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When Should You Work For Free

#
79
TheFutur
Published
April 20, 2018
Pro Call

If you find yourself giving away free work as part of your policy and protocol, that's the real problem. Chris Do helps remedy this.

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Do you think there's ever a time when it is worth it to offer free, say, strategy or creative or insert whatever to a company that you really want to work with? Yes, 100% I'm giving you kind of broad strokes here and you need to take the advice and the words I say and apply to your specific situation. There was a time when we did everything for free or for very little money or gave everything away. But what we realize is that's a temporary situation. It's not a situation where we want to stay in. If you find yourself giving away free work as part of your policy and protocol, that's the real problem. OK, so when I first did strategy, I gave it away for free. The very first time I gave away for free, the next time I did not give it away for free. I charge money for it. I kept scaling up. So, yeah, every once in a while, you have to do something, especially when you're doing something new. You're not sure of yourself and you just really want to do it for a new client. So we already sold them with some other piece of business, so I just threw it in as a value add. They enjoyed it. I got a lot of value from it because that became the episode that you guys may have seen with all these. That work was a direct result of me giving them strategy away for free, and it was the very first time I applied it on my own. I also want to say one other thing some of you guys may have an older kit that we've temporarily stopped selling, it's called Selling strategy. And in that conversation, I help to explain to you how to pivot from them coming to you for a very specific deliverable. I need a new website. I need a new logo, I need a motion graphics piece, or I need you to produce some video for me. How to bridge from that conversation into the strategic conversation and parts of that is you have to demonstrate to them this is a radically different thing. So what I do there is once they tell me they need a video for me, I say, that's fantastic. I want to talk to you about the video. Happy to do it for you. I want to talk to you about how I work with clients. What I usually do is I spend a little bit of time. We take the 30,000 foot view. And if you're willing to do this with me. I'm going to do this first meeting for free. It takes about 40 minutes to do if you find this to be valuable. Let's engage on a deeper level. And then I would charge you money to do the thinking part. So I'm taking the risk away from them, and I had to do this in the very beginning because I just felt like. I could not sell strategy any other way. Once I did that a couple of times, I don't ever have to do that anymore.

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When Should You Work For Free

If you find yourself giving away free work as part of your policy and protocol, that's the real problem. Chris Do helps remedy this.

Important: We’re sorry about this, but this transcript is hard to read. We’ve added the wall of text below to help our search function better. If you’d like to help us format this, please reach out to andres@thefutur.com. In the meantime, simply turn closed captions on (CC) the video above to read along.
Do you think there's ever a time when it is worth it to offer free, say, strategy or creative or insert whatever to a company that you really want to work with? Yes, 100% I'm giving you kind of broad strokes here and you need to take the advice and the words I say and apply to your specific situation. There was a time when we did everything for free or for very little money or gave everything away. But what we realize is that's a temporary situation. It's not a situation where we want to stay in. If you find yourself giving away free work as part of your policy and protocol, that's the real problem. OK, so when I first did strategy, I gave it away for free. The very first time I gave away for free, the next time I did not give it away for free. I charge money for it. I kept scaling up. So, yeah, every once in a while, you have to do something, especially when you're doing something new. You're not sure of yourself and you just really want to do it for a new client. So we already sold them with some other piece of business, so I just threw it in as a value add. They enjoyed it. I got a lot of value from it because that became the episode that you guys may have seen with all these. That work was a direct result of me giving them strategy away for free, and it was the very first time I applied it on my own. I also want to say one other thing some of you guys may have an older kit that we've temporarily stopped selling, it's called Selling strategy. And in that conversation, I help to explain to you how to pivot from them coming to you for a very specific deliverable. I need a new website. I need a new logo, I need a motion graphics piece, or I need you to produce some video for me. How to bridge from that conversation into the strategic conversation and parts of that is you have to demonstrate to them this is a radically different thing. So what I do there is once they tell me they need a video for me, I say, that's fantastic. I want to talk to you about the video. Happy to do it for you. I want to talk to you about how I work with clients. What I usually do is I spend a little bit of time. We take the 30,000 foot view. And if you're willing to do this with me. I'm going to do this first meeting for free. It takes about 40 minutes to do if you find this to be valuable. Let's engage on a deeper level. And then I would charge you money to do the thinking part. So I'm taking the risk away from them, and I had to do this in the very beginning because I just felt like. I could not sell strategy any other way. Once I did that a couple of times, I don't ever have to do that anymore.
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