Office Hours: Brand Strategy - Hotseat Coaching and Open Q&A

Members of the Pro Community lead the discussion by asking Anneli Hanson questions regarding Brand Strategy. How to clarify a question How to keep a client's awareness How can I improve brand story developmentt How to combine Design Thinking and Brand Strategy When to hire a business coach

Brand Naming: How find and secure great names for companies and products w/ Rob Meyerson

Naming is a beast. It's not just coming up with cool ideas—it also requires finding a name that's available and getting everyone to agree on the right name. I'll show you how to tame the beast with a rigorous process, some pitfalls to avoid, and a handful of psychological hacks. Then I'll stick around to answer any questions you have about brand naming.

06: Planning/the Roadmap- the Strategy to Bridge the Gaps

When you know the goals, who you are, who you talk to, and how to position your brand is time to create the master plan for how you will win the battle. How will you create relevance for your brand with visibility and credibility? How do you create traction in the market? In this last step, we talk about the Roadmap and the delivery to the client. It’s the summary that gives a long-term customer perspective value on everything you do.

100 to 100 Series: Validating Your Business Model Pt.1

Some things to think about ahead of our call (pre-work): Design 3 price tiers for your business. What is the DIY, low cost option? This could be a template, e-book, low cost resource, diagnostic, audit, etc… What is the DWY, done with you option? This is what you'd really like clients to buy. What is the DFY, done for you option (white glove)? If money were no object, what could the ultimate experience be like when working with you? Design your offerings so that people are most likely to pick the middle option. For reference, scroll down the The Futur Pro Group pricing options to see how we've done it. https://thefutur.com/pro-group

Scaling Secrets w/ Vanessa Lau

How I grew my Youtube channel from 0 to 500k with 28M views in less than 3 years Vanessa is an online entrepreneur, content creator, and Founder of The BOSSGRAM Academy. She teaches new entrepreneurs how to build their influence and grow their businesses using the power of social media. After quitting her 9-5, she started a Youtube channel and amassed a digital reach of 500k subscribers on Youtube and over 200k+ followers on Instagram, all while building a multi-million dollar digital education business. Today she's passionate about helping creators and entrepreneurs tap into the social media space so they can monetize their expertise and create global impact.

How to Grow a Creative Business: From Freelancer to Multi-Million Dollar Studio

Fill Your Schedule With Projects You Actually Like - Do you enjoy working with those who want your services? - I never want to be the owner of a studio that I wouldn’t want to work for! -- That goes from the clients to the people and process Raise your Rates Let's say you're busy with projects you love, and instead of saying no to another project, raise your rates and see what happens. example: You normally charge 20k for a project because you're busy charge 40k You'll be shocked at people who say yes to the 40k This is a good problem to have and will get you to the next level See if You Can Fill Your Schedule Again... You've validated the demand for work at this budget Can you fill your schedule with this new rate? Raise Your Rates (AGAIN) When your schedules fill up with work that you like begin to raise your rates again keep repeating the process If you're not sleeping because you are working too hard... Begin to Hire If people are paying 60k for this who should I hire next to free me up? Designer? Account Manager? Marketing? Admin? How can you make this experience better from when you were charging 20k? When you hire your first person you've evolved from being a freelancer to a studio/agency. What are the reasons why clients choose to pay more?

Client Relationships & Customer Service

I love the story of Chris Do's Real Estate Broker, Robert. Calls him up once a year and occasionally takes Chris Do out on lunch. He is the only broker to maintain a relationship with him (16+ years). Robert even sent over a tailor to get a custom-made shirt for Chris Do.

After Dark: Videographer/Production Pros Coaching Call

If you stay in the video service business it's still viable for many of you. First understand your numbers, so that you can more accurately start to move towards fixed base fees and then some hybrid of value-based pricing. You want to have your conversations about money on the phone, not an email exchange. You need to feel people out. You should float higher numbers and use price bracketing. If you get pushback, you also have to be hesitant and reluctant to change the price, and you have to ask for concessions. This is a psychological game, people need to feel like they had the upper hand.

Business Breakthrough Workshop

Top Takeaways: The greater the focus, the clearer the impact You don't learn from the books you read, you learn from the book you write Beware of robbing people when you give too much We're not niching the whole business, we're niching the marketing I didn’t know my client and what I was solving for them Ask better questions for yourself Q: What was your top takeaway from the call?

Leaving Corporate: A Brief Survival Guide

Thinking of ditching your job and following your dream but not sure where to start? Get insights from a serial quitter who started from scratch 4 times in 8 years, went from a guaranteed $25k/year to 0 income, and bounced back so now he can do what he loves on his own terms. Leaving corporate is not a walk in the park. I've hit speedbumps along the way and had high expectations from the start that were not met. This is why I'm doing this Office Hours call so you can learn from my wins, but most importantly from my mistakes. This call is for you if: You're tired of working for the Man. Yuck! You think there's more out there for you. PS: There is. You don't feel appreciated at work or the culture there sucks. Sorry! You want to finally follow your dream because life is short. Yay!

Business Breakthrough Hot Seat

Summary: There are a lot of ways to grow a business, pick the ways you enjoy that feel easy for you - someone else feels it’s hard and will pay you for it. You can’t take internet advice about pricing and copy/paste it to yourself. What does feel authentic to you with pricing? What price tag can you put on that? Can you co-create the value with your client, a number that feels right for both of us? If you are authentic you can’t say the wrong thing to the right person. Design the life you want, then build your business around it. Selling isn’t telling.

The Business Doctor is in!

Errol can cover all aspects of business with specifics in Finance, Accounting, Taxes, Financial Planning - then Marketing, Planning, and Building for growth

Web3, Wallets & Identity

This session is half workshop half discovery. We're helping anyone who is crypto curious take their first steps into the metaverse. We are going to set up wallets, and we are going to learn about why wallets are the first step in the future of branding and marketing.

Ai. Machine learning.

Artificial Intelligence looks to be the next big leap in technological development. It is an umbrella term for a wide range of different technologies that are being developed that can learn and gather information without being programmed to do so. It will help to make the lives of people easier.

Top 3 YouTube Content Mistakes And How To Avoid Them

How to make videos that look and sound incredible, share messages and impact your business.

Reflection and Insights From Grow With Video Summit

Something that's very common with these high net worth people. They spend an incredible amount of money on coaches and advisors.

Brand Strategy - Niche Worksheet Review

Following the previous Cohort Call, Anneli Hansson checks in with you and answers questions you have.

Operation: Outreach

Think client outreach is sleazy, salsey, and only for the extroverts of the world? Think again! In this part lecture, part open Q&A office hours, join The Futur's Stephanie Owens as she breaks down how her studio gets the attention of major league clients with the power of outreach.

05: Positioning- How to Stand Out

Positioning is the most important step in Brand Strategy. It’s the place your brand have in people’s mind and heart. The brand needs to stand out, otherwise it will drown in a sea of sameness and you will have to compete with price. How do you find a subcategory with no competitors?

Business Breakthrough Workshop

What's your ideal client? What is your irresistible offer?

NFT Foundations

We'll talk about how to build out an NFT.

Brand Strategy Hotseat Coaching and Open Q&A

Project Manage Your Creativity

Success Story w/ Conor Woodard

Key Person of Influence Pt. 2

WTF are NFTs

Success Stories w/ Stanley Vaganov

How to Begin w/ Michael Bungay Stanier

This Book Starts Now. Right here, on the BEGIN cover. know why. You know that you have more to contribute. You want to shake things up and make a difference, for yourself and for the world. You want to learn and grow. You want to be a force for change. You’re ready to begin. Open the book & start doing something that matters.

Success Stories w/ Kia Abrera

Pro Group Success Story - Tom Aris

Understanding Human Behavior with NLP

Business Breakthrough Workshop

Step 10: Insights for Innovation

Creating Your Instagram Content Strategy

Business Breakthrough Hot Seat

02: Purpose, Mission, Vision- How to Stand Up

03: Brand Culture, Values & Personality- How to Connect

People connect with people, not with companies. That is why we want to give the brand a soul and a personality. This comes from within the company. The culture sets the tone and I will show you how you can destille the culture and value to a brand personality. How do you want your brand to be percieved?

Work With Me

Step 04: How to Find a Niche

Breakthrough Business Workshop

Step 05 How to Understand Your Ideal Clients

Step 06: The Gap Analysis & SWOT

Step 07: How to Position your Brand

How to Become a Pro Networker and Connector

How to pay yourself & tips to reduce your tax burden. LLCs v. Corporations (For US-based Entrepreneurs)

Step 08: The plan

Step 09: Going from Brand Strategy to Marketing & Branding

Step 11: Pricing and Selling Strategy

01: Introduction Brand Strategy- the Framework & Goals

Success Stories w/ Roxy Velez

Take your Value Prop and Give it Pop! Pt. 3

Selling Product Knowledge Open Q&A

Hotseat Coaching and Open Q&A

How to Organize a Cohort

Key Person of Influence Pt. 1

Art Break - Watercolour for Beginners

Business Breakthrough Hot Seat

Top takeaways What kind of life do you want for yourself? What are the implications of your decisions on the rest of your life?get obsessed with the problems you solve and the problem you solve itembrace uncomfortable conversation

From Trauma to Triumph: How We Can Grow Through Adversity

Nidhi Tewari is an acclaimed Licensed Clinical Social Worker, mental health therapist, and sought after speaker with more than a decade of experience. She is an EMDR International Association Certified EMDR therapist and uses this expertise to treat and reduce trauma-related symptoms, as well as anxiety, stress, performance anxiety, and grief.

Finding Your Niche and Becoming an Expert

Kady Sandel covers what niching/specializing is, what options creatives have, the pros and cons of niching down, examples, how to find a profitable niche, and how to transition into a new niche.

Getting to $100K

We'll show you how to generate $100K. To get there, you must first train your mind. You'll also need to know how to achieve it using a strategy. We'll break this all down into actionable steps.

Podcasting Q&A

🎙 Greg Gun talks about his experience running The Futur Podcast, production, marketing, and ads.

Pro Group Success Story - Shannon LaBare

Looking for a career boost? What better way to discover your next steps than to hear from the past experiences of other successful Pro members.

Branding/Packaging Process: Start-Up vs. World-Leader

Farm Design will share case studies and its creative process through a recent start-up vs a world-leading brand.

100 to $100k Q&A via Slido

The Greatest Predictor of Results - Just Do the Work

Value Proposition Design and Your No-Brainer Offer

Value proposition design is quite simply the benefits others can expect from your products and services, now the mistake that we make oftentimes is we talk about what we do. And the audience or the customer is left wondering well what's in it for me man. In this Pro Call, we'll show you how to overcome this.

Success Stories w/ Ali Pineda

Looking for a career boost? What better way to discover your next steps than to hear from the past experiences of other successful Pro members.

Success Stories w/ Greg Manko

Looking for a career boost? What better way to discover your next steps than to hear from the past experiences of other successful Pro members.

Success Stories w/ Phyllis Williams-Strawder

Looking for a career boost? What better way to discover your next steps than to hear from the past experiences of other successful Pro members.

Music, Mental Health & Emotions

How to Unlock the Wisdom in Music to Benefit Mental Health and Emotional Well-Being

How to Build Your Network Inside of a Professional Community

Ali Pineda will be teaching and sharing his 1+ year of experience as a member of the Futur Pro group and how he leveraged and built his network inside of the professional community.

POP! Seat w/ Sam Horn

Author, professional speaker, coach, consultant, amazing human Sam Horn is coming to the Futur. Four lucky individuals will get to sit in the POP! seat w/ Sam and get feedback on their writing. Sam will share 3 POP! concepts and give her valuable feedback on your ideas.

Secrets to LinkedIn Content Creation — Content System & Carousel Design

Great call from Pik! Topics covered: 1. Briefly share my LI journey 2. Share my LI content system 3. Carousel design tips

Using Market Research and Data to Become an Expert

Market research should be a part of any entrepreneur, creative or aspiring expert. In this office hours you will get an introduction to how you can start doing market research and how to gather and organize your data into a database. The intention is to give you a starting point that you can start implementing right away and share the way I think about gathering and organizing information.

Pitching Tips After Strategy & Content Tips

Matthew Encina leads a keynote on growing your skills as a brand strategist.

Cultivating Client Relationships

Matthew Encina does a keynote presentation on building meaningful connections with your clients.

Accounting and Expenses

Hector Garcia, CPA - talks about home office expenses that you may be missing out on as a solopreneur. What can you legally deduct?

Business Coaching

Matt Essam answers the question from pro members: How to ask for referrels? How to sell results, and what to include in cold emails.

Business Coaching

Matt Essam answers the question from pro members: How to find a rep, how to deal with the fear of losing clients, and how to rediscover your passion.

Booking

Errol Gerson answers the question from pro members: How to create a new pipeline for income, the pro and cons of sole proprietorship, and how to frame your value proposition.

Content Creation

How to organize your content creation pipeline.

Office Hours - Building Connection, With Diane Gibbs

Diane Gibbs helps the pro group build connections with people they don't know.

Accounting & Tax Help, With Errol Gerson

Chris Do & Errol Gerson help pro members with specific accounting and tax related questions.

Office Hours - Visual Notetaking, With Anthony Banks

Anthony Banks teaches pro members how to sketch notes - which transformed his ability to retain what he's written down.

Office Hours - Mindset 5, with Wesley Little

Chris Do & Wesley Little help with mindset blocks pro members are suffering with.

Office Hours - Notion for Agencies, with Molly Jones

Molly is one of only 19 Certified Notion Consultants worldwide. She works almost exclusively with design and creative studios to empower their teams with custom Notion workspaces

Office Hours - Copywriting, with Brett Brown

Chris Do & Brett Brown help pro members with sharpening their marketing copy.

Office Hours - Explode your online content, with Mo Ismail

Mo Ismail leads a keynote helping pro members interested in exploding their online content

Office Hours - Mindset 4, with Wesley Little

Chris Do & Wesley Little help the pro group understand what their feelings are telling them.

Office Hours - Video Content Process Overview, with Matthew Encina

This is an overview of Matthew Encina's process for creating video content on YouTube. From ideation, to planning, to publish.

Office Hours - IG Stories, with Elle Money

Elle Money answers questions the Pro Group has about Instagram Stories.

Office Hours - Color 2, with Greg Gunn

Greg Gunn talks with the Pro Group about how color is presented on devices - and why it's important to know.

Office Hours - Mindset 3, with Wesley Little

Chris Do & Wesley Little do personalized coaching for those questioning taking business risks.

Office Hours - Video Content Creation, with Matthew Encina

Matthew Encina leads a call that helps create a hook for video content.

Office Hours - Mindset 2, with Wesley Little

Chris Do & Wesley Little do personalized coaching on specific mindset issues with the Pro Group.

Facebook Ads Q&A

Elle Money covers what's a good amount of money to spend on ads? How to deal with repeat ads for customers that purchased a specific product and how to set up a campaign for your lead magnet.

Pitching: Understanding What the Client Wants

What's the difference between pitching and proposal? How to ask follow-up questions to get context, what are the creative parameters, and how to create a client call summary.

Linkedin Sales

Richard Moore breaks down the 3 C's in a hyper-focused workshop: Content, Connections, and Community.

Mindset Perspective from a Licensed Therapist

In this session, Wesley Little coaches us through these questions: How to bring in compassion, avoidance of passion projects, and how to protect your energy during work hours.

Brand Strategy: How to Understand Your Clients Customers

Anneli breaks down how to build a customer profile for your clients and the exercises that go behind finding that research.

Business Coaching: Conquering Fear

Introducing Matt Essam, a business coach from the UK who shares the same ideologies as Chris Do. Matt talks about fears, and how to stop ourselves from getting in the way.