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Words are simply not enough.

You may have heard this before, but when it comes to pitching motion design work to clients, reciting industry terminology doesn’t get you the job. You shouldn’t have to feel like you need to oversell your work.

To really tell the story, you need strong imagery.

The trick is to pair your pitch with strong imagery, or in this case, styleframes. Styleframes are rendered 2D or 3D still images that determine the look of a motion design piece.

Bridge the gap between your ideas and the client’s vision.

Clients love to stay in the loop. They want to know how your ideas align with their vision, and what that looks like. Styleframes won’t just help you in your pitch; they’ll help you tell stories in more meaningful and impactful ways.

Styleframes

This is everything you need to start making beautiful styleframes.

Learn from an industry veteran.

From foundation to final details, Matthew shares insights from his decade of experience as a creative director, animator, and designer.

Build dynamic narrative sequences.

Learn to tell engaging stories with beautiful imagery. You’ll also learn the technical side of things to apply your styleframes into a 3D environment.

Clearly share your ideas with clients.

Get clients on board with your ideas before you start producing anything. Styleframes are a fantastic way to give clients insight.

Inside This Course
What’s Included

The building blocks

You’ll learn the basic techniques of narrative sequencing, camera framing, perspective, hierarchy, lines, lighting, and contrast.

The pre-cursor to styleframes

Learn how to use mood boards to communicate preliminary ideas. Here you’ll understand how to curate images to define your target aesthetic before you design.

Save time in your search

Find the perfect assets. Learn what search phrases to use– both basic and advanced– to find the assets you need for your mood boards and style frames.

Watch Matthew’s process

Create a detailed style frame in Photoshop from scratch. You’ll learn simple painting and compositing techniques to design your styleframes. You’ll also learn Matthew’s top tips for speeding up your process, color correction, and adding finishing touches to make your images pop.

Inside This Course
What You Will Learn

The building blocks

You’ll learn the basic techniques of narrative sequencing, camera framing, perspective, hierarchy, lines, lighting, and contrast.

The pre-cursor to styleframes

Learn how to use mood boards to communicate preliminary ideas. Here you’ll understand how to curate images to define your target aesthetic before you design.

Save time in your search

Find the perfect assets. Learn what search phrases to use– both basic and advanced– to find the assets you need for your mood boards and style frames.

Watch Matthew’s process

Create a detailed style frame in Photoshop from scratch. You’ll learn simple painting and compositing techniques to design your styleframes. You’ll also learn Matthew’s top tips for speeding up your process, color correction, and adding finishing touches to make your images pop.

Get an inside look at Styleframes

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From the instructor:

This course will help you make the most of every opportunity.

What do I mean by that? Let me start from the beginning.

I went to school at ArtCenter and studied graphic design with a focus on motion design. During my time at ArtCenter, I learned what would be the foundation for just about every project I became a part of: narrative sequencing. This is the concept of using images to tell a story and communicate an idea.

Coming out of ArtCenter, I stepped straight into the motion design field and worked on a number of projects, from commercials, music videos, and content.

I’ve had to wear many different hats throughout each project as a designer, animator, and then eventually, creative director. In a sense, I was learning while on the job.

Anyone in motion design knows that visual communication is a pillar of the industry. Before I could even begin to work on projects, I had to pitch ideas and communicate them not only to clients, but internally to the people that I worked with. There, my visual communication skills were put to the test.

How could I use images, combine them with words, and piece the two together to tell a story? To sell an idea? With none other than Styleframes.

Styleframes are just juicy, beautiful, gorgeous images that tells the client or studio you work at exactly where you’re headed. They help dictate the aesthetic and define key moments in the production.

As a designer, you need to be able to use the tools at your disposal to create an image that communicates the key points of your vision. When you’re selling an idea, it’s extremely important that the image communicates, looks beautiful, and the viewer looking at it understands what you’re trying to tell them.

Styleframes combine the power of Photoshop, photo compositing, and mixing different elements together to create a moment in time that represents what the final outcome of the production will be.

If you go to design school, and you’re enrolled in a motion design program, they should be teaching you this stuff. The unfortunate truth is that not all of them do, and not all of them do it well.

But that’s where this course steps in. You will learn to clearly show the vision of your idea. You’ll be able to deliver highly rendered, quality, beautiful moments in time that help you sell your vision.

Working in this industry, we know that time is precious for everyone. When you get the opportunity to pitch your idea and share it with someone—be it a client or studio—and ultimately sell it, you want to make sure you do it right.

My hope is that when you finish the Styleframes course, you will seize every opportunity to pitch ideas, communicate them in a clear and engaging way, and produce amazing stories that sell.

Read More

Matthew Encina

Matthew Encina is an award-winning creative director of branding, interactive experiences, and video content for Fortune 500 brands, music artists, and video games. For over ten years he has been working on top-tier campaigns at LA’s premier design studios and agencies.

Who this is for

Tell a visually compelling story in a single frame.

This course gives you the tools and techniques to stand out among your peers, tell vivid stories, and create visuals that clearly communicate your ideas:

  • Motion Designers
  • Animators
  • VFX Artists
  • Storytellers

Styleframes

Create dynamic styleframes that tell compelling stories, and take your motion design to the next level.

What's inside
  • 6+ Hours of Video Content
  • Assignments with designers
  • Real project pitch examples
  • Bonus: build a narrative sequence in 3D
  • Lifetime updates

Styleframes

Create dynamic styleframes that tell compelling stories, and take your motion design to the next level.

What's inside
  • 6+ Hours of Video Content
  • Assignments with designers
  • Real project pitch examples
  • Bonus: build a narrative sequence in 3D
  • Lifetime updates

Typography 01
01

Learn the fundamentals of typography to create visually stunning, impactful work. Start to see type differently when you practice and apply typographic principles, and finally understand why and how layouts look good.

Difficulty Level
Beginner to intermediate
Prerequisite
Knowledge of Adobe Illustrator or
InDesign recommended
Learning Roadmap
Understand the fundamentals of graphic design and typography to progress your design education.
Best Seller
5,187
Students enrolled
Highly Rated
Featured Student Work
02

Take a look at some of the incredible progress our students have made. We’ll let their before and after’s do the talking here.

Reviews
03

As a self-taught designer typography 01 course improved my approach towards design dramatically. It is way differentiated me from my peers at work even though they were more experienced. The way Chris critiques taught me how to explain my design and point out when its not working/something is missing. Typography 01 course on my CV also landed me a lot of interviews. (which I really thought were not even in my league back then).

Ayesha Haroon
Designer

Typography 01 was my very first online course after being in the field for over 20 years. I learned more about myself and my skills in the Typography 01 course than I had in those 20 years. I rediscovered passions for type that I had let slip and the input from all the instructors was amazingly valuable. I'm super grateful for the whole experience as it has already helped me in my work setting, results were basically next project after taking the course. Thank You to all the folks that make Futur happen.

Jason Jacobson
Designer

The Typography course is an impactful journey that takes you through the process of learning how good typography came to be and how it can be implemented throughout any composition. Coming out of this course, anyone will have a strong set of eyes and skill in delivering substantial typography choices in design projects. The Future team has done an excellent job capturing the history, practicality, and opportunity typography provides when it is approached in a creative but methodical way; so much appreciation for this course!

Riley Jones
Designer

Without any traditional design education, I always used to struggle with understanding the fundamental design principles. One of the most valuable parts of the course was seeing the way Chris critiques design work. That helped me improve my design thinking and process as well, and it made me understand what clients are looking for in design work. I would highly recommend the Typography 01 Course to anyone struggling with deeply understanding what good design is built upon.

Alex Cracan
Designer
How this works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Stretch and flex your design muscles

Practice what you’ve learned in the video lectures to push your skills further. Do the homework as many times as you need to fully grasp the material.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

How it works
04

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Take a deep dive into all things type

In each video lesson, Chris will teach you about typographic principles, the history of type, and how to apply the fundamentals across your design work.

Watch Chris work

See how Chris makes improvements to previous students’ work using typographic principles. Then, take notes of how you can apply these same techniques to your own work.

Watch your skills develop

See your designs take on a whole new shape and meaning as you move through the course. Start to feel comfortable and confident with typography.

Get access to the community

Your enrollment includes access to our private Slack channel and an invitation to Circle. Connect and keep learning with your instructor, Chris Do, and Typography students around the world.

Who is this for?
05

This course is for any designer looking to understand type to improve their layout and design skills.

I learned more about typography in this course than during my BA in graphic design. This gives me confidence that I can make effective layouts and better design of any kind. I also felt I was part of a community, who learned together. Once a week for seven weeks, Chris critiqued our submitted layouts and this motivated us to put knowledge into practice and submit our work. This course is the best investment I've made in myself in becoming a better graphic designer. And I've invested in a lot of courses and books.

Bertram Christoffersen
Graphic Designer
Meet your instructor
06
Chris Do
Design Director, CEO of The Futur

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

Follow Chris
Syllabus
07

Get ready to expand your knowledge and understanding of design. Take a look at what you’ll learn in each module, plus a few bonuses along the way.

Course
Curriculum

Move through the modules at your own pace, on your own time. You’ll have lifetime access to the course, so jump back in whenever you need a refresher.
Grids
Typographic Details
Homework Assignment
Layout Critique
Bonus Critiques: April-May 2020
Bonus Content: Website Design Review
Bonus Content: Website Design Review
Join the Conversation
Enroll Now
08

Typography 01

Our most popular course will show you the tools, techniques, and principles to use type like a master.

  • 6+ Hours of video content: grid systems,  contrast, balance, type choices, hierarchy
  • Self-study assignments
  • Watch Chris work
  • Design critique videos
  • Bonus Videos
  • Lifetime updates
$299
Enroll now
Or 3 monthly payments of $99. Click here to set up your payment plan.