determines, I think I don't know him that well, but he flips according to determine how he's going to behave. He leaves it to chance. And so for you, I think your strength and your weakness once merged together help you become or find your two word brand. And I'll share some with you. And if you've joined me on Clubhouse before, you've undoubtedly heard this list, right? So for me, I introduce myself now is a loud introvert. I'll explain why later. But the names that other people have given me are here. And when you are clear in your personality how you carry yourself and your story, it makes it a lot easier for people to give you your own nicknames, especially if you're more public facing like myself. So people have described me as a charming razorblade that makes no sense, but it makes perfect sense. I don't know why the razor blades can be charming, and I love the juxtaposition. It's super creative discipline, fire the business. Buthe makes total sense. It's very logical. This is not supposed to be a King. Critics supposed to be kind critic or catering snob. It's the juxtaposition of these things that really kind of find a space that lives between two very crowded spaces. Other really well known brands like Hooters. Their tagline is delightfully tacky, so it's on purpose. Southwest airline fair fares, so that's using alliteration, and it just is a neat play in Word like homonym fare fares. Southwest Airlines. Perfectly imperfect is the dove campaign embracing the imperfections and new standards of beauty? This one I just wrote for mini Cooper, it's mighty small. Altoids is curiously strong, apple, of course, is insanely great. I forget who affordable luxury is, but there's a lot of brands that can claim that. Johnny cupcakes is the t-shirt Baker makes no sense, but again, it makes perfect sense. He's also a loving prankster. I think he used different words. I don't remember exactly what he said, but that is the essence of who he is. Or maybe it's for like haagen-dazs ice cream, where it's a guilty pleasure. So you can have some guilt, but it's OK. We're going to embrace that. It's all right. I share this with you, because as we've done the two word brand before, you don't want to find two strengths or two overlapping ideas that are like meaning the same like wise smart. You know, like young exuberance, that's just they're the same. And that means you're just double down on a category that's already really crowded. I find that the more interesting, bizarre combination that you can come up with to find your two word brand, the more you're going to stand out. So this is you in search of yourself in a way that you can tell the story to other people, so it becomes really easy to remember. Now why did I come out the loud introvert? I am an introvert. And when I tell my students when I used to have students, they would not believe me like, this is not possible in class. Your super high energy, you seem to feed off the energy of people. You're not this weird, awkward person. It's because they don't understand what introversion really means. But and the fact that I make media. And I'm going to tell you a little secret here. One of the reasons why I create so much content is because I actually enjoy talking to people. I just don't have a lot of social skills and the energy to introduce myself into a room of strangers. So by creating media, I make it a lot easier for people then to come to me and they'll say something like, I love your video or I really enjoy this idea, or I have a bone to pick with you. And then we can have a conversation. So I have to explain myself now the reason why I'm everywhere and the why I can still be an introvert is because I'm a loud introvert. And as I use that over and over again, it starts to stick. And I didn't want just to talk about me. But let's just look at spider-man. Spider-man has a lot of nicknames. They're not great, but he's also known as a web headwall crawler. It's what his enemies call him. M.j. calls him Tiger. He's a webslinger, and I like that he refers to himself as the friendly neighborhood spider-man. He's not there to stop aliens from invading Earth or to unravel like a large scale problems. He's there to stomp the petty crimes, the small things that he can do. He is, after all, a teenager. And then people naturally shorten his name from spider-man to Spidey. A spidey, I think Tony Stark calls him underoos, but it's not a popular one, but that's what they call him. And then superman, one of the first superhero characters created. Is known as the man of steel. And he comes from smallville, so his friends who know him call him Smallville. Son of Krypton soup's big blue and boy scout, because boy scout actually sums up his character really well, Goody two shoes do-gooder. That's who he is. So before I send you off and do this last part before we end our talk today. I want to help you find your two word brand. So I'm the what, so I'm the loud introvert. I'm the charming razorblade, I'm the whatever it is. This is usually requires creativity, and this is where people start to panic and freak out. Right so the list for some was easy. Some for some was really hard. But now we have to actually put them together to find these unexpected combinations of words that really feel like they sum us up, require self-awareness or requires creativity. And this is where the stress starts to begin. I can see it in your faces already. But before I send you off into self torture, I want to answer some questions. And then we will. Send you off to your last breakout room for the day. OK, I see some Smiley faces. Most most people look constipated right now. And maybe you need more fiber in your diet? Maybe I don't know. OK, so who? Yeah, I know you had your hand up. It might be an old hand. Is this a new hand or an old hand for you? Yeah, it's an old hand. Yeah all right. So I'm going to lower your old hand here. I'm going to ask anybody about. Do you have any questions about how to find these combinations and pitfalls to avoid? Let's discuss it for a few minutes and then I'm going to send you off into your room. So Emily, you're up. Yes, I noticed that you didn't drive personality traits in your strength. I think you wrote skills. Why did you do that? That's what came to my mind. I wanted to write something so that you all didn't feel like, oh, I say, you tell us to do something and then you yourself don't do it either. So I wrote, like, stoic, stoic as a personality trait. Yeah being critical and analytical and being logical and the passionate person, I think I'm generous in giving those restraints. I could sit here and write the whole list. I just. But you mean, OK, so but OK. So OK, so you want it to be and you want it to be strong personality traits, both strengths and weakness, right? It could be a possibility you could do anything you want. I think it's just all for you to start to become aware of who you are, so you can say, look, I'm a good communicator, I'm a uses whatever you want to write. Now, normally I would tell you to write 100 traits. Yeah, because it'll kill you to write 100 and I'm not here to kill you. But it just to surface all the things that you, you already know and the things that you didn't know about yourself. So I didn't even give myself space to write 20 things that just stopped at what, 12 or 13? I can go on and on. OK, OK, OK. So don't use that quick example like as to what you're supposed to do. Everybody is going to have a unique list of 20 to 30 things that they write. Did you have trouble writing 20 things on strengths and weaknesses, emily? No OK, so what is your what is the heart of your question then? I think no, I just I wondered because I felt like I think loud introvert is more describing a personality traits. And I just wondered, because if you write a lot of skills that doesn't seem so personal, that seems more like everyone can say that. So that's why I want. Yeah, Yeah. There's no this is going to be very difficult because it requires a high degree of self-awareness and creativity to find two words come together that seemed to capture your essence. A charming razorblade means nothing, but it seems to fit me for some reason. I don't know why, but it does. Well, you know, I don't know why it's I'm asking you like, I don't want to give you too many rules because they don't answer in boxes you into it must be this. So saying, like delightfully tacky is like that seems like two adjectives, right, delightful and tacky. And I'm not telling you to just write adjectives or nouns or titles. Use all of them. And just keep smashing them together until you find something that you think you might be able to live with. But even if you have, then you can have it. And then people can be like, I don't think you are like that. And it's like, of course, of course, that's going to happen. Yeah, because there's the idealized version of how we see ourselves. And then there's the version of how people really see us, which is truly your brand. Yes, exactly. So, so so you could actually ask someone else to write it for us. No, I think what you would do is you'd write it and then you would ask people, does that sound like me, ok? You get feedback. This is an exercise in self awareness. And if it isn't your brand today, it can be your brand tomorrow, it's just it's not today, that's all. It can be aspirational, but we'll get into that. OK OK. All right, thank you. Jennifer, you're up next. Hello I think it's funny you're saying most people have an easier time writing weaknesses, I feel the opposite. I find it easier to write my strengths with weaknesses for going into doing the two word brand. I feel like to incorporate the weaknesses that you have, the contrast. All of my weaknesses feel like they're formatted in a way where it wouldn't make sense to have it in a two word brand. And I don't really know about. And yeah, like always tired. I think that is the big weakness for me, and I don't know how to put that kind of thing. A lot of it is like, I feel like a lot of the things that I come up with have to do with, like kind of the chronic illness that I'm dealing with and that kind of thing. And I feel like that is really hard to put into two-word brand. Should I just pick two words from the strengths that are kind of different or should I find different ways to write them my weaknesses? I would encourage you to try to find different ways to write your weaknesses. Why are you always tired? Because I have fibromyalgia. OK yeah, exactly. Yeah OK, what else do you see? You see. see what I. You see what I mean? Yeah, Yeah. Mean, I'm just trying to look now like, what are the ones that are not at all tied to that? And Jennifer, if I recall correctly, you have a way of thinking that also has like what we call this thing like, it's harder for you to see yourself from other people's point of view, right? And I remember that correctly or no? No, not necessarily, I mean, I think that can be a part of having autism, which I do have, but I don't I feel like for me that is a common thing with autism, but I'm not sure it's the thing for me personally. Um, but yeah, I mean, I think it's maybe I can try to look at my strengths and try to find where those strengths get me into trouble, maybe that's a better way to, yeah, find the thing. Almost every strength the opposite is, is where you're weak. I understand you also have a really good memory, too, right? Yeah, I haven't eidetic memory, so that really helps me with what I'm doing, right? I mean, it's the opposite of that. I don't know. I think the weakness I get with that is that I want to learn. I want to find everything. I have a hard time at limiting. Like when I'm creating my database, I have to like, stop myself and go like, OK. But this kind of data point doesn't even make sense to add why are you trying to find every like this is even related, you know? So is that excessive? Yeah, I think you're right, that is your weakness. Yeah all right, so I just keep working on that. And when you go back to your group, maybe you can ask them for a little help there and they can give you some information. I really do want to focus this part of the conversation. Not so much on the strengths and weaknesses, but finding the marriage between these two. Obviously, if you don't have a list of weaknesses. Jennifer's question was judges double up on strengths you can, but then it starts to feel like, Oh my god, Jennifer has no weaknesses. It starts to become like. And that's definitely everybody has weaknesses. Yeah so, yeah, I think you answered. I think you answered, yeah, I think you answered with the. It's better to try and find a kind of opposites to my strengths, rather than just picking through strengths. So that's what I'm going to do. Yeah you guys know the character, Samson. He's like, super strong. His weaknesses, he drew power from his hair. So I think his wife, her lover, cut his hair so that they can kill Samson. It's like, I think it's a story from the bible, if I remember that correctly. So Achilles amazing Achilles only had one weakness his heel. Wounded man is here, and he's going to. Superman, even the mighty Superman has weaknesses, he's weak, weak to magic, to electricity, to lead. It's a human frailty. OK Chad, did you have a question about finding this intersection between your strength and your weakness, your two word, brian? Yeah hey, Chris. So I don't know if it's a question. Maybe more of a statement, but I do this exercise with some of my clients and it's actually from your brand messaging guide. It's the word pairing and it every time we come to this section, we always have an issue. The client really pushes back on pairing a negative with a positive, and a lot of times I can get through it by picking a neutral and a positive. Yes, but in business, I just when it comes to branding a company business is really push back on talking about anything negative. And I'm just wondering how is that different for us when we're doing our personal branding? OK, good question. Let's take businesses aside because we're doing personal branding right now. And Chad, you've been through the brand messaging course, so you kind of know where I stand out on this. But if you're struggling with finding a negative word to describe yourself, go ahead and find a neutral word. I'm OK with that, too. But I think for me and you guys could disagree with me or not. I think being a snob is not a positive thing, so saying I'm a caring snob or a kind critic. I can find that mixture of the two. And generally speaking, in a space in which I operate in being an introvert is a liability, not an asset. But that's also for you guys to decide, well, introversion, it's not good nor bad, it's just is. And so that's a neutral word. But in the business of that, I mean, in public speaking introversion, it's not helping me being a public figure. So it's up to each of you to find your positive, neutral or negative words. But I would love for you to find that intersection if possible. Because I think who was it? Sarah Beth Burke. She had said she's a disruptive creative. I'm like, aren't all creative, disruptive, like? That's just an adjective on top of a word. It would have been much more interesting if she had said something much different, like, I'm an analytical creative, I'm a I'm a data strategist. Those things to me are much more interesting. But that's just me. OK, so I think the strength is actually when you find that overlap between those two things. OK, I know we have more questions, but I'm concerned about time. Everybody And I do need to give you some time to work on this because I want to hear what your two word brand is and it can change and it will change. It's just I have to disseminate the personal branding workshop into bite size pieces for you because when we go into the world building and some of your hallmarks. It'll change again. Each one of these is helping you to excavate and peel back one layer of this very complicated onion called you. You're a complicated person with idiosyncratic interests, beliefs and values not always wholly consistent. So it's OK for it to change and for it to evolve. OK, so real quickly, Tony, is you have a quick question for me about finding this overlap, or can I send you off to your rooms? Maybe it's after the fact. I just wanted to know, how does the two where brain influence how we show up in business and like our content? OK that's the next step. So I don't know. OK, but usually when I introduce myself, I say, you know, I now have a shtick that I do right, and it becomes very easy for me to say whenever I'm introduced into a new room, I'll say, my name is Krista. I'm a loud introvert, I'm a recovering graphic designer, and I can go into all the other things. And recently, this is what I did on the talk that I did with a room full of strangers. I say I'm a middle child. I'm 49 years old. I'm a first generation immigrant. And have a really big mission to teach a billion people. How to make a living, doing what they love. You see, like once you start to know this and you start to become comfortable with this, you'll be able to say this and it won't feel so force, rehearse or memorize. Because you've said it enough times. So we'll hold off on the business aspect because I'm really just focused on showing up as yourself first, and we're not going to worry about the context of how this is going to help you make your money or open doors for you. I just want you to know yourself first. All right. Here we go. This one's going to be another eight minutes and then we're going to come back and we're to chat. So we need to give you guys time to do this, ok? So Nino and Lucien, I will try to answer your questions when you come back or you can hang out here after I open the rooms. The rooms are open. You guys have eight minutes. Go work on your two word brand. Use the document. Are provided, everybody. It allows me to kind of make sure and keep tabs on whether you need help or not. OK Nina, you're still here. What's your question? The recording here. OK so I was just talking to Tony, who was by herself in her room, her roommates left her, but that's OK. So Tony, what did you come up with? And I came up with a few. Just give me one. Well, I'm critical. Creative OK, here's the test, everybody. The test is this can a creative be not critical because if a creative has to be critical, then adding the word critical in front of creative adds no new meaning Follow me. Do we know a lot of creatives who are not critical? And if we don't, then we have to say, well, that doesn't really kind of disrupt expectations there. So, Tony, what do you think about that? And when I think of creative, I think of art and sometimes artists, they just create from a place of soul and not really critique and is just like, this is what I'm going to do. I love it. And whatever. So that's how I kind of thought of creative. Oh, I see. So maybe the word you're looking for more is like practical, creative or sensible or responsible creative, because what you're talking about is creative, who just creates out of their soul and doesn't really care what it does. Maybe so this is where we trying to refine the word, if we like the word creative more than we need to find a different word that says I'm a little bit different. Right? OK. OK so hang tight for a second. Paula, you had your hand up. Maybe, Yes. OK, there we go. Yeah, go ahead. Yeah, I just want to share a couple of ones I want. Just give me one. Give me your best one scatter visionary. Scattered visionary, does that describe you? Well I think so. A visionary is a visionary, sees the future, right? Mm-hmm OK, so how does scatters? It's not opposites. Yeah how does it change it? Yeah, how does it change? How does it make it like, Oh. I want you to think about that, OK, I'll circle back to you. OK, I'm going to do this like Clubhouse popcorn style. You can you all can keep your hands up. It's fine. So I'm going to jump over to Alex. Alex, what's your two word brand? I want to hear what you came up with. So I actually had more time to think about this because we did this exercise a few months ago, but my two-word pairing is digital craftsman digital. What digital craftsman? A digital craftsman? I think it kind of ties to a positive with a neutral, but there might be a juxtaposition between two opposite terms. Yeah, I'm going to ask you to push a little harder, because in today's age, digital is like kind of assumed. So is a surprise in the craftsman part. I think the assumption is that Crossman is something done. Another analogously, you know, not digitally. So yes, there might be something there. OK, but it's not. It's not obvious to me that it's analog. And are you saying you're an analog thinker or like, I'm not sure what I'm getting from the combination of digital craftsman. I think my work is more hands on. It's tailored rather than. Done in bulk. Yeah every creative person is going to say that. Yeah I don't know a single creative person. It's like, well, I'm a factory line assembly producer. So I want you to keep working on that to find something where you're like, oh, there we go, that's a little space I can own. It's not an island with a population of one, but it's a small island, not a giant island with. Two million people who can say the exact same thing. OK, let's keep walking. Mm-hmm Thank you. So basically the problem is that digital is assumed and we need to dig deeper to find something more meaningful. Probably Yeah. OK, you're welcome. I'm going to jump to female now, so I'm going to go to Rachel. Rachel blue. My question for my answer, I came up with everyday enchantments and going clubhouse style for introducing, would you recommend being like, hey, I'm Rachel blue and I'm an everyday enchantress? Or would you do something like, would you suggest I do something like, I bring everyday enchantment? Are you going. The second every day, enchantment? No, I'm just, you know, I think Disney's is every day, like every day magic or something like that. So it's something very similar, so you want to bring that sense of magic and whimsy to even mundane things, right? Yes, that's what I do. It's a daily occurrence, ok? I think you this is just a wordsmithing thing. I'm feeling this, so maybe you just need to see how it sounds like, how comfortable is it for you to say I'm a. I bring every day enchantment. Or something like I don't like that you say you're an enchantress, which puts you into like witchcraft, I think unless that's also what you practice. Are you a wiccan? Not wiccan, but my membership group is called the cauldron, so it's not off brand. OK, well, then that's wholly fine, then that opens up even more dialogue. You know, and I wonder if OK, so every day, enchantress, let me just think about this. So there's a sense of like sorcery and alchemy and enchantment. I'm also wondering if you pick a different word than every day, something that's I think that's a good combination. Try other words, if besides every day and see what you get. OK, Thanks. What is what is it that you make, by the way? I have my membership community where people that feel overwhelmed by life and don't make time for magic, even though they are in the spiritual community. The Tara readers, palm readers say the stuff. They do it for work, but they don't necessarily do it for their personal practice when they come into my membership community. They get the prompts to make it a part of just their existence without making it too perfectionistic where they have to set up an altar. And I need to say that a lot quicker. I don't know how to do it. You just fried my brain there. I'm just like, you know, like if I ask you, what do you make? You're like, what? That was way more than what I was expecting. OK your coach, consultant, a Brander, know, a marketing website, a membership community creator, I bring people together. What is that? Ok? what's my word for that? I don't know. I'm an everyday influencer. That's all I got. OK work on that, please, because I can help you, if you can say that, a lot simpler. Ok? all right. And then jump around. I'm going to try and pick somebody who's not spoken yet. So I think let's go to Rafi Ravichandran. You, Ravichandran. Yes, Ravichandran. Yes, I heard two words, one was. A dreamy visionary. Another was Francie visionary. What was the second one? RNC machinery, I would type it out. Yeah, type it out, the first word I understood the second word visionary frenzy. Wow OK, so dreamy. Visionary to me are almost the same because the visionary sees the future like this dream. And so it. It feels the same. OK OK. Yeah and then frenzy is like, OK, so just a lot of like energy around that is that it's a strange word like a frenzy. like, you know, when I get, you know. Bumped up instead of from 10 to 20, I go like 80, 90, so. OK, I don't know what to do with this one just yet. She's working on it. You know, we need some everyday magic right now. Where is she, rachel? Catch your spell and turn us into a two word brand for me because I'm a little stuck. All right. I want you to DM Ravichandran and see if you can help him because I'm like, stuck there. Ok? all right. Cool, cool. We'll keep working on this. I'm going to jump to Susan and Susan. Hi Hello. So I wrote down a bunch, but I think the one that got the best reaction in our group and that kind of sticks with me is reliably unpredictable. I like that. Like that? OK, talk a lot. I don't know. I mean, I've been working on this before, I'm like a long list. It takes a while, it takes a while to get here, right? So I just want to let everybody know. Like, don't panic if you came up with something that stinks. It's OK. It's just called draft number one. We're going to work through this right? I think a lot of it is also finding the right word like I had trustworthy, unpredictable, and it's just like massaging it to really find the right words that flow. Ricky, you might feel like you've got to lose there, but you change one of the words and it becomes magical. Yeah so this is where you guys have to kind of just keep pushing and pulling. OK, let's jump over to Carlson Carlson. What's your two word, brian? Uh, logical over thinking. Logical over, thinker. OK OK, so I don't love that pairing just yet, overthinking. It seems like you're just overthinking doesn't sound like a good trait. Is there a way for you to make that positive? I'm just curious. Who either? Sure OK. Keep working on it, then keep working on it. And those are the guys that are wordsmiths. If you hear someone sharing the two word brand, feel free to comment. And help people out, OK, feel free to help them out here, and then maybe we can give them some feedback. OK, I'm going to keep going here. I'm going to get right back to you, but I want to show you a preview of what we're going to do next week or not next week, the next procol, so that you have some sense of where this is all going. OK so I'm going to share this desktop here. So next time, we're going to start to build a world in which your character you live in. And we're going to continue down this path of understanding what these things say about characters, the city in which you live in, the city in which you were born in, and things like your, your confidant, your allies and your sidekicks, the people who help you do what you do and then your arch nemesis, the mirror opposite of you. And then the things that are villains, the rogues gallery and the best characters to have a deep roster of people that are their enemies. And so now we're starting to build the world. So I just want you to just be aware of that and we'll circle back to this next week. And then we're going to talk about the hallmarks, all the iconography, the credo, your catchphrase, everything else. Your costume, your colors, your symbols, everything. OK, so those four parts help you to kind of define your entire personal brand. OK, so I'll stop that, Sharon, go back to your OK, so we were with Karl since I'm going to jump over to Corey. Corey, what is your take brand? My thought brand is analytical and part. Analytical empath, Yeah. Those two feel pretty good to me. Because empath is about feeling the analytical something against feeling right. OK. I'm feeling this. Is that how you see yourself? Yeah Yeah. OK but I was finding this towards Brent like two months now. So OK. And have you been using it? Yeah does it? Does it fit? Do people like it? OK, Yeah. I got this feedback that it's wonderful and. That's good. OK, so far, it's working for you. I like it. OK let me jump over to let's see here. To Mohammed Muhammad when you got. So I have a creative polyglot. What is a polyglot? A polyglot is someone who speaks five or more languages. OK, so you're a creative person who speaks lots of languages. I'm not finding the marriage between those two just yet and is the fact that you speak five languages, something that you use a lot. Oh, yeah, people are like astonished that I speak more about five languages, I actually speak, speak five languages, so what I intended is that I do speak multiple creative languages. Oh, that's much more interesting to me. What is the less technical term to describe someone who speaks multiple languages? I have to look at a different word. OK, you look up that word and maybe that will be a little more accessible, a little less wordy. OK polyglot being used and like ads for apps where you can learn language, that kind of thing. So it's not like I know most people probably don't know it, but I still think it's not completely unheard of. Mm-hmm OK, but that also gave us a clue what Jennifer just said in terms of if you look at the way language apps talk, maybe there's a term or phrase you can borrow from them and then twist it and make it your own. I don't know. Linguists, maybe linguists. Yeah Yes. Yeah I don't know something is in there, something that's just much more accessible. And where in order for us to put the two things together, we have to discretely understand concept 1 and concept to those two words and then we have to find that mesh. So when Paul was talking about bombastic somebody something, I'm like, what? I can't put those two together. So you're going to lose me there? The joke makes sense if I understand the setup and then the punch line. OK so thanks, Mohammed. Let's move over to let's see who I haven't wasn't spoken a lot. So Serena, you joined the group and/or the call kind of late, but do you have your two words? Figure it out or you have a question? I do. I came up with merciless creative. Mm-hmm why are you merciless? Because of passion values, not giving the client something that they don't want or need. I'm merciless in my approach. Ok? there are some words that seem to be tangentially related to merciless. Is it like, do you see yourself as an assassin or mercenary or something like that? Yeah so there's dangers to that too, right? Like if you say I'm a creative mercenary, you're like a hit person, you know, hit woman. Yeah but I would play around with ideas, and what we want to do is be really loose. We'd want to put ourselves in too firm of a box here because the best ideas come from these weird places. Ok? and from many of you that are still struggling through this, just allow yourself to be without judgment and to let these things just bubble up and see where they lead you. OK And then in the middle of the night, you wake up and you'll say something like, Oh my god, I got it, it's so weird, it's so weird, no one would ever want to say something like this, and I feel so describes me. And if you can be funny about it in irreverent and just do these weird mash UPS, I think you're going to find a winner. But it requires you to dig deep and try things, dumb things, just silly things in the car, I'm a blah blah blah in the shower. I'm an ex y. You just keep doing this until you find your thing. All right. So let's see here, ashwin, what do you got for us? OK, I have to. The best one would be a messy optimist. OK so I say that one messy optimist. Number two, you said you have to it's thoughtfully Lizzie. I'm not sure of that. I would just go with the first one. Powerfully lazy. OK OK. I like messy optimists. I don't know what it means, but that's OK because it can lead you to the second part of your description. Or you can kind of I'm a messy optimist in the way that I do x, y and z. But I like those. There's the kind of interesting combination. OK, let's do this. Let's move to Maggie. Maggie, haven't heard you speak in a while. Hi I came up with pragmatic idealist. Actually, I came up with this a few weeks ago today, I wasn't able to do better than this. OK, let's do your best one, huh? You're a pragmatic idealist. Yeah OK. That also provokes some questions. So this is good. The one that I've heard before, which I like. And I used sometimes, as well as that a radical pragmatist. Right? so I'm radical in my thinking, but I'm going to keep it real, so I'll push at the edges, but I'll make sure we can do this. So I like yours, Yeah. Mike, thank you. Yeah, you're welcome. All right, I'm going to take on two more people and then I have to split. It's been two hours since this call, so let's see here. Amy Lin, I don't think I've heard you speak in a while. So, Amy. And then we go to Frank. OK, so Amy, hi, thanks, Chris. I came up with ballsy introvert. Do you like buzzy introvert? And I've been called balls before, so I don't, you know, it feels a little uncomfortable. It is uncomfortable. Yeah and the other one is quiet giant that somebody called me recently, but I feel very uncomfortable saying that. Why? and. I think because of the giant part, because that makes you feel like you're too self important, yeah, OK, we'll hold on to that. OK, let's talk about balls. Are there other words for balls? Maybe gutsy. Yes what else, what else you got? Bold, fearless, I'm seeing the words coming in intrepid. You know, we want to find words that communicate what it is that we feel without totally pissing off everything in the room and we can. I don't want you to like, oh, door to got closed. Thanks, Chris, for destroying my personal brand. Thank you. Yeah ballsy. So courageous. you know, someone's got moxie. I don't know, I'm not a thesaurus here, so what we need to do is we just need to dig in there and potentially find words that have similar meaning and that are equally powerful but aren't going to piss off a couple of people. And because some, some might say that's kind of a very sexy, sexist way. There's a comedian who does a bit on this. Have you heard this part like, you know, if you're courageous, you have balls, and if you're weak, you're AP word, you know, it goes right. Kick a guy in the balls and see how courageous they are. I see. It's a very weak spot. It's kind of the signing of a virtue in a very, really weak spot. But I can't do the joke. It's not appropriate. I can also tell you that the person who said this didn't mean it as a compliment. It was my dad. You know, so it was. He called you a ballsy introvert. Now he said that I was ballsy. What do you think he meant? Like like, you've got a lot of nerve kind of thing where like. Oh, my gosh, where did that come from? Yeah, but I know that it might have been critical, but usually it means something positive, right? There's a lot like brass balls. They would say that you just went to the CEO and ask for a raise. I can't believe it. You got brass balls. They would say something like that. I kind of understand the general sentiment there, right? Nerves of steel, iron willed as Matthews adding here. A sassy introvert, Charlie, contributed their audacious. Some interesting words there. Yeah, there's good contributions. Yeah, I think so. And if you can for bonus points, if you can use alliteration, you would just win the game. If you can have two words that capture who you are that provoked additional dialogue but are using alliteration, it's just super easy to remember. And it's no coincidence it's Clark Kent, Peter Parker. Bruce Banner. That's Reed Richards. Easy to remember, pleasant to say. OK all right, so, frank, you're up, what's your two word brand? I am an experienced dreamer. Experienced dreamer. I like that. Thanks OK. What can I say? Well, the way Frank said, I just believe it. I'm an experienced dreamer, Chris. Like, yes, you are, sir. Yes, you are. You know, you got to come in with a voice. If you say that there is a director, I think I mentioned just before his name is Eric. If again, he's French, and his company was called serial dreamer. I'm like, that's good. That's freaking good. We've heard a serial entrepreneur. A serial dreamer. Heard of serial killers. So you see, you're looking for these weird combinations that become part of your brand, become part of your identity. You can also even call your company that at some point. If you can get to that state. Steven Spielberg. Who is David geffen? And I forget his third partner here. They had a company, the company still exists, it's called DreamWorks. Dream works, dreamworks, what a fabulous name. Um, George Lucas came up with a company. Industrial light and magic that should just make Rachel happy, their industrial magic, industrial magic what? And that's what they do. I am. Industrial light and magic. What are fricking good name? So maybe in part of the year, two word brand, is you figuring out something that just sounds good, feels good, describes an idea. But it's something that you can trademark. That would be the Holy Grail. Rachel black, you got this. You got it. OK, good, good for you. OK are you guys feeling a little bit more confused or more confident than you started today? And he's like, no, no good, no Bueno. OK, Emily, help me out, speak your mind. Well, I mean, I think this is so difficult. I mean, I don't know how long have been doing this for a year or something just doesn't work for me. I don't know what's wrong with me. I'm like, OK, I have emotional Warrior or sensitive Warrior and polite, sensitive Viking polite explosion. I don't of all those I like polite explosion the most, I don't know, just know, why, you know? What about you? But I know that it's good. I'm is it. Ali likes it, and Paul likes it. You see something about a polite explosion. Something about that I bloated up, but I'm very polite, so it's a combination of that. Yeah, Yeah. And you know, when you say polite explosion, you can also use things that explode. Yeah like a polite grenade. Yeah, I'm polite, TA. You know, I'm can just try ideas just that don't even make freaking sense. But when you put together, it sounds pretty good. And then it creates an invitation to ask you, like, what does that mean? And maybe I should try that right? See what happens? OK OK. OK, Thanks. OK so many people have their hands still raised, but I haven't. I don't think I've spoken to Nicholas Nicholas Marquez. What are your two words, man? And then I'm going to run. OK, sorry, guys. Rain charmer, brand, charmer, brain, brain, charmer, charmer. Kind of like that. So it's like a snake charmer. Yeah, Yeah. It doesn't sound good, but the idea tickles me. OK OK. I think you're onto something I think keep pushing around the words, try to find different words to describe brain, but I like this. I get the idea of a snake charmer that's very clear to me. Now you're helping your cerebral drama a little bit more complicated, their cognition charmer. They're working the Caesar Kia and Matthew. OK, I just want you to think about that. OK OK, thank you. And I think Anna Lee expressed the sentiment that many of you are going to feel if you've started now. Or have felt if you started months ago when we started talking about this freaking hard. It is it is really hard. And to know yourself is the hard thing to do. And then to package yourself to others while knowing yourself is even harder. So it is difficult, except that it's difficult. Just embrace the pain because you're going to feel the pain. Just embrace it. This is part of you figuring out who you are. And Paul raised this point earlier. He said, well, I have a community. It's almost like, just give it to me. It is true, Paul. They just give it to me. I don't have to work for it. So if you can't figure this out, Paul, just make five years of content and then they will give it to you as well. So you can do that. That's the secret long cut. OK, all right. So, so go out there and be loud, everybody. Tell your story. I would love it for you to take another stab at telling a different part of your story. You could do your origin story, your defining moment or your transformed story. Really, think about the conflict, the resistance, the reasons why you don't want to do that. Focus in on that part. That's where you're going to get even more engagement. Try to find that mentor. Tell us what the mentor did for you. What did Jesse do for me? What did Josie do for me when I was not ready to do it for myself? That's where that turn happens. And I'll bet you you'll get even more engagement than you did last time. OK, that's it for me, guys. Thank you very much for hanging out with me for two frigging crazy hours, 2 and 1/2 hours here. Wow I'm going to hit Stop here on the recording.
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