06: Planning/the Roadmap- the Strategy to Bridge the Gaps
When you know the goals, who you are, who you talk to, and how to position your brand is time to create the master plan for how you will win the battle. How will you create relevance for your brand with visibility and credibility? How do you create traction in the market? In this last step, we talk about the Roadmap and the delivery to the client. It’s the summary that gives a long-term customer perspective value on everything you do.