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Licensing Your Work

#
95
Chris Do
Published
March 19, 2019

Chris Do talks with the Pro Group about people who have licensed their logos.

Read Transcript
Anthony banks said to everyone, Rachel, I've never heard of a successful local licensing agreement, only horror stories from clients. I have I know people who have licensed their logo before, and then I get the best deal ever. I wish I could do that every single time with my clients. So nothing is possible until it is possible. We all know that, right, we all believe you can't run a mile under four minutes and somebody dies and then everybody does it. I know somebody twin designers who they were designing something for a broadcast network and they were kind of choking on the budget. That will license the logo to you. Fine, it's great, fantastic. Let's do that, and they've been paying for it ever since, it's been fantastic. Think about that. So the next time a client pushes back on logo, just say, you know what, I understand. And price, is this, but let's get really creative. What if we. That licensing deal. So I know you can't afford to pay me the $10000, but you can afford to pay to. Why don't we do a licensing deal every year you use it, you pay me to. And you work out the terms for these uses and your own IP, you own the logo, and the funny thing is the longer they use it, the more it's going to be valuable to them. Think about that, so get really creative. Use your creativity for more things than just making visuals, right? Use your creativity to negotiate a deal. Right? Oh Yeah. You know, let's try this. What if you gave me 2008 $1,000 worth of product because the only cost you 25% of that anyways? Fantastic you get $8,000 worth of cameras. You get $8,000 worth of whatever. And even if you can't use it, you can gift it to somebody. But at least you're not accepting it for the two that they're willing to pay you.

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