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How to Make a Director's Treatment

So you’re sick of doing logos for $50, or $100, or even $500. You value your design more highly than that.

<p id=">Knowing <a href="https://thefutur.com/resources/typography-manual" target="_blank" id=">how to do typography design</a> is crucial if you want to set yourself apart from the crowd as a designer and elevate your design to new heights. Carving out time to learn something new can be daunting, though.</p><p id=">Wouldn’t it be great if there were CliffNotes for typography? They could help get you started, guide your learning, or just give you a refresher every time you need one. If only, if only… But, wait! Don’t despair!</p><p id=">The world may not have CliffNotes for typography, but <em id=">we</em> have something better.</p><p id=">(drum roll)</p><p id=">ChrisNotes!</p><p id=">Or, actually, <strong id=">a </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download</strong></a><strong id="> of everything Chris learned in design school</strong>, distilled into a handy dandy ten-part manual. It’s useful, it’s short, and it’s pretty sweet if you ask us! We like it so much that <a href="https://thefutur.com/video/typography-rules" target="_blank" id=">we animated it,</a> too.<br>‍</p><figure id=" class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width=" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=QrNi9FmdlxY&feature=youtu.be"><div id="><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/QrNi9FmdlxY" title="Typography Tutorial - 10 rules to help you rule type"></iframe></div></figure><p id=">‍</p><p>Here are ten (super) quick tips for great typography:<br>‍</p><h3 id="><strong id=">Justify Left</strong></h3><p id=">In Western culture, people read top to bottom, left to right, so justify your text left. This makes it easier for the person reading to navigate through the copy.<br>‍</p><h3 id="><strong id=">Use One Font</strong></h3><p id=">Certain typefaces can carry different meanings and interpretations. Keep things simple and stick to one font to avoid messing with the complements of the typeface.<br>‍</p><h3 id="><strong id=">Skip a Weight</strong></h3><p id=">Go from light to bold, or medium to extra bold when skipping weights. This creates a nice contrast to keep your text intriguing.<br>‍</p><h3 id="><strong id=">Double Point Size</strong></h3><p id=">Double or half the point size you are using. If you’re using 30pt for a headline, complement that with 15pt for the body copy. If you want to amp up the drama, try adding 3x or 4x the point size.<br>‍</p><h3 id="><strong id=">Align to One Axis</strong></h3><p id=">Build your type along one primary axis, and align elements to the grid line you’ve set.<br>‍</p><h3 id="><strong id=">Pick Any Font</strong></h3><p id=">Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant-Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan, and Univers.<br>‍</p><h3 id="><strong id=">‍Group by Using Rules</strong></h3><p id=">Use rules or lines to group related pieces of information. This also makes dissimilar objects look more orderly when paired together.<br>‍</p><h3 id="><strong id=">‍Avoid the Corners</strong></h3><p id=">Don’t place elements along the edge or corners of a page unless to deliberately cut elements off. Negative space is a good thing. Let your design breathe.<br>‍</p><h3 id="><strong id=">Mind the Gap</strong></h3><p id=">Typography is all about spacing. Avoid having a single word on the last line of the paragraph, otherwise known as a widow. Don’t allow a new page or column to begin with the final word or line from a previous paragraph.<br>‍</p><h3 id="><strong id=">Relax, It’s Just Type</strong></h3><p id=">Remember, be bold, or italic. But never regular.</p><p id=">‍</p><p id=">If you want to see these rules in action and with clear examples, <strong id=">go grab that </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download!</strong></a> Honestly, the pages are pretty enough to print, so we encourage you to kick it old school, print ‘em out, and maybe hang ‘em up in your workspace!<br>‍</p><figure id=" class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1920px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1920px"><div id="><img src="https://assets-global.website-files.com/5d816b07d269382588dbcab1/62c59024c65f5605973a8a15_10-quick-tips-type-manual.jpg" loading="lazy" id=" width="auto" height="auto"></div></figure><p id=">‍</p>

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So you’re sick of doing logos for $50, or $100, or even $500. You value your design more highly than that.

<p id=">Knowing <a href="https://thefutur.com/resources/typography-manual" target="_blank" id=">how to do typography design</a> is crucial if you want to set yourself apart from the crowd as a designer and elevate your design to new heights. Carving out time to learn something new can be daunting, though.</p><p id=">Wouldn’t it be great if there were CliffNotes for typography? They could help get you started, guide your learning, or just give you a refresher every time you need one. If only, if only… But, wait! Don’t despair!</p><p id=">The world may not have CliffNotes for typography, but <em id=">we</em> have something better.</p><p id=">(drum roll)</p><p id=">ChrisNotes!</p><p id=">Or, actually, <strong id=">a </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download</strong></a><strong id="> of everything Chris learned in design school</strong>, distilled into a handy dandy ten-part manual. It’s useful, it’s short, and it’s pretty sweet if you ask us! We like it so much that <a href="https://thefutur.com/video/typography-rules" target="_blank" id=">we animated it,</a> too.<br>‍</p><figure id=" class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width=" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=QrNi9FmdlxY&feature=youtu.be"><div id="><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/QrNi9FmdlxY" title="Typography Tutorial - 10 rules to help you rule type"></iframe></div></figure><p id=">‍</p><p>Here are ten (super) quick tips for great typography:<br>‍</p><h3 id="><strong id=">Justify Left</strong></h3><p id=">In Western culture, people read top to bottom, left to right, so justify your text left. This makes it easier for the person reading to navigate through the copy.<br>‍</p><h3 id="><strong id=">Use One Font</strong></h3><p id=">Certain typefaces can carry different meanings and interpretations. Keep things simple and stick to one font to avoid messing with the complements of the typeface.<br>‍</p><h3 id="><strong id=">Skip a Weight</strong></h3><p id=">Go from light to bold, or medium to extra bold when skipping weights. This creates a nice contrast to keep your text intriguing.<br>‍</p><h3 id="><strong id=">Double Point Size</strong></h3><p id=">Double or half the point size you are using. If you’re using 30pt for a headline, complement that with 15pt for the body copy. If you want to amp up the drama, try adding 3x or 4x the point size.<br>‍</p><h3 id="><strong id=">Align to One Axis</strong></h3><p id=">Build your type along one primary axis, and align elements to the grid line you’ve set.<br>‍</p><h3 id="><strong id=">Pick Any Font</strong></h3><p id=">Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant-Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan, and Univers.<br>‍</p><h3 id="><strong id=">‍Group by Using Rules</strong></h3><p id=">Use rules or lines to group related pieces of information. This also makes dissimilar objects look more orderly when paired together.<br>‍</p><h3 id="><strong id=">‍Avoid the Corners</strong></h3><p id=">Don’t place elements along the edge or corners of a page unless to deliberately cut elements off. Negative space is a good thing. Let your design breathe.<br>‍</p><h3 id="><strong id=">Mind the Gap</strong></h3><p id=">Typography is all about spacing. Avoid having a single word on the last line of the paragraph, otherwise known as a widow. Don’t allow a new page or column to begin with the final word or line from a previous paragraph.<br>‍</p><h3 id="><strong id=">Relax, It’s Just Type</strong></h3><p id=">Remember, be bold, or italic. But never regular.</p><p id=">‍</p><p id=">If you want to see these rules in action and with clear examples, <strong id=">go grab that </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download!</strong></a> Honestly, the pages are pretty enough to print, so we encourage you to kick it old school, print ‘em out, and maybe hang ‘em up in your workspace!<br>‍</p><figure id=" class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1920px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1920px"><div id="><img src="https://assets-global.website-files.com/5d816b07d269382588dbcab1/62c59024c65f5605973a8a15_10-quick-tips-type-manual.jpg" loading="lazy" id=" width="auto" height="auto"></div></figure><p id=">‍</p>

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<p id=">Knowing <a href="https://thefutur.com/resources/typography-manual" target="_blank" id=">how to do typography design</a> is crucial if you want to set yourself apart from the crowd as a designer and elevate your design to new heights. Carving out time to learn something new can be daunting, though.</p><p id=">Wouldn’t it be great if there were CliffNotes for typography? They could help get you started, guide your learning, or just give you a refresher every time you need one. If only, if only… But, wait! Don’t despair!</p><p id=">The world may not have CliffNotes for typography, but <em id=">we</em> have something better.</p><p id=">(drum roll)</p><p id=">ChrisNotes!</p><p id=">Or, actually, <strong id=">a </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download</strong></a><strong id="> of everything Chris learned in design school</strong>, distilled into a handy dandy ten-part manual. It’s useful, it’s short, and it’s pretty sweet if you ask us! We like it so much that <a href="https://thefutur.com/video/typography-rules" target="_blank" id=">we animated it,</a> too.<br>‍</p><figure id=" class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width=" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=QrNi9FmdlxY&feature=youtu.be"><div id="><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/QrNi9FmdlxY" title="Typography Tutorial - 10 rules to help you rule type"></iframe></div></figure><p id=">‍</p><p>Here are ten (super) quick tips for great typography:<br>‍</p><h3 id="><strong id=">Justify Left</strong></h3><p id=">In Western culture, people read top to bottom, left to right, so justify your text left. This makes it easier for the person reading to navigate through the copy.<br>‍</p><h3 id="><strong id=">Use One Font</strong></h3><p id=">Certain typefaces can carry different meanings and interpretations. Keep things simple and stick to one font to avoid messing with the complements of the typeface.<br>‍</p><h3 id="><strong id=">Skip a Weight</strong></h3><p id=">Go from light to bold, or medium to extra bold when skipping weights. This creates a nice contrast to keep your text intriguing.<br>‍</p><h3 id="><strong id=">Double Point Size</strong></h3><p id=">Double or half the point size you are using. If you’re using 30pt for a headline, complement that with 15pt for the body copy. If you want to amp up the drama, try adding 3x or 4x the point size.<br>‍</p><h3 id="><strong id=">Align to One Axis</strong></h3><p id=">Build your type along one primary axis, and align elements to the grid line you’ve set.<br>‍</p><h3 id="><strong id=">Pick Any Font</strong></h3><p id=">Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant-Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan, and Univers.<br>‍</p><h3 id="><strong id=">‍Group by Using Rules</strong></h3><p id=">Use rules or lines to group related pieces of information. This also makes dissimilar objects look more orderly when paired together.<br>‍</p><h3 id="><strong id=">‍Avoid the Corners</strong></h3><p id=">Don’t place elements along the edge or corners of a page unless to deliberately cut elements off. Negative space is a good thing. Let your design breathe.<br>‍</p><h3 id="><strong id=">Mind the Gap</strong></h3><p id=">Typography is all about spacing. Avoid having a single word on the last line of the paragraph, otherwise known as a widow. Don’t allow a new page or column to begin with the final word or line from a previous paragraph.<br>‍</p><h3 id="><strong id=">Relax, It’s Just Type</strong></h3><p id=">Remember, be bold, or italic. But never regular.</p><p id=">‍</p><p id=">If you want to see these rules in action and with clear examples, <strong id=">go grab that </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download!</strong></a> Honestly, the pages are pretty enough to print, so we encourage you to kick it old school, print ‘em out, and maybe hang ‘em up in your workspace!<br>‍</p><figure id=" class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1920px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1920px"><div id="><img src="https://assets-global.website-files.com/5d816b07d269382588dbcab1/62c59024c65f5605973a8a15_10-quick-tips-type-manual.jpg" loading="lazy" id=" width="auto" height="auto"></div></figure><p id=">‍</p>

How to Make a Director's Treatment

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May 18

How to Make a Director's Treatment

<p id=">Knowing <a href="https://thefutur.com/resources/typography-manual" target="_blank" id=">how to do typography design</a> is crucial if you want to set yourself apart from the crowd as a designer and elevate your design to new heights. Carving out time to learn something new can be daunting, though.</p><p id=">Wouldn’t it be great if there were CliffNotes for typography? They could help get you started, guide your learning, or just give you a refresher every time you need one. If only, if only… But, wait! Don’t despair!</p><p id=">The world may not have CliffNotes for typography, but <em id=">we</em> have something better.</p><p id=">(drum roll)</p><p id=">ChrisNotes!</p><p id=">Or, actually, <strong id=">a </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download</strong></a><strong id="> of everything Chris learned in design school</strong>, distilled into a handy dandy ten-part manual. It’s useful, it’s short, and it’s pretty sweet if you ask us! We like it so much that <a href="https://thefutur.com/video/typography-rules" target="_blank" id=">we animated it,</a> too.<br>‍</p><figure id=" class="w-richtext-figure-type-video w-richtext-align-fullwidth" style="padding-bottom:56.206088992974244%" data-rt-type="video" data-rt-align="fullwidth" data-rt-max-width=" data-rt-max-height="56.206088992974244%" data-rt-dimensions="854:480" data-page-url="https://www.youtube.com/watch?v=QrNi9FmdlxY&feature=youtu.be"><div id="><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/QrNi9FmdlxY" title="Typography Tutorial - 10 rules to help you rule type"></iframe></div></figure><p id=">‍</p><p>Here are ten (super) quick tips for great typography:<br>‍</p><h3 id="><strong id=">Justify Left</strong></h3><p id=">In Western culture, people read top to bottom, left to right, so justify your text left. This makes it easier for the person reading to navigate through the copy.<br>‍</p><h3 id="><strong id=">Use One Font</strong></h3><p id=">Certain typefaces can carry different meanings and interpretations. Keep things simple and stick to one font to avoid messing with the complements of the typeface.<br>‍</p><h3 id="><strong id=">Skip a Weight</strong></h3><p id=">Go from light to bold, or medium to extra bold when skipping weights. This creates a nice contrast to keep your text intriguing.<br>‍</p><h3 id="><strong id=">Double Point Size</strong></h3><p id=">Double or half the point size you are using. If you’re using 30pt for a headline, complement that with 15pt for the body copy. If you want to amp up the drama, try adding 3x or 4x the point size.<br>‍</p><h3 id="><strong id=">Align to One Axis</strong></h3><p id=">Build your type along one primary axis, and align elements to the grid line you’ve set.<br>‍</p><h3 id="><strong id=">Pick Any Font</strong></h3><p id=">Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant-Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan, and Univers.<br>‍</p><h3 id="><strong id=">‍Group by Using Rules</strong></h3><p id=">Use rules or lines to group related pieces of information. This also makes dissimilar objects look more orderly when paired together.<br>‍</p><h3 id="><strong id=">‍Avoid the Corners</strong></h3><p id=">Don’t place elements along the edge or corners of a page unless to deliberately cut elements off. Negative space is a good thing. Let your design breathe.<br>‍</p><h3 id="><strong id=">Mind the Gap</strong></h3><p id=">Typography is all about spacing. Avoid having a single word on the last line of the paragraph, otherwise known as a widow. Don’t allow a new page or column to begin with the final word or line from a previous paragraph.<br>‍</p><h3 id="><strong id=">Relax, It’s Just Type</strong></h3><p id=">Remember, be bold, or italic. But never regular.</p><p id=">‍</p><p id=">If you want to see these rules in action and with clear examples, <strong id=">go grab that </strong><a href="https://thefutur.com/resources/typography-manual" target="_blank" id="><strong id=">free download!</strong></a> Honestly, the pages are pretty enough to print, so we encourage you to kick it old school, print ‘em out, and maybe hang ‘em up in your workspace!<br>‍</p><figure id=" class="w-richtext-figure-type-image w-richtext-align-fullwidth" style="max-width:1920px" data-rt-type="image" data-rt-align="fullwidth" data-rt-max-width="1920px"><div id="><img src="https://assets-global.website-files.com/5d816b07d269382588dbcab1/62c59024c65f5605973a8a15_10-quick-tips-type-manual.jpg" loading="lazy" id=" width="auto" height="auto"></div></figure><p id=">‍</p>

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