OK, so the way that today is going to work is I have a deck and then there'll be a part in this deck where you're going to need to do some work and we'll circle back on that. I've timed this up before. I could do this if I go really fast in about 40 minutes. And I don't want to go that fast, so it might take a little bit longer, but I did time it out. OK and included in this, this talk are a bunch of resources. So if you need those resources, just let me know later. I'll be happy to give them to you. So some of you are still on the fence about why you should do content marketing, why you should go on Clubhouse or an audio only platform. And there are some issues with the platform in itself, but really, it's an opportunity for you to just to create your brand, your identity and create an experience for your potential clients and your community in a way that they can get to know you better and in spending the last three or so months on Clubhouse. I found that it to be a unique platform that's designed for people to connect with other people like real people. And so if you want to have unbeatable relationships, if you want to have an unfair competitive advantage to be more connected to the people that you serve and genuinely help other people, this is the talk for you. If you build community, this is it because community or an audience is greater than customers? We talk about this a lot. Customers are transactional. They pay you. You do something. The relationship sort of ends there. And the reason why I think so many people go to bat for us is because it's a relationship. It goes beyond. It transcends the transaction. OK, so naturally, you're going to be sitting there thinking, Oh my gosh, how can I do this? I already have a really busy schedule like, like, say, for example, mow isma. His whole thing is like, dude, I'm heads down, man. I got clients I can't deal with. I got projects I don't know how to budget for what am I going to do? How am I going to be doing this? So you'll see him go in waves like coming in and out of clubhouse, but. I'll make an argument for you a little bit as to why it's an important thing for you to do something, I said to him the other day that I think hit him pretty hard, which is if you're so working, so busy working behind the scenes, then you're probably sitting there not being seen. Because you're behind the scenes. And so you constantly have to manage this thing about creating content, being an authority while managing the work. And we've done this live on Clubhouse before. The essential work is the work that puts you out in the front because it's the work that only you can do. So we have to start to learn how to delegate this other work so that we can be out front. OK, so naturally, your resistance to this is I don't have any more time. And then the biggest one is I have nothing to say, like, what am I going to talk about? I'm not an expert on anything, I'm still learning. OK, and then where to start, where do I start in all of this stuff? And in the last one is it's too complicated. There's too many things going on. I can't do this. I can't. I can't, can't. Well, I'm here to tell you. From from one introvert to another, if you're an introvert. You can do it like the Home Depot logo or slogan says, you can do it, I'm here to help. I'm here to help you. OK, so today's agenda is going to be broken into a couple of parts here, like five parts, mainly one two three four five five parts. And so that's just to let you know that there are five main parts of this. So you can track along. OK that was just the intro that I did there. And so the first thing is, the reason why there's a fan there. It's a visual pun because we want to go beyond customers. We want to build hyper fans. We want to build raving fans. Ok? and this is a favorite quote of mine from Peter Drucker, who's also known as the father of management, thinking, business management, et cetera. A business has only one valid purpose, which is to create a customer. And so that's what we need to do. need to create a customer for what it is that we do. And it sounds strange that you can actually create a customer, so let's get into it. Another thing I love sharing or saying with you all is like good companies have customers and great companies have fans, fans and the kind of fans we're talking about as defined by Kevin Kelly in his article written many, many years ago, 1,000 true fans, which has been the source for many people who write about community. So I suggest that you all, if you haven't done so, it's pretty quick read. It's online, it's free, it's on his website. He was one of the founding editors of wired magazine, so he knows a thing or two about technology, and he defines it really simply a super fan. Or a true fan is someone who buys anything you make. And they're willing to spend money with you. OK, so they're willing to drive 200 miles to see you back when we can see each other. They're going to buy the book, the e-book and the audio book of the same book. And they would buy the best of video compilation of the videos that you already give out for free. And that happens, it happens all the time and due to site like a real example here, my friend Johnny Earle, a.k.a. Johnny cupcakes, people out there literally buy every single shirt that they've ever designed. Like over 3,000 shirts, they're willing to camp out overnight waiting lines, days in advance of a drop. They're willing to go on a scavenger hunt just to find exclusive drops from Johnny. And this part is crazy, you know, you have a really strong brand and tribe and community. When people are willing to tattoo your logo on their body, to make it permanent, to express their love for what it is that you do, it helps if you have a really cool logo to like an icon of mascot like Johnny does. And for us and you guys all know this, that people in our community and you may be one of these people are willing to amplify and share as soon as we make something you can see. There's a gentleman named names to our Pete, and every time we have a clubhouse room that he connects with, he'll make a graphic and an animation. He'll put it out there. He put it on other platforms to the point in which some people think, my god, is he spamming us for chris? And he's just doing it out of pure enthusiasm, and then people don't regularly donate money to us from all different places. They become sustaining members. They'll back our Kickstarter projects. So some of you who are thinking about launching a book or a course, you got to build the community first. It's in that sequence, ok? And don't take it from me. Take it from Seth Godin when somebody asked him about, like, what they should do as an author to build a community. He said, don't write the book, build a community first, then write the book in that order and you get to enroll people in your mission. You guys know what our mission is. And they volunteer to help you in all kinds of ways. Because reciprocity is at work, you've done something for them. They feel it in their heart, and they're going to do something for you without even you asking for it. And so they help us look out for Pirates and also brands that are very similar to ours and then they flame them. That's not what I want them to do, but that's what they do. OK, so there's a couple of simple things, and I love this simple idea because you can remember this and it looks like a tomato slice of a tomato because it was tied to Heinz ketchup. I'm not using it anymore, but there's something from UX design, design thinking that you can use if you want to screen capture this part and just remember these five things if you want to build an amazing user, experience customer experience. These are the things you just have to know, right? One is this is what they expect. No me to anticipate my needs. Make my life simple. Look out for me and then reward me these things we think about all the time here. OK, so Naomi is a pretty straightforward one, right? Who is your audience? And there's an exercise that you will want to do, which is to build a profile user profile. A customer profile that not only just includes the demographic, but the beliefs, values, opinions where they get their news entertainment from. And what solutions are they actively looking for? Any time you try to sell something to someone, if you want to charge more money, you need to know what big problem you're trying to solve. So I asked Matthew zucchinis about this, like if you had to talk about the value photography without talking about the image quality. How would you talk about it? And he came up with a bunch of ideas, but they're a little abstract and esoteric, and I want to ground it. So when you can solve a big problem for a client, you're going to be worth more. In order to do that, you need to know who they are and where their gaps are, and you're looking for a big gap. You're looking for a big problem to fill. OK, so I'm getting ahead of myself here, so how you anticipate their needs? You've heard me talk about this before. There's a video on this about mind walking where you imagine a day in your customers life. Walk in your shoes and think about that. This little exercise. What? what jobs are they trying to get done? And then what gaps exist between the job that they're trying to get done and the result that they want? That's where your opportunities are. So if you can build that bridge from where they are to where they want to be, you've created something meaningful for them. And there's this book it's called, but I'm not an expert, it's not a bad book. I'd give it like a 7.5 out of 10 for Mira. I don't know how to say her last name, but codon. And this is the thing that everyone says all the time. But I'm not an expert. I don't have anything to say, Chris, but we'll read the book. She has a bunch of ideas there to help you. And one of the things that she says is just answer the frequently asked questions that people keep ignoring. Back in 2014, when we search for brand and what is branding on YouTube, there's like one video and the rest of the videos were about personal tattoos and hot iron on a cow. So you see, there was a gap there, and we're going to fill that, so we're going to keep doing this. And that's how we get known. That's how we create value for our community. There's another way to look at this. Which is the brand commitment ladder by Marty Neumeier in his book brand flip, and there's four rungs to this. Satisfaction is at the bottom, you just do what you say, and if you go beyond that, you delight them, and when they really feel like they're part of the community, they're engaging with you. But the best one is empowerment. Empowerment, so empowerment has what is it, five parts to it, and you'll recognize this a little bit when I talk about Clubhouse specifically, and these are things that we think about all the time because you the future pro, I want to empower you to do what you need to do. So I'm thinking about how it can help you grow personally to give you emotional support to help you achieve business success. It's important, but it's not the only thing that this group is about a social status. What can I do to shine a light on you to help pull you up to? To make you feel like you belong and to help you feel fulfilled? And by the way, as I'm talking here, if anybody has a question, as long as you're in a relatively quiet environment, feel free to unmute yourself and just ask this is meant to be interactive, so I forgot to mention at the top. OK are the next part is some clubhouse fundamentals, so whether you're a pro or not, and if you have other ideas, everything is changing and growing all the time. So feel free to like, make some notes and then we can discuss it. And I could take a break after this part if you want to talk. OK, so on clubhouse, people can't see you. So how the heck are they going to figure you out? Well, what's your identity? Your identity is mostly composed from two things or maybe three things, but it's your voice. Your voice is your brand, your voice is your signature. How you sound, the words you use, the warmth, all those kinds of things that they feel in your voice, that's how they're going to connect to you. And so your voice is the thing that transmits to things, your stories. Excuse me. Your stories and data points and your tone, and of course, if you have a point of view, that's going to really help because we want people to take a side to make a stand. And it's composed also of the rich life experience, so we have to mine our stories, our backlog. Oops, sorry. You remember this conversation I had with Christine Lucier about what the hell is branding? Well, branding, you can sum it up this way, it's impression management, and so you're creating an impression on another person, and we're mostly talking about personal brands because this is really focused on as an individual versus your company. So if you have company related questions, I'll be happy to answer that, but maybe on a different call. So this is really about you and what you're doing and how you're standing out and what you're doing to make a difference in the lives of the people you serve. OK, so at the very beginning is you have to really take your profile, your bio really seriously, and a lot of you are just throwing images together just cause. As it's convenient. And this is your first impression, you know what they say about first impressions. And people make all kinds of decisions based on their prejudice, their bias about who you are. And if they like you or not, instantly. And so if you haven't done so, it's really going to help you if you have a professionally photographed picture that looks like you today. One of the things I'm always bothered by is like, I see one picture and it's like, when was this taken in high school? You don't look anything like this. The problem later on is once COVID is gone, people are going to see you out in the real world. They're not can even recognize you because you're making yourself unrecognizable. So in the book relationship marketing Mary, she talks about this, she said, make sure this is a relatively accurate reflection of who you look like today when they see you in a video, when they see you on stage, you want to be able to connect that way. So think about this picture. I have some tips about this. Of course, you heard me say just before simple background. I is looking at camera. Make eye contact with me if you can, you know, crack a half smile or something. Maybe not a full smile, but. You give the people that warm feeling right, so you have to think about this a lot because you're making the same judgment, believe it or not, when you look at other people's profiles, ask yourself what? What am I deciding about this person? What assumptions am I making? And then turn that around on yourself? You know, are you are you playful or are you? Are you seriously stylish or you comfortably cool, fun loving? Are you a deep thinker? So show up for this picture, I mean, I remember in junior high, it's like picture day was uncomfortable and I was not always paying attention, so that's a picture that goes in the yearbook. Not always a great moment. And so here's a bunch of portraits, look at these portraits and these are done by an amazing photographer I had the pleasure of working with. His name is Zev Smith. I'll show you his name in a second. But still, each one of these things, it says something about the people. That's his information, and then you don't have to go Black and white. You don't have to go high contrast, edge lighting. You can go super colorful like. A miss, Jill Greenberg. And these are portraits from, I think, a Google project that she was doing, so a variety of faces and personalities. Now we've seen some of these photos to on clubhouse, and they're super vibrant, so maybe they say something else. And I think for a technology company having like this brilliant, rich saturated color maybe makes them look a little bit warmer than that, maybe they want to be or the way that they're perceived. So if you want to look up Jill Greenberg to get some ideas now, she has a variety of photographic styles, but you can check her account Greenberg. OK, the next thing that's really important, you have to work on this and you can see it as you can see the moderators and how they have a really interesting two or three line bio. Now, just remember when people are scanning your profile, they only see the first two or three lines. And so make sure that's enough there to really hook them in. And the exercise I recommend you guys doing is your two word brand really work on that. And it's not going to happen overnight. There's some wordsmithing, there's some soul searching, some introspection that has to be done. You might have to talk to a couple of friends and like, no, you're really this kind of person and your friends see you much, clearly much clearer than you see yourself. So for me, I put it out there, and I actually begin my introduction this way. I'll say something like if you're new here, if you don't know who I am, a lot of introvert with a really big mission, which is to teach 1 billion people. How to make a living, doing what they love. Also, ruthless moderator. OK And then that's what you would put out there recently, I'm playing with another line that I'm working on. Maybe it's a little silly. You tell me later on, you know, because it came up in one of our clubhouse calls, they say, I'm the Magic Mike of clubhouse. Instead of dropping clothes, I drop knowledge. I feel free to make it rain. OK, so that just expresses my personality, and I think it was sanna who said, like Chris, you're weird enough to get away with that. So OK, I accept that. OK so think about your two word brand, loud, introvert, radical pragmatist, thoughtful prankster. Just pick someone's curiosity to get them to expand. This is really important. Now the next part, you all need to work on a little bit here, OK, which is OK, I like your picture. You're an interesting person. You got me on the hook. Where is this going? Well, you're going to need three points of social proof. Three points, if you have more fantastic, but you need a minute at a minimum, three points of social proof. And if you're unfamiliar with that term social proof, it's from Dr. 9's book influence the power of persuasion or it's called persuasion, the power of influence, or I don't know, forget what it's called. Maybe it's called the influence, persuasion, persuasion. It's called persuasion. Thank you. Well, you see how well I've memorized that book social proof. We rely on other people to tell us whether or not this thing is good or not. Rotten tomatoes. Zagat reviews something certified. You know, you you oh, you went to Harvard Business School. Oh, OK. So some of you are highly educated, you have a master's degree, you have a PhD. Put that in there, if it's relevant to what you're doing today. If you studied under some of the famous a big name, you notice that people on Clubhouse like, oh, I had xyz as my mentor. And then you're borrowing from their cloud. If you've been published in any major magazines or books, peer reviewed papers, that kind of thing, if you want any notable wards or wards that sound notable. If you receive any kind of certificate certified neurolinguistic programming coach, whatever, you know, something like that. And then you do that, the verbal version of the local quilt, which is a bunch of brands or clients you worked with or big names that you've worked with or worked under. So those are things that you want to put in there. So, Mo, I'm curious, I'm curious, Mo put you on the spot. Can't we see you right now because I'm sharing the screen? What are your three points of social proof? Let me pull up my clubhouse. You should know these without pulling them up. I know I can pick on Mo because Mo said, kill my ego. So one million plus combined views across client videos, National Communication Association award winning scholar and published academic author. So what I have. Published where? Oh, I didn't write it, but social psychology journal. That would help. Yeah OK. OK, now and then I have entrepreneurs and personalities featured in our video and I wrote you, Gary NFL coaches. Joel Hilgert. Things like that feeding off the cloud of all. Yeah, and that's what you do. So each and every single person here look into your own bio like fudge. What am I going to do? Well, here's the thing you don't you may not know this, but I get contacted by a whole bunch of these types of people and they say, do you want to be featured in Fortune magazine money? Ink, whatever, and we help you get articles written about you. And people are really lazy, so if it says something like featured in Fortune magazine or Harvard Business review, if your name is mentioned in it, even in a scathing review, people will do that. Others will not look it up. So if you get a PR agent, if you work with one of these authors who write articles on you about you and you pay them, it's a pay to play model, you will be featured. Now it's a little different when you're featured in the actual physical magazine versus online, but doesn't matter again. People do not look this stuff up. Chris? yes, I'd like to add something very small that you helped me with, and I've heard you talk to other people as well. Ok? when we talk about ourselves, particularly with the social proof and even the first two lines, when I first wrote it, I tried to be really witty and really smart with my language using $20 words and Chris read it and he was like, what does this mean? And if our responsibility is creative entrepreneurs, people that are helping with branding and social and identity, if we make our bio too complicated and it's almost like self-serving, then no one's going to understand. So a question is like that you want to ask yourself, like, what do I do for someone else? Bones, similar to how Blair ends, explains it when he says your positioning statement, he's like, cut the fluff. So it's like I do videos for entrepreneurs. And of course. And then when Chris tweaked it for me more and more, I tried to get rid of more and more fluff and more and more big language. So sometimes it can be hard when you're in your own bubble trying to make yourself sound cool. So maybe get your PPP on there without any biased questions beforehand and just tell them. Read this what do you understand? And have them give you raw feedback that way, just a point of clarity there that I struggled with and then needed help from somebody else reading it from the outside. Thanks for saying that. And since I've now stopped sharing, I can see all your hands up now. Mo, I've made you the co-host of this call. And so as people raise their hands, will you just call on them and let me know so that they can talk? OK, so I see now Richard's got his hand up. Rich, what's your question or comment? So the clubhouse vibe, in my opinion, really circulates around how many billions or millions. And all that stuff, people have in their bios, which in some ways for creatives seems like disadvantageous. And at the other. And the other side of that coin is we'll probably find the people we want to work with. But it's all about money, and I see it all the time I'm selling. I went from, you know, taking the trash out to a millionaire in a year, and it's just it's really annoying. OK all right, the question the question is the question is if you don't have that kind of financial, you know, not status, but success, you know, where do you go there to be appealing if your audience is hopefully high ticket? Yeah, good question. I personally find all those like how I built figure businesses thought it while I was sleeping in college. I find them ridiculous and I like, show me, show me. I mean, what I'm really thinking is, show me, mother offer. I don't believe you at all. You're like barely 23. Come on, please. How are we getting here with some magic numbers? Oh, with 14 other people. Oh OK. OK so but but the ones who legitimately do it, it's a good credential to say that this is literally and if you're not doing it in some kind of flagrant way, it's legitimate, right? And I almost guarantee every single one of you that's turned off by that. If you had done that, you would put that in your bio, too. It's just, you can't put it in your bio. So we hate it a little bit, but there is an alternative. And Mo just tipped you on that, which is what have you done that's significant in your arena. For example, Matthew Ciccone has had his work featured in major magazines or exhibited as part of a museum or an art gallery. So you have different Bragg points, you're just looking for your social proof. You know, for Mo, I would say like a million combined views. It's not like, Oh my god, you know, but he's working on it. So stats engagement, or I help my client go from 4% conversion to 12 percent, and they then turned their business into a seven figure business. You can brag on behalf of your clients. Because at the end of the day, you're the instrument, you're the vehicle to help them achieve their goals. So this is something you may want to talk about, right? And that will work. So those are the social stats that you can use. OK and so now we're going to move to Kedzie. I'm going to put my mic is my lighting is too dark. Go so I have that look in the abaya, though, like, does it say accomplishments? Does it say cloud? Like, what does it say? Is like when I see it in people's bios, I think it's like bragging. So like, how do you like that in there? OK, kasie, do you want to look up my bio? You can tell that you're not average. So no, no, no. Hold on. I was saying I wanted you to judge me. Am I. Am I doing it in a way that's annoying, and then we can figure out like, what's the difference between annoying and ok? I know. OK, so my judgment is going to be somewhat like. And I just can't look up anybody. I mean, so here's the thing you do know me, but I literally had changed my Bye, y'all Last night in preparation for this call. I come to work on this all the time when really am. What's that? I wanted to look at your bio right now. Yeah, go look at my bio, you know? And what we're going to do is if you guys want to after this call, we're all going to jump into a clubhouse private call, and we're going to just look at each other's bios and just rag on each other. It's trial by fire. You guys isn't the crucible. It's all going to be, but it'll be private. Nobody can hear it. I want to share something while kezia is reading your bio for her breakdown. OK, a healthy rule of thumb here is when you're reading someone's bio and you're critiquing it to help with your own. Ask yourself what's the intention behind their profile? Like, what's their goal? So for me, I want to use clubhouse to generate leads, so I want to make it very clear that if a prospective lead is reading it, they have enough information to hit me in the DMs to potentially get on a qualifying call. Your goal may be different, so I would argue reverse engineer, what the goal is that you have on Clubhouse and who you're communicating to and write it for someone who's going for the potential reader that's going to read it. For Chris, it's people that need help with coaching and us, like if we read his bio was like, oh, this is a cool guy. He's a creative entrepreneur. He has the background and he now coaches. Oh, he's kind of funny to Magic Mike. That's nice. I like his personality, so I lean in as somebody who needs coaching. So who are you trying to talk to and maybe try to write it from there, not from their pov, but to help them make a decision? Let's get back to keziah, 'cause you've had a chance to read my new bio. Yeah, it's real long. It is long. It's super long. You know how long it is. It told me it's too long. So I had to delete lines on it. Yeah, me neither. Like if I've got a scroll, like why? Like why? What do you mean? Basically, you have bio envy. I just want it to be in that. Like, I don't want to scroll to find out about you. I just want it to be like, OK, well, next. OK, so right, yours, boom, next, you create content for how the way that you consume. The reason why my bio so long and why I even got longer yesterday because I was sitting here thinking, who the hell is looking at my bio right now? Let me just work on this and see, and I'll just measure. And if it's like, hey, man, your bio is freaking annoying, then I'll change it if it is not working, but I'll try all kinds of things right? So I'm really trying to establish if someone wants to pay me tens of $1,000 to speak somewhere, I'm like, OK, here's my credentials, my bona fides, and I'm just going to put it out there. All right, I'm going to take that. Yeah, that's the way you should do it right it for who's going to read it, not for yourself. So we'll see. And it might change tonight, who knows? Because a lot of times like, I have some free time at 1:00 in the morning. Let me just work on this. OK, let's move on. So then there's Ricardo, and I thought, ivy, did you have your hand up? And then, OK, something happened. So, Ricardo, go ahead and ask your question. Richie I was going to put down my hand who actually I had the same question kind of like, how do you not boast when it comes to credentials? Because I personally hate that. Yeah so you know, your resume. That's how you should do it. Just do it like a resume. I think we're looking at through the lens of subjective criticism versus subjective, like if somebody is like, what have you done in your life? This is what you say. Here's why I went to school. Here are the words that I got. Here's where I've been published. Whatever you have, and because I've been working in the business for 25 years and I've done a bunch of things, my resume, my bio is going to be kind of long. I'll go back there and edit things out. Amy said if you're not puffing yourself up. Who will? Yeah, that's true. But it's not a pump, guys, because I know people don't like that. Creative types, we don't like to talk of ourselves. We don't want to toot our own horn. We don't want to do that. I just want you to think of that as your resume. What have you done? Because we'll talk about this later. People scan to spot scams. We're just making sure you're legitimate. Ok? and I'll go into it and I'll critique somebody's bio later. If we have time, I'll dish on a person. Ok? and I'll tell you all the tricks that you can do. But right now, you just looking like if you want to generate a lead, if you're just standing in the audience or you're contributing to a conversation, people are going to check out your bio. And if you get no leads right now, that's the problem. OK, so there's some creative language, a hook to drive you deeper and then now I need the. That was the sizzle. Now I need the steak. What is the steak? Give me something to bite down on. All right, let me get back into it. No more hands. OK, so we'll continue doing this. If you have Mo, help me out. Scan the comments in the chat. There's like a zillion comments here. If there's something funny, you don't have to say the person name, but you can just say it for me while I'm running this thing, or if somebody has their hand up, just help me out there. OK And then just call on them. All right, so three points of social proof for some of you, this would be really scary. And for somebody like, oh, let me edit it down, let me figure out what makes sense. OK, the next thing that you need to know is like, man, or you who you say you are online. This is what people are doing. This is what I do. I know Kesey and I do this all the time. It's kind of almost like a sport because we think everyone's fake. So we'll go in and look at their Instagram. We'll look at their Twitter is like, oh, oh, billionaire, huh? For followers, I get you. It's a we're always verifying, you know, our scam da up, so. So make sure you're consistent on the different platforms, on LinkedIn, on Twitter and on Instagram. That's usually where people are checking. And so again, if your photo is like, wait a minute, you know, he's got a fake eye and like missing 45 teeth or whatever it is like, hey, what's going on? Like, who are you? How's this? You know, line these things up. You're supposed to be the same person. And I look just like him when I'm checking out profiles, by the way, you and me both. Because it turns into a man and I turn into a Black person. So boom, there we are. We're like, HMM, really, really? Come on. OK here's the other thing that people are like really conscientious of, which is like your ratio between your followers and who you're following. We talked about this the other day and it's like LinkedIn, man, I just want to connect with you. If you don't connect with people, it's just that's your network. That's it. So I'm a lot looser. On clubhouse and I am everywhere else. Right, it's like, oh, I'd like to know you. And the interesting thing is, when other people are trying to figure out. And if you're connected to other people like, oh, well, if they trust them, maybe I trust them too. So it's very different. Think of it is like audio, LinkedIn versus any other platform. So it's not it's not bad for you. For you to follow a bunch of people. Hopefully, they follow you too. And there's a connection there. OK moving on, there's some mystery behind the clubhouse hallway, like when you're scrubbing through, and we've seen this recently, there's been a drop in activity. And quality rooms and big names on the platform. They have their challenges. I'm not a betting person, but I'm not sure how far clubhouse is going to make it. But all the principles that we're talking about will apply whether or not you're in clubhouse or elsewhere. There will be some version of this. So, so here's the thing it's like again, look at like how you find a room with Sam and write down some of the things that you do in deciding what rooms you drop into. Is that the person? Is it the title? Is it the club? What is it? How are you making that decision? OK, so here's the thing, so this is an awesome, clean thing from show your work, I think to be found, you must be findable. Make it easier to find you. So we talked about this yesterday or yeah, I think it was yesterday. I forget my days. There's the three questions that you need to have answered before you host your room, right? So here you go. So Ashwin already made some beautiful sketch notes. On this, but here you go. So what's the one thing you want to be known for? Now you all need to work on your origin story. I'm going to be having a clubhouse call on origin stories and mythology, and I'm going to do it through the lens of pop culture and superheroes. Right, like to give you a tease on this, you know, I'm a Marvel guy, I'm not much of a DC person, but if I ask you something like who are the most iconic comic characters? They just household names, you would probably say mostly DC characters. I tested this on my wife, and she knows a thing or two about comics, but not a whole lot. She'll say like Batman, superman, wonder woman, and then she stops there and she might say spider-man. And that's kind of it. And then I ask her, tell me, Wonder Woman's origin story. She can't tell me she knows Superman's origin story. She doesn't quite know Batman's story. She most definitely knows and almost cries at spider-man's story. So your origin story is the point in your life in which things changed for you. Not like when you were born. When did it all change for you? When did you become you? You have to trace it back to that moment. So for spider-man, some of you guys know he was bitten by a radioactive spider, but that's not when he became spider-man. Yes, you got his powers then, but he became spider-man because he was at a wrestling match and the promoter refused to pay him. And so he was really angry, and then the promoter was being robbed and he asked him for help. So spider-man young Peter Parker says, nope, serves you justice. So that night, he walks home and he sees like police cars outside of his home, and he's adopted by Uncle Ben and Aunt May. And he's like, what is going on? Aunt May's crying. She says a burglar killed your. Your your father. Your uncle. And it turns out it's the exact same person who robbed that wrestling promoter. And that's the night he became spider-man because he kept hearing in his uncle's voice with great power comes great responsibility. So what's your origin story? When did you become you? When did Mo become mo? When did keziah become cazzie? I think about that. The defining moment you need to know that story and you need to be able to tell it, but more importantly. It needs to be repeatable. That means that people can share that story and they know that story. So you've got to work on that, ok? Everybody here has one. You'd have to find a way to tell it, so it's interesting and memorable. Number two, it was like, I hear some good one one, just a comment from Diane Gibbs, which I think is super important and valuable. Scooby-doo that's what she wrote. I have no idea what the context is. I don't know what that means, either. I thought it was funny to point it out. Yeah what? I could do a pretty good Scooby. I can imagine you're talking about origin story, and I think some people are concerned about coming across bio inflated. And Joshua asked a question. He said, what about when your credentials have nothing to do with where you are now or what you are now? How do you go about writing that way? This is an old question. Or is this relative to the point number one relative to point number one? So if he's trying to write his story and and attract certain people, but his credentials don't match what he aspires to attract? That's what I'm guessing. OK, that's complicated. Let's hold on that one. That's the one where I could just quickly answer that. That's like, personally, please help me craft my origin story relative to the credentials I do not have. That's a conversation model. Second question this may be easier. If it's not, we'll move on. How could we prevent these echo chambers with similar people triggering bio inflation? So I'm going to flip this question because I don't think we need to prevent echo chambers, not our responsibility. How do we make sure that we stand out? Without inflating our bio. OK, so we're back to the byo question. It's part of the origin story. No, it's not. These are very different things. Oh, OK. These are very different things. OK, what's the one thing you want to be known for? And what's your origin story and your origin story has to probably relate to the one thing you want to be known for. Your bio is just your resume, your credentials, right? I'm not telling you to inflate those things. but I'm also telling you not to hide from them. If you've done notable work for notable people and you've gotten real results. Don't be ashamed to put it in there. I don't want anyone to walk away with any kind of confusion as to me telling you to write fake stuff or just like, you know, I empty the trash, so I'm a waste management engineer. It's like, no, no, that's all I'm talking about because it only takes one person to ask you one question. And we've talked about this Mo. Here's the thing I want you all to think about OK, if you're on stage and somebody was literally reading your bio, could you stand there with a straight face when somebody calls you on one of those things? OK watch this. I produce a feature film. All right. Produce a feature film, yeah, you're like, OK, who saw it? Who's in it? Well, it was just a screening for private people in a theater. Done you're just done right there, you've ruined yourself. You know, and people are like, I was featured in Fortune magazine. Oh, let me look up the article. Oh, I see. They said, you suck. So you don't want to do that if you can't hold up to your own credentials, you're done. Just imagine that imagine a Ekeler like me, ask you a question, oh, I'm just curious, what was that seven figure business again? Was that revenue? What was that? And if you can't answer that, you're done. So Nobile inflation, I'd even say that the hard word to say, please don't do that, everyone, please do not do that. All right. Well, what else? What else? What do we got? Some people want you to incorporate the comedy you're bringing right now into your future ads because they don't see that they're saying maybe a wee bit out of your shell in the ads, you know what I'm saying? So the comedy is appreciated. The comedy is there when it's appropriate, so we'll have to figure that out. It's just it's just in a moment, right? You guys get the full version of me. OK, so we're going to go back, Yeah. OK, good. Thanks for bringing those things up. Now I do a couple of voices, they're not great, but I do them. Yoda and Scooby. Hey, Chris, I had a quick question. Yeah, go ahead. It does pertain to the origin story. How do you tell your story if it has something traumatic without trauma dumping? You know, trauma dumping is a term I learned on Clubhouse only two months ago. I'm not quite sure. I'm not quite sure so without telling us all the tragedy. I mean. What is it? You want to tell you my story. Yeah, I mean, like in one sentence, yeah, just the part. I became a filmmaker when my wife was sexually assaulted. OK oh, yeah, OK. OK, hold on. Oh, that's OK. So the reason I the reason I say that and I'm sorry, trigger Warning for everybody should probably sit out before. But yeah, for me, that happened four years ago. We've healed a lot through it. But I think there's a lot of people maybe in this chat who have a story may maybe have had a traumatic experience. And that's, you know, maybe that was a turning point, but we don't really know how to say it because maybe it still stings or we don't want to trauma dump and, you know, trigger other people. So how can you still kind of graze over it? Let it know that this is why you're doing it. This is the passion behind it. And then get to your point. Ok? I think this is a 20 minute question on a 30 minute question. We'd have to sit down. We'd have to start to engineer this because part of everything in life is editing and we kind of just find the parts that make sense and how they're tied together. And there are ways to talk about anything without having that trigger. And obviously, that's if you've been a victim of sexual assault before, if you know someone, this is obviously going to go into bring up really strong emotions and they're not going to be able to hear the rest of your story. It's just it's too much, right? So we'll have to figure that out together. This is not my expertise, so let's see if we can work through it if there's time. OK well, I think from experience on this one, because I have the same problem as Ashley, I found that a way to put it in was putting it in through empowerment, right? So if you support something, put it in there that you support it, right? If you're an advocate for something, use your experience as a point of advocacy instead of making it about yourself, right? Things like that, like if you advocate for longer sentences for abusers. Put that in there. That's make it a point of power instead of a point of trauma. I hope that helps. Thank you for saving my bacon on that one. Thank you, Ashley. OK, so back to this. All right. OK number two, number two. Who are you speaking to? This is the one that you're all afraid to commit to because you're like, oh, I want everyone. Well, that's the hard part about speaking to everyone. You don't know what everyone wants. You don't know what everyone feels about anything, and then you won't know what they will find to be valuable. This is really important. So if you identify and you narrow it down to someone, for example, Jewell wants to help. I think it is a dating. Is that what you want to speak about, jewel? I think I saw you earlier. No Yes. Sorry, Yes. So you're speaking to people who have dating questions. Yeah, they're having a hard time finding someone. Yeah, they're burned out through the whole dating app experience, it feels like a second job to them. OK and these both men and women? Yeah and how old are they? They typically range from 27 to 38. OK, that's a pretty big range there. So late 20s to like early, like late 30s. Yeah OK, 10 year span there. Ok? all right. So do you know what they'll find to be valuable? You valuable about the coaching? No, look, what do they need help with? Oh yeah, they need help with their dating profile. They need help with how to talk to the other person. They need help with positioning themselves to even attract who they're looking for. Often they don't even know who they want to end up with. See perfect. See how Jewell is able to do that. There's four things that they're going to be able to find valuable. So when you know your audience and you know your subject, you would be able to answer that really quickly. So that's a quick test there if you can predict just like the way Jewell did without prompting, without looking at her bio picture or anything like that. Sure knows this. And so when you find a problem to solve, you want to help them and reframing it is usually a great way to help them solve those things, like if you're dreading making content. I see I try to reframe at the very beginning. If you hate doing content, I tell you in the very beginning it's the strongest way to find an unfair competitive advantage to build community, to serve people, to help others. And so I want to make it a little less painful for you. Then if you can do that with a catchphrase, see, so there are no new ideas under the sun, but there are ways to repackage ideas that make it seem like they're your idea. I don't think Simon Sinek invented having purpose built into what it is that you do. I'm pretty sure he did not, but he came up with the phrase and the phrase will start with why. And now everybody references Simon Sinek as the person who says that. And so if you can do a little wordsmith thing and mix two or three words together to find your catch phrase like just do it. That becomes the lightning rod for everyone to remember who you are and what you do. OK, so, so start thinking about your catch phrase, and if you're not a writer, I work with someone. If you're not a native English speaker, work with someone. There are plenty of really super smart writers in this group. Find them. Just say, hey, who here is a great writer. I want to work with you. Maybe I can do something to help you. It doesn't have to be transactional. OK, I'll give you example. So this is just a framework, and I'll give you examples to make this make sense. OK next up is what action do you want them to take? This is really critical, you kind of have to begin here and work your way backwards, but this is need to know like, man, if I want to have you join my community by my course or. Contribute a paragraph in my book, whatever it is, you need to kind of figure that out, and so it needs to be super, super clear. OK, so this is the framework, the one thing the who, what's valuable, reframing a catchphrase and a call to action? We're going to circle back to us later when we do breakout rooms and you guys are going to work on this. So if you have a question about this, please ask, OK, and I'm going to show you through the example of a person that I bumped into a room the other day. She has over 50,000 followers on clubhouse, and she's teaching you how to be a better moderator on clubhouse, I think. Her name is ISIS. I think her last name is jatta or dejado. I'm not sure. I think Mo told me the D is silent, so Lysistrata and she's a master moderator, and why is that in quotes? Because she called herself a master moderator. There's no such thing. She said I coined that term, I'm like, OK, I'm going to call myself Uber moderator. I mean, OK, so see, see, she's already branding herself and alliteration is working for a m and moderator. And the word masters, like now she's positioning herself as better than you as advance. And how can you be a master moderator? Well, I've been on the platform for three months. I guess they're handing out master's degrees in moderation pretty quickly these days. But OK, so if you look at her graph, it looks something like this. Excuse me. OK, so her one thing. Well, her one thing is she wants to be known as a master moderator. See how that works. And she said in her origin story, she spent 10 hours a day for three months every single day, starting in January. And she was mentored by a WIPO entrepreneur and a WIPO entrepreneur is someone who's grossed over $20 million in a year, is growing by 20% and they have to be under 40 years old. It is very difficult to be a WIPO person. You have to be very successful, so she tells you she's been trained by the best. So that's establishing her credentials just right on the jump. The room that she usually hosts sounds something like this, I didn't write down the room, but it sounds something like this monitise how to monetize. $30,000 a month on Clubhouse with no ads. OK, so she promises you a result in a time frame. $30,000 a month. That's the result. And the objection is, well, you probably running ads. So she's sick with no ads. OK, so who is she targeting aspiring entrepreneurs? think they're mostly women moderators and facilitators who want to grow their business. Why do I say that? Because when I'm in a room, it's like 80% women as far as I can tell. And also, clubhouse is really big with women for lots of different reasons. So I'm imagining when she's talking in her room, she's targeting people who are thinking, I would like to turn this gift of talking to people and facilitation into a real business where I can support myself and my family. And her call to action is and she does it in a very deft touch here applied to my master moderator class. She calls it master moderator University. I think she says I have 25 seats, eight are sold. It's one week and it's $800. And I turned down three people already because I just want to make sure I can help you if I don't feel like I can help you. I'm going to turn you down. And that is also her addressing an unspoken objection because naturally, when you say, oh, 25 seats in her bucks, you take everybody. Not for me, so she answers the objection before you even have the opportunity to speak it, and that's a sales technique, by the way. And she's very good at doing this thing. She's able to weave in her call to action, to talk about pricing, to talk about her origin story in a way that feels fairly organic if you're not super paying attention. But of course, I pay super attention. OK let's take a moment here. Does anybody have a question about this? Mo, help me out. No questions, people are freaking out that she's making $30,000 a month. People seem to have trouble with copyrighting because a lot of the comments are, well, I need I need a copywriter, I need a writer. So maybe is there? Is there something that you can recommend aside from hiring somebody that someone could do DIY to get better at this? I know you have the title recommendation, but maybe for the whole bio thing? Yeah so we can talk about this. OK, so Mo, and every one of these things, that seems like a giant question, just like, let's talk about it, like the way you just did and let us make a note, put a pin on that copy paste. And it's a document at the end of this, depending on how we want to structure it is we can have multiple calls on this and we can do to lead sessions. I want to let everybody know this. This is killing me right now. It's killing me because we have Brett brown, who's an Art Center trained advertising guy who runs an ad agency. He's a great copywriter. He writes taglines. He runs campaigns for really ginormous corporations, and he runs off his hours for us. I don't know why the lion isn't like 36 deep. I do not understand that for everyone who needs help with writing, this is me getting on a rant here. I just don't understand it. I need help. I bring in a guy to help you and you don't show up. I can't do the push UPS for you. Literally, that's what we do. And if you guys book him solid and you're raving about the experience, I'll book him multiple times a month because I'm here to help you. Writing is tough. It is really hard. But I'll tell you this. Get rid of all the flowery language and just write what it means and then you can go back in wordsmith it. I prefer you do it that way versus doing what I was critiquing Mo about earlier in his story, which is this fluffy like $8 words all the time. Like, I don't even understand what you're saying, do you? Boil it down, just keep reducing it down, so fifth grader can understand this. I mean, think about this a monetized $30,000 a month on Clubhouse with no ads. That is not going to win a copyrighting award. But you understand what it means. So just make sure you're clear, everyone. Be clear, when it comes down to it, when you're hosting a room, you've got to be really clear, otherwise I'm like, what? What's in it for me? Why would I stop in this room? That's a room that's hard to pass by. Guys, look at that. It is very difficult to walk by a room that says that versus like what happened on NFTs today, I'm like, I don't care. But if somebody knows how to monetize on Clubhouse. Wow now I have some critiques on this. OK, everybody. Because she's not really monetizing on clubhouse, she's just using clubhouse as a funnel. To me, monetizing the clubhouse is you open rooms that either people pay you to hold a sponsor pays you or it's happening in app. Like you, YouTube is the only other place I know that monetizes in on platform. Everywhere else, you've got to push people to sales page a click funnel something else. So you're using it to build awareness. So I don't. Like, technically, we're splitting hairs. It's not monetizing on Clubhouse. Quick point of clarity in case nobody knows, and you can now monetize an app on Instagram via IGTV. I heard about that. There's things that are happening in the world, man. They need to like eventually, this is going to be the de facto standard as more and more platforms pop up, you as a content creator are going to be sought after. Think about the deal that Joe Rogan did for $100 million for opening his mouth with Spotify. So when you make your way to in the world and a lot of people pay attention to what you have to say, you will be marketed. I mean, you'll be sought after and you'll make money on it. OK, no, excuse me, no questions. All right, no more comments, we'll keep moving on. All right, shoot. OK so when you go to schedule your first event, it's pretty straightforward, but here's what you need to do and you saw me do this live with Mo and Cerner's and who else was in your group? Ari and Mohammed Ari and the other Mo. Right? OK, so this is a copyrighting thing, and if you want to learn about copyrighting, you buy the book the copywriter handbook and you teach yourself. Or you buy that book, I would teach you how to write better copy. And the formula is rotten, wrote results, objections and timeline. OK, so you remember yesterday when we were talking in Mo's room with his team in 30 days leverage clubhouse to grow your business, even if you're an introvert. It's everything there. See that 30 days, the timeline, the results or the promise or the benefit is the leverage clubhouse to grow your business. Yeah, I want to grow my business in 30 days. But you know, Mo, I'm an introvert boom or whatever the objection is, you just put the objection into the title. If you write titles like this for your room, you will have people to show up and you'll also you're setting the agenda. So if you want to teach people how to do this and this is part of your business. There's a much higher probability that someone's going to reach out to you on one call. You're looking, you're sharing. It's all very intentional. All right, Sharon, promote like, how are we going to do this, right? So when you go and create an event, you need to like, promote it, you need to talk about it, a couple of things you need to do. So best practices here. So you see, like if you're going to go and tweet, it'll look something like this. If you just drop the link, it's not very good. The links that clubhouse generates are terrible. So you want to use what is called Club link club Leto and then it'll show your picture, it'll show you the title and the date and the time. It's a much better link, but every time you do that and it's free on club link, it adds it to your calendar. And so then you can share that calendar. So anybody can get a quick overview of the calls that you're doing a clubhouse. So every time I create a club link, it just adds it to my calendar. And then I use tap link, link tree, one of those things, there's a bunch of linking apps to allow you to do this. Brighten your bio, so everybody has got a million questions for him, just please just click a link on file. It's all there, I promise you. If it's not, I'll add it. OK, so you just need to copy paste the link into club link and you're good to go. And it transforms it. So like, this is the full view of it. If you're not using this already, I highly recommend it. Yesterday, I went to look for more apps that I could recommend. I didn't find very many. And like I mentioned, there's a calendar of events, if you do that. OK next is the rule of thirds here. This is kind of important to pay attention to, and this goes where whether you're making movies, videos, social media posts, whatever clubhouse, it's kind of like this. The rule of thirds spent a third of your time listening, participating and hosting it kind of is like that. So when you're listening to a room good or bad, try to spend at least 10 minutes in a room before you leave it. As much as you may hate a room, just sit there for 10 minutes. And ask yourself these questions, what worked, what could be better, find what worked. You may have more opportunities to answer the second question. Which is what could be better. How can we improve? You can get a lot more ideas from bad rooms and you can from good rooms. Usually good rooms are very intimidating. So drop in a random room like 50 people and listen, what is going on here? That's how I bumped into IS IS. I didn't love that room, but I stayed in for 40 minutes because I wanted to see what she was doing. And I can see the outline or the structure. It was looping at every 30 minutes. I could see that. OK some rooms you need to participate in, yes, you have to raise your hand, I know it's really scary. It's scary for me to. To this day, it's still scary, but it is the fastest way for you to grow. Because you're in other people's rooms, that's your greatest opportunity to be discovered by other people. So I grow much faster when I'm in other people's room under their clubs or whatever than I do under our rooms because we naturally just attract the same people over and over again. And then the scariest part of it all is hosting, right, but that's how you're going to establish authority, that's how you can control the agenda. And now you can put into practice the things you've learned. So a third of your time listening, a 30th time participating in a 30 year time hosting. That's the formula. Some of the things that you need to know and people were freaking out the other day when I did this. They changed things all the time, but last time I checked when someone joins the stage, it triggers a notification to the people who follow them. That's what it does. So if I host the room, it's going to trigger, and if you miss that trigger, that's it. This kind of it. So if I step down into the audience and I come back up on stage, it'll trigger another alert. So anybody that isn't in the room can be notified of that. So what you do is you want to do that right before you refresh the room. So I will step down as we're finishing up one conversation and then I'll go back up on stage and then we'll say, OK, in case you're just joining us, here's what's happening because once I come back on stage, you'll see maybe 10, 20, 30 people will join. And then I could say, like, here's what we're talking about. So I'll give you. Another thing to talk about in a second, but is everybody understand that. So when you see people cycling back up and down, that's what's happening. They're trying to just ping people to let them know. Chris, I got a quick question. Yeah, go ahead. On the participation because I can't see you right now. It's rich, Richard. You don't need to stop sharing. So, so the participating part. Are you talking about being a mod or just kind of being in the room? Because being in the room, usually did nothing for me. I didn't get to participate like I wanted. Versus modding now, you don't have to be a moderator, moderator, it's only for one or two people. People do not use the moderation function correctly. You just need to be on the stage to speak. That's what I mean. Participating, you do not have to be a moderator. OK and when you join, even as a non moderator up on stage, it will trigger wherever has their bell turned on for you. Thanks Yeah. Jewel just wrote an update in the chat. She said, I think I heard Paul say they're getting rid of the speaker hitting the stage notification. That sucks. Yeah so knowing that I think I just want to share something because I've seen you dominate three platforms now and literally after dominating them amidst dominating them, teach us. For many of us that are in the room, that might be skeptics. I've seen Chris grow his Instagram and his LinkedIn in real time and teach the pro group. I know that there's hesitation. I know that creating social content is difficult, but watching him do this again and not following through on Instagram the last time I'm pissed at myself and I feel like now you're all getting this front hand information. Three months in, it's time to jump because you'll just updated us. They're getting rid of these notifications. They're bettering their algorithms, they're adding paid versus organic. Things are changing, and they're changing fast and you can milk this. I mean, I've gotten a retainer engagement that's made my company over the past three months. 25,000 Just from being on Clubhouse with Chris for a month and a half. So this is no joke, so be better than me watching him teach us about a new platform right now and get on that thing. That was a rant. I'm done. Thank you. I mean, you've heard this is a cliche. Fortune favors the bold, and it's better to be stupid and take action than it is to be smart and take no action. That's it. If if I can give you a magic pill to make you more fearless. Which is just to go for it, just to try. Who cares, it doesn't need to be perfect. You don't need to work out everything in advance. You just need to get on it and do something. And you'll find your way. If you don't quit. All right. Back to sharing. I just want to say Hi to Lisa. Our dog whisperer, she's here. I just saw her. She was having troubles joining us. Oh, hi, Lisa. I hope you don't mind me calling you dog whisperer. She she plays music or to reduce anxiety for animals, for dogs. Nice to be here. Thank you so much, Chris. You're very welcome. I hope my voice holds up here. Ok? Sharon, promote. How do you do this? Ok? OK, so let's talk about metrics here, ok? What are we doing here? So I'm going to show you a couple of things here. Now I use an app or a service called Dear Diary CEO and datacom. They're at the bottom. It's a little bit pricey for what it is. You know, I won't pay for a Spotify premium, but I'm paying like 40 bucks for four metrics on clubhouse, which is a little silly because I use Spotify way more. But Joel also told me of a different app, which I signed up for it, which I forgot already. Joel, what's the other app that gives you stats? It's called Clubhouse monitor, so if you go to Monitor clubhouse tools xy z, that will take you to the other tool, but they've recently moved from free to you got to pay a place, so you should be able to get a ton of stats, all for free. Like right there, even like stuff like you could see how many followers every moderator got like right on that page. You know, you drop the link in the chat, please. Yep, and if not, I will do a resource page, a PDF with links for you. Also, don't stress everyone. I'll take care of it. OK some things I notice I joined Cody's room with Jessica, and if you've been in their rooms, it's like Jessica brings like crazy fire energy like almost over the top. She's at a 12 when we're like hovering at a 7. And Cody is an LP and LP coach, and I popped into a room. They brought me up to the stage right away and made me a moderate, and we're just chatting. I was not in the room for this whole time, but here's the thing that you need to know about Dyer con. You cannot track stats of rooms that you're not a moderator on. They just won't let you do it. So that's why I ping modes that make me a moderator so I can track the stats for you in this room. So if I'm in your room and I'm up on stage, and if you want me to track your stats, you just got to make me a moderator. And if I accept them, we'll just wink at each other like, yeah, I'll give you the stats and the stats are helpful. OK, so I was not in the room for three hours and 41 minutes. That was how long the room was. But it's really interesting as you're trying out different ideas to look at the stickiness, the time, listen, the total time, listen new followers, et cetera. And so I was blown away because I was in this room for about 90 minutes. But because Cody and Jessica were so generous in hyping me up, I picked up a crazy, ridiculous amount of followers. That's a lot for an hour and a half worth of work, if I could do that all day, I'll be in the newsroom forever. OK those are really good stats, that's an anomaly for me, because other rooms, I'll do it and I'll get like eight new followers and I'll spend two hours talking. That's why I said, it's important for you to be in other people's room participating if you want to grow. So what are the stats look like when you pay for them? This is helpful. This is happening in real time, my screen captured this, right, so this is a call that we did. And you can see who's in the room. You notice that they prioritize who's listening in terms of how many followers they have. So that you can instantly recognize if somebody that you've been looking up to or famous person is in your room with giant number of followers. You might want to say Hello to him, you might want to invite them up on stage with you. There's different ways of doing that without imposing on them. The most graceful way of doing that is saying, I see that we have a special person in this room. He's a famous author or she's an amazing coach. I don't want to put on a spotlight, but if you know who you are, if you raise your hand, we'll bring you up on stage because we'd love to talk to you, but I don't want to apply any pressure there. I think that's a pretty classy way of handling that. And maybe I didn't do that well, but you guys get the idea. So you're also seeing if your room is stable. I wish this needle moved more in a visual way so that I'm like, Oh my god, we're losing people. What are we doing? But it barely moves. I stare at this thing like, is it really moving? It's not moving at all. It didn't have to be some dramatic movement for it to like shift left or right, but I wish that needle were a little more sensitive. So as like 10 or 15 people start to leave like, Oh. Maybe we need to just make note that we don't want to do that anymore. But you can see here's a room that I host. An average stickiness is 38 percent, which is ridiculous. That means that people who are, I guess, more likely that are in this room, that's a high, high rate relative to 9.5% stickiness, that means there's a lot of people cycling through. And you can see that max listeners is 120 three, while total listeners is 920 eight, and that's probably why I picked up so many people. They would go in, they would hear something, they'd follow me and then they would leave. So it was awesome. You can see here, max listeners, two, 39 total listeners, so it's about 50 percent, right? Or less, anyways. When you when you start tracking your rooms, you have the data for every one of the rooms, which is really, really cool. So you can compare some rooms, you're like, oh, we did a great job, team. We delivered a lot of value and then you get like a whopping four followers like, huh? OK, we deliver value for people who followed us. That's cool. But if we're trying to grow followers, we have to kind of think of a new strategy. But this time I blurted this part out, but this is the cool, scary part. It shows you once you start tracking. The audience for all your rooms. And I don't want to call anyone out. So you can see here. Some people have listened to 27 rooms that I've hosted or been part of for a total of 49 hours and 43 minutes. And then you can dive deeper into the stats and they show you that these people, whoever they are, they show up right away and they say for 100% of the content. So if it's 2 and 1/2 hours long, they're there for the whole time. And I mentioned on hour after party which some people were participating in. Think about this if you host a room on building a lead magnet or a sales funnel for xyz company, and you see that there are these people who are there from the beginning to the end. Who should you be reaching out to right here? Get it, get an assistant, or if you don't have that many leads, just do it yourself. Just like, hey, I noticed you're in this room. Is there anything I do to help you? That little action could just be enough to make or break your month. Just knowing who's in your room and who's staying there, it's almost like they're giving you permission to like, hey, can you? You want to say something to me or no? Especially if they're in multiple rooms on the same topic. That is a warm lead, if I ever saw one. So that's how you're going to make money on Clubhouse. OK you create a room. That's relevant to the thing that you want to be known for your one thing. You have a clear call to action, which we'll talk about in a little bit. And then you track who's there, who's participating, and then you reach out to them, it's pretty straightforward. There real people out there looking for help, if you have something that you do, that's valuable. Well, there's no shame in that. OK I think this is new, but I'm not sure they've started to add more detail like men and women and the age range. And you can see here, I don't get it to be honest. Like why on May 2nd, it's just another day. Why? there's a jump here. I don't totally trust this. Did we do a call together? I'm just kidding. He's got to be. It's you. OK, so that was like, you know, there's a way to make money here. There's other ways, you know, tipping, I'm not going to make any real money here. Let's just be real about this. Some people do give a generous amount of money and and I tried to mention them and I appreciate them. But you know, it buys you like. Fancy dinner one time, maybe. But that's not why you're doing it, but I like that that's there, but the real way to do it is to understand and design a very intentional sales funnel while creating tremendous value for the people who show up for you. So you have this super well designed and clubhouse call. You have a clear call to action. I like Richard Moore's trigger on this, which is, hey, I gave you five tips and I just finished writing a PDF, which includes an additional five tips and the framework that I discussed today. If you don't want to like, worry about writing notes, just give me whatever the magic word is, and then I'll and your email and I'll contact you for more. I'll have my assistant reach out to you. Super easy. I mean, I could do it on this call right now, I could say. If you guys want this entire presentation as a PDF. Dm, me PDF and send me your email and also energy. It would just be as natural as that. That's it, and then I can start building my email list. Which is really important because I imagine many of you do not even have an email list. Never even thought about one. It's time to start thinking about one. And you want to create segmented email lists, like it was this topic on Clubhouse. These are the emails so you don't cross email. It's like you're very specific about your email. And there's more about building a nurturing, what is that, an email nurturing sequence, but that's another talk for another day. OK, so some additional best practices for you. Hey Yeah. Go ahead. Take take a breath here. I just want to share with you a question from the chat that I think is really good. And maybe it's a mindset thing. Is it super critical, then about follower numbers? This is when you were showing the dire con stuff. That's the sense I'm getting. Yes, question mark to the point of the listeners on Chris Zappa noting follower numbers. I think I just need to accept that this is the focus. So is follower number is important. If you're intending to be on Clubhouse and give value and should you be tracking things like that? Stock answer, Yes. I'm going to go against the popular opinion. Is lower here because she was a whole part of a whole room where they're like, you know, big egos with big rooms and big falls. I'm like, yeah, maybe, maybe or maybe you guys just don't have a lot of followers. And so that's a narrative we say. Here's the thing if you say you do something consistently and you show up and you deliver value to people, truly more people will tell more people and they're just going to naturally gravitate towards that period. You want to do something that's going to impact people. You can measure that in customers. You can measure and followers stickiness, time spent on app, whatever it is, whatever matters to you. But for me, it's like, I'm always measuring something. If I create a piece of content, if I host the room, I want to make sure it's having some kind of impact. It's moving the needle, right? I'm not just doing this for my health. Maybe I am. So, yeah, I think it matters. Anybody here has two million followers will tell you it matters. It doesn't matter. India matters in a lot of different ways, too, because when you host a room, guess who gets notified your followers? It's how it works, and then when people when you bounce into a room, I know this happens all the time when you bounce into a room and you have a lot of followers like, hey, we'd like to invite Mary on stage because they're looking at, you have 10,000 followers, boom, they're going to bring you right up. So if you want that Disney fast pass where you cut the line, the followers is one way to do it. And when this gets really interesting and I hope this comes to pass, I'm in discussions with Intuit the people who make quickbooks, they want to pay me. I think if we can make it work, it's not official. $5,000 to host a room that is monetizing OWN app. So all I have to do is host a room like you got a lot of followers. We'll pay you for that and I get to talk about how to make money super. All right. Somebody's mic is hot right now, can you meet yourself? I'll help me out here, man. Let's Jack. All right. OK anyways, let's get back into it, that is that it? You guys are really busy talking right now because I see 99 new messages and it's scaring me like, I want to look at them, but I'm not. OK, here we go. Oops! play again. OK, so best practices here, we see that if you look at your average minutes in terms of when somebody's going to be in the room, you should use that as a guide. So people in your room for nine minutes, you should reset the room every nine minutes because there's a good chance. There's a whole bunch of new people in the room. But for us, it's about every 2025 minutes. And when we say refresh, I think the old way of refreshing is like, hey, it's this room. Do this follow that? I don't mean that kind of refresh. I mean, like on a TV show, when you're like for like what? It's that episodic TV, they'll say something like previously on, that's what you want to do. OK, so if you're just joining us, welcome to the room. We've been talking about how to build a proper brand strategy for your pet care business. And the three things we've been talking about is know your customer, know their gaps, fill those gaps. Those are opportunities. And let's get back into it now. That's how you would do that. So you want to make sure they're oriented. And so what the hell are we talking about right now? OK, so work on that, everybody. That's a moderator officially trained with us. Without us, it doesn't matter. That's really, truly how you properly refresh room. It's like a commercial break. And you can also build breaks into your talks to say, look, I'm thirsty. Maybe you are, too. We'll just take a 2 minute break. You guys go do something, you know, whatever. And then when you come back, you refreshed the room. Totally OK to do that. That's when your co minds will fill the time up with something. Now, one thing that we're going to be doing in the team is very excited about this is I have this what is this thing called again? What brand is this? Whatever I have a stream deck. From Elgato that allows me to play a bunch of audio files, so the teams working on different audio files for me to play. So if I'm going to talk about the pro group, it's going to be Greg saying, hey Chris, Thanks very much. I just want to use this opportunity to talk about the group. If you want. I just hit a button. I'm also going to be grabbing sound bites from different talks and podcasts I really like. So if I have to reference it, you know this Simon Sinek open, it's referenced so many times. I'm tired of telling it. I'll just play it. And so that's another thing I can do, and that allow me to take a break. OK so refresh the room mostly so that people know what the heck you're talking about, because there's a good chance they just joined. Connects up the moderator roles, there's only a really only need two moderators or two hosts or whatever one is the host, which is the person who's generally doing the talking and we like affectionately call the other person the enforcer. That would be kezia or that that'd be dorigo, where somebody just being a little too much, their mix not muted. They're just rambling on. They can just jump in and say, oops, sorry, can you reframe that as a question, please? They can do it nice. They could do it. Not so nice. But the job that's really important for them. If you have a Q&A discussion, heavy conversation on Clubhouse is they need to curate who's going to ask the question. We go right back into the now, so they go into the. They need to read the bios very carefully. We messed up a couple of times when we're talking about brand strategy. I only want people who are brand strategists talking to us because otherwise they're going to ask me weird sales question that's going to derail the conversation. And it's valuable time that you can't get back. And it's creating a disjointed conversation. It's a non sequitur. OK, so what we also like to do is we want to monitor the social channels and shout out people. So oh, we've got a great question from Kerry on Twitter, she says out of Dada. Or here's a funny comment, Chris. People don't want to imagine you with your clothes off that you would do and you would mention their name, and then they perk up when you mention their name. And so they used to mention them and they would mention their name like, why would you do that? So whatever apps, programs you're using in the background, use them copy paste, get those things ready. So when the host hands over the mic to you, you're ready to go. Or you, you interrupt in a positive way that contributes to the conversation. OK this is a killer for me and kasie, and all my mods know this. Stephanie, it's like, oh, the audio is so scratchy, I will just have to stop the person I can't handle anymore. So that also means if you want to be taken seriously on clubhouse, get your mic game situated, get your headphones on because and you've been in these rooms, if you're on speakerphone and two people speak at the same time, you get feedback. Because there's a little delay and you get that feedback, it's horrible. And remember, your voice is your identity, your voice is your brand. Make sure it's pristine, that you're in quiet rooms. You have a really good mic. And some things that I do, and I some other rooms let this stuff go on. I just I have to put a stop to it. OK, I want to discourage bad behavior by pointing it out. So if some of these overly self-promoting, I have to stop it. If they're rambling, I'm going to stop you. And if you cut someone else off, I'll ask you and please don't do that. Wait, your turn. And what language do you do when you do that, how do you do that? Which one? How do you do that without making it seem sort of like, I think one of these have to do this? Is this actually? Yes OK, which one do you want me to address and I'll address it right now? There self-promotion rambling self-promotion. OK, I will usually just cut people off, I'm like, OK, John, John, can we get to the question? People can read your bio if they want to learn more about what you do. John John enough with the self-promotion. If you do that one more time, I'm going to bounce you off the stage. So I'll try to be nice the first time, and I'll get really firm really fast and then the last one is Wolverine mode and watch out for the claws. Right because then we know and we block you. It's also like the offering advice, right? It's adding onto the advice, and it's very much appreciated, but it's like it needs to make sure that what if their advice is bad? Well, they're giving it. OK, so. When you prompt people to speak on stage, that then focuses how they're going to respond. So if you say, does anybody have a thought on this? Well, you've opened up that can of worms and then you have to eat it. So usually we say, do you have a question about brand strategy or do you have a comment on what you just heard? Not would you like to give this other person unsolicited advice, even though you're not an expert and you just started doing this because that's what open prompts do? We haven't had that problem. So much, actually, so I'm not sure. But one thing that people do, they love to tell you their whole life story. And I've heard this before, and I've seen some of it, I'm not 100% sure if it's men, but there's been brought to my attention. Men tend to like hog the mic forever. And so it'd be my job to stop that from happening. And I also sometimes will deliberately turn off hand raising and admonish people who raise their hand before we even prompt you to raise their hand, like, what are you doing? We haven't even started. We're just saying Hello to each other. How's your hand up already, so we'll just say again. Can you guys lower your hands for a second? Give me some anxiety. There would be a prompt for you in a few minutes, and we'll make sure that you're aware of the topic before you raise your hand. So I'm a little saucy when it comes to that kind of stuff. Other people do it much better than me. And they do it with love and kindness and generosity. I mean, after doing this for a while, it's like, Oh no, I have tolerance for this. I'm done. Stop it. You're behaving really badly right now. So if somebody is rambling, here's what I'll do. I'll just do it with a smile first. Like, first off, you know? Can we get to the question or is there a question here somewhere? That's that's one way that I'll do it, and then I might do something like, I know you can't see me, but I'm putting my two fingers together. Do you have a point? I like that one, you know? Or, like, you know, I'll just say like something like Jimmy, I thought we were going to like each other, but here you are just telling us your entire life story. It was a cold, rainy night. It was in a barn. My, my grandfather and grandmother met each other like, please, can we get to it while I'm still young and beautiful? You know, I'll just do it my sardonic, acerbic way. And you guys find your pov, your lens. If if your brand is like, I'm nurturing and create safe space for people. People can ramble for as long as they want, and that'll be your jam. But I'll tell you right now, Mo and I, we watch these things like a hawk. When people ramble on, they're overly self-promotional. The room will bleed out. You'll see people just disappear. And if you care about stickiness and keeping the people you want to be in the room. Then limit the people that you don't want to be in the room and their ability to derail the conversation. They're very good at doing that, by the way. Are you able to hit somebody off stage if it just keeps going? How do you do that? OK, here's what I do. OK this is why you don't moderate anyone except for the people that you need in the room with you, your commands. Because if you moderate, if you give someone the moderation badge, they can kick you out of your own room. So don't give people that moderation badge because they don't need it. OK, so somebody rambling on what will happen is Drago or keziah or one of my enforcers, they'll just meet them. It's like it's enough enough already, right? And you get one Warning after that. We'll just remove you off stage. There's a button you just say remove off stage. And they're done. And if they're and I've been in a room before, when somebody attacked me, I'm like, OK, let's write their names down, everybody. They're not allowed in our rooms ever again. And it was a hit and run job like hit. And then I'm like, let me, let me talk to you, and they just left the room. We have a blacklist that just can't have a blacklist. Yeah, blacklist, no fly zone, no fly zone. Yep, no fly zone. Ken, can I add something real quick? Cool actually, something that may help you. We call it preventative maintenance. Three people up giving the two behind the one enough time to think about what they're going to say. So saying something like, I'm just going to read people's name here. OK, we're going to queue up some comments and questions. How come you're going to go first? Then we're going to move on to Chris, and last is going to be Carol. So now Chris and Carol are prepared to shorten up what they're going to say when you call on them. So that's the cue. And then you're going to parameterize. And I've heard Chris do this over the past few calls. OK share with us a comment. You have 60 seconds. You did this with the Tim call really well. So now you've given them 60 seconds in advance. So the queue and the parameter has helped us in the past before as well to give people the benefit of doubt. Like we told you in advance, you have 60 seconds and we let you know that you're going to be up to speak within these three people. Like, I have to run this more like a presenter rehearsal, right where I'm this is my room. I'm controlling this. If you had something to say, there's a space for you, but it has to be within the time allotted. You can see you have 60 seconds. Go and if they want to spend 59 of those seconds telling you their life story and your moderator can just put it on my shot clock. And that's one way you do it, so you don't have to give people instructions that point, you have 60 seconds go and then automatically they're like, OK, what do what I'm going to say? And you'll notice that we learn really fast. So when the first two or three people do it right, unless somebody just popped in the room, they're like, oh, that's the template that this person likes to work within. And you set up that thing. Let's do this. I'm only on slide 76 out of 113. OK, so I have a couple more questions from hearken and then Omar quickly. You have 15 seconds. Ask your question. Licorice, I have a question about clubs, but if you're halfway through, maybe you're getting to their. OK all right, I'll see if I can circle back on clubs, ok? Yeah, OK. Just have a question if it's better to have a club for your own personal brand or if it's better to just keep it in your name? Well, I can. I can do that. You're allowed to create two clubs. Create create them right now because if somebody else takes the name first, I think it might be a problem for you. So for your personal brand crate, one for your company or what you want to be known for. And then just have those two. OK thank you for clarifying. Because somebody will register that and it may be a problem for you later, Omar. Go Hello. Hello, Chris. I want to ask about the conflict of topics. For example, if you're following someone that he talks about branding and the other and he talks about different topics like, for example, philosophy. So how could you mix all, let's say, follow that guy that who talks about different topics? Wait, I don't understand the question. So you're following someone who talks about different, different topics completely so because, you know, clubhouse, you see that person talks about it, notifies you every time he goes into or he talks. So what about if he doesn't talk about this topic that you want to listen, for example, you have a lot of options. You can unfollow the person. You can turn off notifications for the person and you can change your clubhouse settings to very infrequent notifications, which is what I have is set on because there's a range of how often it wants to notify you. OK so I would say in the beginning, I would just do it from the second to the bottom option. I mean, the bottom one is never very infrequently, and whatever one's above, that is the one you want to be on and then get a feel for it. And if it's too much, go down to the next bottom one. And then eventually, if it really is bothering you, just unfollow a person. OK, so what about you, you want to talk about your moderator and you want to talk about more than a topic. How would you manage that? We do have a different target audience. Yeah, I talk about 100 different things, so I don't know. OK it's better if you do one thing, though. Don't do what I do. OK OK. Getting known for one thing, if look, if you want OK, there's two ways you do this, ok? This is a content strategy, one on one here. Number one is you pick a topic and that's who you are. And that's the best, safest strategy for all of you right now. Get known for one thing, it'll lead to work. It'll lead to fame, notoriety authority, all that kind of stuff. Number two, it's a much more dangerous one is personality based. If you're a wildly entertaining human being and people just tune in to like, see you do weird stuff, then it doesn't matter what you talk about. It just matters your personality, so people here who have a big, lovable, interesting, charismatic, funny, witty personality, you can do that. You can get away with that. OK, so I'm looking around the room and it's like mics are off, people not turning on the camera, it's probably not. You then build your authority. The authority will put money in your pocket today. Over time, you can develop your personality, your persona. OK, we'll keep moving on. Was that OK for you, did you? Was I good enough? Omar yeah, yeah, thank you. We hang in there. Yeah, yeah, thank you. All right. All right. I don't love this practice, but you can do it. You can say, you know, if you enjoy this room, ping and share, notify friends. It's a small problem. I wouldn't push this too hard. Sometimes you're going to get into a really good discussion and people will want to do this naturally on Instagram, on Twitter or wherever else. So it's just a little nudge saying, you know, if you're really enjoying this, you probably have a friend or two who might be sad to miss this. Let them know and just walk away from that. Just like that, ok? It's something I saw a really good moderator do, which was, I forget who it was, but when there was a really long, complicated question and they didn't want to answer it, they just said, why don't we pick this up in the dms? Just go ahead and shoot me your question, the DMS, whether they follow up on or not, at least it saves the room from hearing this really lengthy thing that's off subject. So just push people into your DMS, OK, then you can choose how to respond and you could be more thoughtful in your response. Or are you going to say this is too complicated? You're asking it for free coaching session? I'm not willing to do that. Q part three of 5 here. How to make fire content in the parlance of Mo isma, how to make fire content. OK, now the question here is what makes for engaging content. And I've been noticing some strange similarities between Maslow's pyramid with the way that people talk about branding and other things. So I'm going to reference Maslow's pyramid here. So at the very bottom here, if we don't have this, we can't survive. There are physiological needs are not met food, water, shelter, clothing and sleep, and you just move all the way up into the highest thing, the hardest thing to achieve in Western culture, which is self-actualization. What that means is, are you living your purpose? Does your life have meaning? Are you living to your potential? And you could be 90 years old and still not have that moment if you're living your potential? Probably a little bit more difficult when you're 90. And so what happens if we can help people move up from the base of the pyramid once they have their physiological needs met their safety and security in place? This is where the value is like start with, why is the question to help you self-actualize? Like, why do you exist beyond money? OK, so just remember this, because this is going to come to play in a little bit. And you're going to see me as I talk more about other frameworks, I'm going to reference Maslow's pyramid hierarchy of needs. OK, so the rule that I said the other day is create how you consume. If you don't like something, don't do the same thing. If you like something, sit down. Reverse engineer pen pen to paper, write the outline. Figure out the triggers. Break it down. Just get in this habit. This is what makes you an amazing hyper learner is just reverse engineer stuff that you like. There's a lot to learn. And so I was thinking a lot about that. I'm like, you know, there's a scorecards for everything food products, safety, entertainment. So that's where I came up with this idea. Like I wanted to create one for Clubhouse. And the reason why I want to do that is I want you to take this into these rooms when you're doing that third or you're just listening and check off whatever applies and you can use whatever sense that you have. So the idea is if you can get 10 out of 10, that's a fantastic room. But this helps you to start to think through the eyes of the audience member because if you want to create. How you consume, this is what you do. It was an engaging to you. Was a well-produced. Was there something weird and interesting about the host or the format? Something odd. So X factor is not an easy one to hit, but if they have that taken out, what is that? So I like to use this as a way to inform what kind of content I want to make. So the next time you're in a room, sit there, I'm like, HMM, what does it sound like? Just grade the room. Now, I've looked at a lot of different types of rooms, and this is somewhat subjective and arbitrary. I admit that, but these are the types of rooms that I've seen, and so I'm putting check marks next to the ones that I think it's going to do that. The other ones are question marks because it depends on who's interviewing who, right? So you can see there that interviews and there's not that many of them that are done in clubhouse, but you know, if you are attracted to the author or the person of interest, maybe it will feel like you can grow get fulfillment. They're going to interview just one person. So of course, it's going to be deep. And if it's a good interviewer, it should be really engaging. Whether or not they open up to the audience and making it interactive or not, it's up to you or up to the house. And there's an X factor because the X factor is that that? Guess who are they interviewing? OK, so if you kind of look at this, the other types of rooms that are very popular. I don't get a ton of value from them myself, but like rooms that are support like we're all about this thing and we're going to support each other. So of course, personal growth, emotional support, fulfillment, engaging, interactive, they're usually high on those scorecard, those marks, right? So just take this card, find a room and figure out what's going on. Now, interestingly, some of our more popular rooms, at least back in the day, was critiques and role plays because it's all about whoever shows up. And it feels very interactive and engaging, we're going to go deep on stuff and we're going to help you grow. We're going to critique and help you out. Like if I did one on copywriting for your profile, I'm pretty sure that's going to score really, really high. Because I'm literally trying to help you. And if I brought in an expert writers, we would be able to do that. So those tend to stick out for me. There's other types of rooms. There's this is an anomaly, silent networking on Clubhouse. Like what? They're popular. There's a couple of people in these rooms. You don't say anything at all. You read bios and you follow people. So for the introverts who are scared, those are really good rooms for you. OK, there's music rooms where they play live music. It's a weird experience for me. There's dating sites, shoot your shot, all that kind of stuff, so. Yes I think this violent networking rooms there, like the Apollo rooms, right? I don't know. I poke my head in and I leave. What am I doing in a silent room on an audio platform? Now they said, read bios and follow people. It's just networking. It's all it is. I don't know about follow for follow me. It's tricky because if because I was in a town Hall and they said that those roads are against the policies of clubhouse. Well, if it was against the policies, I wouldn't see those rooms anymore, but I see them all the time. Nobody reports them. Well, it's not my duty to report people, so yeah, I'm just telling you to say it. They said that it's against the policy. And if you're caught in them, you might get banned. I stay away from them until further notice. OK yeah, I don't know. I don't go to the town halls, I have no idea what the policies and procedures are. I'm just telling you these rooms exist. They're an anomaly to me. It's people hacking rooms, I don't know. Well, whatever. Hey, hey, Chris, can I add a comment to that? Because, yeah, actually, like there are some rooms that say, follow, follow. But I've noticed in the sustainability, space and social impact, the smaller rooms are really popular. And it's not far off a follow. And I've had a lot of people contacting me for work through those rooms. So I think some of them actually work really well. Yeah, I think the potential of clubhouse is there are real people trying to grow their business, and if you have an interesting bio like, for example, if I'm looking for a PR person and I jump into one of these rooms that I'm literally reading through their bios, I'm like, ooh, you're interesting. I'm not going to follow you, but I'm going to DM you right now because I want to do business with you. Right, I'll check you out. Like, what's going on? Ok? it's a networking space, it really is, and and if you can do it and not violate their terms. I don't see a problem with it. There's a lot of weird rooms I don't like and to each their own. OK, so there's rooms that are topical, like what's happening in the news right now? They're really reactionary and it's explosive. They just talk about what's happening there. And it's just, I don't know if you like those kind of rooms, they're there. You can't get away with one Hall without seeing something on crypto, NFTs or something like that, Dogecoin or whatever it's called. I don't. They're popular on these platforms. There are a lot of rooms that are about Clubhouse itself, which is funny. Because a lot of times when I drop into those rooms, it's just all conjecture. And then this happened, rooms like we all love one thing, and then they talk about that, and that's cool too. And so there he is. Now here's the thing if you want to do a topical room that talks about like, OK, bill Melinda Gaetz got divorced, what does this mean for philanthropy and what are the causes? What are the ripple effects? And if you sit there and think, how can I make this help someone grow personally or what can I do to give them emotional support, then you would design your rooms. And then you could still be a topical room and really score much higher. OK so when you're out there looking for a content, ideas drop into a room, use the scorecard and figure out what's working for you. And the 1 1 tip I'm going to give you here is this is that I think a lot of you are waiting to have a perfect room. There's no such thing that iteration beats all. So if you go into the room, you kind of watch what's going on. You have a hypothesis as to what's working. So you're going to kind of figure out like, I think it's these things and how can I do my things? So that's ideation part. You go create your room and then it's a total bomb. OK, why did that fail? You make two adjustments. You go right back at it again and you just repeat this process. Observe what went wrong. Defined what worked well, idiot on that and just keep creating. And then before you know you're going to have a very slick product and you're going to feel really comfortable in the space. Another thing that people can think of clubhouse, it's like it's kind of like a fireside chat. A lot of us can hover around and have conversations and just really be casual about it. I think those rooms are great, too. If you have really interesting people and if people observe not talking over each other, kind of tricky to manage sometimes, but I was thinking about something else. And I was thinking about dinner party. And I looked into what makes for a good dinner party, because I think there's a lot of parallels between a person who throws a good dinner party and a person who hosts a good clubhouse room with a bunch of their friends. OK, so the first part is you have to really put some time and attention and energy into who you invite. You want diversity. You want to represent different points of view, and this is really important. So if you're an extrovert, you want to you might want to bring in introverts and another extrovert. If you're really into branding, somebody else might be a good copywriter. Someone else might be a good strategist and a good designer. That makes for a really interesting conversation that's very rich. There's not a ton of overlap. The point of it is you don't want two people doing the exact same thing. It's like Marvel Team Up. You know, two unusual combinations come together, Cody, with this NLP training and me and just in the design creative space we make for a pretty good team because we're very different. And there's overlap, obviously. So planning the menu, so who to invite next one is planning the menu is like, how is this going to work? What's the structure? What's the outline? Are you going to talk for a little bit? And what points are you going to bring up? So you want to have a plan, you don't want to just wing it, especially if you're not used to being a conversationalist. It's not that easy to do. Ok? and they say, provide plenty of drinks at a dinner party. And so those are your prompts. What I ask my moderators to do is to write three or five questions, three to five questions about what they want to know that grounds the conversation. It gives them an opportunity to really sit down and think, what the heck do I want to know about this subject? You know, Tim's name has been thrown around from the other Tim ong, who was in this call today. I don't know if he's still here, but he's been credited with, like asking really beautiful questions. And that's what I mean, sit down and think about your questions and work that stuff out. You can ask the audience this like tell us one time when you overcame this thing and then that way they aren't just jumping on stage and saying whatever so that they can contribute in a meaningful way that builds upon the sequence that you're trying to build. OK And then to be prepared, this is the outline and the talking points. And then the and then they say, set the ambiance. This is like the decorations, the mood, the vibe, the tone, all that stuff. Most big on vibe. Vibe could be music. You just could be the way that you're all talking to each other. Are you clowning on each other or are you loving and supportive of each other? That's the ambience, ok? And last is just like, have fun. Because people can feel it when you're having fun, that's it. Ok? some ideas on how to create a fire content, which is if you can, if you can agitate the problem, what problem people are struggling through and then inspire them right to want the solution. And this is where you invite people on stage. You're going to want to build rapport and talk to them, establish trust with you. And if you're going to try to offer services, what I would recommend that you do is you ask questions that lead them to self-discovery versus telling them what to do because telling is not selling. And then you want to summarize and then you want to bounce them to DMs. This is a pretty straightforward way to convert someone who's on stage talking about a topic with you and then get them to become a customer or a client of yours. And that's a general structure, so you can screen capture that if you need some, some help with that. OK the Beast Mode here we're almost done. The beast mode is how do you create so much content? So for me, I have a very simple strategy in clubhouse as part of that strategy right now, and I'm going to share my updated content and distribution strategy, which is this idea of record once, share everywhere. And so there's a couple of things that you need to do. OK and so what I love about Clubhouse is it's like performing in front of a real audience. They can react. They can, they can ask questions. They can draw things out of you. And as a person who gives talks, I don't want to talk to myself. It's really weird. It's very disorienting. I feel very dysregulated when I do that. So if you do a couple of different things. You can really create a ton of content. I like to think of clubhouse as a trial ground to prototype different ideas, to audition ideas and see what works. You can do the same room over and over again until you get a perfected. That's what comedians do. I suggest you do the same. All right. So if you take clubhouse and you add Zoom and the road are pro and a DSLR and otter, which is a voice recognition transcription service that you pay for. You can create a massive amount of scary content. It's fricking ridiculous, ok? So clubhouse with the road cast or you can split the channel. So that's podcast quality audio with multi-track recording that you can repurpose. If you do the zoom, call whoever's on the call with you. You can have them as part of the discussion, and so you can cut to like an audience reaction. That's kind of thing. If you have a guest, you would record that on Zoom as well. And then if you record on your own DSLR, which I do, then I have pristine audio, 8-bit recording, 10-bit recording, uncompressed excuse me, that's just me talking and my audio clean. So if I ever need that, just me addressing camera, I have that too. So basically, I'm generating three files. The last one is otter. Which will transcribe your call so you can do the. You can do a blog post almost immediately and you can have a really rich data. You don't have to take notes. So use a computer for the things that computers are good at, which is doing auto transcription for you. So with that, you can create a video audio podcast content. You can create text only, you can write carousels, that kind of stuff, right? So let me show you like what that looked like. I did a 12 day thing with my friends, 12 nights with the win, without pitching manifesto with Blair. He recorded his video. I did. We did the Zoom call, we did the audio call. We had some, some glitches. But I mean, we're going to have content for days on this kind of stuff. OK, so if you didn't record with using otter for four transcription, you can use a program or a service called Simon says there's a lot of other solutions out there today to auto transcribe it for you, and you can create the text doc after the fact. OK, so we can take 120 minute video if the call is two hours long. We can then create so many different things, from an evergreen video and YouTube shorts, reels, LinkedIn, igtv, Facebook, all these kinds of things. And I just put some of the time limitations up there for you so that you know, right? So for me, you YouTube Shorts has been blowing up our channel this month alone. We're at over 110,000 new subscribers in one month in a 2008 day period. We have one video that's a short that's gone thermonuclear. It's over 9 million views for one video, which is crazy. It took us over, I think, 2 and 1/2 years to get to 100,000 subscribers. We did it in 2008 days using shorts. So use clubhouse for that. You don't even have to try to grow on Clubhouse. Just use clubhouse as a live audience to give you feedback to try out ideas and the ideas that stick. You can prepare for something else, but if you record all of it, you have the opportunity to share it elsewhere. So I hope that helps you because to me, this is how I'm making content now and now. The team cannot keep up with the volume of content I'm making, and I don't need anyone to have a camera, have a light. I've got Zoom in the road cast or I am set. OK and this is good for SEO stuff, too. Look, you have the video, and now that you have the text, you can create a blog, link it to the video and it's a powerful one two punch if you want to rank on Google. Really powerful stuff, and you can have someone else come in and clean up the copy, a copy editor and try and format it so you can create medium articles, you can pull out like one or two lines that are really good for Twitter. Tons of content. One recording. Distribute everywhere. OK, so my clubhouse video set up here. There's a couple of things I mentioned otters Ii. I have this. I don't always turn it on, but when I do it, it allows me the free version to record 30 minutes worth. It's not perfect, but it's pretty good if you do the full plan. Of course, there's no limit to how much you can record. OK and I mentioned Simon says case. You need to see it. Simon says act Ii, you upload the video. It starts to right the captioning for you. Time stamped as well. OK, we're almost done. Some resources resources. And this is the cheap version, I shouldn't say cheap, this is the inexpensive setup. It uses a $50 mic, a boom arm and a splitter with an adapter, and you're good to go. You need to separate audio from your mic. Once you have that, you're good. All my mods use this, and some of them have gone on to get the Pro setup. The pro the pro setup looks like this. All right, the Roadmaster pro is the heart and the brain of everything. It allows me to do so much. With that, I've added the Elgato stream deck, which is fricking amazing to. OK the Mick that I was using is a sure. Seven b, it's the podcasters favorite Mike. As you can see today, I'm not using it. I'm using the blue. It's called a baby bottle. So Mo said it sounds beefier. It requires less power. And I got it sent to me because I'm sponsored now from logitech, so that's why I have that, ok? And so that's the gear there. And again, here are some other resources for you. And I'll add the one that Joel mentioned later. And if you are curious about where my gear is and how to do this, I set it up on kitco, but you just check the link in the. It's all there. Let's open up to some questions. I'm done. Thank you very much, everyone. There's some questions in the chat that I think a point of clarity for that last little bit because it got technical. So can you just walk through how you're recording the video and why you're using zoom? And are you also recording direct to camera at the same time? So can you just walk through the video one more time? OK, so this is going to get into technical wonk land. Everybody I want to go through really quickly because I know it's going to make everybody's eyes glaze over. I spent a ton of money experimenting with my gear. This one microphone is split into multiple things. It's split into the camera that I'm looking at right now. The camera I'm looking at has a teleprompter in it with a 13 inch monitor. That same microphone goes to my RODECaster so I can send in a separate clean signal to this camera while I'm recording on the Sony fs five camera. OK, it's like a five $6,000 camera with 1,000 lens on it. It's a lot of gear behind it, but it gives you amazing video quality I can even record in 4K. I should be recording 4k, but I'm not trying to kill the guys with the file sizes. If you do 4k, you can do a vertical cut and move it around and you can have a lot of options there. And then this audio goes into this RODECaster. I wish I could hold it up, but it will, like, unplug everything. It allows me to have multiple tracks recorded separate multichannel so I can input sounds from my computer. It also has a pad where you can just hit a button and will play a song or a sound effect for you. And then I have Zoom here getting the feedback from this camera, so it's redundant upon redundancy, right? So if the broadcaster fails, if I record in this camera what I'm saying? The important part for me and my personal brand is recorded to camera, and it's super solid. Highest quality the Zoom call is a little janky, and there are other ways to do Zoom without Zoom that much higher quality video, which is using Riverside's FM. Barron's uses it records high quality audio on both ends, and it records high quality video on both ends and then it uploads it, not the compressed version that's shooting through the internet. So you guys want to use Riverside fm? There's another one that's out that's a competitor to them, but I don't know anyone that uses it yet, so I can't wholeheartedly recommend it. But the quality is ridiculous is so good. So those are a couple of things. So low level. Forget about this camera. You don't need that if you record the zoom, right? That's good enough. Or Riverside better upgrade low price, you can have a ton of content. There are more content ideas, but I don't want your head to totally explode. But now you get the idea like how we're able to create so much content. I have not gone into the studio, recorded a new piece of content in months, probably since middle end of last year. All of it has been done here in this studio that I have. I just turn on the lights, hit a button and everything's ready to go. I don't have to set anything up. This works for zoom, it works for Clubhouse. It works for everything. All right. That's that's the technical question. If anybody wants to know, I would set up a second camera and I will show you exactly what it is that I'm doing here. OK I want to clean up a little bit before I do that, but that's exactly what I'm doing. All right, Tom, you have a question. Go yeah, I have a not so technical question, because during my experience with the mod squad, I experienced that writing a script and reading it kills my confidence. And how can I prepare and write a script without it Messing me up? Which is right, bullet points and right, a few questions. If you if you ever do public speaking, the best thing that you can do instead of writing slides that tell you what you're going to say. Just write the questions that you would then answer. So that's how you doing, ok? Yeah, Thanks. For some of you, reading off a script is going to be a deadly experience. Don't do it if you're not good at it, but just write bullet points in complete sentences or ask yourself a question and then answer your own question. OK next up is Mohammed. Um, my question is a quick one. If we are recording the session, is it good to inform them if we are not recording their audio? Just our audio? Yeah, you have a right to record your own audio, so I wouldn't worry about it. However, somebody told me about this recently. I'm like, oh, I would put recording in the title. So everybody knows, and that gets you around clubhouses. They say that's OK. But actually, if you change your club rules, if you step up onto the stage to speak, you're giving us permission to record and use this for what we want. You'll notice as if you look a bunch of clubs as soon as you are invited up, you have to abide by the club rules. So that's going to answer the other club question that somebody had earlier. So you want to set up those rules? My number one rule now, I changed it, which is if you step up, we're recording you. So I don't have to put in the title anymore. I don't have to announce it. You agree by clicking that button. OK and if you want to be extra safe, you can say this call is being recorded. But the problem is, you'd have to say that every 20 minutes because your room's going to refresh all the time. They told me somebody DM me and told me by having record in the title, people are going not to want to go into your room. So moving forward, I'm no longer putting record in my title, and I'll report back if it has any impact on the size of our rooms. Makes sense. Some people are just afraid of the recording part, and if you're recording it for yourself, just that's for you. You don't have to give yourself permission. All right. Lisa, Hi. Hi, thank you. This is so great. So I know you don't like music rounds, but I do music rooms, so I do want to refresh the room with a little bit of talking, but it's music for dogs. The way my Mike set up now and the way clubhouse currently works is my sound is just a little bit better, like probably 5% better when I'm the only one on stage, so no moderators at all. And I've experimented both, and then I bring people up on stage when we refresh. I'm just wondering your perspective is that like just emotionally when someone goes into a room, how is that tone set? If I'm the only one on stage and they don't know the reason why I am the only one at stage? Oh, you can probably just tell people when you do it every time you take a quick break. Are you telling the music live or are you playing it via recording? Well, you're playing it live and you have it miked for your piano. I have a mic that that's I have a nine-foot steinway, so it's I've been told it's a great sound and I've been told there's just a little bit of difference, whether I'm the only one on stage or not. I see the mic only works if I'm the only one on stage right now. I think that'll change because clubhouse keeps improving on you. But right now, that's the way it works, ok? Yeah, if that's the case and your concern is people are like, it's weird. Look, they're either like the music or they don't, because that's what music rooms are like. I don't expect people to talk. I don't expect a battle of two DJs or just it's music. Like, I drop in a room. I hear it, and some people don't have great audio quality. They're literally putting their phone next to their instrument. And it's like, OK, boy, that isn't sound good. You know, ideally, what you would have is you would have separate mikes, one for the piano, one for your voice going through a mixer that you can control and equalize and then you could talk and play music and not have to worry about that. Is that how you have it set up now? Not Yes. But I've been talking to other musicians and we all have the same chance. Like, you can go through all that, but it just makes a tiny bit of improvement. Yeah, it depends a lot on the instrument itself. Yeah, I hear you. But I'm pretty sure if you talk to an audio engineer, they'll tell you very different. Yeah mike, just for your piano, mike, just for your voice. And it's through a mixer and it's equalize and like, can you hear the difference in my mic right now? This is a $300 mic, by the way, and it's going to the broadcaster. Does it sound different to you, then? What I've heard on clubhouse, you mean? Well, just no compared to other people. Oh yeah, I mean, yeah, this the gear. I need all the help I can get. Yeah, it's not any different clubhouse because this is literally the same setup. Yeah, Yeah. You always sound great, uncle Rob. Thank you. It's like, I need all the help, so I'm making the gear work for me. OK Thanks. Yeah, you're welcome. OK, you know what I want to do? I ask. Go ahead, Mo. I was going to say, Lisa, look up a product. It's 40 bucks. It's called the eye rig and the number two. So I rigged to. You may have heard of it already. Yeah, I know of that. And there's all sorts of stuff that will help you a lot with the little with the instrument and not being overkill. But OK, Thanks. OK I'm just like, I have an Instagram live, I got to do. And have you eaten yet? So OK. I wanted my moderators from any phase. Phase one, phase two and Stamos team, whatever. I would love for you just to think about a 30 second observation that you've had. Anything that you can reflect on and say, look, here's one thing I learned, OK, so I'm going to start with old school mod. I don't see dribble out here. But first up, I would say, is Mo. And then I don't see anime here either, because she's sick. And then I'd like to go to Stephanie and kezia. I don't see role here. And then Tom and Muhammad. Who else is part of your crew? There's one other person. It was Mike and Tom and mahi. Yes, Yes. So mahi, Tom and. And Mohammed, right? Mohammed, my hand, Tom. So you guys speak to if you want. So I'm just saying this to give you some time to think something that you learned, something you want to caution about so that everyone can have a better experience on Clubhouse. Wow kick it off. Yeah, my biggest learning was there is an involuntary desire when you get on that stage to flex. And what I mean by flex is try to put yourself in a better light. Try to say things in a better way. Try to sound smart. Try to look good. My biggest takeaway with Chris. And it was almost like a life awakening was say exactly what you're thinking. You'll get better at knowing how to do that in a more poised way. And be honest with who you are, your experiences and the information you're sharing. And don't try to mask it in a way to quote unquote appeal your ego and to appeal to the audience. Not for me, honestly, was the biggest takeaway. Great, thank you. And I don't see Drago, and of course, Emily's not here, so we'll move on to Stephanie and kezia. And I would say when you. Are preparing for a room. Be prepared, but don't be overly prepared to the point where you don't have any room for flexibility or real conversation. Just come in with your talking points. And I would also just me personally, the more vulnerable I was on calls, the more reaction I got from people in, the more DMs I got from people I had my last room. I had a full on cry moment. And like, the support that I got from outside made me realize that part of my life is probably something that I could share more because people relate to it. I'm going to fricking cry right now. Thank you. I'm done. My name is Stephanie, and I'm done speaking. OK OK, then I need to say something. Do you know why they now? I learned the other day why they do that, because we joke. No, the my name is such and it. It's like an accessibility thing though, right? That's what I've heard. Some people are reading what you're saying in real time and they and it's just nothing but run on words. And when you say that it notifies the deaf, the hearing impaired, that you're done. I was like, oh, I heard it explained. That makes more sense to me when I heard it, explained once I was like, I don't understand because it was something about they'll see you if they're visually impaired. I was like, how can they see me if they're visually impaired? I just didn't understand. But the way you explain it to me just now made sense. I needed Moe to explain, well, if you use orderto, I doesn't know who's speaking. So it just says, person. So if you say I'm Stephanie and I'm done, at least, then later on, you're like, who the fuck said that? Stephanie did OK. OK, so let's casio's not here anymore, because it's like 2 and 1/2 hours into our call here. But let's keep going. So then next up, we'll go to mahi. Then Muhammad and Tom will finish this off. So mahi, anything that you want to share. Yeah, I wanted to share that I like having a script. It works super smooth for me, and preparation definitely helps. I know that, you know, having a script didn't help Tom and I think also not much, but I like it a lot. And I feel that Connolly always encouraged us to do it our own way, whichever is helpful for us. So that was a good thing, and I personally learned a lot from Annalee and how she dealt with each one of us, and she had all these plans and strategies in mind, which could actually help us focus on getting our target audience, even if all three of us were wanting to talk about different things. So it was a really good learning experience for me. OK, Yeah. Emily likes also to have a script, and it works well for her because she gets anxious about, like not knowing what she wants to say and when. And so it's each person their own preference. OK, so Mohammed, you're up. Next, go. My big lesson that I learned was to be more supportive and especially when you have a supportive team and you can rely on them, so you have that confidence to speak while you're hosting a room and also you have someone to rely on when you messed up on something. So if you are having a call or a separate call on zoom, you can tell them that, hey, I can't take this question. I'm not ready to talk at the moment. So that really saved a lot of embarrassing moments that could have happened during that room. So I would. That's one big thing that I learned and also supporting others who come on stage. I really learned how that is valuable for them because I made some good friends and we've been chatting on Instagram. And, you know, also we had Zoom calls together, and that was pretty good. It really converted some people into some good friends or some good leads. So that's one takeaway that I would like. And I also want to say something that I got. One of my clients reached out to me and asked if I could. I could help moderate his rooms and help grow his brand on Clubhouse. But he's still waiting to get on to Clubhouse when his Android app is released. Mohammed, that's when we were going to call the curtain on you on that one. OK, Tom, bring us home and there's a couple of last questions I think we need to address. But Tom, go. All right. So for me, I think my biggest takeaway of these three weeks of clubhouse with the future was that clubhouse is like a team sport, and it's all about tactics that reminded me of playing volleyball because you're always like, you have different people playing different roles, and that totally didn't think about that before. So having a script messed me up sometimes, and I get very nervous and losing my words and losing my confidence. But it helped me to. See what role I have and to stay in that role, and that also helps you to not lose your shirt in situations where unexpected stuff happens. So that's that's, I think my biggest takeaway that you can have a team tactic and that works pretty fine, especially when you're training in a team. So that was amazing. Thank you, Tom. OK, Mo, it's that time. I need to wrap up, but there were a couple of questions I asked you to put a pin on. Should we try and address those or it's that time they're all 20 minute questions. So you'll probably hear a clubhouse room about it. You probably will. And I'm going to just like, open it up right now. If anybody has any kind final thoughts or questions, I hope to finish this earlier so that we can bounce the clubhouse. But I need to take a quick break before I do my Instagram Live. Any any quick thoughts or questions from anybody not like, you know, can you look at my resume because it'll take? How are you managing your voice right now if you're talking right? What are you doing anything to like? Maintain your vocal chords while you're just constantly talking? What I think tips for that, yeah, I think that the tip is to breathe and I forget to breathe. I mean, it sounds really weird. We hold our breath. And my friend John sent me this propolis throat spray. I don't know if it does anything, but it's like a little taste of honey or something, and I spray it to my throat. But warm water. Avoid tea. I love tea, but tea constricts my throat and then it becomes really hard to speak. I think the breathing part is the most important, actually. OK anybody else? I'm whiskey. We'll have to take your word for that. Yes, and whiskey. There was a question, a quick one scheduling. How are you scheduling with your mod squad? And I can add something to that as well. Yeah, I type in bc, which is a shortcut for me is his book club house, which is a only thing and allows them to pick a time slot. I need to change it because people are literally scheduling call after call, so I can't even take a break and I have to take a break. So I have to add in like a 15 minute pad or something just to even use the bathroom. But here's one little tip you guys know if you've been in my clubhouse calls, I play music. Music is about 2 minutes and 30 seconds. That's just about enough time for me to run and do whatever it is I need to do and come back, and so that helps me out. I'm a little panicked because, you know, there's even a countdown timer. It's like it's got 10 seconds left on like, shoot, I get a gift. The dire con link set up. I got to get the notes up and my books all around me. There's a lot of stuff that it has to happen for these things to go off. But Yeah. With my mod squad pick, a consistency schedule that works for the four of you, so consistency over trying to figure it out. And then anything over that is cake. So we literally spent way more time than we needed to logistic out, but people got families and whatnot. So if you're going do this seriously with a mod squad pick a day a week, two days a week that be your foundation, everything else that comes up spontaneously is cake. Final thoughts. Yeah, I'm going to give you five more minutes, that's it. Matthew, go, I just want to say real quick. That was my question. Thank you, Mo, for circling back around. It was more about how do we actually show up? Because you can see my Google calendar, it's got way too much stuff on it, but I just want to show up and be there for my community. So do we schedule them a day ahead, a couple of days ahead? What does that look like these days? Because, as you say, it's changing so quickly. So the more notification you give your friends and your audience, the more likely it is they're going to show up. One day notice is probably not good. OK, Ari, go. Just wanted to do a quick thing. We do have a clubhouse subgroup inside circle that just pretty much for anyone who wants to practice and for second, third and fourth Wednesday of any month, really, we're going to support whatever you need from us. So for the next three weeks, if you want to practice, just doing five minutes speaking, prepare your outline, so to speak. We can do that for you. Just let me know so that me, Ivy and kezia can plan that for the next three Wednesdays. I hear a child humming in the background, somebody is having fun. I know. That's so cool. I like that. OK I think that's it, right? We're good. Easy, quick, guys. How many people are enrolled in the group? Right now. Yeah someone asked me that in the chat. 460 something, I can pull up the stat. It fluctuates because New people come in and old people leave. I don't mean old people, but. But she believes, yeah, I'll tell you right now. And I want to tell you a stat that I just saw recently, which is the power of building community, right? I was just looking at this to see what was going on. The future pro group, since its inception, has in terms like when we started recording because we didn't record our numbers right away. Hold on a second, it's going to generate the number for me. We're at 956,000 in revenue from the future pro group alone. And there are 463 people here. So if the whole thing was about building community, getting clients on clubhouse, if you can build a community and you deliver value to them, they'll show up for you. And if anybody wants to know what we did, how we did it, when we did and where we did it on in terms of the future pro community itself, feel free to ask me. I will tell you anything and everything, and just like with everything else, is anything you want to know. There's no secrets here. I will tell you. OK, so 463. Our goal is to get to 2000 people at the end of the year. We're launching a bunch of different initiatives to make the program in even more amazing community for all of you. And I'm sorry for the time change today. Normally, our calls are first and third. Wednesday, 8:00 AM Pacific Standard time, you can set your watch to it. Or Pacific Daylight time, eight AM. First and third, Wednesday of every single month. We have office hours, which are subject matter experts who will do work with you. That's the whole idea. So you book time, they're there for 90 minutes. They usually come once a month and as their impact on your lives grow, I will book them more often. We're still trying to figure out who makes for a good subject matter. Expert panel is our future pro ambassador is now taking over the reins of scheduling and booking different subject matter experts. It's not meant to be a lecture. It's meant to like, bring your work. They're going to do it with you. So if you have copies like here's my crappy clubhouse bio, can you help me? Here's a tagline I wrote, can you help me with this? Our resident copywriter Brett brown, will help you if you have a business entrepreneur tax question. Our CPA friend Eric Erikson will help you, and he helps you out with life too. Just not with that, but that's his expertise. We had a designer in here. Our name is milke Ibrahim. She's a design professor. If you want help with your design layout, look at your carousels, look at your proposals visually. She will crit the hell out of it, but you got to show up. OK, that's what office hours are there different than our regular scheduled protocols, which is me with you? And if you want to know anything. Dm Annalee encircle so we can keep the conversation there. Let her know what it is that you need help with and enough enough people want that she will get that person in. OK we also have got I'm forgetting his name now. How can I forget his name? Let me go to the events, and I'll remember I'm embarrassed or sorry. He's he's a business coach. Matt s.m, Matthew asim, if you need help with business, he's there for you. 15 minutes to time you book and you get help. Yeah, how can you have a question? Sorry, I was just waiting for more because he was leaving. Oh, sorry, sorry about that. Yeah OK. All right. I will definitely follow up with anybody that has some questions. And typically what I like to do is if someone wants to start a thread in general discussion about this call, specifically, this call is no what the heck is call? No it's called number one, eight, five community clients and clubhouse. If someone wants to start a thread about questions or takeaways, start it there because eventually I delete the things under calls and events. Ok? you start there with good, and then I will continue to read that thread as for as long as it's active. All right, that's it. I'm going to stop the recording.