Why You Cannot Diagnose Your Own Problems

Muir is asking this question has got seven upvotes. Many entrepreneurs can't diagnose their own business problems. It's true. Do you share the same difficulty? What's the best way to overcome this masterminds a coach? And I think it's true. Now I'm going to reference something that Melinda said to me because I just like the analogy quite a bit. Melinda lives who you've seen on the show, and it's also part of the program. Melinda said it sometimes it's really hard to read the label inside the jar, isn't it? I like that there's a strong visual with that you're inside the jar, literally in a sense, and you're trying to like, I can't read, what's the ingredients? I can't see that, and that's why. We all could use somebody to help see our blind spots and point them out to us. Now this person doesn't have to be a trained professional. They don't have to be a coach or a psychotherapist, although I do recommend it. It could just be your life partner. Like my wife, my wife says all kinds of crazy stuff to me, and I don't like it. But it's definitely pointing out a problem that I know. But for whatever reason, I buried in my subconscious, so I don't want to think about it. She does it to me all the time. It's like a lover for it, and it's also annoying as hell, I'm going to just tell you because we don't want to be called out on the floors of our thinking or to be asked to do something that we know we need to do, but we're afraid to do it. Really difficult. And I'll give you the example, sometimes as has happened in the past with our company, I've had to let people go. I had to lay people off for no other reason that we couldn't afford to keep them. But there was a part inside of me that just couldn't bear to think about letting people go. I would sooner rather go bankrupt than to let people go. And then one of those instances, my wife said, so you're unwilling. She didn't say exactly like this, but it's kind of how I heard it. You're unwilling to let three people go to save the jobs of seven people. That's the kind of Captain you want to be. Because I don't have the courage, unfortunately, to sacrifice three people to save the rest. And each and every time one of those difficult moments comes up in my life, I just remember that. You guys have seen that movie, you seven, five one submarine movie, right? Young captain, new captain talking about trying to save everybody, old captains like, you know what? You got lots of people in there because we have a ruptured hole. We will all die. It's like, no, let's save everybody. And so those are all the decisions that we have to make. That's why not everybody gets to be Captain because not everybody wants to make those decisions. So if you fancy yourself as an entrepreneur, as a business owner, those are the tough, tough calls you have to make and you have to pay that price. So we all can't see inside the bubble now if we practice one of the things that we talked about, I think on a previous call about being more mindful but raising our level of self awareness about separating ourselves from ourselves and thinking about the things we think about. And we are able to look at ourselves objectively through whatever form of meditation that you want to go through. Then you could be your own consultant. But otherwise, it's quite difficult to do.