LinkedIn Profile Review

Top takeaways Your LinkedIn profile tells a chapter in your story. If a piece of content that you publish sparks interest for someone, they will likely check out your profile. One of the reasons to have your profile optimized. They may ask "is this the right person for me to follow and/or connect with? Header image: Use this space wisely Can someone get an impression of you based on this image? Use text to inform people about what you do (what do you want to be known for?) Headshot: Is it high quality? Approachable? This is important because when you comment on LinkedIn you'll be creating familiarity Consider using the video feature Headline: Be specific, if someone new reads this, will they understand? Enough for people to think but not so hard Experiment and see what works About: Tell a story, people do read this section. In some cases, you can put a call-to-action at the end (invite people to DM you). LinkedIn loves data, strategically put your keywords here. Featured: This is the gold mine area Highlight a previous post Showcase social proof Show your lead magnets Talk about your newsletters Experience: Keywords are essential (might not be your official title but that's okay) If you speak a second language, LinkedIn has a feature to create your profile in a different language. Endorsements: LinkedIn will use this when people are searching for these skills You can reorder skills on your profile Strategically pick what your top three are - consider the keywords