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Business Breakthrough Workshop

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Matt Essam
Published
September 8, 2022

Top Takeaways: You can't target an organization. You can target a person at an organization. When we talk about prospecting we are actually talking about building relationships. You can't have a relationship with a brand only with people. People buy people. No one cares about what you have to say until they know how much you care. You're going to have to get a ton of no's or I don't understand it, or why would anyone pay for that from a bunch of people to figure out what this offer is going to be. The niche sweet spot is getting specific on an outcome and or an industry. If we spend less time in our heads and learn to bring the energy and attention down into our body and into our intuition, we'll have more breakthroughs. For example, the current prospect didn't pass the vibe check so I shouldn't pursue the project. If a prospect asks how you came up with your pricing ask: I'm curious, why do you want to know how I came up with that price? Listen to what they are really asking.

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