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OK there we go.
I love that everybody started
turning on the camera.
This is so awesome.
My goodness.
One day we'll get 100%
camera turn on rate.
That would be a glorious day
for us here at the future.
OK, so first of all,
welcome everybody.
So good to see you.
Good morning.
Good afternoon.
Good evening.
I'm going to be sharing
my keynote deck template
and it's not deck template.
Attempt my keynote in a second.
And then we're going
to talk through
all the parts and pieces.
This is a working call.
This is a working call, so
feel free to join and join
in on the festivities.
We'll just call it like that.
I would love your participation
and all this stuff.
So let me get my
stuff ready here.
It is shared the screen.
Here we go.
Share keynote, where are
you and play and then
Anna Lee on undress,
please help me
if there's a comment,
something that you think
is hot we need to talk
about while I'm doing this.
Please bring that up.
Now, if you have a question
during any of this,
this is interactive.
There's no such thing
as interrupting.
You could say whatever you want.
OK And just make sure that
you ask me so that I can make.
I can communicate
better, more clearly
or explain it a
different way for you.
OK, before we get
into today's call,
a couple of announcements.
First of all, welcome to all
these wonderful, beautiful
people.
This is literally who joined
yesterday, plus 4 more
people that I could not
add because they joined,
like at 1:00 in the morning
and I was already in bed
at that point.
All right, so
welcome new members.
If you're on here,
warm, welcome to you.
We're going to be doing a
special air meet on Monday.
Air meet.
This is for any existing
current new member
or to do air meets on Monday.
And Andress has probably
set that up by now
or shortly thereafter.
OK, so what you want to do is
join the many conversations
that were having
inside clubhouse.
So if you go down
to announcements,
you see that little icon there.
I think it's like an
explosion or something,
but it's read its announcements
when you click on that tab.
The first thing you're
going to see on the top
is your clubhouse
profile picture.
We would love for
you to do this.
There's a couple of reasons why.
And all we're saying is add
a little future pro badge
on the bottom, I guess
screen left right shoulder
somewhere in that area.
And don't worry
about anything else.
Just get that thing on there.
The reason why is with the
recent clubhouse app update,
they're no longer
members in there.
Everyone is a member.
They've merged
the list together.
There used to be
followers and members.
And so the only way I can tell
who you are from everyone else
is if you have your badge on,
if you don't want to put it on.
No worries.
Don't worry about it.
Just sometimes it
takes me a while
to figure out that you're part
of the group since the group
is so big right now.
OK and why would you
want to put your badge
on so we can bring
you up on stage
when you raise your hand
ahead of other people?
We give obviously
priority access
to people that are
program members.
And also, if you're engaging
with me on LinkedIn,
I see your badge.
Of course, I'm going to
accept your friend invite.
I'll send you the
friend and invite.
It doesn't matter
to me that way.
You can tap into my network.
I have over 300,000
followers and and part
of the thing that
I like to do is
use some of the social
influence that I
have to shine a light on the
content that you're creating
and to spotlight
you and your ideas.
And that's it, so
one last thing.
Because Dr. Eric Kareem
has developed this app.
He's giving it out to
future pro members for free.
I don't know how long
that's going to last.
But I would strongly suggest
that you sign up for it.
So again, under announcements,
there's this wellness app.
I was told the whole
bunch of people
from the program signed
up, but I'm pretty
sure not everyone signed up.
And since there are already
61 new members today,
take advantage of this.
I love it when friends of the
future offer us special things
that this is one of
those special things.
IT costs you nothing.
If you want to tap
into your performance,
he's developed this app.
So go ahead and
download it for free.
All right.
Building a six figure
learning course,
and I wanted to call this
a learning ecosystem,
but then the title
got really long.
This is called and this
is just the first part.
I broke down today's call into
a couple of different bullet
points.
I don't believe we'll
get through all of this,
but I just want to let you
know that there is a plan here.
I want to talk about why
it's important for you
to teach my concept of like
how you're able to build a six
figure course.
It's not as complicated.
It's not as daunting
as it sounds.
And then to share
with you the blueprint
and even to address
issues like what today
and what you need to know to
be able to successfully teach
a class.
Of course, the all important
things are marketing.
I'm going to share with you
a product breakdown, one
of our products, one of
our best selling products
and then to create a
pre-launch checklist with you.
Today's conversation is a
little bit different than normal
in that this is just
a work in progress.
You guys are seeing the beta
of potentially a $300 or $400
or $500 class, and so we're
going to work on this together.
And based on the things that you
share with me, I'll of course,
make adjustments and then
we'll make these adjustments
as we go.
So we two might be
a little different
shaped by your direct feedback.
OK, so I teach this one's
pretty straightforward,
but there's some of you
that don't define yourself
as a teacher, and
that's totally OK.
But I do self-identify
as a teacher or something
I've done for 15 years and
then now on social media,
I've been doing it
for 6 plus years.
OK there's this expression
one teaches to learn.
And if you read that
one teaches to learn,
meaning the best teachers
are the best students
or the best students
are the best teachers.
The other way to
think about this
is that when you teach someone.
The student learns,
but the teacher
learns, hence that expression.
My students have taught me
more than I ever taught them,
and it's true.
It sounds like a cliche,
but it's totally true.
I was able to gain a lot
of confidence and clarity
on my process and my
thinking when I started
teaching in the early 2000s.
And it changed how
I felt about myself.
It changed my identity.
And it was the first
time I felt like, gosh, I
have something to contribute and
I have more ideas in my head,
and it made me feel like
really, really confident.
Like, I started to
believe in myself.
At that point.
So even if you
don't care to, like,
make a lot of money
teaching, I highly
encourage it for all of
you even to get better
at content marketing,
to get better
at relationship building, to
get better at communication.
There's a lot of benefits to
teaching besides making money.
And the other biggest
reason that you'd probably
want to do this is it's
a very generous thing
to help others to
pay it forward.
And we are exactly where
we are today because
of the contributions of
many generations of humans
that came before us.
I don't know how to
make the internet
and even know how
it works, but that's
how our society moves forward.
Our civilization, our
culture is we impart
what it is that we've learned
in the short life with someone
else so that on their
journey, it's not as painful,
it's not as long
and just have to be.
Another great reason
to start teaching
is because as a teacher,
you automatically
are seen as one of authority.
And this is important in
establishing your credentials
and appearing at least
above everyone else,
it's a great way to
stand out one eighth
of an inch as Eric
Garrison talks about it.
Naturally, when you're
facing the audience,
the audience is
looking back at you.
You see many people,
they just see one person.
Just that dynamic alone puts
you in a position of authority.
And so we'll talk about how to
actually earn that authority,
but it's a great
position to be in.
And then the last
reason that I put up
there is it's a great way
to make some passive income.
You can look at it as
your Fiji vacation fund,
you can look at it as Johnny
and Mary's College tuition fund.
Or just like, you know what,
I'm going to splurge on myself.
Yeah, I've been eyeballing those
pair of shoes or that jacket
or that cool technical
backpack or that luxury item
I've been craving
and it's guilt free.
It's an awesome thing.
And there's some controversy
around the word passive income.
Does it exist?
Is it not exists?
Of course it exists.
And we'll talk
about the difference
between earning regular income
and earning passive income.
OK and at any point in time,
if anybody has any questions,
feel free or my two mods
here, Annalee and Andreas,
if you see someone
commenting something
that you think the
group will benefit from,
just interrupt me and read it.
OK all right.
And the main reason
why you want to teach
is because we want to create
meaningful transformation.
This is important
like everything
that we sell from creative
services to fixing
a hole in someone's roof.
It's to create some
kind of transformation
to go from a state of where
we are to where we want to be,
to go from here to there.
And so you need to identify
really where there is.
So the first thing
we want to do and I
want to really
make sure you guys
focus on this word
transformation,
this is what we're selling.
This is what people are buying.
They don't buy stuff they want
to buy the person that when
they use your stuff.
It's the person
that they become.
So whenever we see this
white square with a pencil,
it's time for us to think.
And we're going to
throw this out there,
so we're going to
take a minute here
and I can play some
low fi beats here.
What's the one topic that
you're most comfortable teaching
and would like to be known for?
I'm not saying that you're
already an expert at it,
but all the things that you can
teach and share with the world.
What's one thing that you're
comfortable or most comfortable
teaching?
It would like to be known for?
There's a condition there.
There's an and it has
to meet both criteria.
So let's just say you're
really comfortable talking
about how to do card tricks.
But it's not something
you want to be known for.
So then that gets eliminated.
And the foundation of everything
we're going to do today
is built around this one
thing, this one topic, what
is it that you want to teach?
So think about that
for a little bit.
Do you have fun doing
this thing to people
often compliment you that
you're so good at doing this?
Is there something that you
do that feels effortless
and you lose the sense of time?
That would be a
good place to start.
Do you do something where
people often ask you,
how do you do that?
Those are great places to start.
I'm going to take
a quick pause here,
so I'm going to stop
the share and then I'm
going to make sure I can
address any questions because.
This is the foundation, if we
can't figure this part out,
we're in trouble because nothing
else is going to make sense,
so I'm going stop
the share here.
OK I'm going to read
the comments here just
to make sure.
In case you're just
joining us, I just
want to say Hello to all 104
people that are participating
in today's call.
So good to see you.
And if you're listening
to this later on,
welcome hope one day
you'll be able to join us
as John Lennon said, OK, let's
look at the comments here.
Comment saying.
Of course, Ashley,
presentation design,
of course, that
one's so obvious,
the real question
for you, Ashley.
Is how come it's taking so long?
I have questions
geared around that,
someone's saying illustration,
so that's Ashwin.
Ashwin, what I like to do is to
narrow down your illustration,
to segment it like
illustration for kids,
fun illustrations,
illustration for adults,
illustration as therapy.
The more you can narrow
it down, the easier
it is for you to position it.
Now I want you to imagine
yourself like this.
OK, you're in a grocery store
or like a supermarket, not
a grocery store or a supermarket
aisles and aisles of products
that people can buy.
The first thing is you're
going to create a product.
Let's imagine like a
cereal box and you're
going to give it
to the stock person
and the person is going to
put it somewhere on the shelf.
You're not going to say
put in the food category.
It's not going to help them.
Right put it in the
grains category.
Is this a breakfast thing?
Is this a staple?
Where does this exist
in the supermarket?
And if I recall correctly
from my packaging class?
Where it exists on the
line also matters a lot to.
They put the sugary sweet
cereals at the bottom,
because that's
where the kids are.
They put all the shredded oats
and natural stuff at the top,
because that's
where parents are.
So they understand.
I don't want to
get into marketing,
but that is
positioning, where do
you exist in the marketplace
relative to your competitors?
OK, so I'm a leadership
expert, right, Monica.
You and I are going to be
doing a call on Clubhouse very,
very soon.
Julia is asking, must it
be related to your work?
Absolutely not.
Does not need to
be related at all.
In fact, the very first
product I released
is tangentially related to what
it is that people knew me for,
which was a problem in itself.
Right, I was working as a
director running a motion
design company, as
an entrepreneur,
but my very first class
was a class on typography,
which no one knew me for.
And so it takes a little
while to get there.
Let's see what else is here.
Motion design and editing.
OK I would suggest,
unless you know
how to combine those two
things together a feed,
you pick one or the other.
Or you can say motion
design for editors.
Now you've narrowed
the market instead
of expanding the market, I
want you to narrow the market.
There's so many say human
centered design that's
very clear, I think.
Is it for a specific market,
so keep working on this here.
Interior photography.
OK, Bruce, interior photography.
Anything particular about
interior photography
like interiors of space?
Or is it just would be interiors
of commercial spaces, interiors
of commercial spaces,
beautiful, OK.
You're going to teach
people how to do that.
Is it for hobbyists,
enthusiasts, for people
who are listing on airbnb?
Is it for professionals?
Is it for clients?
Who's it for?
OK, I would question for
professionals, OK, so
and do you have an age range
of what the professionals might
be?
Are they just out of
school or the veterans
or are they switching?
What do you think, bruce?
And I'd say just starting off,
just starting off so relatively
young, because I think
that makes a lot of sense.
Yeah so what happens
is the challenge
is going to come when you
go to market your course.
Everybody already
knows this, I know
you're dreading
that moment like,
OK, I created the Field of
Dreams and no one comes.
If you build it, they will
come and no one comes.
It's because we don't
know who we're talking to.
So with that, with
the little information
Bruce has just shared
with us, I know
he's going to be targeting
people in their late teens,
early to mid 20s.
He's probably going to be
targeting a lot of people who
are considering college
or have graduated college
with some degree, but have
suppressed their desire
to do photography or
create do creative things.
He's not going to be talking to
the people that are 60 and up.
He can hit those
people, but that's not
who he's going to be targeting.
So one quick test for
you is to ask yourself,
who am I going to
be speaking to?
And do I know where
they hang out,
what their pain points are?
Because I don't know how to
get go from here to there
if I don't know where here is.
We know they're there.
Where's the here?
Because then we're
going to build bridges.
OK Amen is talking about
podcasting again, amen,
if you can do sports podcasting,
if you can do interview
podcasting or whatever,
because there's
a lot of different
types of podcasting.
I think there are
several genres,
and the hottest one right
now is non-fiction narrative.
Yeah, some of the
most popular podcast
is non-fiction narrative,
it's like old school radio,
so we make so much progress, we
go right back to the beginning.
Product design, ok?
Chris undie is saying
product design, so is that.
Physical product, or is that
the new use of the word ok?
Correct physical.
So industrial design.
Wonderful OK, housewares.
Garage tools.
You know, again, try
to narrow it down
because product design is
such a giant umbrella, right?
In the old days, it used to
be called industrial design.
It was clear to
me the web people
have probably screwed this
up and called web apps
like products and like.
This is very confusing now.
OK you can have the
take back the term.
All right.
So I'm hoping everybody is
getting a sense of this.
So 3D art from Connor Christian
self-sustainability de.
What is the product?
That almost sounds
like an adjective,
Christian self-sustainability.
Was that mean?
The woman.
Yes, yeah, it's
about becoming more
self-sustainable in a sense that
you can become financial free,
but also can sustain yourself
through organic gardening
and just being able to live
off grid in a situation
where it is needed.
Ok?
is this like homesteading
living off grid?
Yes, kind of.
But you know, you run off
the grid kind of person.
Yes, that's the way
we are, I'm going.
OK well, wonderful.
OK, so here's the thing
when you launch your course,
you want to make sure people
know what it is right away.
So we'll get into
naming, not today,
but we'll get into naming later.
But the name is the most
powerful part of your brand
because it's the first
thing that people understand
what it is that you do.
So I'm not going to get into
branding and brand strategy.
Not today, not
during this course,
but if you think about it.
Um, a company like
Public Storage.
You don't need to know anything.
It's for the public and
it's storage, right?
It's the great name because
when I can't think of anything,
I'm like, oh, I need to
find some Public Storage.
Oh my gosh.
And they come up.
But if you call it some fancy
name like purple unicorns,
then they have to dig deeper.
And I'd love for you to
think about the one thing
that you're going
to teach people.
It's clear we're not
always good at this,
and sometimes we screw it up.
Sometimes we fight
internally like, you
should have called it this,
and I want to call it this.
And you make it harder
for people because you're
using terms that you and a
small group of people know,
but the rest of society knows
it is a different thing.
OK, so the very next
step is to think
about the name of the course
that you're going to teach.
So I'm going to
go back to aspirin
if he calls it illustration.
There's 1,000 courses on
illustration right now.
It's called the business of
illustration illustration one.
I like that the business
of illustration.
So you're going to teach
people how to make money
being an Illustrator.
What astron just did there
was the name of the course,
becomes a benefit of the course.
OK, so now when you think of
it like that, all of a sudden
the marketing gets
a little easier.
The 10x income course, I'm like.
We'll get the
benefits right there.
I get it.
There's no confusion there.
Right OK.
So again, we want to
keep thinking about this
and feel free to
continue to type in brand
storytelling from is.
John William William.
So brand storytelling,
it's a super interesting,
where are you young?
It was a January.
And maybe they're in a place
where they can't speak.
OK, Tom Harris is saying
cinematic, but there we go.
All right, Chris.
No worries.
How do you say your name again?
John avlon, John William.
OK, brand storytelling.
Is that what you wrote down?
Yes, true.
Sounds very exciting.
What does that mean?
It means that usually when
people think about brand
branding in general,
it's like, OK,
I can put my logo on a
t-shirt and put my logo
on the website or brand
colors in different settings.
But there's much more
to telling a brand story
than just putting your
logo and colors everywhere.
And there's a lot more
ways to reach your audience
and to connect with them
than just to say, OK, here's
my product.
This is what it looks like.
And there we go.
So I have a question for
you, young, which is.
Are you a storytelling devotee
and expert at storytelling,
because that word, we have
to be careful about how
we use that word.
Are you literally going to teach
people how to storytelling?
It's mostly sorting
through visual content.
OK, so this is one of
those challenges here,
I'm going to warn you
right now because there
are storytellers out there
and I hope to bring her on.
I keep pestering her, but she
won't answer my phone call.
It's just the story of my life.
Kendra hall, who wrote the
book Stories That Stick.
She's a storytelling expert.
She goes and speaks
at conferences
for master storytellers.
And then she teaches you how
to tell your brand story.
Through the words
through events,
right, and so I think
what you're talking about
is your brain is
more than your logo.
All right, something
like that, so again,
let's get smart with
naming our products here,
the Dollar Shave Club.
How much does it
cost for a shave?
$1 and they sold themselves
for, I don't know, a billion.
What a dumb idea.
But it's so brilliant, right?
Dollar Shave Club.
I totally get it.
They took a dumb,
forgotten commodity
and they turned it
into something exciting
that got their biggest
competitor to buy them.
What an incredible success
story because they're so clear
and what it is that
they're trying to do.
All right, so I'm going
to keep moving on there.
Thank you very much.
There's so many interesting
ideas here and what is really,
I think, a benefit
because I know some of you
are probably annoyed that
there's so many people is you
can quickly scroll up and down.
It's like, oh,
that sounds exactly
like what I was going to do.
And there's no difference
differentiation,
and there's only 100
people on the call.
And now we're already in
trouble because the world
is much bigger than 113 people.
OK, so let's OK, astrology.
OK Sana, huh?
You and maybe IV will get along
just fine human design, Ivy.
Can I get a smile from you?
Yeah, there we go.
All right, I'm just
Messing around.
All right.
So everybody's
locking into this.
OK, so let me do this.
I'm going to present my thing
a little bit differently.
So I read this.
Um, you know what?
I think it's time
for our picture.
Oh, you're right.
Yes yes, I thank you
for reminding me.
Yes so you know what I'm to do?
I'm going to pause real
quick scheduled program.
Now I figured a new trick here.
View gosh, where is it?
Play play in window is
what I'm going to do.
There we go.
I want to bring the
sucker over here.
Or less and then get this
thing as big as possible.
OK, I think that's it.
So now if I share the screen.
There we go.
OK, you guys can see that,
and I could still see you.
And chat.
Well, this is super complicated.
OK, so where we left off?
So what's that one thing?
And then turn that one
thing to be more specific?
If you can.
And then try to come up with
a name for that one thing.
So it's really identifiable.
So that the benefit
is baked in because
ultimately if you
figure out the name,
the marketing is going
to be so, so much easier.
I'll give you an example.
A while back, Matthew
insein to launch this thing,
I think he called it the
pitch kit and I told him,
you should just call
it the perfect pitch
because the pitch
kit is objective.
The perfect pitch
is the benefit.
He didn't do it.
So his course went
out the door and then
Ben burns came around
and created something
called the perfect proposal.
Nothing sells like hotcakes.
All right.
So this is an exercise
that Dr. Holtzman
shared with me, he's
the faculty development
person at Art Center.
So I want to make sure
attribution proper attribution
there.
So you're going to see up in
the upper right corner there.
Let's go on screen capture this.
And I hired him as a consultant.
He taught me for like
six weeks, and this
is one of the things
he shared with me.
So how do we know that they
know and are able to do.
So when we talk about
the transformation,
how will we know
that they've been
able to achieve
the transformation
that we're talking about?
And how will we know that
they're able to do this?
And to what degree will we know?
And so this is a primary that
he gives all new teachers.
So that every teacher starts
off with this really strong
foundation?
I imagine many of
you, this is going
to be your first time teaching.
And so I'm going to do my best
to share some of my experiences
and things to look out
for so that you can jump
start your teaching career.
So how do we know that they
know and are able to do
and to what degree?
It's a strangely
phrased question,
but I think it's
super clear once you
understand the context.
So if you are teaching
topography as I have,
how will I know that they're
to be able to use type so they
need to design a poster?
They need to design
a couple of things,
and through that, I can
see that where they started
and where they are
now, there's a big gap.
They've gotten
much, much better.
And from the students
who actually do the work
and try the things in earnest,
I can see the transformation
because they share what it is
that they do with me online.
I'm like, wow, you
are so good now.
OK, so what do we
want to be able to see
or have them be able to do
once you take your course?
So for the homesteading
one living off grid,
it could just be to
create a water well
or to plant the first garden
and be able to have the harvest.
So when they show you
their first harvest,
you're like, wow,
this is super cool.
If they're able to generate
some of their own power.
That's how we would know.
And for oshun for
illustration, it
might be that they have to do.
Three double page spreads
based on some kind of narrative
you gave them.
Using only two colors so
that we can test them.
So if you start with this, what
you want them to do at the end,
then constructing the course,
becomes much, much easier.
So this is kind of a
worksheet to help you here.
So with Ashley, who is going
to teach presentation design?
What are they going
to be able to do?
Are they going to
be able to write
like a really PowerShell script
for someone giving a talk?
Are they going to
be able to design
some slides that work
to a certain standard?
What is it they're
going to be able to do?
And the product design,
yeah, the product design,
what are they going to make?
What are they going
to be able to do?
Like, are they going to
sketch tools in perspective?
Are they going to be able
to render in context?
Are they going to use
some sculpting tools
to make their first mockup?
The commercial interiors, what
are going to be able to do?
Right maybe only
using two lights
to shoot a cool architectural
space, maybe a library.
Or something where
they have access to.
To be able to do it in
three different moods.
We want to be able to test them.
So tight parameters,
focus outcomes.
They're called learning
outcomes, by the way.
That's what you want
to be able to do.
So now we can drill into
the individual parts,
and this is more
of a way for you
to frame the course
than anything else.
So the prompt is what do we
want our students to learn?
What do you want them to learn?
And you can write this part out?
What do you want them to know?
What do you want
them to understand?
What do you want
them to experience?
Hands on.
I want them to be
able to use gosh,
or I want them to be able to use
procreate and create something
that looks like natural media.
Al, what do you want
them to be aware of?
Certain constraints.
So this is where a lot of
the rules come into play.
The parameters, the parameters
to a project, I think
are the most important and
sometimes most overlooked
part of teaching.
Type parameters
actually help learning
really tight parameters.
For example, if I
told you right now,
I want you to come up with a 100
course ideas in the next five
minutes.
And I don't care
about the quality,
but I want you to write down
100 core ideas or names,
and that's all.
So I've removed all the
other parameters from you.
I'm not talking
about positioning.
I just want you to come up
with 100 different names
and you've got 5 minutes.
Those are very tight
parameters, and I
think those tend to be
really good exercises
not to get too meta about this.
But if you're
teaching your course
and running your
workshop and you're
able to give those
type parameters.
You can see its impact, so as I
say that you can literally use
that as one of your exercises.
And the last, but
not least is what
do you want your students
to be able to do?
Whatever OK.
We do have a lot of
questions right now.
Yes, there are a lot.
Do you want to take
them right away or.
Sure any significant
ones I'll take right now?
Yeah, there's actually
a bunch of them.
Kezia, I'm a little
bit unsure of what
you mean, but is this ok?
Overview or why teach?
Can you explain that?
Yeah keziah, bring
yourself online.
How would I move on?
So I was trying to
figure out what section.
Up the table of
contents this was
under is it under
the White teach?
I teach to learn how
others we're still under.
We teach.
We haven't made it out
of the first chapter yet.
OK, perfect.
That was it.
Thank you.
Thank you.
Thanks for asking that.
Victories, do you see or do
you want me to read them?
No, because it would take me
too long to scan which one you
thought were significant.
OK, I think this one
is kind of interesting.
Like, how does this work when
you're conducting a workshop
or building a course that
is more about mindset,
shift or the learnings are
more belief system based?
How do you measure
what they have learned?
OK, one step at a time.
So mindset is really
difficult, right?
Um, so when you look
at this worksheet,
it should scare you a little bit
because before we put any more
work into this, we need to know
where we're going to get to.
Like at the end of
this course, you're
going to be able to bake your
own rhubarb pie from scratch
using store-bought
ingredients, and we're
going to make every single
thing, including the crust.
We're in a process,
so we know what
it is that we're going to do.
So if you're unclear
about what it
is that you're going to be able
to achieve at the end of this,
we're going to have a huge
problem marketing this.
We're going to have a
huge problem jumping
on podcasts, talking about
what it is that we do.
So somewhere somehow we
have to make this tangible.
We have to give people practical
takeaways, the learning
outcomes, I don't have that
answer because I don't really
teach mindset like that.
But I do have worksheets
sometimes when
I'm doing confidence stuff.
Or you could say like,
OK, all right, never mind.
Take it all back.
The finding your purpose.
Being able to do what you love
and make a living at doing that
was an abstract idea
until it was broken down
into the icky guy exercise.
And then there you
have several prompts,
and you're trying to
find the intersection
of these quadrants.
And then we have examples.
So at the end of
finding your purpose,
which is super abstract.
You're to be able to
brainstorm and come up
with some ideas
on what makes you,
and you connect it
to a business idea.
And then we involved rolling
dice and that was fun.
Right so that's a way
to make the learning
outcome tangible and
practical, and so
that they can see these
things and they can see
the transformation take place.
So people who do NLP like Cody
g neurolinguistic programming,
he says by the end of this,
you'll be able to train people,
you'll be able to become
a certified coach.
There's something
at the end of this.
And if you can't figure that
out, sharpen that pencil,
get really creative and
find different models that
are close to what
it is that you want
and then change the
parameters to fit what it is
that you want to speak about.
OK, that was a
really good question.
A difficult one.
So thank you very much.
And is there another?
It was difficult and
already have one.
I see it questions
that I might think
would be that you would talk
about a little bit later.
Maybe so maybe we don't
have to take every question.
Yeah, Yeah.
You want to just read it then
or Ari's question is like,
Chris, do the things
they learn need
to be different than
the things they know?
I don't know those are
just prompts to get
you to get unstuck.
So sometimes the prompts
are overwhelming.
I filled this out myself before.
And it was difficult to answer
each and every one of these,
but it gave me a lot of
clarity on where I'm unclear.
OK, so if you want
wind up writing,
no thing can feel it's
all the same, it's OK.
Yeah, but if you're able to
write in different answers,
you might see later on
when you do the marketing.
It's going to be a lot
easier for you to point out
the benefits, the
transformation.
Yeah and when you say
learning outcomes,
because this is the learning
outcomes, right, that was.
Yeah, yeah, outcomes, yeah, when
you say the learning outcomes,
that's what the result you want
to have when they're already
done with the course, right?
So how you're
going to get there,
it's not you're not
thought about that yet.
They're not.
They're just the result of.
When they're dumb, Yeah.
So what we do is
we shape the course
and this is just shaping
it, and then we fill it
in with the details.
Yeah versus how most
people write courses is I'm
going to do this exercise.
I'm going to do this thing.
And then they have no
idea how the exercises
are interconnected.
They have no idea as
to what the learning
outcome is going to be.
So some of the
exercises are wasted.
So this is the
filter in which we're
going to then be
able to brainstorm,
I guess it's really critical.
OK, very good questions.
going to continue on.
Let me go back to sharing my.
Desktop, which is this.
Then we're back into it, OK,
so everybody understand this.
Just do your best to
try to fill this out.
What did they learn?
What are they going to know?
They're they're going to learn
about different typefaces,
how to use a grid.
This is for me and
my typography class.
They're going to
understand the importance
of negative space and probably
most importantly, contrasts.
Contrast is everything when
it comes to design layout.
They're going to be able
to understand how to pair
different typefaces together.
And again, it's
based on contrasts.
They'll be able to experience
a sense of empowerment
and they'll fear less
things like they'll
be less afraid of topography.
They'll actually embrace it.
They'll be looking
forward to it and they'll
be able to do all
kinds of applications.
So it would sound
something like that.
You just feel it out
as best to your ability
if you're drawing
a lot of blanks.
Don't stress about it right now.
It just means that we
have some work to do.
And that's not a
problem because I'm
going to address that
in the knowledge gap.
OK here's another
prompt, and some of these
prompts some borrowing from
different books that are read.
There's a book or a PDF
book that Seth Godin
wrote called ship it.
And in it he asks, what are your
constraints and limitations?
Is really important
to understand this
so you don't go crazy?
What are your constraints
and limitations and you
can write in here
as much as you want?
Let me tell you what, what
some of your constraints
are your constraints, sir,
I don't have a good camera,
but I have a good
microphone and we'll
talk about resources later.
So your delivery mechanism
might be more audio based
with pre-recorded visuals
or screen shares or demos
because you don't have
capabilities with video.
You might not have a lot of
resources in terms of people
to help you.
So it's a solo operation.
I'm left handed.
I'm right handed.
I've only got one eye.
Chris, I'm like, OK, whatever
your constraints are.
And we want to be aware
of that, because we're not
going to use any of these
things to hinder us.
We're going to work around them.
It is the art of war.
Make your strengths,
your weaknesses.
Sun Tzu.
So what are your
constraints and limitations?
I'm not sure if I hear a
pregnant microphone, if you
guys don't mind if you're
not going to say something,
just keep yourself muted
because for the posterity
of this recording,
I just want to make
sure it's as clean as possible.
Ok?
just make sure you
have a question.
Go ahead.
Far away.
Should you ask
that same question
of the audience you're
trying to sell to as well?
I think that's a
very good question.
Who's talking right now?
Can you identify yourself?
This is George.
Hey, George.
Yeah you know, when you
go into the marketing,
I think you're going
to probably tell them
about where they're
at and then you're
going to promise where
you want to take them.
You should know what the
constraints of limitations
are of your students.
Roger, do you struggle
with topography?
Have you always
been afraid to take
on more than just a
few blocks of text?
Right, but right now
we're focused on you.
What are your constraints
and limitations?
Because we want to be
able to work around them,
we're going to
work through them.
OK good question,
because I got both.
OK, awesome.
OK interesting microphone
too, by the way.
OK now this is the question.
I asked Ashley earlier.
What's holding you
back from doing this
and what would it
mean for you to fail?
Everybody here has a reason
why they haven't already
launched this course.
Some of you might
have already launched
and it was not
successful, so I'm
hoping that if you're already
launched a course that we're
going to be able to help you
to workshop it and retool
it and release it
back to the universe
and get you some real results.
I know some people.
Launched a course
and it's doing OK,
but they're selling like
lifetime 40, 40 seats.
That's not a lot.
That's not going to be able
to allow you to go to Fiji.
Right, so one of those instances
was, I'm like, oh, gosh,
I wish you talked to me before.
I want to help to you.
I really would have.
So I'm going to just
ask a quick question.
OK, no, I'm going to
ask a poll question.
I'm going to create
one right now.
Wow, OK.
It's going to go
through her face.
Have you launched
a course before?
Choice one.
Yes choice to know.
Multiple choice.
OK save.
OK do you guys see the poll?
Let me launch it.
OK a poll just popped
up, it's called untitled,
it's professional.
Ooh, look at that.
Hey an old dog can
learn new tricks,
the first poll I've
ever created and Zoom.
Look at that.
I can walk, chew gum and do a
presentation at the same time.
Amazing OK, look at that.
All right.
So it seems like
a handful of you
have 18 of you have
already launched a course.
I'm going to take a break.
I must have to share
right now, and I'm
going to talk to you
about the people who
raised their hand who said Yes.
Did anybody here have
a successful launch
if you had a successful launch?
Raise your digital hand right
now, go down to reactions.
Click on that thing and then
at the bottom of reactions,
you'll see a Raise
Hand function.
So there's Matthew right there.
OK, let me just bring
up participants.
It's a question here.
Can you define success?
You define success.
OK you get to define success
if you consider successful.
Raise your hand.
That's it.
All right.
So we'll go through
this really briefly
because I want to
derail everything
that I have planned for today.
But Matthew, really
briefly, what did you launch
and how was this
successful for you?
I launched a light room
training photography
kit for professional
storytellers
to learn to process
images quicker,
and my success was
getting, I guess, max
15 people signed up so far.
Aside from the private
links that I sent out
for private beta testing,
so it's a small success.
It's been a learning journey,
but every bit of learning
is like a fresh take to
learned something new.
So, OK, quick question how
much did you charge for this?
Read the listing charge
was $50 50 US dollars.
Perceived value
was, I think, 100.
So OK.
All right.
Very good.
All right.
Hey, I see somebody
here, Christine.
I wasn't sure you're going
to make it Christine.
Loser? how are you doing?
Good to see you.
Good how are you?
Good so you finished
your meeting?
I did.
I was teaching a course.
Yes, of course.
Of course you're
teaching a course.
OK, so Christine,
what did you launch?
So I'm cheating in
some sense because I
teach as part of a
university, but I
was hired to develop an
entire business curriculum,
and the one I'm most proud
of is a strategic brand
Grow with Me course.
So it's been taught to
maybe 300 undergrads
over the last four years.
I have a question
for you, Christine,
I know you're busy with
the Minerva school.
Are you going to
launch your own course?
I'm curious.
Probably not.
But maybe I get a sense I should
have asked you that via DM.
OK, I feel like this
is interesting to me.
I would be very picky and I have
really, really high standards
in the kind of tech I
would want around it.
So I find that to
be a struggle when
I think about doing
something on my own
without the support of
an institution behind it.
Is that perfectionism?
Yes could the MVP be enough for
the perfect Christine loser?
Could you consider it?
I don't know who I
would want to teach her
what I would want to teach
them outside of the structure
that I already have.
But I do feel like I'm being
pushed a bit here in a good way
to open up the question.
No, it's a good question.
OK, I'm not saying
stop attacking me.
I like it.
OK Christine, thank
you very much.
All right.
Next up is Kia.
Kia, what have you taught and
what has success meant for you?
Um, well, I talked to
things because in my agency,
I teach social impact
marketing to different cities
and different development
agencies and its success to me
because they were able
to produce results.
So some of those
cities that I taught
are not COVID free because
of the way that they
did their communication
and crisis communication
and all of these things.
And then the second one
is it's an intensive
it's more for knowledge
based entrepreneurs.
And then I teach them how to
be better creators on video,
so I teach them how to translate
their brand story on video.
So, yeah, just live teaching.
Or is this the course?
This is it's kind of
a mastermind style.
So it's a 12 week
intensive where
I have a course framework
that I go through with them.
OK all right.
Wonderful so we talked
to three people,
we have three wildly
different answers.
This is wonderful.
This is the group and the hands
are getting longer and longer,
so I'm going to try
to keep moving on.
Thank you very much, Kia.
So let me lower your hand.
Next up is Christian
from pixel estates.
Yes, Hello.
So I was a little
different as well.
A different answer.
I actually helped my
wife launch, of course.
And so I've been
trying to get her to,
you know, pretty much
product her expertise
into something she can
sell online and get
that passive income.
So as a videographer,
the producer,
I helped her pretty much.
We transformed our living
room into a studio space
and we recorded music.
Yeah, we recorded a video course
about like stress, anxiety,
depression, self-esteem.
It was like an
interactive course.
And so the thing is, she's a
school counselor, so things
she was teaching
with other students,
she just needed a course and
she did a program at work
with her coworkers
and they loved it.
So we just make that
workshop into a course
and we launched it on.
So it was successful
in terms of that.
She actually listened to me.
We actually did the course.
And she made some money from it.
So yeah, I enjoyed it.
And that's what I
want to do with I
want to help other people
create courses like with video.
So, yeah, awesome.
Awesome So for
Christian, maybe success
is just getting some
respect from the missus.
So sometimes, you
know, I'll take a win
where I can get a win.
Exactly right.
It's all right.
Very good.
OK, let's move on here.
I'm just seeing the
sheer number of hands.
I'm just going to
ask everybody just
to be as succinct as possible.
Asha, I know you've
launched a course.
Talk to us.
Yes monster knows how to create
packaging design that sells
and success to me is
like my first product.
I learnt a lot and how to
create and market and lots
of knowledge base.
Plus, I got 52
students community now
and I'm doing live workshops
in different countries
about the course.
So that success to me and
I made my passive income
almost about K with the cops.
Look at you, OK, launched.
Excellent a sold 52 seats
and got some experience
under your belt,
so now you're not
going to be a first
time course creator.
And you made about
K. So excellent.
All right, wonderful.
So you're 1/10 of the way there.
This is awesome.
Yeah I didn't mean it like that.
I'm just saying 1/10 is
better than zero tenths.
I'm just telling
you it's yeah, but I
could use your help to do what.
That's what I'm here for.
Yeah, thank you.
Well, it's my point.
One, right, ashleigh?
I mean, but still,
there's 15 people
that meant something to me.
So even though it was a small
win, it meant something.
Yeah, Yeah.
Made to go.
I have 200 targets when I
started, but I'm going slow,
as Chris told me.
What is the rush?
Yes, it's in-universe.
Wow it is in the universe.
OK, so I believe.
Kaleka yep, that's OK.
So I usually teach
University and I've
taught for a software
training company,
and then I went rogue and
started my own teaching outfit
and started running
live in-person classes.
I'm bad at math and so I don't
know how much money I've made,
but I've covered my costs for
each class that I've offered
and I've offered.
I think like five or six
separate courses so far,
and my target was a minimum
of two paid students
and I got that and sometimes
as many as eight, OK.
At about a $650 price point.
So, oh, that's a
high ticket price.
OK 650.
But it's nice.
OK, Yeah.
Yeah so yeah, it's been good.
Well, congratulations.
OK, so I'm going to
just keep moving on.
Thanks for sharing.
And then next up is Nora Nora.
Hi, everybody, this is Nora.
I'm actually a newbie.
I met Chris on Clubhouse.
So really happy to be here.
So I saw, launched
and sold the course.
Find your voice by
speaking on Clubhouse
and I serve immigrant women.
And so I just noticed
I have a regular room
that I run on
clubhouse, and I noticed
that there were so
many people that
kept coming each Wednesday.
So I just decided to
tell them that I'm
going to do this course,
although I wasn't even
created yet.
And they bought it.
So I created it and I
sold it, so I did hybrids.
So it was some of them were
live, especially because they
had to practice with
me in my clubhouse club
and then the principle of it.
Some of it was recorded
and it was a success
because I've made
whole bunch of money
and it wasn't even part
of what I usually do.
I just noticed that there
were people kept coming
and I just thought,
OK, they kept
coming because they
wanted to speak,
but they weren't speaking.
So that's how I have now,
how I solved their problem
and monetized to.
Beautiful, thank you for
thank you for sharing.
Yeah, Thanks.
Thank you and welcome.
Nice to see you.
OK, so next up is Connor
Connor, what do you got for us?
Hey, I'm also
cheating a tiny bit
because I've been teaching
at the college 3D art
and been teaching
that for a few years
and since the
pandemic went virtual.
And so I feel like
there's no need
to be being paid by the hour
when I have so many students
and I could get
paid by the head.
So I'm just trying to
transition that over.
But my success is that now I
have a community on Discord
with a lot of my alumni and
many of them are getting jobs,
and I have a large
list of testimonials
to back up how
responsible I am for them
starting their careers.
So I'm like, very,
very keen on that.
Wonderful anybody that teaches
someone where they can transfer
their knowledge into a job, a
career, a client or something
like that.
That's the best of
all learning outcomes.
So good for you, Connor.
OK, thank you so much.
We have three people left.
Next up is Abdullah.
Hi, everyone.
My name is Abdullah.
This is actually
my first pro call,
and I'm really happy to
actually be live with you all.
I'm another
University professor.
I've taught for four years at
the University of Washington,
human centered design on both
the undergraduate and graduate
level.
And my biggest success is
for my graduate students
that were actually working
with actual clients.
So we sort of ran a tiny agency
where they delivered things
to Microsoft and T-Mobile
in the city of Seattle
and things like that.
Thank you.
Awesome awesome.
Welcome, Abdullah.
OK next up is Carol.
Carol, what do you got for us?
Hi, everyone.
I have one key signature
course that I launch,
or not all the time, but
over a period of time
it's called self-mastery.
Conversations that
convert the most
people I've got onto it
at any one time is 23,
and it's aimed at female,
introverted coaches.
But I do also have men
who come on it as well.
Very nice men.
Wonderful OK.
She's clear about her market.
Congrats on that.
OK last but not least,
is Ryan, and I'm
going to ask a new question.
I should have put some
parameters on the question.
OK beautiful.
Ryan McPherson.
Good to see you.
Bye, by the way,
and always see you.
Go ahead, Ryan.
What you got for us?
I'm in a similar boat.
I have taught 18
courses, 10,000 students,
but it's been across
four universities,
so I'm really excited
about this call.
OK, very good.
So you have not been able to
productized your teaching yet?
I've never, I've never I've
never taken that journey.
No, but I'm really
excited to do that.
Can we make a commitment?
Can I get a commitment
from you today?
You know where it is going.
Your friend, your
friend Jill is going
to thank me for this later.
Let's make the commitment
today that whenever
this part is done,
you're going to launch
your first ever product.
Are you putting a date on it
before the end of the year?
I thought that's generous, I
was going to say two months,
but OK.
Yes, before the end of the year,
teach, I teach communication,
communication.
So everything from
public speaking to mass
come to a large array
of mass communication
and face to face
communication topics.
Yeah, Ryan, it's
actually pretty wonderful
because I've heard his voice
like one word on Clubhouse.
The voice is even
more booming and deep.
And so, Christine,
you and Ryan probably
should connect because you
guys are both teachers.
Actually, there are
many teachers here
from universities and colleges.
I think it's wonderful that
there are so many teachers.
I was a little
surprised, to be honest.
OK, I'm going ask a
new question right now,
and I just want to see now.
OK so OK, right?
This is one last hand here.
OK, Ryan, go ahead.
Go and share with us.
Hey, there, yeah, so I
did content marketing
for outdoor adventure athletes
and creative professionals,
and that went really
well. got six participants
and went from $500 per
person to $1,000 per person.
and now I'm pivoting
towards content marketing
for nonprofits and
social entrepreneurs
to use storytelling and
engagement to increase
their awareness of their cause.
Wonderful OK.
More teachers.
OK, now I'm going
to do this thing.
Has anybody here launch
a six figure course?
I would love for you to raise
your hand now, if Ari was here,
he would be able
to raise his hand,
but he's the only
other person I know.
OK Lee Hanson has recently
crossed that threshold.
Congratulations, and
that is very, very true.
That's right, everybody.
Right?
in two weeks, I think it's
over $120,000 right now.
It's growing every day.
I get notifications.
Look at that.
Look at all those happy hands.
Yay ok?
Anybody else?
Anybody else?
Ok? so that's the goal here.
Nora raised her hand.
Who?
now, says Nora, I'm
raising my hand.
You have done six figures,
yes, so shooting for seven now.
Well, look at you, ok?
You and I will have to
connect after this, for sure.
Woo when she said earlier, she
made a whole bunch of money,
I'm like, how much is
a whole bunch of money?
Now we know it's got a
couple of zeros behind it.
Excellent congratulations.
OK, thank you.
Yeah, of course.
All right.
So let's get back into
this and let me share this.
So that's the whole point.
Today, I want to be able
to help you guys make
some money while you sleep.
That's that, at
least, is the concept.
OK so if you're a teacher and
you've taught in university,
you already have a head start.
This is wonderful.
So maybe some of
your constraints
is fear knowledge
like you don't know
what the steps are and
just maybe belief that it's
going to work out ok?
And now we're going
to take the other side
to this question,
which is what would it
mean for you to succeed?
Like, what would that
mean for you personally?
And I'm not talking
about finances here,
because what we're
talking about six figures,
so what I want to have you
think about is the emotions.
How are you going to feel about
yourself, what does it mean?
I mean, sometimes I hate
to say that some of us
are motivated to prove other
people wrong, myself included.
So what it would mean to me
is to prove all the naysayers
that they're wrong.
That when they said
it couldn't be done.
I said, watch me.
That's one reason.
Maybe it's just like, you
know what, you struggled
in a lot of other things,
this is the one thing
that you have control over.
That you can write what
that means to you there,
and I want you to spend time
really thinking and writing
about this because this
is going to keep you
through the dark days.
And they're going to
be dark days ahead.
I'm not a weatherman,
but I'm just
letting you know they're
going to be dark days ahead,
for sure.
I'm not a meteorologist.
So what would it mean to
you personally to succeed?
Confidence, accomplishment.
just creating some
breathing room, maybe.
Because the Bills are tight.
Maybe it's about having
a backup plan in case
plan A doesn't work.
And some of you work for
people and maybe this
is dipping your toe into the
world of entrepreneurship.
Maybe it's to finally
realize one day
that all this stuff
that you've been doing
to help other people
like Nora actually
has value in the world.
Take a moment to write that.
Think about it, feel it.
If it doesn't make you
feel warm and fuzzy inside,
keep thinking about it.
OK I'm going to go into
the next section now,
this is actually part two.
This is a chapter 2 now
kesey, who is tracking along,
you'll see this kind
of grid paper thing.
This is how you'll know we're
in a different chapter now.
OK this is the overview I was
going to call out doing math,
but nobody wants to do math.
Oh, Yes.
Sorry about that.
Live transcriptions
are available now.
OK, so we're going to
do the math, right?
So in order for us to launch a
course and earn 100,000 a year,
you're going to need
to generate $10,000
a month to be able to do that.
So I want you to become obsessed
with this number 10,000 1,000.
And I've explained this
before by to do it again.
In case you've not
heard me say this.
The reason why it's not.
We're not taking
100,000 dividing by 12
because a the math
is a lot harder,
but b, we want to also
be able to give ourselves
some breathing room in
case we don't hit it.
We have some extra
space to make up for it,
so we have another two
months to hit our number.
But if you can focus on
making $10,000 a month, if you
succeed every
single month, you'll
make 120 k awesome celebrate.
But we're just going to keep the
math simple by doing it in 10.
So for Nora, who wants
to make seven figures?
Her number is going
to be a lot different.
So her math is going to
be a little bit different.
But the math still applies.
Just divide whatever
number by 10.
Now there's no stopping you
from taking this formula,
developing a course
and repeating
this across multiple products.
And then being able to generate
many, like mid six figures now
mid to high six figures, you
could do this over and over
again.
And so I've broken it down
to this when I talked earlier
about the ecosystem.
There are a few ways
to make money teaching.
And I'm going to
break them down here.
There are probably more
than I'm not thinking about,
but I just don't
want to overwhelm you
with all the different ways.
And I listed him in this
very specific sequence
because this is how I want you
to start thinking about it.
There are live workshops.
And many of you are doing
workshops right now,
but the problem
with live workshops
is there's the limit to how many
students that you can take on.
And it's not as scalable
and you're still
selling your time for money.
But there's great things about
workshops, you get feedback
and you get to see faces,
and it's wonderful.
And you can work with people.
Things can be
interactive and dynamic.
The next level down
is recorded courses,
so I want you to get into
this idea in this mindset,
we're going to prototype
every single thing.
We're going to
prototype the prototype,
if you can believe it.
And then once we feel
like we got something hot,
we feel confident we know
what the problems are.
We've had many opportunities
to iterate and test our ideas.
We're going to go and record a
course at which point in time
you can probably do on your own.
Or you can enlist many of the
videographers and the people
who make courses video courses
in this group, probably
in an area near you.
We have people from
all over the world.
I'm sure there's
going to be a person
within a reasonable distance
who can then travel to you
and help you record and
produce your course.
Mm-hmm OK.
When you do your course and
you teach the many people,
it's totally scalable.
This is the passive income
part because while you're
doing one thing, you
could be earning money
against another
thing you're going
to get people who are
going to ask, well,
is there support
for this course?
Are there other students
who are traveling along
with me on this journey?
I'd love to learn from them.
I'd like to get additional
insight and answer questions
or get my questions answered.
So then the private
coaching community comes up.
I'm sorry.
I bet private coaching is one
on one and then the community.
So private coaching is probably
your most expensive thing,
it's the thing that
scales the lease, right?
So it's one on one.
Sorry, I have to just
check my calendar here.
My phone is ringing.
I'm oh, my goodness.
I have to end this
call, somebody
is telling me I have
to be somewhere else.
OK, so I'll end this thought.
So private coaching
is one on one.
It should have your highest
rate because you can only
do it for one person.
And then there's the
community aspect,
which is the pro group here.
So to get not to get
too meta, but there
are people who are going to
want support and community,
and the last part is templates.
The templates.
OK maybe also group coaching or
do you get in private coaching?
Yeah, I guess that's a hybrid.
The bigger the group, then
it becomes the community.
So at some point it no longer
feels like group coaching,
and it feels like
community based coaching
and which is what I believe.
This community to be.
So that's what I'm calling it.
Let me just tell
Tom, two minutes.
OK And then you can
create templates
so as your community grows and
your teaching experience is
like, oh, they need
this and they want that,
and you can create very low
cost templates and files
and actions and
things like that they
can use in support
of everything else
that you're doing that extend
beyond the original course.
And all of that is going
to make up your 10,000.
OK, I'm going to just share with
you, my mouse just disappeared.
Are you ok?
I'm sure.
Does the book come,
come into this, the book
as I'm watching my
book this month?
Yeah, I didn't cover
every single thing
because there are other
things like sponsorships
and corporate partnerships
and affiliations
and all that kind of stuff.
So I would consider
the templates part
of maybe the book part
like miscellaneous.
I'm going to just use that as
a catchall for lots of things.
And I would also sometimes
think about the book
as a lead generation source
to not necessarily a revenue
generating one, but that's
a matter of strategy.
A lot of instructors these days
are giving their book away.
You pay for shipping
because they
know once you buy
the book, you're
used to whipping
out your credit card
and now you have a sense of
what the instructor does and you
fall more in love
with the teacher.
So maybe we can put
it under templates,
and it's a good point.
I think that was aura
that was speaking,
so I want to think about that.
So your goal is to get
to $10,000 a month,
and there's lots
of ways to do this.
OK so I only listed
the top four here
in terms of what
I'm thinking about.
And so one thing
that you want to do
is say, OK, what percentage
is each one of these
is going to contribute to
your $10,000 a month goal?
And I'm really thinking about
this is not as a course,
but an ecosystem, right?
So if I go and type this in,
there's a spreadsheet here.
If I type in 50
percent, well, we now
know that the workshop needs
to generate $5,000 of revenue.
And it's like that
and you can wait.
Wait, this in
which way you want.
If you really like, I
want to do it automated.
I want to do course.
I don't want to do coaching.
I don't want to do community.
I want it to really be about
the course and the course,
is going to have to
carry the weight.
OK, so the simple math
is something like this,
and I'll just run through
it really quickly.
And when we pick this call up
next week, I'll start here.
OK, there's the workshop
price, the number of students
and the frequency in
which you do it per month.
And that's going to
determine how much revenue
is going to be generated
by the workshop
and in the course is
going to be the course
price times, the
number of students
that you hope to
sell in a month.
Unlike the workshop,
which is live
and so there's a
finite number of them,
so if you want to
make more money,
you just increase the
frequency, or the number
of students or the price.
Any one of those
variables that go up
will increase how much you sell.
So we jump down to coaching,
it's just your hourly rate
times, the number
of clients that you
want to take on in a month.
And so you can
figure that part out.
And the last one is community,
which is your monthly recurring
revenue, write your monthly
rate eight times the members.
So if it's $50 $75 a
month, the good thing
about the community part
is it just keeps building,
as you know.
It's predictable income.
OK, so let's look at
some examples here.
So here I have a spreadsheet, so
if I teach a class or workshop
for $100 and I sell 50 seats
and I'd do it twice a month,
that alone will get
you to $10,000 a month.
And this part is interactive,
I could change it,
so if I wanted to
change the units down,
I can only teach 10
people at a time.
So if I charge $500
and do it twice,
then I'll get to
my number again.
So you just keep playing
around with these numbers
until you get to a place
where you feel like that
sounds pretty good to me.
So here's another example.
Of course, you reduce it.
I can only teach 25 students,
but I can teach once a week.
That'll get you to your number.
So as I go through this, you
can see on the spreadsheet,
if I just do the math,
it can look like that.
And so you can easily do more
than six figures or $100,000
a year if you just play
around with this until you
get to where you want to land.
So these are just
numbers I just lugged
in here so that you can get
a sense of how the MathWorks.
And I'd love for you to
be able to play with this,
so I'm going to share
this spreadsheet with you.
After this call,
it's in keynote,
and all you have to do
is change the numbers
and your total will change,
and I'll add it up for you
automatically, ok?
And I'm going to take
a quick pause here,
because I have to actually
run because I'm actually
late for a podcast, right?
So that's what you
want to be able to do.
And next week we'll
get into the blueprint,
I'm going to teach you about
how we're going to do this,
how we're going to launch,
it looks something like this.
It's actually a
kind of complicated
in a diagram, but a promise.
It won't be complicated
when I explain it to you.
OK, so we're going to
prototype the prototype, which
is we're going to
run a prototype MVP
workshop before we actually
launch the workshop, which
will then allow us
to create the course.
And I want to do it this
way together with you
so that you don't feel like, Oh
my god, I'm such an impostor,
or you work on
something for months
and you sell four copies.
And that would be
dreadful, in my opinion.
OK, I'm going to stop the share.
I have to run everybody.
I'm so sorry.
I'm going to stop
the recording here.
And Lee, if you want
to hang out with.