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Members of the Pro Community lead the discussion by asking Anneli Hanson questions regarding Brand Strategy. How to clarify a question How to keep a client's awareness How can I improve brand story developmentt How to combine Design Thinking and Brand Strategy When to hire a business coach
Naming is a beast. It's not just coming up with cool ideas—it also requires finding a name that's available and getting everyone to agree on the right name. I'll show you how to tame the beast with a rigorous process, some pitfalls to avoid, and a handful of psychological hacks. Then I'll stick around to answer any questions you have about brand naming.
When you know the goals, who you are, who you talk to, and how to position your brand is time to create the master plan for how you will win the battle. How will you create relevance for your brand with visibility and credibility? How do you create traction in the market? In this last step, we talk about the Roadmap and the delivery to the client. It’s the summary that gives a long-term customer perspective value on everything you do.
Some things to think about ahead of our call (pre-work): Design 3 price tiers for your business. What is the DIY, low cost option? This could be a template, e-book, low cost resource, diagnostic, audit, etc… What is the DWY, done with you option? This is what you'd really like clients to buy. What is the DFY, done for you option (white glove)? If money were no object, what could the ultimate experience be like when working with you? Design your offerings so that people are most likely to pick the middle option. For reference, scroll down the The Futur Pro Group pricing options to see how we've done it. https://thefutur.com/pro-group
How I grew my Youtube channel from 0 to 500k with 28M views in less than 3 years Vanessa is an online entrepreneur, content creator, and Founder of The BOSSGRAM Academy. She teaches new entrepreneurs how to build their influence and grow their businesses using the power of social media. After quitting her 9-5, she started a Youtube channel and amassed a digital reach of 500k subscribers on Youtube and over 200k+ followers on Instagram, all while building a multi-million dollar digital education business. Today she's passionate about helping creators and entrepreneurs tap into the social media space so they can monetize their expertise and create global impact.
Fill Your Schedule With Projects You Actually Like - Do you enjoy working with those who want your services? - I never want to be the owner of a studio that I wouldn’t want to work for! -- That goes from the clients to the people and process Raise your Rates Let's say you're busy with projects you love, and instead of saying no to another project, raise your rates and see what happens. example: You normally charge 20k for a project because you're busy charge 40k You'll be shocked at people who say yes to the 40k This is a good problem to have and will get you to the next level See if You Can Fill Your Schedule Again... You've validated the demand for work at this budget Can you fill your schedule with this new rate? Raise Your Rates (AGAIN) When your schedules fill up with work that you like begin to raise your rates again keep repeating the process If you're not sleeping because you are working too hard... Begin to Hire If people are paying 60k for this who should I hire next to free me up? Designer? Account Manager? Marketing? Admin? How can you make this experience better from when you were charging 20k? When you hire your first person you've evolved from being a freelancer to a studio/agency. What are the reasons why clients choose to pay more?
I love the story of Chris Do's Real Estate Broker, Robert. Calls him up once a year and occasionally takes Chris Do out on lunch. He is the only broker to maintain a relationship with him (16+ years). Robert even sent over a tailor to get a custom-made shirt for Chris Do.
If you stay in the video service business it's still viable for many of you. First understand your numbers, so that you can more accurately start to move towards fixed base fees and then some hybrid of value-based pricing. You want to have your conversations about money on the phone, not an email exchange. You need to feel people out. You should float higher numbers and use price bracketing. If you get pushback, you also have to be hesitant and reluctant to change the price, and you have to ask for concessions. This is a psychological game, people need to feel like they had the upper hand.
Top Takeaways: The greater the focus, the clearer the impact You don't learn from the books you read, you learn from the book you write Beware of robbing people when you give too much We're not niching the whole business, we're niching the marketing I didn’t know my client and what I was solving for them Ask better questions for yourself Q: What was your top takeaway from the call?
Thinking of ditching your job and following your dream but not sure where to start? Get insights from a serial quitter who started from scratch 4 times in 8 years, went from a guaranteed $25k/year to 0 income, and bounced back so now he can do what he loves on his own terms. Leaving corporate is not a walk in the park. I've hit speedbumps along the way and had high expectations from the start that were not met. This is why I'm doing this Office Hours call so you can learn from my wins, but most importantly from my mistakes. This call is for you if: You're tired of working for the Man. Yuck! You think there's more out there for you. PS: There is. You don't feel appreciated at work or the culture there sucks. Sorry! You want to finally follow your dream because life is short. Yay!
Summary: There are a lot of ways to grow a business, pick the ways you enjoy that feel easy for you - someone else feels it’s hard and will pay you for it. You can’t take internet advice about pricing and copy/paste it to yourself. What does feel authentic to you with pricing? What price tag can you put on that? Can you co-create the value with your client, a number that feels right for both of us? If you are authentic you can’t say the wrong thing to the right person. Design the life you want, then build your business around it. Selling isn’t telling.
Artificial Intelligence looks to be the next big leap in technological development. It is an umbrella term for a wide range of different technologies that are being developed that can learn and gather information without being programmed to do so. It will help to make the lives of people easier.
Think client outreach is sleazy, salsey, and only for the extroverts of the world? Think again! In this part lecture, part open Q&A office hours, join The Futur's Stephanie Owens as she breaks down how her studio gets the attention of major league clients with the power of outreach.
Positioning is the most important step in Brand Strategy. It’s the place your brand have in people’s mind and heart. The brand needs to stand out, otherwise it will drown in a sea of sameness and you will have to compete with price. How do you find a subcategory with no competitors?
This Book Starts Now. Right here, on the BEGIN cover. know why. You know that you have more to contribute. You want to shake things up and make a difference, for yourself and for the world. You want to learn and grow. You want to be a force for change. You’re ready to begin. Open the book & start doing something that matters.
People connect with people, not with companies. That is why we want to give the brand a soul and a personality. This comes from within the company. The culture sets the tone and I will show you how you can destille the culture and value to a brand personality. How do you want your brand to be percieved?
Nidhi Tewari is an acclaimed Licensed Clinical Social Worker, mental health therapist, and sought after speaker with more than a decade of experience. She is an EMDR International Association Certified EMDR therapist and uses this expertise to treat and reduce trauma-related symptoms, as well as anxiety, stress, performance anxiety, and grief.
Value proposition design is quite simply the benefits others can expect from your products and services, now the mistake that we make oftentimes is we talk about what we do. And the audience or the customer is left wondering well what's in it for me man. In this Pro Call, we'll show you how to overcome this.
Market research should be a part of any entrepreneur, creative or aspiring expert. In this office hours you will get an introduction to how you can start doing market research and how to gather and organize your data into a database. The intention is to give you a starting point that you can start implementing right away and share the way I think about gathering and organizing information.