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05: Positioning- How to Stand Out

Positioning is the most important step in Brand Strategy. It’s the place your brand have in people’s mind and heart. The brand needs to stand out, otherwise it will drown in a sea of sameness and you will have to compete with price. How do you find a subcategory with no competitors?

Important: We’re sorry about this, but this transcript is hard to read. We’ve added the wall of text below to help our search function better. If you’d like to help us format this, please reach out to andres@thefutur.com. In the meantime, simply turn closed captions on (CC) the video above to read along.
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