Be The First To Know

Welcome aboard! We are thrilled to have you.
Uh oh, something went wrong. Try submitting the form again.
Cart Icon
Video Content

The Best Logos Ever Designed Are Simple

What makes a logo good?

When it comes to designing logos, is it better to strive for a more interesting design, or stick to something simple?

As Chris explains in this video, the best logos ever designed are simple; they’re not interesting and they’re not overworked. Think about the most popular brands in the world: Apple, Nike, and Google. Are any one of these logos trying to be sophisticated, or overly interesting that we can’t recognize them?

Of course not. These logos are considered some of the best because of their simplicity. They’re instantly recognizable and memorable. They’re legible from a distance. And most importantly, they’re easy on the eyes.

The ‘cleverness’ of a logo does not define its value. Designer Michael Beirut has said that a logo is only a very small aspect of the brand. It’s not the whole story, it’s just the opening paragraph of a long story.

The next time you work on a logo design, think about what makes the  simple logos you see on a day-to-day basis so impactful. It could be the common typefaces used, or the ‘minimalistic’ style.

The best logos ever designed are simple, recognized for years and years, and help us instantly identify certain brands.

Watch on
Special Guest
This is some text inside of a div block.
guest website

The Best Logos Ever Designed Are Simple

This is some text inside of a div block.

Heading

Ep
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
With
This is some text inside of a div block.
Or Listen On:

What makes a logo good?

When it comes to designing logos, is it better to strive for a more interesting design, or stick to something simple?

As Chris explains in this video, the best logos ever designed are simple; they’re not interesting and they’re not overworked. Think about the most popular brands in the world: Apple, Nike, and Google. Are any one of these logos trying to be sophisticated, or overly interesting that we can’t recognize them?

Of course not. These logos are considered some of the best because of their simplicity. They’re instantly recognizable and memorable. They’re legible from a distance. And most importantly, they’re easy on the eyes.

The ‘cleverness’ of a logo does not define its value. Designer Michael Beirut has said that a logo is only a very small aspect of the brand. It’s not the whole story, it’s just the opening paragraph of a long story.

The next time you work on a logo design, think about what makes the  simple logos you see on a day-to-day basis so impactful. It could be the common typefaces used, or the ‘minimalistic’ style.

The best logos ever designed are simple, recognized for years and years, and help us instantly identify certain brands.

Episode Links
Hosted By
special guest
produced by
edited by
music by
Appearances
Get Started

When it comes to designing logos, is it better to strive for a more interesting design, or stick to something simple?

As Chris explains in this video, the best logos ever designed are simple; they’re not interesting and they’re not overworked. Think about the most popular brands in the world: Apple, Nike, and Google. Are any one of these logos trying to be sophisticated, or overly interesting that we can’t recognize them?

Of course not. These logos are considered some of the best because of their simplicity. They’re instantly recognizable and memorable. They’re legible from a distance. And most importantly, they’re easy on the eyes.

The ‘cleverness’ of a logo does not define its value. Designer Michael Beirut has said that a logo is only a very small aspect of the brand. It’s not the whole story, it’s just the opening paragraph of a long story.

The next time you work on a logo design, think about what makes the  simple logos you see on a day-to-day basis so impactful. It could be the common typefaces used, or the ‘minimalistic’ style.

The best logos ever designed are simple, recognized for years and years, and help us instantly identify certain brands.

The Best Logos Ever Designed Are Simple

Please fill in the form below to download The Best Logos Ever Designed Are Simple. It will be in your inbox shortly after.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

This form collects your name and email so we can add you to our email list and send you our newsletter full of helpful insights and updates. Read our privacy policy to understand how we protect and manage your data.

The Best Logos Ever Designed Are Simple

When it comes to designing logos, is it better to strive for a more interesting design, or stick to something simple?

As Chris explains in this video, the best logos ever designed are simple; they’re not interesting and they’re not overworked. Think about the most popular brands in the world: Apple, Nike, and Google. Are any one of these logos trying to be sophisticated, or overly interesting that we can’t recognize them?

Of course not. These logos are considered some of the best because of their simplicity. They’re instantly recognizable and memorable. They’re legible from a distance. And most importantly, they’re easy on the eyes.

The ‘cleverness’ of a logo does not define its value. Designer Michael Beirut has said that a logo is only a very small aspect of the brand. It’s not the whole story, it’s just the opening paragraph of a long story.

The next time you work on a logo design, think about what makes the  simple logos you see on a day-to-day basis so impactful. It could be the common typefaces used, or the ‘minimalistic’ style.

The best logos ever designed are simple, recognized for years and years, and help us instantly identify certain brands.

Video