This week, we're focusing on all things marketing and advertising. We've added resources, an assignment for the week, tips, and more so you can dive a little deeper into the industry—maybe even take notes for your own marketing strategy.
Missed out on our last list? No worries, just click here to get caught up.
Without further ado, let's get into this week's list:
Books of the week
Purple Cow by Seth Godin - This list wouldn't be complete without a classic read from the inimitable Seth Godin. Purple Cow will open your eyes to what makes a business remarkable versus invisible, and show you how to make your business stand out above the noise.
Buyology by Martin Lindstrom - What is actually influencing our buying decisions? In Buyology, Lindstrom shares the findings of his three-year, seven-million-dollar neuromarketing study into the minds of consumers, and the micro-influences that impact our buying decisions.
This week's assignment
If you follow us on Instagram, you've seen our carousels at work. This week, we're challenging you to make one (or multiple) carousels yourself. Share something new you've learned, a realization you may have had, or even a breakdown of your process. Make sure to share it on Instagram and tag us @thefuturishere so we can see what you create!
Amp up your visual content with Shutterstock
Imagery is a pretty big deal. So if you want to have the right photo for pretty much anything you create, you'll definitely want to check out Shutterstock. Shutterstock houses over 300 million royalty-free, high-quality stock photos, illustrations, and vector graphics fit for any project you’re working on. Give Shutterstock's 10 images per month plan a try, and get your first 10 images for free when you sign up here.*
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Streamline your content marketing strategy
If you're posting content to Instagram, Twitter, Facebook, and LinkedIn, and running your business at the same time, creating a content calendar to post it all can feel a little overwhelming. So why not automate the process? With MeetEdgar, you can schedule posts ahead of time and take the pressure off of posting. Learn more here.
Articles worth the read
COVID-19 pushed countless creative agencies, brands, and marketing professionals to rethink their approach in communicating with consumers. One brand that nailed it? Tushy. See how the DTC bidet attachment company owned their messaging by embracing the changing times in this AdWeek article.
To market your business, you have to get known... buuuuut that involves putting yourself, your content, and your business out there for the Internet to see. That can be pretty intimidating. So what can you do to fearlessly market yourself? Learn more in this article from Copyblogger.
There are two sides to the social media marketing coin: paid or organic content. Both are effective, no doubt, and the good news is you don't have to choose one over the other. This Hootsuite article details how to incorporate both paid and organic social media into your strategy.
What to watch
Transport yourself back to the "golden age" of advertising on Madison Avenue in Mad Men. The iconic AMC show follows Don Draper, a powerful ad executive, as he works through internal and external struggles that his previous life, and the revolutionary 1960s, brought. Watch the entire series here.
Even if you think you're not in advertising, but as evolution kindly points out, you're unknowingly part of the industry. In this TED talk, ecologist-turned-advertising professional, Ethan Decker, explores how each one of us is involved in advertising—and why it's a good thing.
Listen while you work
Email marketing doesn't seem to be slowing down any time soon, and that's because it just works. This episode of The Agents of Change podcast dives into the strategy of writing emails customers will want to open.
The always eccentric Gary Vaynerchuk explores the ins and outs of consumer behavior in Marketing for the Now, a six-part series on The GaryVee Audio Experience. This fifth episode focuses entirely on why businesses need to invest in their brands. Listen to the episode here.